Know your audience

D/A
  • 5,0 (1)
  • MARKETING
Know your audience

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

  1. 01/07/2022

    Investing in AI-led market research. How much is knowing your consumer worth?

    In this closing episode of Know your Audience Series 2, Paul and James dive right into the burning question: how much does AI market research have to cost you? When budgets are trimmed, market research spend is often the first to be chucked out. This episode looks at how researching consumer behaviour should be an investment in the future of your business. Can technology, AI and audience sentiment research be a more efficient and cost-effective tool in getting to know your consumer?

    24 min

  2. 21/06/2022

    Overcoming barriers to adopting AI-led market research: How technology enables us to understand consumers better.

    In this episode, James and Paul unpack the barriers some more traditional marketers may have to adopting technology for market research. Although this technology exists and is used in everyday life, there is still some resistance to making use of AI enabled data collection.  Is this just a dose of healthy scepticism or a lack of understanding of how to use AI-led data to best effect? Listen on to find out how this technology can be a valuable tool for everybody wanting to understand consumer trends without personal bias or opinion.

    22 min

  3. 31/05/2022

    Market Research & Technological tools: Are we in tune with the times?

    James and Paul with the thoughts of special guests Faisal Khan (VP of products, D/A) discuss how technology have both advanced and democratised data and insights for organisations globally. Regardless of this accessibility, why do brands still rely on traditional forms of research? This episode takes us on a no-nonsense discussion on how you can start using technology solutions to advance your consumer insights efforts today.

    25 min

  4. 11/05/2022

    Understanding the basics of market research, human rationality and how it affects consumerism.

    In this episode, Paul and James along with Faisal Khan (VP Products at D/A) explore and discuss the basic understanding of market research and how the rationality of human beings ultimately effects choices and decisions in consumerism. They also talk about the history of market research and how significant it is to adapt to the new tools available in order to effectively reach target markets in a digital first marketplace.

    25 min

  5. 29/04/2022

    The importance of language in Data Science

    In this episode, Paul Kelly (D/A) and Dr James Piecowye (Zayed University), with Reem Elmahdi, a Data Scientist at D/A dive into the topic of Data Science practices  and how it enables us to analyse data beyond libraries of individual words or ‘keywords and phrases’ and contextualises conversations at scale using machine learning.

    35 min

  6. 12/04/2022

    The importance of AI and technology for modern brand building

    In this episode, James and Paul talk about how technology and particularly AI have made consumer-led research and insights accessible to a wider range and size of business. In a world where consumers expect to be part of a brands DNA, it is important that businesses know how to access insights about their customers and how to then interpret this information to help grow and drive relevance with their audience. James and Paul unpack what different types of consumer intelligence can look like and ways to think about applying this data, even in the most simple of scenarios.

    19 min

  7. 07/04/2022

    What is natural language processing? A beginner's guide to AI.

    What is AI exactly, and how do we use it every day? Paul Kelly (D/A) and Dr James Piecowye (Zayed University) are joined by Diego Moreno, a senior data scientist for D/A to discuss what AI means, how we use it every day and how natural language processing, in simple terms, works. You might be surprised to see how it works in everyday applications and the implications for the Arabic-speaking world. There's also a discussion about how AI is misused to confuse us sometimes, and how when you make it simple, we understand the power a lot better.

    26 min

  8. 24/03/2022

    Small or large? How data can inform insight for all sizes of businesses.

    Big data isn't just for big business. Paul Kelly and Dr. James Piecowye talk about how data can be relevant to businesses at any scale to understand their customers better and make better decisions about their marketing and sales. By using what's available to us, and thinking big, you needn't be concerned about small budgets as there's many ways to find insight from data available to you.

    19 min
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À propos

Audience-first marketing is about knowing who you're talking with better than they know themselves. Dr James Piecowye and Paul Kelly take you on a bite-sized journey through what it takes to harness the power of understanding your audience in marketing (and business generally).

Informations

  • Création
    D/A
  • Années d’activité
    2021 - 2022
  • Épisodes
    23
  • Classification
    Tous publics
  • Copyright
    © D/A
  • Site web de l’émission
    Know your audience

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