175 episodes

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now‪!‬ Smarter Destiny Podcast

    • Business
    • 5.0 • 217 Ratings

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.

    #174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor

    #174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor

    Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next.

    Bullet points

    (00:07) Intro

    (02:24) The start as an entrepreneur

    (04:49) The first pivot: Starting a video production company

    (05:10) The second pivot: Going online

    (08:38) Choosing humor as a form of entertainment

    (16:23) How to reach out to anyone you want to connect with

    (20:36) The 8 steps to produce a funny sales video

    (21:42) First step: Discovery

    (22:24) Second: Brainstorm

    (23:40) Third: Scripting

    (25:05) Fourth: Adding comedy

    (25:48) Fifth: Production

    (26:51) Sixth: Editing

    (27:47) Seventh: Testing

    (28:12) Eight: Forget “viral”

    (29:10) The necessary evil of vertical video

    (33:23) Grabbing and retaining attention

    (39:45) Where to find out more

    (40:20) Rapid fire question round

    (40:35) If you ever had to start again, how would you make your money?

    (41:22) What is the most common or biggest mistake that leaders make?

    (42:00) Who is a great leader (alive or dead) and why?

    (42:55) How do you hire top talent?

    (44:48) What is one of your proudest moments?

    (47:26) What is one interesting fact about you that not many people would know?

    (48:22) What book (or books) changed your mindset or life?

    (49:18) What is the most exciting question you spend your time thinking about?

    (50:17) What unusual or underrated food or drink should more people try out?

    (51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?

    (56:00) What makes you happiest?

    • 59 min
    #173 - Victor Delacruz on How to Launch a Business and Do Customer Acquisition in 2022

    #173 - Victor Delacruz on How to Launch a Business and Do Customer Acquisition in 2022

    Victor Delacruz is a former Air Force Officer and the founder and CEO of The Christian Planner, a 7-figure company that helps christians integrate God into their daily life. Victor founded The Christian Planner in 2016, hit number 92 on the Inc. 5000 in 2020 and they currently have 50,000 active users.  After 4 years of military service, Victor moved to Manhattan to attend graduate school at NYU and to chase his dreams. The pressures of the Big Apple quickly got to him and depression soon followed. Victor created the Christian Planner as a way to schedule time with God in his own routine. He quickly realized that including Christ in his daily goal-setting, planning and journaling routine made him more productive, more focused and less prone to stress and anxiety. He decided to start Christian Planner to help other Christians put Christ at the center of their daily routines and experience the same benefits he did.

    Bullet points

    (00:26) Intro

    (01:50) The start as an entrepreneur

    (05:12) The first jobs

    (07:53) Selling human-centered products

    (10:43) Why people choose The Christian Planner

    (12:19) Customer acquisition: How 2022 compares to 2016

    (16:57) Launching a business in 2022: Having an omnichannel approach

    (20:26) Where to find out more

    (20:36) Rapid fire question round

    (20:56) If you ever had to start again, how would you make your money?

    (21:57) What is the most common or biggest mistake that leaders make?

    (22:42) Who is a great leader (alive or dead) and why?

    (24:25) How do you hire top talent?

    (25:13) What is one of your proudest moments?

    (26:50) What is one interesting fact about you that not many people would know?

    (28:47) What daily routines do you have (morning or evening) that have helped make you successful?

    (30:23) What book (or books) changed your mindset or life?

    (33:51) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?

    (35:01) What unusual or underrated food or drink should more people try out?

    (35:35) What makes you happiest?

    (36:44) Any asks or requests for the audience?

    • 38 min
    #172 - Matt Maier on Breaking A Big Job Into Little Steps, Finding Specialists And Becoming An Entrepreneur

    #172 - Matt Maier on Breaking A Big Job Into Little Steps, Finding Specialists And Becoming An Entrepreneur

    Matt Maier is the founder of designastone.com, a 7-figure brand launched at the very start of the pandemic lockdown. Design A Stone is a leader in personalized lawn decor name and address stones with a lifetime guarantee. Matt has a mission with a huge give back: All stones are made in the US, providing job opportunities for the small community in which he lives.

    Bullet points

    (00:05) Intro

    (02:10) The start as an entrepreneur

    (05:14) Design A Stone: Sourcing stone

    (07:49) Personalizing the stone

    (08:32) Getting started: Breaking a big job into little steps and finding specialists

    (10:50) Getting the message out through social media

    (12:04) Learning what not to do

    (13:19) What's different about shipping heavy things

    (16:25) Giving back

    (18:53) The halo effect of a good charitable mission and purpose

    (21:06) Rapid fire question round

    (21:26) If you ever had to start again, how would you make your money?

    (22:23) What is the most common or biggest mistake that leaders make?

    (23:19) Who is a great leader (alive or dead) and why?

    (24:40) How do you hire top talent?

    (26:03) What is one of your proudest moments?

    (26:49) What is one interesting fact about you that not many people would know?

    (27:58) What daily routines do you have (morning or evening) that have helped make you successful?

    (29:01) What book (or books) changed your mindset or life?

    (30:45) What is the most exciting question you spend your time thinking about?

    (31:45) Are you thinking about adding more products?

    (33:53) What unusual or underrated food or drink should more people try out?

    (35:14) What makes you happiest?

    (36:12) Any asks or requests for the audience?

    • 39 min
    #171 - Dennis Weiss on How To Prevent Fraud, The Problem With Bought Traffic And How To Hire The Right People

    #171 - Dennis Weiss on How To Prevent Fraud, The Problem With Bought Traffic And How To Hire The Right People

    Dennis Weiss is a serial entrepreneur, founder and CEO of IPQualityScore. IPQS is a SaaS that protects your website from bots, fraudulent traffic and the other bad stuff that is coming in. IPQS provides the most accurate and affordable real-time anti-fraud solutions on the planet. With software created by ex-NSA technology experts, IPQS offers a level of insight into fraudulent activity that no other service can match. In today's episode we will discuss what are some of the most common frauds, what's the problem with bought traffic and how to avoid fraud as an ecommerce brand. All this and much more, up next.

    Bullet points

    (00:21) Intro

    (02:18) The start as an entrepreneur

    (05:35) Creating a SaaS around preventing fraud

    (06:56) Avoiding fraud as an ecommerce brand

    (08:26) What is a residential proxy

    (10:20) Why ecommerce is an easy target for fraud

    (12:47) The problem with bought traffic

    (15:36) Hiring the right people

    (18:00) How to find top talent

    (21:11) IPQualityScore

    (22:29) Modifying the security filters

    (24:19) Where to find out more

    (24:25) Rapid fire question round

    (24:44) If you ever had to start again, how would you make your money?

    (25:29) What is the most common or biggest mistake that leaders make?

    (25:53) Who is a great leader (alive or dead) and why?

    (26:45) How do you hire top talent?

    (27:29) What is one of your proudest moments?

    (28:08) What is one interesting fact about you that not many people would know?

    (28:35) What daily routines do you have (morning or evening) that have helped make you successful?

    (29:45) What book (or books) changed your mindset or life?

    (31:15) What is the most exciting question you spend your time thinking about?

    (31:35) The most common frauds

    (32:00) What was your biggest challenge starting in business and how did you overcome it?

    (32:54) What unusual or underrated food or drink should more people try out?

    (33:17) What makes you happiest?

    33:38 ruiditos

    (33:47) Any asks or requests for the audience?

    • 35 min
    #170 - Nick Shackelford, From soccer player to ecommerce legend (re-up)

    #170 - Nick Shackelford, From soccer player to ecommerce legend (re-up)

    Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.

    • 1 hr 25 min
    #169 - Norm Lanier on Selling Online, The Feedback Loop with the Customer and Expanding the Product Line

    #169 - Norm Lanier on Selling Online, The Feedback Loop with the Customer and Expanding the Product Line

    Norm Lanier is the CEO of Lone Star Art, a successful sign manufacturer and seller based in Texas. After getting his degree in photography and starting his creative career, he worked his way up to become a Senior Graphic Designer for companies like Exxon, Compaq and HP. On his 50th birthday, he walked away from corporate life to fulfill his lifelong dream of working and creating art for himself. Today he has a team that helps him create products in-house with the singular vision of bringing beautiful art into people's homes. Lone Star Art is now a 6-figure company that recognizes its responsibility to do good in the world as they grow, and every month they donate to different organizations.

    Bullet points

    (00:10) Intro

    (02:40) The start as an entrepreneur

    (06:02) Transitioning to full time, selling on Amazon and starting to sell artwork

    (08:27) The feedback loop with the customer

    (13:05) Getting more space, manufacturing and building a Shopify store

    (16:09) Buying a house instead of a commercial space

    (19:00) Expanding the product line, diversifying and selling wholesale

    (20:27) How to find wholesale opportunities

    (24:17) The manufacturing side

    (28:04) The charitable side

    (30:51) Rapid fire question round

    (31:07) If you ever had to start again, how would you make your money?

    (31:53) What is the most common or biggest mistake that leaders make?

    (32:42) Who is a great leader (alive or dead) and why?

    (33:37) How do you evaluate a good business deal?

    (34:32) What is one of your proudest moments?

    (36:00) What is one interesting fact about you that not many people would know?

    (36:36) What daily routines do you have (morning or evening) that have helped make you successful?

    (37:33) What book (or books) changed your mindset or life?

    (39:18) What is the most exciting question you spend your time thinking about?

    (40:32) What advice would you give your younger self?

    (41:21) What unusual or underrated food or drink should more people try out?

    (42:00) What makes you happiest?

    (43:29) Any asks or requests for the audience?

    (44:12) Where to find out more

    • 47 min

Customer Reviews

5.0 out of 5
217 Ratings

217 Ratings

Reahdr ,

Episode 156

It’s interesting how you guys lay out the minutes. That’s helpful for if there is a specific point the listener wants to make sure to catch. The intro is fun and the host’s energy is amazing!!! I am glad I chose this episode in particular because it reminded me that I can’t give up on my efforts, even if I feel like they’re going nowhere. Thank you ! Reah R.- KeepingUpWithFalolity/JustTheWHOOfUs

lolofrango ,

Smarter Destiny

Savvy look at entrepreneurs mindset and methods!

The Wicked Things Podcast ,

Loving this Podcast

I have followed this show for a while now. Not since the beginning but since around episode 53. Great content and a thoughtful approach to each episode. I hope they stay around for a long time.