Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast
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  • ENTREPRENEURSHIP
Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.

  1. 04/21/2023

    #179 - Will Hughes on Copy Culture In The Digital Space, Creative Thinking And The Opposite Approach

    Will Hughes is an accomplished digital strategist and innovator with over 15 years of digital marketing and ecommerce experience. He has thrived creating and executing multi-million dollar online marketing campaigns that drive customer acquisition, generate online sales growth, and exceed ROI objectives. Will has been an entrepreneur and VP of growth across big companies, and throughout this time he got really good at helping those companies grow and scale fast through slightly unconventional methods. Today, Will is going to teach us a little bit about how to think differently. All this and much more, up next. Bullet Points (00:22) Intro (03:16) The start as an entrepreneur (06:28) Creative thinking as a competitive advantage (08:12) The Hollywood blacklist (13:01) Thought patterns: The antithesis of creative thinking (15:29) The Google case (17:42) Blank Street Coffee (19:40) Taking the inverse approach: Liquid Mind Masterclass (28:04) Copy culture in the digital space (35:40) Rapid fire question round (35:50) Who is a great leader (alive or dead) and why? (37:40) How do you evaluate a good business deal? (40:00) How do you identify a good business partner?  (41:00) What is one interesting fact about you that not many people would know? (42:28) What daily routines do you have (morning or evening) that have helped make you successful? (43:40) What book (or books) changed your mindset or life? (45:30) What advice would you give your younger self?  (46:05) What makes you happiest?

    50 min

  2. 12/14/2022

    ​​#178 - Yannis Varellas on Lessons from The Ancient Greeks, Choosing Retail Over Ecommerce and Starting a Business from Scratch

    Yannis Varellas is the Founder and CEO at Oyra, the first ever organic and nutritious breakfast biscuits. Inspired by the practical wisdom, virtues and holistic life approach of Ancient Greeks, Yannis came up with the unique recipe of Olyra Breakfast Biscuits, using absolutely nothing artificial. Olyra is the fastest growing natural breakfast biscuit brand in the US, already present in 5,000 stores. Today we will be talking about how to start a business from scratch, the benefits of retail over ecommerce and how to get into supermarket shelves. All this and much more, up next. (00:09) Intro (03:17) The start as an entrepreneur (06:41) The family business (07:55) Yannis’ background and getting into the first business (12:23) What we can learn from the ancient greeks (19:09) Getting into the supermarket shelves (23:06) Why choose retail over ecommerce (29:40) Where to find out more (30:11) Rapid fire question round (30:26) If you ever had to start again, how would you make your money? (32:13) What is the most common or biggest mistake that leaders make? (32:56) Who is a great leader (alive or dead) and why? (35:14) What is one of your proudest moments? (35:49) What is one interesting fact about you that not many people would know? (36:26) What daily routines do you have (morning or evening) that have helped make you successful? (39:10) What book (or books) changed your mindset or life? (39:48) What advice would you give your younger self? (41:02) What unusual or underrated food or drink should more people try out? (42:40) What makes you happiest? (45:23) Any asks or requests for the audience?

    48 min

  3. 10/30/2022

    #177 - Ben Reinberg on Helping Successful Professionals Build Wealth With Medical Office Investing

    Ben Reinberg is the founder and CEO of Alliance Consolidated Group of Companies, a national commercial real estate investment fund that focuses on medical properties. With over 200 years of experience in the leader team it’s no wonder that they've been going for more than 20 years, crushing billions of dollars of transactions. But Ben doesn't just do it, he also speaks it, teaches it and practices it. He is a leader in the space in many ways and has been awarded the Net Influencer of the Year. Ben also hosts the podcast I Own It, which is growing astronomically and it's booked out until February. Today we are gonna be talking about the problems that are unique to entrepreneurs, unique to successful entrepreneurs that you can't speak about to your friends, your family and the people that are outside of the space. All this and much more, up next. Bullet points (00:15) Intro (02:45) The start as an entrepreneur (05:19) Getting into real estate (06:58) The importance of being in the present (08:30) Becoming the best version of yourself (15:21) Dealing with entrepreneur impostor syndrome (19:41) Being an entrepreneur is a marathon business (25:28) Alliance Consolidated and investing passively (27:01) Ben Reinber and adding value (33:55) Where to find out more (34:25) Rapid fire question round (34:38) If you ever had to start again, how would you make your money? (34:46) What is the most common or biggest mistake that leaders make? (35:02) How do you hire top talent? (35:35) What is one of your proudest moments? (36:00) What book (or books) changed your mindset or life? (36:34) What advice would you give your younger self? (36:54) What unusual or underrated food or drink should more people try out? (37:55) What makes you happiest? (40:22) Any asks or requests for the audience?

    44 min

  4. 10/24/2022

    #176 - Rylee Meek on Following Your Passion Vs Following Opportunity

    Rylee Meek is the founder and CEO of The King's Council, a community designed to equip entrepreneurs with the tools and expertise they need to crush whatever their chosen path is right now. Rylee has helped entrepreneurs scale their businesses and has taken eight companies to 7 and 8 figures within the first year of each, generating 9 figures over the past decade. Rylee is also a published author and his third book, The Seven Day Blueprint, is going to teach us how to create a business or a relationship —or, if we are already in one, how to audit it and find out why it's not going how we want it to go. (00:00) Intro (02:08) The start as an entrepreneur (07:39) Moving to Mexico and back (09:08) Perfecting the “selling one-to-many” (12:12) Selling illegal vitamins in Mexico (12:52) The mindset around sales (15:43) Having continuity between marketing and sales (17:00) Following your passion vs following opportunity: People buy what they want, not what they need (19:18) Why there needs to be a flow through the entire sales process (21:26) The fool-proof plan to building something sustainable: The Seven Day Blueprint (30:21) Where to find out more (31:42) Rapid fire question round (32:01) If you ever had to start again, how would you make your money? (33:22) What is the most common or biggest mistake that leaders make? (35:05) How do you identify a good business partner? (37:22) What is one of your proudest moments? (38:40) What is one interesting fact about you that not many people would know? (39:35) What daily routines do you have (morning or evening) that have helped make you successful? (41:05) What book (or books) changed your mindset or life? (42:11) What advice would you give your younger self? (43:13) What unusual or underrated food or drink should more people try out? (44:28) What makes you happiest? (47:17) Any asks or requests for the audience?

    51 min

  5. 10/17/2022

    #175 - Jeff Fulkerson on The Most Common Mistakes In Web Design And How To Fix Them

    Jeff Fulkerson is the founder of FroBro Web Technologies, a digital marketing agency that helps business owners with their online web presence turn visitors into customers. Jeffro is on a mission to rid the world of terrible websites, not only helping the website owner get more of what they want, but also to help the website visitors have a better experience. Jeffro has spoken in many podcasts as well as physical stages, and has worked with world-known brands as charities. Today we will learn what we can do to improve our own website to perform as we are hoping we should. Bullet points (00:06) Intro (03:17) The start as an entrepreneur (05:27) From hobby to mission (06:35) The most common mistakes in web design (11:27) Page load speeds (12:09) Using pop-ups (15:34) Using videos (16:50) Split-testing (18:14) Heat map tools (19:15) Where to find out more (20:32) Rapid fire question round (20:47) Who is a great leader (alive or dead) and why? (21:15) What is one of your proudest moments? (21:50) What is one interesting fact about you that not many people would know? (22:14) What daily routines do you have (morning or evening) that have helped make you successful? (23:17) What book (or books) changed your mindset or life? (23:50) What is the most exciting question you spend your time thinking about? (24:10) What advice would you give your younger self? (24:40) What was your biggest challenge starting in business and how did you overcome it? (25:49) What unusual or underrated food or drink should more people try out? (27:30) Any asks or requests for the audience?

    30 min

  6. 08/27/2022

    #174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor

    Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next. Bullet points (00:07) Intro (02:24) The start as an entrepreneur (04:49) The first pivot: Starting a video production company (05:10) The second pivot: Going online (08:38) Choosing humor as a form of entertainment (16:23) How to reach out to anyone you want to connect with (20:36) The 8 steps to produce a funny sales video (21:42) First step: Discovery (22:24) Second: Brainstorm (23:40) Third: Scripting (25:05) Fourth: Adding comedy (25:48) Fifth: Production (26:51) Sixth: Editing (27:47) Seventh: Testing (28:12) Eight: Forget “viral” (29:10) The necessary evil of vertical video (33:23) Grabbing and retaining attention (39:45) Where to find out more (40:20) Rapid fire question round (40:35) If you ever had to start again, how would you make your money? (41:22) What is the most common or biggest mistake that leaders make? (42:00) Who is a great leader (alive or dead) and why? (42:55) How do you hire top talent? (44:48) What is one of your proudest moments? (47:26) What is one interesting fact about you that not many people would know? (48:22) What book (or books) changed your mindset or life? (49:18) What is the most exciting question you spend your time thinking about? (50:17) What unusual or underrated food or drink should more people try out? (51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do? (56:00) What makes you happiest?

    59 min

  7. 08/22/2022

    #173 - Victor Delacruz on How to Launch a Business and Do Customer Acquisition in 2022

    Victor Delacruz is a former Air Force Officer and the founder and CEO of The Christian Planner, a 7-figure company that helps christians integrate God into their daily life. Victor founded The Christian Planner in 2016, hit number 92 on the Inc. 5000 in 2020 and they currently have 50,000 active users.  After 4 years of military service, Victor moved to Manhattan to attend graduate school at NYU and to chase his dreams. The pressures of the Big Apple quickly got to him and depression soon followed. Victor created the Christian Planner as a way to schedule time with God in his own routine. He quickly realized that including Christ in his daily goal-setting, planning and journaling routine made him more productive, more focused and less prone to stress and anxiety. He decided to start Christian Planner to help other Christians put Christ at the center of their daily routines and experience the same benefits he did. Bullet points (00:26) Intro (01:50) The start as an entrepreneur (05:12) The first jobs (07:53) Selling human-centered products (10:43) Why people choose The Christian Planner (12:19) Customer acquisition: How 2022 compares to 2016 (16:57) Launching a business in 2022: Having an omnichannel approach (20:26) Where to find out more (20:36) Rapid fire question round (20:56) If you ever had to start again, how would you make your money? (21:57) What is the most common or biggest mistake that leaders make? (22:42) Who is a great leader (alive or dead) and why? (24:25) How do you hire top talent? (25:13) What is one of your proudest moments? (26:50) What is one interesting fact about you that not many people would know? (28:47) What daily routines do you have (morning or evening) that have helped make you successful? (30:23) What book (or books) changed your mindset or life? (33:51) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do? (35:01) What unusual or underrated food or drink should more people try out? (35:35) What makes you happiest? (36:44) Any asks or requests for the audience?

    38 min

  8. 08/15/2022

    #172 - Matt Maier on Breaking A Big Job Into Little Steps, Finding Specialists And Becoming An Entrepreneur

    Matt Maier is the founder of designastone.com, a 7-figure brand launched at the very start of the pandemic lockdown. Design A Stone is a leader in personalized lawn decor name and address stones with a lifetime guarantee. Matt has a mission with a huge give back: All stones are made in the US, providing job opportunities for the small community in which he lives. Bullet points (00:05) Intro (02:10) The start as an entrepreneur (05:14) Design A Stone: Sourcing stone (07:49) Personalizing the stone (08:32) Getting started: Breaking a big job into little steps and finding specialists (10:50) Getting the message out through social media (12:04) Learning what not to do (13:19) What's different about shipping heavy things (16:25) Giving back (18:53) The halo effect of a good charitable mission and purpose (21:06) Rapid fire question round (21:26) If you ever had to start again, how would you make your money? (22:23) What is the most common or biggest mistake that leaders make? (23:19) Who is a great leader (alive or dead) and why? (24:40) How do you hire top talent? (26:03) What is one of your proudest moments? (26:49) What is one interesting fact about you that not many people would know? (27:58) What daily routines do you have (morning or evening) that have helped make you successful? (29:01) What book (or books) changed your mindset or life? (30:45) What is the most exciting question you spend your time thinking about? (31:45) Are you thinking about adding more products? (33:53) What unusual or underrated food or drink should more people try out? (35:14) What makes you happiest? (36:12) Any asks or requests for the audience?

    39 min
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About

We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn Cook and I'm excited to welcome you to the Smarter Destiny Podcast. I'm grateful for you and your time, now let's level up together.

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