SMS Marketing is the most effective event marketing channel - Gerry Perez, Founder & CEO of RUNGP

In the next episode of the Tech in 26.2 Podcast on Traxamo, I have a conversation with Gerry Perez, the Founder and CEO of RUNGP, the leading CRM platform for the running industry. Gerry, who has a background in digital marketing, recounts how attending an industry event inspired him to transition his digital marketing agency into a software company. We delve into various case studies and the data supporting them, emphasizing the most effective channels that event organizers should prioritize to maximize their marketing ROI. This discussion promises to be extremely beneficial for event marketers and organizers alike. Enjoy listening! Here are the highlights from our conversation:

⛳ Pivoting from digital marketing agency to building a SaaS business

⛳  Deep dive into event marketing landscape in endurance industry

⛳ Why SMS marketing is the best marketing investment for event organizers?

⛳ Intersection of AI and event marketing -

⛳ Navigating compliance and what is SWAS (software with agency service)?

Podcast Outline

0:05 Episode Summary

1:05 Introduction

1:51 Founding story of RunGP

3:03 What’s RunGP

3:55 Transitioning from Digital agency to software company

11:45 Background in endurance industry marketing and channels

13:19 RunGP’s core offerings

17:14 Why SMS marketing is the best investment for event organizers

21:29 Key metrics to measure ROI on event marketing investment

26:12 Approaching event marketing for different generation

28:31 Using AI for event marketing for FAQs, content or reputation management

• Conversation AI
• Content AI (writing creatives)
• reviews AI (reputation management)

33:54 Marketing trends in the endurance industry

36:45 Handling compliance in SMS marketing

40:21 Supporting the endurance sports ecosystem through Software as agency service (SWAS)

44:40 Scaling with SWAS business model?

46:19 What’s next for RunGP?

References

• RunGP - https://rungp.io/
• RunGP Podcast on SMS Marketing - https://rungp.io/podcast

Special mentions

• Chris Tomlinson

Episode info:

• Youtube - https://youtu.be/EROW332W_Q8
• Apple Podcast link - https://apple.co/3zJgkAj
• Spotify podcast link - https://bit.ly/4eEPJmZ

Transcript and Show notes:

• https://www.traxamo.com/tech-in-26-2-gerry-perez

Enjoy the episode!