Snow Talk with SIMA

Snow Talk by SIMA
  • 4.4 (11)
  • ECONOMÍA Y EMPRESA
  • CADA DOS MESES
Snow Talk with SIMA

Snow Talk with SIMA provides in-depth interviews with industry leaders and brings an insider look at what makes our industry work. From leadership to operations to life in the industry, Snow Talk with SIMA brings our vast snow and ice network a little closer together.

  1. 2 OCT

    Worst Case Scenarios

    Bill Akehurst, Vice President and Chief Information Officer for Akehurst Landscape joins Snow Talk to discuss worst-case scenarios that snow & ice management companies could face. Host Cheryl Higley, Director of Education & Content for SIMA, is joined by Amanda Pruss, SIMA's senior membership manager to go over scenarios like cyber attacks, fire, accidents, and more.

    44 min

  2. 27 AGO

    Marketing & Setting Goals to Scale your Business

    Tory Chlanda from Betterview Landscapes in Amherst, MA joins Snow Talk to share the importance of intentionality in business planning and how it leads to greater sales and revenues. Listen for these tips and more:   Selling safety can set a company apart from the competition.Educating clients on the importance of safety and communicating it through various channels is key to success. Hiring the right people and involving them in the strategy-building process is crucial for success.

    43 min

  3. 26 JUL

    Preventive maintenance is your friend

    It's summer but it's never to early to start reviewing your winter preventive maintenance plans! Stork's Plows' Jeen Stork joins Snow Talk to talk about the perils of ignoring preventive maintenance and how even the littlest missed details can cause big trouble. Listen for these tips and more:   Preventive maintenance is crucial for snow equipment to prevent wear and costly breakdowns.The role of a dealer is significant in providing support, education, and quick access to parts for snow contractors.The snow equipment industry is evolving with the integration of electronics and computer-operated systems, presenting new challenges and opportunities.

    27 min

  4. 14 JUN

    Winning the Snow Renewal and Sales Season

    We're in the middle of renewal and sales season for winter services. Ramblin Jackson's Jack Jostes joins Snow Talk to discuss how to make it a successful one. Listen for these tips and more:Renewals present challenges such as changes in point of contact and changes in snowfall, requiring proactive communication and customer feedback throughout the year.Identifying 'hell yes' customers involves understanding demand, profitability, and passion, and tailoring marketing and sales strategies to attract and retain these ideal clients.The RFP process benefits from clear definitions and exacting language, fostering trust and understanding between contractors and clients.Maintaining relationships with clients throughout the year, not just during the renewal process, is crucial for successful sales and renewals.

    33 min

  5. 22 MAY

    Growing your Business: Lessons in Video Marketing

    East Coast Facilities' Joshua Brecht joins Snow Talk to discuss video content development and marketing in the snow and ice industry. Listen for these tips and more:How video content development and marketing can help elevate the snow and ice industry by showcasing the work, people, and company. It doesn't have to be an expensive endeavor. Start with basic equipment like smartphones and encourage team members to capture and share photos and videos. Build a culture where everyone is involved in creating and sharing content, which can lead to increased team engagement and motivation.

    44 min

  6. 29 ABR

    Financial Health

    The Grow Group's Vince Torchia and McFarlin Stanford's Jennifer Murray join Snow Talk to share how they counsel landscaping and snow companies to be financially healthy. Listen for this tips and more: Look beyond revenue to include understanding margins and profits.Have enough liquidity to manage through rough patches.Building a "sell"-worthy company.

    35 min

  7. 25 MAR

    Using Tech as a Customer Service Tool

    Colorado Green Pros' David LaFore joins SIMA’s Senior Manager of Membership Evan Newman on the latest episode of Snow Talk to chat about how snow and ice professionals can use technology as a customer service tool. Listen in for these tips and more: Improve customer satisfaction by providing transparency and accountability.Communicate with teams and subcontractors.Enhance customer experiences and streamline business processes.

    35 min

  8. 20 FEB

    Elevating Employees with Recognition and Self-Improvement

    Earth Development President and CEO Eddy Zakes, CSP and SIMA’s Senior Manager of Membership Evan Newman packed a lot of great points into this episode of Snow Talk. Listen in to hear Zakes’ approach to: Company cultureEducation and personal developmentRecognition and rewardsA deep bench of emerging leadersLeadership authenticity and transparency

    37 min
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Snow Talk with SIMA provides in-depth interviews with industry leaders and brings an insider look at what makes our industry work. From leadership to operations to life in the industry, Snow Talk with SIMA brings our vast snow and ice network a little closer together.

Información

  • Creador
    Snow Talk by SIMA
  • Años de actividad
    2019 - 2024
  • Episodios
    68
  • Clasificación
    Apto
  • Copyright
    © Copyright Snow Talk by SIMA
  • Mostrar sitio web
    Snow Talk with SIMA

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