Digital Marketing From The Coalface

Dave Robinson
  • 5.0 (1)
  • MARKETING
  • CADA SEMANA
Digital Marketing From The Coalface

Digital marketing advice, tips and opinions from the team at Red Evolution, a UK based digital marketing agency, along with a host of fantastic guests. The people who make and guest in these shows are actively working on digital marketing campaigns and helping businesses grow. If you're looking for actionable digital marketing advice delivered using plain English from people at the coalface of digital marketing, business development and sales, this show's for you. If you want to be a guest on the show simply visit https://fromthecoalface.com and drop us a line.

  1. If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked

    23 OCT

    If You Know Best, Don't Hire A Specialist, Plus Some SEO Fundamentals Unpicked

    We got it wrong and an engagement went badly. In this episode we unpick that and discuss why hiring a specialist then telling them what to do is dumb. We also unopick a "12 Steps" type SEO help list we were sent and turn it into plain English.

    52 min
  2. It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About

    10 OCT

    It's Not Hard, But It's Easy To Get It Spectacularly Wrong, Guess What We're Talking About

    In this episode, we discuss how easy it is to get online marketing wrong and how to avoid doing that. We also, as usual, wander off into politics and other inane nonsense. If you like listening to Alex and Dave make it up as they go, this is for you. If not, go metal detecting or something.

    53 min
  3. What? No Data? How To Position Content By Going Fishing

    30 SEPT

    What? No Data? How To Position Content By Going Fishing

    I some niches it's hard to find meaningful data to help with your content marketing initiatives. It's some thing we come across and in this episode, alongside the usual drivel, we discuss the techniques we deploy. It's way more enjoyable than this p**s poor introduction makes it sound.

    1 h y 5 min
  4. Is Your Digital Marketing More Like Digital Land Fill?

    18 SEPT

    Is Your Digital Marketing More Like Digital Land Fill?

    This week, amoung all the usual drivel, we discuss the tendency for businesses to create what amounts to digital landfill in their desperate attempt to create "useful content". Also, Dave tells us why he's feeling down in the dumps and Alex, for once, rocks up semi-prepared, with actual notes.

    47 min
  5. If You Don't Trust Your Agency, Stop Wasting Their Time

    9 SEPT

    If You Don't Trust Your Agency, Stop Wasting Their Time

    Good agencies really want, and I mean REALLY want, the work they do for you to add tangible value. They want the content they create to rank in searches, they want the videos they produce to pursuade strangers to do business with you, and they want the creative work they do to present the best possible version of your organisation. If you don't think your agency are doing this, stop wasting their time. Now, I know this sounds blunt but nobody is winning when there's no trust. In this episode, we discuss what makes agencies tick and why trust is vital for success.

    50 min
  6. Make Do And Mend Is An Awful Digital Marketing Strategy

    28 AGO

    Make Do And Mend Is An Awful Digital Marketing Strategy

    This week we're chatting about what a pain it can be to inherit an awful website and digital footprint and have to make do and mend rather than start over and do it properly. We also talk about customer relationship management systems and why they are so great.

    47 min
  7. Tools Talking About Tools And Some Other Stuff

    16 AGO

    Tools Talking About Tools And Some Other Stuff

    In this episode, we talk about some free tools you absolutely should be using, how to price something that can't be defined and social media moderation. We also talk about the Olympics and some politics, obviously.

    47 min
  8. This Week We Discuss Half A***d Briefs And Unreliable Data From Google

    14 AGO

    This Week We Discuss Half A***d Briefs And Unreliable Data From Google

    We often speak to clients who think they know what they need, but on close inspection don't. We discuss ways to avoid wasting time trying to create a brief when you're unsure what you need. We also discuss Google Search Console data and why it's so wrong - but still useful.

    45 min
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Digital marketing advice, tips and opinions from the team at Red Evolution, a UK based digital marketing agency, along with a host of fantastic guests. The people who make and guest in these shows are actively working on digital marketing campaigns and helping businesses grow. If you're looking for actionable digital marketing advice delivered using plain English from people at the coalface of digital marketing, business development and sales, this show's for you. If you want to be a guest on the show simply visit https://fromthecoalface.com and drop us a line.

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