Social Media Propels Cooler Keg to Crowdfunding Success Art of the Kickstart

In this episode of Art of the Kickstart, we spoke with Anthony Bernas, co-founder and CEO of Cooler Keg. Listen to learn how an everyday moment and a hobby sparked an idea that raised more than $200K crowdfunding. Bernas describes how he built a homemade prototype and received validation from lake goers that gave him the confidence to crowdfund.





Short on time? Here's what we talked about.



















Sometimes the best ideas come from combining hobbies and a simple question. Hear how a lakeside party sparked the idea for Cooler Keg

It’s not enough to have a great idea. Pre-campaign efforts can be a determining factor for success.

Don’t underestimate the value of a viral moment. Bernas’ friend filmed him prepping the Cooler Keg for an at-home party and the video went viral on TikTok. If there’s an authentic way to show your brand on social media, do it.







Links







https://www.indiegogo.com/projects/cooler-keg-the-bar-experience-you-take-with-you

https://www.thecoolerkeg.com/







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Sponsors

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Transcript

View this episode's transcript







Roy Morejon:



Welcome entrepreneurs and startups to Art of the Kickstart, the show that every entrepreneur needs to listen to before you launch. I’m your host, Roy Morejon, president and founder of Enventys Partners, the world’s only turnkey product launch company. From product development and engineering to omnichannel marketing, we’ve helped our clients launch thousands of inventions and earn more than $1 billion in sales over the past 20 years. Each week I interview a startup success story, an inspirational entrepreneur or a business expert in order to help you take your launch to the next level. This show would not be possible without our main sponsor ProductHype, the weekly newsletter that goes out and shows you the best inventions that just launched. Make sure to check out producthype.co and join the Hype Squad. Now let’s get on with the show.



Welcome to another edition of Art of the Kickstart. Today I am super excited because we’re talking about kegs. Yes, the Cooler Keg. I’m speaking with Mr. Anthony Bernas, CEO and co-founder of rhe Cooler Keg, their campaign over on in Demand, over on Indiegogo. It is a portable draft system that allows you to serve up anything on draft anywhere, right? So cocktails, beer, you name it, champagne, cider, seltzer, all of that. I’m really excited to talk about this campaign and all of the product innovation that’s come about this. So Anthony, thank you so much for joining us today on Art of the Kickstart.



Anthony Bernas:



Absolute pleasure to be here.