Have you heard the latest Storyy?
Every successful business, no matter the size, needs a community to flourish. That's why it's essential to stay visible and engaged with clients, fans, and past customers online.
In Storyy Time, we talk about the most well-received digital trends and tactics that can help you build relationships and grow your influence.
How To Create Engaging Content For Social Media
Millie is an Online Educator and YouTuber who teaches aspiring Influencers how to turn their personal brand into a full-time business through social media growth, brand collaborations, and business organization tips. Applying the concepts she's learned from being a Project Manager in the corporate world and now growing and managing her own personal brand for the past five years. Millie has found her passion in helping others create stability, structure & strategy within their business in the ever-evolving space of social media.
How To Create Content People Will Actually Engage With
Chad Anderson is an uber-competitive individual with a gorgeous wife and three young boys. He loves dogs as much as people. His passions are the University of Alabama, the Chicago Cubs, and golf. Chad grew up a sports nut while playing baseball, basketball, and golf. He and his family attend Journey Church in Brentwood and enjoy traveling, sports, and getting outside as much as possible. He continues to fulfill a sports dream by shooting in the high 80's at The Governor’s Club and acting like it’s the US Open every time he tees it up.
He is the Area Manager for Nashville, Knoxville, Johnson City, Huntsville, and Birmingham. Chad’s daily goal is to educate mortgage professionals on how to take the products and platform at loanDepot and expand their business through problem-solving, marketing, business development, and creative consulting. Their goal is always to dominate the competition. People ask him “what’s enough” or “why aren’t you happy.” They not only want to win but they want to win in such a way that second place looks at their position in the market as unattainable.
loanDepot’s retail offices opened in Nashville and Huntsville in October 2014. Since 2015, they have grown to over 90 employees and increased production from $46m in their first year to closing over $1.2B this year and serving over 4,500 families!
Chad believes that every individual who wants to succeed at elite levels and has the right work ambition should be given the opportunity to achieve greatness. He sees many situations where managers are not true leaders and cannot help elevate a person’s business. He believes education, perfecting someone’s industry craft, sales ability, and relationship building are all key to developing a top-level professional in today’s market.
He also has a passion for educating society on life's financial fundamentals due to the system’s failure in properly teaching individuals about the basics. He says people are never taught how to invest, how to file taxes, how a mortgage works, how to buy a house, how to utilize life insurance or how to set themselves up for future retirement. Think about that. Schools don’t teach you that. But they make sure you know how to use the quadratic equation! He wants to help people understand facts so they can make educated, adult decisions.
He loves meeting with other professionals so please reach out if you would like to connect with him!
How To Break Through Barriers To Grow Your Personal Brand
Frank Kitchen is the Mindset Masterchef. He works with individuals and organizations who want to break through their mental barriers to cook up the professional dreams they hunger for. He wants people to stop thinking and talking about what they're going to do, and actually live the life of their dreams by adding some fire and some spice.
Tech in the Mortgage Space: Why Investing In Marketing Has Never Been More Important
Steven Cooley is the Founder and CEO of Art Vs. Math LLC. Art Vs. Math is a hyper-creative, numbers-obsessed business consultancy that develops solutions for complex challenges while finding big ideas to generate revenue.
Prior to founding Art Vs. Math LLC, Steven was the Digital Marketing Director for Finance of America Holdings and Finance of America Reverse. Steven’s diverse business experience spans from founding a Social Media SaaS startup, Software Development startup, and business to business prints sales. Steven has also consulted various Venture Capital firms, Hard Money Lenders, and Investors over the course of his career on market viability, product placement, and marketing/business intelligence strategies.
In a previous life, Steven Cooley was piano-based singer/songwriter signed to an indie label in Indianapolis, IN. When not working or at the gym, Steven spends time with his wife and two sons.
How Can You Create Consistent Content That Still Feels Authentic To Who You Are?
In the 13th episode of Social Media Storyy Telling, we dive into content creation conversations with Alec Hanson. He is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M, and was named Rookie of the Year by Scotsman’s Guide. Every subsequent year, Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M. From there, Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level. Hanson has received Housing Wire’s Rising Star award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division, overseeing approximately $4B in annual production. A dynamic coach and thought leader, Hanson believes in leading and coaching within the trenches of the mortgage business. He is the author of loanDepot’s Modern Lending Playbook: a strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professional’s skill sets into the modern era. Alec is also the author of “Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer,” which details a systemic approach to help Mortgage Professionals succeed in the digital world. Alec is married to his beautiful wife of 16 years, Erica, and is the proud dad of Phoenix (10 years old) and Scarlett (8 years old).
How Can You Make Your Videos Feel And Sound More Natural
Social Media Storyy Telling's 12th episode features Eric Capehart, a Product Strategy and Consumer Experience Professional for Synergy One Lending. He shares his experience and knowledge with us about becoming comfortable with the on-camera video recording experience and creating content that provides value.