23 episodes
Social Sparks: Build A Successful Social Media Business Cate Scolnik
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- Business
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5.0 • 1 Rating
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Social Sparks, your go-to source for starting your own successful social media business.
I'm, Cate Scolnik and every Tuesday and Thursday I share bite-sized, no-fluff strategies you can action straight away! I’m a mum and social media strategist and I love cutting through the overwhelm so you can create a social media business simply and easily.
Want a roadmap to creating a social media business? Download my free e-book at https://catescolnik.com/socialsuccess/
Join me as I share simple strategies to ditch overwhelm and build your business in bite-sized, fluff-free episodes. And don’t forget to hit subscribe so you don’t miss any of my episodes, released every Tuesday and Thursday
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7 Rules to Create a Killer Newsletter
You’re often asked for extras, right? As a social media manager, you’ll often find people asking if you could write their blog or newsletter.
So, I want to be sure you know all the risks AND how to create a killer newsletter. Because newsletters are competing in an already crowded inbox.
They’re often optional reading for your audience, so they really have to WANT to open them and read them. Let’s face it, we’re all overloaded with emails and information as it is.
So here’s how to create a killer newsletter, for yourself or for clients.
You don’t want to miss:
How To Create Compelling Content Your Audience Wants To ReadHow To Make People Open Your Newsletter, Even If They’re Overwhelmed With Content Why You Don’t Want To Ask People To “Follow Me On Facebook” Every Week
Resources mentioned:
Get A Copywriter. Full disclosure: this is an affiliate link – you don’t pay any more, but I get a small percentage and you also get A$35 credit for your second order!
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.
And, if you enjoyed this episode, please leave me a rating and a review. Thank you! -
Content Creation Hack #5: What To Post When You're Out Of Ideas
🤔 Does your mind draw a blank? 💭
When it comes to creating content, I mean. Do you stare at the blank page and think, "I have no idea ...?"
If so, you’re not alone and this episode is going to be a gamechanger.
The truth is that everyone has days where they need to create content and they have no ideas, inspiration or insights.
So how do we deal with that? I share my favourite go-to hacks for jolting myself into content creation mode, and how to cheat at content creation!
You don’t want to miss:
The Key Places To Look For InspirationFabulous Video Creation ToolsThree Alternatives to Canva
Resources mentioned:
Post Planner
Biteable
Wave Animation
Canva
Easil (great for hospitality, restaurants etc)
Vista Create (Previously called Crello )
Promo Republic
Promo
How to Create Charismatic Content (Episode 17 of Social Sparks)
Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.
And, if you enjoyed this episode, please leave me a rating and a review. Thank you! -
Content Creation Hack #4: How Your Competitors Can Help Grow Your Brand
Crazy isn’t it?
The idea that your competition can help build your business, but it’s true. You just need to know how to use them right!
In this episode we go over the exact steps to take to identify and define your true competitors and how to spy on them to build your own business.
You don’t want to miss:
How to Identify Your True Competitors (Because Most Business Get This Wrong)How to Know When A Business Has A Disengaged AudienceThe Exact Steps to Take To Analyse Any Business or IndustryHow to Use this Knowledge to Become a Marketing Maven
Resources mentioned:
Gruen Transfer
How to Create Charismatic Content (Episode 17 of Social Sparks)
Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.
And, if you enjoyed this episode, please leave me a rating and a review. Thank you! -
Content Creation Hack #3: How Long Your Copy Really Needs To Be
There are rumours about this – maybe you’ve heard them?
The ones that tell you that your captions should be less than a 80 characters, or you should have short-form copy.
Yes, that works … but not with every industry and audience. The key is knowing when to use long-form copy and when to use short-form or medium-form copy.
As a content creator, you need to know what works for what industry and when to get your images to do the heavy lifting.
You don’t want to miss:
The Two Different Types of Investment We Make When We Buy AnythingWhy Rumours About Keeping Character Count Down Are WrongWhen to Get Images To Do The Heavy Lifting and When Longer Copy is Crucial
Resources mentioned:
How to Create Charismatic Content (Episode 17 of Social Sparks)
Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.
And, if you enjoyed this episode, please leave me a rating and a review. Thank you! -
Content Creation Hack #2: How to Hack the Facebook Algorithm.
I'm sure you've heard the rumours.
How the Facebook algorithm is out to get business owners. How content reach is down and it's not worth posting.
But that's not true.
The fact is that the algorithm is out to HELP you – if you know how to use it right.
There’s one underlying thing that the algorithm aims to do, and if you have the same mission then you’re golden!
You don’t want to miss:
How Top Gear Can Help You Hack the Facebook AlgorithmSimple Strategies to Spy On Your Audience and Discover What They’re ThinkingHow to Boost Your Best Content on Facebook Organically
Resources mentioned:
Top Gear TV show
How to Create Charismatic Content (Episode 17 of Social Sparks)
Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.
And, if you enjoyed this episode, please leave me a rating and a review. Thank you! -
Content Creation Hack #1: What to Post When Your Mind Draws a Blank
It’s OK. We all have days like that.
Days where we HAVE to create content but our mind is completely blank. And the harder we try, and more stressed we feel, the worse it gets.
One trick is to relax and know that you’ll come up with something. But, let’s face it, you need something more concrete than that, right?
That’s why I’m sharing one of my favourite content creation hacks today.
You don’t want to miss:
How to Cheat at Content CreationHow to Kick Your Mind Into Creation ModeWhy This Content Creation Strategy Works So Well
Resources mentioned:
Canva
How to Create Charismatic Content (Episode 17 of Social Sparks)
Beautiful Business Launch: Your simple action plan to get your social media business up and running, beautifully! No overwhelm. No fluff. And no theory.
Make sure you hit SUBSCRIBE so you don’t miss out on any of my content marketing lessons, coming up soon.
And, if you enjoyed this episode, please leave me a rating and a review. Thank you!
Customer Reviews
Short & Sweet
The perfect podcast that I didn’t know I needed. All of the episodes are short & sweet unlike all the others and Cate gets straight to the point! I’ve been doing social media for 14+ years and she is right that not everyone knows everything about all the social media platforms. There is always room for growth and learning and Cate’s podcast is a great tool for picking up some new tips! Glad I stumbled upon your podcast! Keep the episodes coming!