10 episodes

The Social Toolkit Podcast breathes new life into your social media marketing by focusing on the tools and tactics that improve your process.
The tools you use as a digital marketer are a sneak peak into your process. The Social Toolkit podcast focuses on the tools, software, apps, services, and process behind top digital marketers, social media strategists, and community managers.
Each episode we interview a new digital marketing expert about the tools and tactics they love. We focus on process and tactics. And get to know some awesome marketers in the process.
Host: Jason Keath
Co-producer: Nicole D'Alonzo
Sponsored by: Social Fresh Conference

The Social Toolkit - by Social Fresh The Social Toolkit - by Social Fresh

    • Careers
    • 5.0, 38 Ratings

The Social Toolkit Podcast breathes new life into your social media marketing by focusing on the tools and tactics that improve your process.
The tools you use as a digital marketer are a sneak peak into your process. The Social Toolkit podcast focuses on the tools, software, apps, services, and process behind top digital marketers, social media strategists, and community managers.
Each episode we interview a new digital marketing expert about the tools and tactics they love. We focus on process and tactics. And get to know some awesome marketers in the process.
Host: Jason Keath
Co-producer: Nicole D'Alonzo
Sponsored by: Social Fresh Conference

    Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - Socialbakers

    Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - Socialbakers

    Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include:
    - Instagram review of content for Croc's
    - Instagram carousel posts and product shots
    - Social listening insights, finding surprises in the data
    - How to use data for influencer marketing
    - Understanding sentiment analysis
    - Super Bowl integrated campaign insights

    • 45 min
    The Ultimate Social Media Tools List, with Sarah Evans - Sevans Strategy

    The Ultimate Social Media Tools List, with Sarah Evans - Sevans Strategy

    Jason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.

    • 24 min
    Content that makes them slow smile, with Jason Maldonado - Mailchimp

    Content that makes them slow smile, with Jason Maldonado - Mailchimp

    Jason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include:
    - Mailchimp brand voice
    - Animated GIF library
    - Meltwater listening
    - Custom Google Sheets for content planning
    - Advanced Twitter search, for listening
    - Brand Art

    • 42 min
    I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide

    I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier Suicide

    Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include:
    - Making less, higher quality content
    - Tack, a UGC software solution
    - Facebook content that works in the mobile feed
    - Giving people permission to make shorter videos (our brains process this stuff really fast)
    - Having a captions strategy
    - The state of nonprofit fundraising in social
    - Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger
    - Fundraising through Instagram stories
    - Make em laugh, make em cry, ask them for money.

    • 47 min
    The future of social media is relatability, with Brian Fanzo - iSocialFanz

    The future of social media is relatability, with Brian Fanzo - iSocialFanz

    Jason interviews Brian Fanzo, speaker and thought leader at iSocialFanz. Discussions include how Brian uses his top 4 social platforms differently and how he came up with those strategies: LinkedIn, Twitter, Facebook Groups, and Instagram. Discussion also includes some of the tools Brian uses every day to create the scale of content he publishes: Quicc.io, BuzzSumo, VideoShopApp, Flipboard, and more.

    • 1 hr
    Influencer marketing for a city, Jerusalem Development Authority - Mordecai Holtz

    Influencer marketing for a city, Jerusalem Development Authority - Mordecai Holtz

    Jason interviews - Mordecai Holtz, New Media Director at the Jerusalem Development Authority about how they are using influencer marketing to drive travel awareness and interest for the city, geo-gated location listening for UGC content with tools like Local Measure, Evernote, Later, and adapting to Instagram Stories for UGC content.

    • 45 min

Customer Reviews

5.0 out of 5
38 Ratings

38 Ratings

CelesteMarketer ,

Informative Podcast

This podcast is great for social marketers. Interesting topics and all the lastest news to keep up with the ever changing industry.

Tom Morkes ,

great podcast

Awesome podcast for anyone interested in social media and digital marketing. Enjoyed the unique and interesting perspective

cnett77 ,

Useful and Entertaining

I'm a social pro who's on the go. I podcast quite a bit for insights on social trends, updates or opinions. The Social Toolkit podcast delivers. Not surprising since it's brought to us by the amazing folks at Social Fresh.

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