SocialMinds - A Social Media Marketing Podcast

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SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

  1. Liquid Death: Why Ignoring Advertising’s Rules Produces the Best Creative | Andy Pearson

    9 СЕНТ.

    Liquid Death: Why Ignoring Advertising’s Rules Produces the Best Creative | Andy Pearson

    Liquid Death only launched in 2019 and has already cemented its place in consumer’s hearts and creatives’ bucket lists. It’s taken the simplest commodity - water - and built a rich universe of personality, creativity and credibility around it, that’s turned a product into an entertainment property. In this episode we’re joined by Liquid Death’s VP of creative, Andy Pearson, who shares with us the creative decisions, crazy brainstorms, and love for comedy which made Liquid Death the third most-followed beverage brand in the world on social. Forget everything you know about advertising. This is a masterclass in redefining what brands can achieve when you throw out the rule book. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. Download your copy of our latest white paper here.

    54 мин.

  2. 19 АВГ.

    SOCIAL IN SIX [086]

    On today’s episode of Social in Six, our associate creator director Emma Lyskava joins our content marketer Mil to break down X’s lawsuit against ad safety nonprofit Global Alliance for Responsible Media (GARM) and discuss Instagram’s analytics changes that put views front and centre. We also cover YouTube’s new ad type for livestreams, LinkedIn giving newsletters a boost with paid, a small but handy update from Instagram, and a much-requested TikTok feature. Download your copy of the white paper here. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

    20 мин.
  3. SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill

    7 АВГ.

    SocialChain: Why Brands Should Aim Higher Than Authentic on Social | Eve Young and Georgia Hill

    “Authentic”. It’s one of marketing’s biggest buzzwords. Authenticity has become brands’ North Star on social, but what does that word actually mean? Our content marketer Melissa Harvey wants to find out. In this episode, Melissa’s diving into SocialChain’s brand-new white paper Forget Real: Why Brands Should Aim Higher Than Authentic on Social. Together with its contributors, senior creator Eve Young and midweight creator Georgia Hill, they uncover why brands should stop trying to be authentic and start holding themselves accountable instead; why your setbacks shouldn’t be swept under the rug; why self-righteousness is failing brands as a creative play; and how you can build genuine community that equates to more than just followers. Download your copy of the white paper here.  Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    32 мин.

  4. 22 ИЮЛ.

    SOCIAL IN SIX [085]

    On this week’s Social in Six, we’re sharing the latest on TikTok’s answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram’s exciting addition to Reels regarding audio and an update to its Collab Posts, plus X’s decision to introduce downvotes and Pinterest’s new AI image editing tool. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

    19 мин.
  5. RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke

    8 ИЮЛ.

    RNIB: On Making Accessible Creative Content an Achievable Ambition | Helen Dutson & Holly Tuke

    If you saw Jeremy Allen White’s Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn’t join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers’ agency, Helen Dutson, and RNIB’s social media officer Holly Tuke, who’s registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity. In this episode we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who’s doing it well, and how platforms can improve their features. Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

    55 мин.

  6. 17 ИЮН.

    SOCIAL IN SIX [084]

    This week on Social in Six, we’re joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on the platform. Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

    15 мин.
  7. Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly

    3 ИЮН.

    Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly

    Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first.  Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    35 мин.
  8. Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

    29 МАЯ

    Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

    A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain’s head of influencer Amelia Wollaston, and senior strategist Gareth Harrison. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    31 мин.
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Об этом подкасте

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

Информация

  • Автор
    SocialChain
  • Годы выхода
    2023 - 2024
  • Выпуски
    261
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © SocialChain
  • Сайт подкаста
    SocialMinds - A Social Media Marketing Podcast

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