15 episodes

Welcome to Soft Life CEO, your go to destination for transforming hardworking hustlers into savvy, relaxed, soft life CEOs. I’m your host, Breanna Aponte! Join us as we uncover secrets to effortless success, share inspiring stories, and provide actionable tips to help you work smarter, not harder. If you're ready to escape the grind and embrace a lifestyle of doing less while earning more, you're in the right place. New episodes air Monday's at 9am! 

Soft Life CEO Soft Life CEO

    • Business
    • 5.0 • 5 Ratings

Welcome to Soft Life CEO, your go to destination for transforming hardworking hustlers into savvy, relaxed, soft life CEOs. I’m your host, Breanna Aponte! Join us as we uncover secrets to effortless success, share inspiring stories, and provide actionable tips to help you work smarter, not harder. If you're ready to escape the grind and embrace a lifestyle of doing less while earning more, you're in the right place. New episodes air Monday's at 9am! 

    Launching a Product Based Business with Erin on Demand

    Launching a Product Based Business with Erin on Demand

    In this episode, Erin On Demand shares her journey as a mamapreneur and how she built her relatable brand. She started her YouTube channel in 2018 and focused on sharing her story and experiences as she built her business. Erin emphasizes the importance of starting where you are and being vulnerable in your content. She also provides advice for starting a YouTube channel, including not needing expensive equipment and starting with short-form content.

    Erin believes that YouTube is for everyone, as long as they are willing to put in the work and be consistent. She also discusses the intersection of content between YouTube, Instagram, and TikTok, and the importance of having a focal point for each platform. Erin started her podcast, Sips of Success, with her husband as a way to practice being in front of the camera. The podcast allows her to share a different side of herself and connect with her audience on a more personal level.

    When deciding on the best platform to start with, Erin advises considering your lifestyle, the type of content you gravitate towards, and what you're best at. She emphasizes the importance of authenticity and consistency in choosing a platform. Erin created her top three notebook after realizing the impact of writing down her top priorities each day. The notebook became a hit and inspired her to create more simple and effective products. She advises asking for help and leveraging your network when starting a product-based business. Erin is preparing for motherhood and plans to take time off while ensuring her business continues to run smoothly with the help of a project manager. She finds inspiration in her upcoming role as a mother and is motivated to be the best version of herself for her daughter.

    Erin shares her takeaways from Rachel Rogers' book on planning your year like a millionaire, including the importance of setting big goals and pushing yourself to achieve them. In this conversation, Erin and All About Your Brand discuss the importance of setting big goals and creating a clear vision for success. We highlight Serena Williams' approach to setting high goals and how it drives her to achieve more. Erin emphasizes the need to be specific and granular when setting goals and creating a vision, considering even the small day-to-day decisions. We also touch on the topics of financial planning and letting go of negative thoughts.

    Erin shares her experience with building her brand and offers advice on starting a product-based business. We discuss the building blocks of a profitable online brand, including having a strong value proposition, consistency, and solving a problem. We also address the challenges of staying productive without losing interest or experiencing burnout and the importance of mindset and faith in overcoming challenges. Erin shares her favorite part of what she does, which is being creative and seeing her ideas resonate with her audience.

    Takeaways
    Start where you are and be vulnerable in your content.You don't need expensive equipment to start a YouTube channel.YouTube is for everyone, as long as you are willing to put in the work and be consistent.Have a focal point for each platform to cater to your audience's preferences.Content can intersect between YouTube, Instagram, and TikTok, but it's helpful to have a specific focus for each platform. Consider your lifestyle, the type of content you gravitate towards, and what you're best at when choosing a platform to start with.Writing down your top priorities each day can help improve productivity and focus.Ask for help and leverage your network when starting a product-based business.Take time off for motherhood while ensuring your business continues to run smoothly with the help of a project manager.Set big goals and push yourself to achieve them. Setting big goals and having a clear...

    • 1 hr 24 min
    You're a Brand - Even Without a Business w/ Jewellianna Palencia

    You're a Brand - Even Without a Business w/ Jewellianna Palencia

    Juliana, a full-time content creator, shares her journey of starting on YouTube and gaining traction. She emphasizes the importance of consistency and engagement with the audience. She also provides tips for maintaining curly hair and discusses the challenges of creating content for multiple platforms. Juliana recommends starting a YouTube channel and utilizing editing software and tools to create high-quality content.

    In this conversation, Jewellianna Palencia shares her advice for new creators, discusses her preferred equipment and editing tools, talks about her experience with having a brand manager, and reflects on challenges she has faced in her journey. She emphasizes the importance of starting with simple and affordable equipment, such as a phone or basic camera, and gradually investing in professional equipment as you gain more experience and passion for content creation.

    Jewellianna also highlights the significance of maintaining high-quality content to attract brand partnerships and become a successful influencer. She shares her approach to handling negative comments and feedback, which involves deleting and blocking, and offers advice on finding a brand manager by researching and reaching out to influencers for recommendations. Jewellianna concludes by expressing her excitement for future content creation and helping others feel more confident in their hair.

    TakeawaysConsistency and engagement are key to gaining traction as a content creatorStarting a YouTube channel can be a great way to share your journey and connect with an audienceMaintaining curly hair requires moisturizing, avoiding buns while wet, and using satin pillowcasesCreating content for multiple platforms can be challenging, but utilizing shorts on YouTube can help integrate different platformsRecommended tools for content creation include editing software and high-quality cameras Start with simple and affordable equipment when you're a new creator, and gradually invest in professional equipment as you gain more experience and passion for content creation.Maintain high-quality content to attract brand partnerships and become a successful influencer.Handle negative comments and feedback by deleting and blocking, and focus on maintaining a positive attitude.When looking for a brand manager, research and reach out to influencers for recommendations.Stay inspired and come up with fresh ideas by constantly thinking and planning, and seeking inspiration from platforms like TikTok.Invest in your business by spending money strategically on products and equipment that will help you create better content.Be open to unexpected opportunities that may arise from your online presence, such as invitations to events or collaborations.Learn from challenges and develop grit and strength to push through difficult times in your content creation journey.Chapters

    00:00 Starting a YouTube Channel and Building an Audience
    04:09 Fun Game: This or That
    05:03 Jewellianna's Journey as a Content Creator
    08:19 Tips for Taking Care of Curly Hair
    12:33 Finding Your Niche and Providing Value
    18:38 Creating and Scheduling Content for YouTube and Other Platforms
    22:56 A Week in the Life of a Content Creator
    34:57 Working with a Brand Manager and Handling Negativity
    41:10 Finding a Brand Manager and Investing in Your Business
    48:40 Overcoming Challenges and Staying Inspired
    53:41 Collaborating with Celebrities and Influencers
    59:31 Future Goals and Projects
    01:02:48 Conclusion and Closing Remarks

    Links

    Shop Jewellianna’s Favorite Hair Products

    Connect w/ Jewellianna Palencia

    a...

    • 1 hr 4 min
    Building an Authentic Brand on Social Media w/ Alyssa Davis

    Building an Authentic Brand on Social Media w/ Alyssa Davis

    In this conversation, Alyssa Davis discusses the importance of authenticity in building a brand on social media. She emphasizes the need to stay true to one's core values and beliefs, regardless of trends or external pressures. Alyssa also shares strategies for growing a following on TikTok and Instagram, including showing up as your future self, engaging with your audience, and maintaining consistency. She advises new content creators to define their brand, focus on their why, and enjoy the beginner season.

    Alyssa also discusses the role of faith in her content creation and offers recommendations for books on building faith. Alyssa Davis shares her tips for balancing a full-time job and building a personal brand. She emphasizes the importance of creating systems, setting boundaries, and outsourcing tasks. Alyssa also highlights the need for work-life balance and self-care. She discusses how she includes her audience in her content by using features like polls and live videos.

    Alyssa talks about the challenges she faced in building her brand and how she overcame them. She also shares her thoughts on the future of content creation and the importance of diversifying platforms. Alyssa's personal brand has helped her grow as an individual and she finds inspiration in her younger self. She encourages others to be authentic and true to themselves in their content creation journey.

    TakeawaysStay true to your core values and beliefs when building a brand on social media.Show up as your future self and engage with your audience to grow your following.Define your brand, focus on your why, and enjoy the beginner season as a new content creator.Faith can play a role in content creation and can be shared authentically.Recommended books for building faith: '30 Days to Understanding Your Bible' and 'Fervent: A Woman's Battle Plan to Specific and Strategic Prayer.' Create systems and set boundaries to balance work and building a brandOutsource tasks and ask for help when neededPrioritize work-life balance and self-careEngage with your audience through features like polls and live videosOvercome challenges by focusing on your why and staying true to yourselfDiversify platforms and consider long-term goals in content creationFind inspiration in your own journey and be authentic in your contentChapters

    00:00 Introduction and Technical Difficulties
    01:33 Authenticity in Building a Brand on Social Media
    10:06 Strategies for Growing a Following on TikTok and Instagram
    15:36 Content Creation Process and Setting Boundaries
    28:30 Tips for New Content Creators
    31:27 Balancing Work and Building a Brand
    32:02 Creating Systems and Setting Boundaries
    34:31 Prioritizing Work-Life Balance and Self-Care
    37:16 Engaging with Your Audience
    44:25 Overcoming Challenges in Building a Personal Brand
    56:31 The Future of Content Creation
    01:01:59 Finding Inspiration in Your Journey

    Links: 
    Website

    Alyssa's Podcast Links: 
    Apple Spotify Connect w/Alyssa Davis:
    Alyssa's InstagramAlyssa's TikTok

    • 1 hr 1 min
    Creating Your Dream Body & Brand w/ Gina Amin

    Creating Your Dream Body & Brand w/ Gina Amin

    Gina, an online fitness coach, shares her journey of building her brand and transforming her body. She started sharing her fitness journey on social media during the COVID pandemic to keep herself accountable. Her transformation went viral, leading to her career as a fitness influencer. Gina emphasizes the importance of consistency and a positive mindset in achieving fitness goals. She debunks the myth that extreme calorie restriction is necessary for weight loss. Gina offers a fitness app and one-on-one coaching to help individuals achieve their goals. She recommends following realistic and relatable fitness influencers and creating content based on the questions and struggles she faced during her own journey. In this conversation, Gina shares valuable insights on creating engaging fitness content and managing social media as an influencer. She emphasizes the importance of addressing people's problems and capturing their attention in the first few seconds of a video. Gina also highlights the power of authenticity and being oneself in content creation. She discusses the challenges of managing a growing following and the importance of engaging with the audience. Gina shares her tips on practicing gratitude and winding down at the end of the day. She also provides advice on incorporating fitness into an entrepreneur's content and overcoming the fear of recording oneself in the gym. Lastly, Gina talks about the significance of focusing on how one feels and looks rather than the number on the scale.

    Takeaways
    Consistency and a positive mindset are key to achieving fitness goals.Extreme calorie restriction is not necessary for weight loss.Follow realistic and relatable fitness influencers for inspiration.Create content based on the questions and struggles faced during your own fitness journey. Address people's problems and capture their attention in the first few seconds of a video.Authenticity is key in content creation; be yourself and don't worry about what others think.Engage with your audience and make them feel valued.Practice gratitude daily to shift your mindset and find purpose.Incorporate fitness into your lifestyle and content by filming everything you do and sharing it.Focus on how you feel and look rather than the number on the scale.Chapters:
    00:00 Introduction and Guest Introduction
    07:00 The Power of Consistency and a Positive Mindset in Fitness
    13:06 Fitness App vs. One-on-One Coaching: Which is Right for You?
    26:40 Engaging with Your Audience
    34:58 Incorporating Fitness into Your Lifestyle and Content
    43:32 Overcoming the Fear of Recording in the Gym

    Links: 
    12 Week Gratitude Journal Online CoachingGina’s Fitness AppConnect w/ Gina Amin
    Instagram Tik Tok

    • 47 min
    Taking the Entrepreneur Leap of Faith w/ Queen Dickens

    Taking the Entrepreneur Leap of Faith w/ Queen Dickens

    In this episode, Queen shares her entrepreneurial journey as a travel nurse turned full-time IV hydration business owner. She discusses the challenges faced by black women in the healthcare system and the importance of having an advocate during the birthing process. Queen also talks about the transition from nursing to entrepreneurship and the importance of creating a supportive community. She emphasizes the need for planning, saving money, and putting faith over fear when considering taking the leap into entrepreneurship. Queen highlights the benefits of creating digital products and provides advice on finding a niche and building a community. In this conversation, Queen and Bre discuss the importance of mentorship, the value of building a community, and strategies for creating inclusive and accessible services. Queen shares her experience in entrepreneurship and emphasizes the need for preparation and authenticity. She also highlights the significance of mentorship in her own journey and the impact it has had on her personal growth. Queen discusses her upcoming projects, including her work as a certified nurse midwife and her plans to expand her IV hydration business. She also shares her social media platforms, such as Instagram, TikTok, and YouTube, where she provides valuable content for nurses and aspiring entrepreneurs.

    TakeawaysTransitioning from nursing to entrepreneurship requires planning, saving money, and putting faith over fear.Black women face challenges in the healthcare system and need advocates during the birthing process.Creating a supportive community is crucial for success in entrepreneurship.Digital products can provide a source of passive income and allow for scalability.Finding a niche and building a community are key steps in creating and launching digital products. Mentorship plays a crucial role in supporting aspiring entrepreneurs and can expedite the learning process, reduce mistakes, and provide guidance and support.Building a community is essential for entrepreneurs, as it fosters connections, provides opportunities for collaboration, and allows for the exchange of knowledge and experiences.In order to drive meaningful change and improve maternal health outcomes in marginalized communities, it is important to build community among healthcare providers, empower women to advocate for themselves, and create a birth team that prioritizes the individual's needs and preferences.When pricing products or services, it is important to consider the audience's preferences and needs, offer payment plan options, and demonstrate the value through testimonials and reviews.Being intentional and authentic in building relationships and connections is key to fostering trust and long-lasting mentorship.Platforms like Mighty Networks and Circle can be effective tools for building and managing communities, providing a space for engagement, content sharing, and networking.Preparation is crucial for success in entrepreneurship, and it is important to be mentally, physically, emotionally, and financially prepared for the opportunities that come your way.Authenticity and showing up as your true self can attract like-minded individuals and create a strong connection with your audience.Expanding your brand and business requires continuous learning, exploring new opportunities, and being open to different avenues and experiences.Social media platforms like Instagram, TikTok, and YouTube can be valuable tools for sharing knowledge, connecting with...

    • 58 min
    Full Time Influencer (The Real) w/ Carmen Renee

    Full Time Influencer (The Real) w/ Carmen Renee

    In this episode of All About Your Brand, Carmen Renee, a full-time influencer, shares her journey and insights into the world of influencing. She emphasizes the importance of aligning with brands that resonate with your values and being selective with brand partnerships. Carmen also discusses the challenges of being an influencer, including the misconception that it's an easy and glamorous lifestyle. She provides tips for being consistent in content creation, such as batching content and finding a realistic schedule. Carmen also shares her favorite tools and apps for editing content and highlights the costs associated with being an influencer, including subscription fees for editing apps and platforms for deep linking and link management. In this conversation, Carmen shares her experience and insights as an influencer. She discusses the challenges of managing contracts and opportunities as a solo influencer and the importance of finding the right management agency. Carmen also provides advice for aspiring influencers, emphasizing the need for consistency, niche selection, and vulnerability. She highlights the importance of claiming social media handles and establishing what you want to talk about. Carmen also discusses the definition of success as an influencer and the importance of staying true to your personal beliefs when working with brands. Lastly, she emphasizes the value of incorporating feedback and engagement from your audience into your content creation process.

    Takeaways
    Align with brands that align with your values and resonate with your audience.Being an influencer is not as easy as it may seem, and there are many behind-the-scenes tasks and responsibilities.Consistency in content creation is important, but find a schedule that works for you and give yourself grace.Use tools and apps like CapCut and Lightroom for editing content.Consider the costs associated with being an influencer, such as subscription fees for editing apps and platforms for deep linking and link management.When building a team, be selective and find individuals who can assist with specific tasks and responsibilities. Managing contracts and opportunities as a solo influencer can be overwhelming, and it may be beneficial to work with a management agency.Consistency, niche selection, and vulnerability are key factors in building a successful personal brand as an influencer.Claiming social media handles and establishing what you want to talk about are important steps when starting out as an influencer.Success as an influencer can be defined by achieving financial stability, being able to take care of your family, and doing what you love.Incorporating feedback and engagement from your audience through polls, quizzes, and check-ins can help guide your content creation process and business decisions.Chapters

    00:00 Introduction and Setting the Stage
    00:28 Carmen's Journey to Becoming a Full-Time Influencer
    03:48 Having a Coach or Mentor in the Influencer Space
    05:22 Misconceptions About Being an Influencer
    07:33 Carmen's Work Week and Routine
    11:44 Pros and Cons of Direct Brand Deals
    19:24 Determining Whether a Brand Partnership is Worth Taking
    22:09 Handling Negotiations for Brand Partnerships
    25:01 Tips for Consistency in Content Creation
    28:00 Tools and Tips for Creating and Editing Content
    30:54 Costs Associated with Being an Influencer
    33:40 Building a Team of Assistants and Managers
    35:00 Overwhelm and Seeking Help
    36:38 Starting as an Influencer with a Small Following
    37:24 Defining Success as an Influence
    48:23 Top Three Things for Influencer Success
    50:07 Organic Partnerships vs. Reaching Out to Brands
    51:37 Featuring...

    • 1 hr 6 min

Customer Reviews

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5 Ratings

JodeciJanai ,

Great gems

I love this and all the helpful information it’s provided and still providing for my brand and business.

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Love This Show!!

This show is so helpful and has been eye opening for me! Thank you Bre!!

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