Smarter Podcasting: Making Podcasts Better

SMB Podcasts
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Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.  Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

  1. 3 天前

    PodPast : EQUIPMENT: How To Choose The Best Podcast Microphones For Any Budget

    In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity.   I also shares recommendations for budget-friendly, mid-range, and high-end microphones, highlighting their features and performance. You'll gain insights into microphone types, connectivity options, and factors to consider for optimal sound quality in their podcast recordings. Key Takeaways and the time: - Different microphone types: Condenser and dynamic microphones [00:09:00] - Pros and cons of condenser and dynamic microphones [00:10:00] - USB microphones offer easy setup and portability, while XLR microphones provide professional quality but require additional equipment [00:11:00] - Budget-friendly microphones: Shure SM57, Audio Technica ATR2100X USB, Samsung Q2U [00:13:00] - Mid-range microphone options: Audio Technica AT2020, Rode NT1 [00:17:00] - High-end microphone recommendations: Shure SM7B, Neumann U87Ei [00:19:00] - Factors to consider for optimal sound quality: Accessories, microphone technique, audio editing software [00:22:00] Resources Mentioned: - Descript (audio editing software) [00:24:00] - SpeakPipe (platform for leaving voice messages) [00:26:00] - sevenmillionbikes.com (host's website for resources, courses, and services) Send us a text Book a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    26 分鐘
  2. 5 Podcasting Questions Every Podcaster Needs Answered

    6 天前

    5 Podcasting Questions Every Podcaster Needs Answered

    This Q&A episode was a little different because instead of gathering listener questions, I turned to my best mate — ChatGPT — to ask me five questions about podcasting. Honestly, I had no idea what was coming, but the questions were spot-on and got me thinking deeply about what works and what doesn’t in podcasting. I shared lessons I’ve learned from years of trial, error, and growth, along with practical advice for podcasters at any stage. What I love about this format is that it forces me to reflect on what I actually believe, and not just what I’ve read or heard. Key Talking Points Pivoting Your Podcast – When downloads decline and engagement drops, it’s time to rethink your format or content. The Social Media Trap – Posting endlessly won’t grow your audience; instead, invest in organic marketing or podcast-specific ads. Starting from Scratch – The best advice is simple: just start. Don’t wait for the perfect gear or setup. Sponsorship Without Huge Numbers – Small podcasts can still win sponsors by being niche, creative, and packaging their value. Building Listener Loyalty – Make your audience feel like they’re part of a club—give them a name and bring them along for the ride. Chapters & Timestamps [00:00] – Introduction & why this episode is different [02:00] – How to know when to pivot your podcast [05:00] – The one thing podcasters waste time on [08:00] – What I’d do differently if starting today [10:00] – How small podcasts can attract sponsors [12:00] – The best way to keep listeners coming back Send us a text Book a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    19 分鐘

  3. 9月4日

    PodPast : CONTENT: How To Build Trust And Connection With Your Audience

    "Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman If you’re a podcaster, new or experienced, this podpast episode will change the way you approach your craft.  This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I’ve always believed in respecting the listener’s time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience. One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I’ve often ignored—really resonated. I tend to jump in headfirst, but Mark’s advice on preparation is something I’ll be applying moving forward. Key Takeaways Respect the Listener’s Time – Your audience is giving up their valuable time for you. Don’t waste it with poor audio quality or irrelevant content.  Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind.  Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability.  Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection.  Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run.  Chapters & Timestamps 02:00 - Why Everything is About the Listener – The key to a great podcast. 07:00 - Respecting the Listener’s Time – Why quality matters. 10:00 - Speaking to One Listener – How language builds connection. 19:00 - The Importance of Preparation – How planning saves time. 26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable. 37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons.  Send us a text Book a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    44 分鐘
  4. TIPS: Should You Change Your Podcast Name?

    8月25日

    TIPS: Should You Change Your Podcast Name?

    “Should you ever change your podcast name? I’ve just done this for the fourth time…” I open up about one of the biggest decisions I’ve made recently — changing the name of my first and biggest show yet again. From Seven Million Bikes to A Saigon Podcast, then A Vietnam Podcast, and now Discover Vietnam, it’s been a journey of evolution, mistakes, and lessons learned. Naming a podcast isn’t just about branding; it’s about clarity, growth, audience alignment, and sometimes even sponsorship opportunities. I wanted to share everything I’ve learned so that you can decide if changing your podcast name is the right move for you. Key Talking Points Why I’ve changed my podcast name four times, and what I learned each timeThe risks of quirky or unclear names and why clarity matters more How listener data and episode performance guided my rebrandWhen you shouldn’t change your podcast nameHow a new name can make your podcast more attractive to sponsorsPractical steps to rebrand smoothly without losing your audienceChapters and Timestamps [01:00] My podcast’s journey of name changes[05:00] Lessons from audience data & episode performance[08:00] Why clarity and searchability matter for growth[10:00] Sponsorship and branding considerations[12:00] When not to change your podcast name[15:00] How to rebrand successfully and bring your listeners with youSend us a text Book a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    22 分鐘

  5. 8月21日

    PodPast : GROWTH: How To Make Your Podcast A SUCCESS Using Podcast Analytics

    Are you a podcaster looking to grow your audience and measure the success of your show? In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conversion data, understanding and utilizing podcast analytics is crucial for any successful podcast. I share the importance of tracking retention rates, analyzing your metrics, and focusing on the metrics that truly matter for measuring success. I also share tips on creating high-quality content, using segments to promote engagement and incorporating storytelling techniques. Examples of successful podcasts like Serial and How I Built This show us how using analytics can boost your show's success. Join us as we break down the world of podcast analytics and give you the tools to launch and grow your own successful podcast. Topics Discussed: Podcast Analytics, Metrics, Retention, Engagement, Demographics, Conversion, Content Creation, Episode Performance, Call to Action, Podcast Examples, Course Entities Mentioned: PodTrack, Chartable, Apple Podcasts, Spotify, Smarter Podcasting, Seven Million Bikes Podcasts Send us a text Book a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    29 分鐘
  6. TIPS: How To Look Good On Camera!

    8月18日

    TIPS: How To Look Good On Camera!

    “I’ll be honest, when I first started podcasting, I didn’t care what I looked like—because no one could see me. Now? People aren’t just listening anymore. They’re watching.” When I started my first podcast in 2019, it was audio-only. No one cared what I wore, whether my hair was a mess, or if I’d just rolled out of bed. Fast forward to today, and video is unavoidable in podcasting. Like it or not, your audience wants to see you as much as they want to hear you. In this episode of Smarter Podcasting, I share everything I’ve learned about looking good on camera. From choosing colors and fabrics that don’t make you disappear into the background, to avoiding sweat patches, noisy jewelry, or that polyester shirt that catches every bit of light—these are practical tips that will make you look polished without losing comfort. I’ll cover: Why video is no longer optional in podcasting What to wear (and what to absolutely avoid) on cameraHow to match your look to your podcast’s brand and setThe surprising role of comfort in confidenceHair, makeup, and accessories—what matters, what doesn’tExtra tricks for posture, glasses glare, and staying relaxedAt the end of the day, how you look isn’t just vanity—it’s part of your storytelling. When you feel good and confident, your audience feels it too. Send us a text Book a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    17 分鐘
  7. TIPS: Mastering Podcast Video Setup and Equipment with Tomas George

    8月12日

    TIPS: Mastering Podcast Video Setup and Equipment with Tomas George

    I am joined by audio and video production expert Tomas George.  We dive deep into the essentials of setting up a quality podcast studio, debunking common myths about equipment and emphasizing the importance of affordable yet effective solutions.  We cover the vital role of lenses over cameras, the benefits of dynamic microphones over condensers, and practical advice for lighting and storage. Thomas shares his expertise on camera settings, explaining concepts like aperture, ISO, and white balance, and offers tips for newcomers on choosing the right gear without overspending.  Whether you're starting out or looking to upgrade your setup, this episode is packed with valuable insights to help you produce a top-notch video podcast. 00:00 Introduction and Host's Background 02:12 Guest Introduction and Background 02:39 Starting a Podcast Without Expertise 04:04 First Impressions of the Podcast Studio 04:24 Challenges of Video Podcasting 05:32 Technical Tips for Video Production 07:03 Understanding Camera Settings 09:11 Choosing the Right Equipment 21:03 Importance of Audio Quality 21:48 Microphone Recommendations Send us a text Book a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    29 分鐘

  8. 8月7日

    PodPast : AI: How To Use AI To Grow Your Show! With Praveen Telu

    Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools.  In this episode, we discover how AI can be used to enhance audio quality, generate show notes, and provide personalized content recommendations. We also explore Descript , an editing tool that uses AI-powered tools to generate voiceovers and speaker labels, and otter.ai, a transcription tool with keyword search highlighting and collaboration tools. Chat GPT can even suggest fresh content ideas that spark creativity. We learn about OpenAI's more predictable and cheaper usage, the important role of visuals, and the benefit of using AI in social media marketing. However, we also acknowledge that AI tools should not replace human creativity or authenticity, and it's vital to strike a balance between using these tools effectively and making content unique. Join us in discovering the future of AI in podcasting through experimentation and find out how it can help you create more engaging and accessible content. Topics discussed in this episode: - The benefits of AI in podcasting - Descript Studio editing tool - Chat GPT content idea generation - PodcastMarketing.AI for show notes, descriptions, and social media posts - Sourcing guests, finding topics, and creating episode outlines through AI - Advancements in AI, such as the use of voice assistants - The importance of balancing AI with personal touch and authenticity Entities mentioned: - Descript  - PodcastMarketing.AI - Chat GPT - Dubb - Capsho - Canva - OpenAI Save Frustration. And time! Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy For my Audience Only: Audio Episodes Edited for ONLY $27! Save $127!! Book a FREE consultation now! Send us a text Book a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    50 分鐘
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簡介

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.  Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

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