Software Sales Simplified: MOVE to Success

Strategic Sales Optimization (SSO)
Software Sales Simplified: MOVE to Success

Our show discusses challenges Enterprise and Technical Sales teams encounter every day and creative ways to overcome them. Kevin and Matt have over 50 years experience selling Enterprise Software solutions, running sales teams, leading implementations, and driving consulting practices with some of the biggest companies in the world. Kevin and Matt, authors of "Winning Faster: The MOVE Methodology", share their experiences with listeners and guests; exploring how technology is changing selling, consulting, and business. Visit us at https://www.strategicsalesoptimization.com/

集數

  1. Ep 12: Guest, Tony Marshall - Racing To Sales Success

    4 天前

    Ep 12: Guest, Tony Marshall - Racing To Sales Success

    This week's Guest: Tony Marshall In this episode of Software Sales Simplified, hosts Kevin Donville and Matt Long engage with Tony Marshall, sales leader and innovator in the property insurance sector. Tony discusses his transition from enterprise software sales to insurance, the evolution of sales techniques, changing buyer expectations, and the importance of discovery in the sales process. Tony shares his journey into sales, the role of mentorship, and draws parallels between ultra running and sales success, emphasizing the significance of authenticity and relationship-building in today's market. About Tony Marshall: Tony Marshall is a seasoned sales professional who transitioned from enterprise software sales to become an innovator in the property insurance sector. Leveraging his expertise in customer engagement, consultative selling, and mentorship, he drives success by aligning measurable sales criteria with actionable customer insights.Tony is an accomplished ultra-distance runner who has an impressive racing history. Tony feels there's many touch points between running and successful enterprise selling and attributes the discipline he learned from running as part of his winning philosophy. https://www.linkedin.com/in/tony-marshall-1234643/ About Software Sales Simplified: Visit us at:⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on Linkedin:⁠⁠⁠⁠⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠⁠⁠⁠⁠ Send us your questions at ⁠- ⁠⁠Sales@stratsalesllc.com⁠⁠⁠ Get Your Copy of "Winning Faster"! Order your own copy of, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website or on Amazon. Book Available Here: ⁠⁠⁠⁠⁠⁠⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠⁠⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey. Copyrighted Broadcast: Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved. Chapters 00:00 Introduction to Software Sales Simplified 01:03 Meet Tony Marshall: Innovator in Property Insurance 03:02 Transitioning from Enterprise Sales to Insurance 05:42 Skills for Success in Sales 07:28 The Evolution of Communication in Sales 09:38 Changing Dynamics in Enterprise Sales 12:56 Understanding the Modern Buyer 15:36 Tony's Journey into Sales 19:33 Mentorship and Growth in Sales Careers 21:36 Qualifying Deals and High Win Rates 24:49 The Importance of Demos in Sales 26:59 Discipline in Sales and Ultra Running 32:41 The Journey of Ultra Running 35:06 Building Authentic Relationships in Sales 40:02 Outro

    40 分鐘
  2. Ep. 11: Guest Sara Levinson - Navigating Sales Success

    2月26日

    Ep. 11: Guest Sara Levinson - Navigating Sales Success

    This Week's Guest - Sara Levinson In this episode of Software Sales Simplified: MOVE to Success, hosts Matt Long and Kevin Donville sit down with their guest, Sara Levinson, who shares her journey from sales reluctance to sales mastery; highlighting how her structured, authentic, value-based, approach drives winning outcomes. They explore Sara's unexpected journey into sales, her early challenges, and the evolution of her confidence as a seller. Over the course of the episode, Sara emphasizes the importance of authenticity, emotional connections, and continuous learning in sales. About Sara Levinson: Sara has sold and launched transformational technology initiatives with the world’s largest & most influential brands, including Gap Inc, Disney, Farmers Insurance, Petco, Symantec, Tiffany and Co., Ashley Furniture, O’Reilly Auto Parts and many more.  Sara has been named a Linkedin Top 100 Sales Star, a top female sales practitioner by Sales Hacker, and is a frequent presenter, moderator, and podcast guest in the tech sales community. On the OMG Sales Assessment taken by over 2 million sellers globally, she scored in the top 6%.  As Head of Strategic Accounts at Claravine, The Data Standards Company, she helps Fortune 500 brands make sense of their marketing data, leading to faster insights and smarter business decisions. Sara held previous roles at Prometric, LivePerson, Clicktale (acquired by ContentSquare) and IBM. Sara holds an M.A. in Professional Writing from Carnegie Mellon University and a B.A. in English from Gettysburg College, where she serves on the Alumni Board of Directors. Her writing has appeared in Thrive Global, the Pittsburgh Post-Gazette, The Gettysburg Times, and the American Scholar. https://www.linkedin.com/in/levinsonsara/ About Software Sales Simplified: Visit us at:⁠⁠⁠⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠⁠⁠⁠ Follow us on Linkedin:⁠⁠⁠⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠⁠⁠⁠ Send us your questions at ⁠- ⁠⁠Sales@stratsalesllc.com⁠⁠⁠ Get 25% off with Coupon Code “SELLFASTER2025”! Order a digital/PDF copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website and get 25% off until February 28th. Book Available Here: ⁠⁠⁠⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey. Copyrighted Broadcast: Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.

    46 分鐘
  3. Ep. 10: Proving the Value in Enterprise Sales – The Key to Closing Deals

    2月19日

    Ep. 10: Proving the Value in Enterprise Sales – The Key to Closing Deals

    🎙️ EP 10: Proving the Value in Enterprise Sales – The Key to Closing Deals 💡 🔹 Why do so many software deals stall before the finish line? Because sellers don't engage with prospects effectively and do not prove value in a way that resonates with decision-makers. In this episode of Software Sales Simplified: MOVE to Success, hosts Matt Long & Kevin Donville break down the final pillar of the MOVE Framework—Engagement—and discuss what goes into proving value, securing stakeholder buy-in, building trust, and driving long-term success. 🚀 🎯 Lessons Learned:✅ The importance of proving value and the benefits that delivers✅ Techniques for proving and communicating value throughout the sales cycle✅ How to align demos, POCs, and Case Studies with real business value that impress✅ Common mistakes made when developing ROI analysis and business cases✅ Why delivering value effectively is your best competitive advantage✅ How proper discovery builds the blueprint for proper engagement and long-term success💡 Who Should Listen?👉 Enterprise software sellers looking to accelerate deal cycles👉 Pre-sales & solution consultants wanting to deliver impactful demos👉 Sales leaders who need to improve proof-of-value execution 🔗 Listen now and start proving value the right way! About Software Sales Simplified: Visit us at:⁠⁠⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠⁠⁠ Follow us on Linkedin:⁠⁠⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠⁠⁠ Send us your questions at ⁠- ⁠⁠Sales@stratsalesllc.com⁠⁠⁠ Get 25% off with Code "SELLFASTER2025" at Checkout Order the digital/PDF version of our #1 Best Selling book, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website and get 25% off at checkout with code "SELLFASTER2025" until Feb 28th.  Available Here:⁠⁠ ⁠ ⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠⁠⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey. Copyrighted Broadcast: Thank you for tuning in to Software Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property of Strategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission from Strategic Sales Optimization LLC is strictly prohibited. All rights reserved.

    49 分鐘
  4. Ep. 9: Why Your Demos Fail (and How to Fix Them!)

    2月12日

    Ep. 9: Why Your Demos Fail (and How to Fix Them!)

    🚀Are your software demos losing deals instead of closing them? Too many sales teams fall into the same traps—feature overload, lack of customization, and failing to connect with what truly matters to the buyer. In this episode ofSoftware Sales Simplified, hostsMatt Long and Kevin Donville break down why so many demos fail and, more importantly, how to fix them. 🔹What You'll Learn: ✅ The real purpose of a software demo (hint: it's NOT to show every feature) ✅ The biggest mistakes sales teams make in their demos—and how to avoid them ✅ Why "less is more" when presenting your product ✅ How to craft demos that resonate with your buyers and accelerate the sales cycle ✅ The role ofcustomer success and services teams in improving demo effectiveness 💡 Whether you're an AE, SE, or sales leader, this episode is packed with actionable insights to transform your demos intopowerful deal-closing machines. 🎧Listen now and start winning more deals with better demos! About Software Sales Simplified: Visit us at:⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠ Follow us on Linkedin:⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠ Send us your questions at ⁠- ⁠⁠Sales@stratsalesllc.com⁠⁠⁠ Get 25% off with Code "SELLFASTER2025" at Checkout Order the digital/PDF version of our #1 Best Selling book, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website and get 25% off at checkout with code "SELLFASTER2025" until Feb 28th.  Available Here: ⁠ ⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey. Copyrighted Broadcast: Thank you for tuning in toSoftware Sales Simplified: MOVE to Success. This podcast is produced by and is the sole property ofStrategic Sales Optimization LLC, copyright 2025. Reproduction or use of this broadcast in whole or in part without express written permission fromStrategic Sales Optimization LLC is strictly prohibited. All rights reserved.

    57 分鐘
  5. Episode 8: Guest Geoff Galat - How to Sell Successfully in 2025

    2月5日

    Episode 8: Guest Geoff Galat - How to Sell Successfully in 2025

    This Week's Guest - Geoff Galat In this episode of Software Sales Simplified, hosts Kevin Donville and Matt Long speak with CMO Geoff Galat about the evolving landscape of software sales and marketing. They explore shifts in the customer buying processes, the impact of AI on selling, the effect of easily downloaded solutions, the role of trust, and the need for continuous engagement in SaaS. They also cover challenges of remote communication on selling, changing buyer behavior, and potential AI market consolidation. About Geoff Galat: Geoff Galat has over 30 years of marketing leadership experience, having played key roles in shaping emerging markets such as digital customer experience, IoT analytics, and marketing technology. With leadership positions at Mercury Interactive, Tealeaf, Silverpop, AGT International, and Clicktale, he has extensive experience driving strategic growth, category creation, and enterprise software marketing innovation. https://www.linkedin.com/in/geoff-galat-a8569/ About Software Sales Simplified: Visit us at:⁠⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠⁠ Follow us on Linkedin:⁠⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠⁠ Get 25% off with Coupon Code “SELLFASTER2025”! Order a digital/PDF copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales" on our website and get 25% off until February 28th. Available Here:  ⁠ ⁠https://www.strategicsalesoptimization.com/move-book⁠⁠⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.

    58 分鐘
  6. 1月29日

    Episode 7: Guest Anna Hockett - Selling Value and Growing Your Career

    This Week's Guest - Anna Hockett In this episode of Software Sales Simplified, Anna Hockett discusses her journey in software sales, the importance of communication skills, and the challenges women face in tech sales. Matt & Kevin sit down with Anna to explore the technical aspects of selling print software, the significance of building trust with clients, and the value of mentorship. Anna also shares insights on her podcast and the importance of genuine connections in sales. About Anna Hockett: https://www.linkedin.com/in/annahockett1/ About Software Sales Simplified: Visit us at:⁠⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠⁠ Follow us on Linkedin:⁠⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠⁠ Send us your questions at ⁠- ⁠Sales@stratsalesllc.com⁠⁠ Get our Bestselling Sales Skills Book on Amazon! Order your own copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales".  Available in paperback, PDF/eReader, and Kindle formats.  Available Here:  ⁠https://www.strategicsalesoptimization.com/move-book⁠⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.

    40 分鐘
  7. 1月22日

    Episode 6: Guest Richard Harris - Angry Trees and Uncovering Pain

    Today we're joined by Richard Harris, seasoned sales consultant of Harris Consulting Group, author of the popular book, "The Seller's Journey - Your Guidebook to Close More Deals with N.E.A.T. Selling", co-host of the popular "Surf and Sales" podcast, and it's associated ground-breaking conference for sellers. In this episode, hosts Kevin Donville and Matt Long engage with Richard Harris, as they explore challenging themes in the sales industry, including the importance of active listening, the challenges of unrealistic expectations, and the evolving nature of sales strategies. Richard shares insights from his experiences, emphasizing the need for sales professionals to understand customer pain points and the significance of data in making informed decisions. The conversation also touches on the role of technology in enhancing sales processes and the value of internal communication within sales teams. How to Contact Richard Harris: You can connect with Richard Harris on Linkedin at https://www.linkedin.com/in/rharris415/ or at his website https://theharrisconsultinggroup.com/ The Surf & Sales Podcast: https://surfandsales.libsyn.com/ About Software Sales Simplified: Visit us at:⁠ ⁠https://www.strategicsalesoptimization.com/⁠⁠ Follow us on Linkedin:⁠ ⁠https://tinyurl.com/2tcx7mjx⁠⁠ Send us your questions at ⁠- Sales@stratsalesllc.com⁠ Get our Bestselling Sales Skills Book on Amazon! Order your own copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales".  Available in paperback, PDF/eReader, and Kindle formats.  Available Here:  ⁠https://www.strategicsalesoptimization.com/move-book⁠ Why Listen to Software Sales Simplified? Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.

    46 分鐘
  8. 1月15日

    Episode 5: Marketing, Messaging, and Sales Kickoffs with Guest Brandon Lopez of Persimmon Marketing

    Today on Software Sales Simplified: MOVE to Success, join us as Matt and Kevin and special guest Brandon Lopez, co-founder of Persimmon Marketing, a full-service marketing agency based in California, discuss challenges with Sales and Marketing alignment, the growing importance of AI in present-day marketing strategies, the importance of messaging alignment, and best practices for creating a successful Sales Kickoff. About Our Guest:Brandon Lopez is an entrepreneur, & Silicon Valley tech marketing executive with deep GTM expertise across startups, SMBs, and enterprises. Brandon has been a marketing leader at LinkedIn & Salesforce, where his team launched LinkedIn Sales Navigator and scaled it up from $0 to $100M in less than 3 years. He’s also the CMO & Co-Founder of MySideCar AI, a marketing strategy & execution platform. Connect with Brandon on LinkedIn or visit www.persimmonmarketing.com to learn more. About Software Sales Simplified: MOVE to Success Visit us at: ⁠https://www.strategicsalesoptimization.com/⁠ Follow us on Linkedin: ⁠https://tinyurl.com/2tcx7mjx⁠ Send us your questions at ⁠Sales@stratsalesllc.com⁠ Get our Bestselling Sales Skills Book on Amazon!Order your own copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales".  Available in paperback, PDF/eReader, and Kindle formats.  Get Yours Here:  https://www.strategicsalesoptimization.com/move-book Make Software Sales Simplified: MOVE to Success, your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us for each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey.

    36 分鐘
  9. 1月8日

    Episode 4: MOTIVE and Building the Business Case

    Today on Software Sales Simplified: MOVE to Success join us as Matt and Kevin explore the MOTIVE step in their methodology and discuss practical tips sellers can use right now to better prepare for and plan a discovery meeting.  Using the Business Case as a blueprint, your hosts share their tactics for good information gathering, why the information is critical, and how it’s relevant for every step of the sales campaign going forward. Visit us at: ⁠https://www.strategicsalesoptimization.com/⁠ Follow us on Linkedin: ⁠https://tinyurl.com/2tcx7mjx⁠ Send us your questions at ⁠Sales@stratsalesllc.com⁠ FYI - Order your own copy of the #1 Best Selling book on Amazon, "Winning Faster: The MOVE Framework for Enterprise Software Sales".  Available in paperback, PDF/eReader, and Kindle formats.  Note: The Kindle release does not require a Kindle device - just the free-to-download Kindle Reader app!Order on Amazon or from us:  https://www.strategicsalesoptimization.com/move-book Make Software Sales Simplified: MOVE to Success your go-to podcast for mastering enterprise software sales through authentic customer engagement and actionable consulting insights. Join us each episode as we break down proven strategies and real-world experiences to help you build trust, close deals, and drive long-term success along your Enterprise Software Sales or Consulting journey. Key Takeaways from Today's Episode: What is the best first step to understanding their initiative? What are the right questions to ask during discovery calls? How building a business case helps organize customer thoughts, project expectations, and your sales strategies. Ways to build trust and clarity in the sales cycle. How storytelling enhances the quality of the information you collect.

    33 分鐘

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簡介

Our show discusses challenges Enterprise and Technical Sales teams encounter every day and creative ways to overcome them. Kevin and Matt have over 50 years experience selling Enterprise Software solutions, running sales teams, leading implementations, and driving consulting practices with some of the biggest companies in the world. Kevin and Matt, authors of "Winning Faster: The MOVE Methodology", share their experiences with listeners and guests; exploring how technology is changing selling, consulting, and business. Visit us at https://www.strategicsalesoptimization.com/

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