The Scratch Agency Podcast

The Scratch Agency Podcast
The Scratch Agency Podcast

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.

  1. Chasing your Niche with Lars Kristiansen

    ٢٨ ربيع الأول

    Chasing your Niche with Lars Kristiansen

    Welcome back to Episode 93 of The Scratch Agency Podcast! In this episode, your hosts sit down with Lars Kristiansen, the VP of Business Development at KEL Insurance Services, to uncover his journey and insights on thriving in the hospitality insurance niche. Lars shares his experiences transitioning from New York City to joining his mom's insurance agency, integrating digital marketing strategies, and overcoming the challenges of introducing new ideas to an established agency. If you're interested in sales, marketing, or growing an insurance agency within a specific niche, this episode is packed with valuable tips and actionable strategies! 🕒 (00:00) - Introduction 🕒 (01:54) - Transition from NYC to joining his mom's insurance agency   🕒 (02:52) - Lars' passion for the hospitality industry   🕒 (03:20) - Incorporating digital marketing strategies into the insurance business   🕒 (05:44) - Challenges faced when introducing new ideas to an established agency   🕒 (06:41) - The importance of showing progress and results when implementing changes   🕒 (09:58) - Prospecting methods and focus on the hospitality industry   🕒 (10:55) - Prospecting strategies: email marketing, cold calling, and networking   🕒 (18:36) - Importance of carrier access in the hospitality niche   🕒 (20:52) - Leveraging technology such as website forms for prospecting   🕒 (22:18) - Impact of COVID-19 on the hospitality insurance sector   🕒 (26:10) - Balancing agency growth with maintaining quality service   🕒 (28:08) - Common challenges and coverages discussed during nightclub proposals   🕒 (30:01) - Addressing exclusions like firearms and subcontractor limitations in policies   Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com 📌 Connect with us on social media:  Instagram: thescratchagencypodcast 🔗 For more exclusive content, visit our website: scratchagencypodcast.com Thank you for tuning into The Scratch Agency Podcast. Own your future and keep pushing forward. See you next time!

    ٣٢ من الدقائق
  2. ٧ ربيع الأول

    Mastering the Art of Insurance Sales with Michael Weaver

    Welcome back to Episode 91 of The Scratch Agency Podcast! This week, your hosts Stephen Turnbull, founder of T5 Insurance Services, and Shawn Fitzgerald, founder of Sound Harbor Insurance, sit down with Michael Weaver, the brilliant mind behind Weaver Sales Academy and co-host of *The Insurance Buzz* podcast. Join us as we dive deep into Michael's journey from launching a scratch insurance agency with limited resources to becoming a leading voice in sales training and coaching.  🕒 (00:00) - Introduction.   🕒 (01:57) - Michael's background and journey in the insurance industry   🕒 (04:52) - Starting a scratch agency with limited resources and lead generation strategies   🕒 (07:25) - Prioritizing successful conversations over call volume   🕒 (09:46) - Early steps in building the agency, team building, and growth goals   🕒 (14:20) - Developing a daily training regimen for the sales team   🕒 (21:19) - Advice on hiring: Prioritizing sales hires to drive growth   🕒 (29:49) - Transitioning from agency owner to sales coach and trainer   🕒 (36:25)- Key pain points for insurance agents and solutions   🕒 (42:03)- Introduction to Weaver Sales Academy and upcoming book release   Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: virtualintell.com 📌 Connect with us on social media:  Instagram: thescratchagencypodcast 🔗 For more exclusive content, visit our website: scratchagencypodcast.com Thank you for tuning into The Scratch Agency Podcast. Own your future and keep pushing forward. See you next time!

    ٤٦ من الدقائق
  3. ٩ صفر

    Community Chats #2 with Chris Langille

    Welcome to Episode 88 of The Scratch Agency Podcast: Community Chats #2 with Chris Langille! Join co-hosts Stephen Turnbull and Shawn Fitzgerald as they dive into a fascinating conversation with Chris Langile. In this episode, they discuss the significance of having a professional website and how it can transform your business. Whether you're a seasoned business owner or just starting, this episode is packed with insights to help you optimize your online presence. 🕒 (00:00) - Introduction 🕒 (01:28) - The importance of having a website and hiring a professional to host it 🕒 (02:22) - Challenges faced by business owners in managing websites themselves 🕒 (05:40) - The need for ongoing maintenance and professional help for websites 🕒 (07:06) - Common myths and reservations about website utilization 🕒 (07:32) - Unique website functionalities and ways to generate business 🕒 (08:58) - The importance of a customized website to stand out from competitors 🕒 (09:56) - Seeking professional advice for website development and optimization 🕒 (11:21) - Benefits of working with professional agencies over captives or carriers 🕒 (12:49) - Potential opportunities and cost-effectiveness of a robust online presence 🕒 (13:45)- Recommendation to work with professionals like Chris from Advisory Evolve Enhance your productivity and reclaim time with Virtual Intelligence, our podcast sponsor. Explore their expert Virtual Employees services now at: ⁠virtualintell.com⁠ 📌 Connect with us on social media: Instagram: ⁠thescratchagencypodcast⁠ 🔗 For more exclusive content, visit our website: ⁠scratchagencypodcast.com⁠ Thank you for tuning into The Scratch Agency Podcast. Own your future and keep pushing forward. See you next time!

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حول

The Scratch Agency Podcast is for scratch insurance agents by scratch insurance agents. Shawn Fitzgerald and Stephen Turnbull discuss all aspects of opening a new insurance agency and provide real-life examples of their experiences. Whether it's obtaining new carrier appointments, sales strategies, virtual assistants, or marketing The Scratch Agency Podcast dives into what you need to know to kill it in the scratch agency game.

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