Marketing Sandbox

Evan Goldberg & Renee Spurlin
  • 5.0 (5)
  • MARKETING
Marketing Sandbox

Marketing Sandbox is the first podcast for the thousands of tech marketers around the globe who work fast and furiously each day to make their products shine and their companies prosper. Each episode features notable guests who explore nuances specific to the tech marketing ecosystem - from PR and digital to content marketing, social media, advertising and more. Marketing Sandbox dissects the many challenges and opportunities that marketers need to know. Sponsored by ARPR, an award-winning tech PR agency at the epicenter of the future of PR.

Episodes

  1. 09/16/2021

    What Makes a Good Tech Story?

    Founded in 1998, Sam Whitmore’s Media Survey (SWMS) produces research and analysis that helps tech PR pros pitch more effectively. SWMS interviews editors and studies their work. We then produce research and analysis that helps tech PR pros land coverage today and build relationships for the long run. SWMS serves PR agencies and tech brands headquartered in the U.S., Canada and Europe. Joining Ziff-Davis' PC Week in January 1984, six weeks before the publication's launch, Sam served as a reporter and news editor before becoming editor (March 1987), editor-in-chief (October 1989) and editorial director (October 1992). He resigned from Ziff-Davis in April 1998 to launch SWMS.

    42 min
  2. How COVID-19 Changed B2B Tech Sales Cycles

    07/07/2021

    How COVID-19 Changed B2B Tech Sales Cycles

    Michael Ingram has built commercial infrastructure for dozens of organizations over the last 10 years, with a focus on high-growth B2B technology companies.  He previously led sales operations, business development, and sales development teams at Axial, an online network connecting the buyers and sellers of private companies.  Prior to Axial, Michael led enterprise sales operations and strategy at Zocdoc, helping structure the systems and processes to scale the sales and success organization to over 250 team members.  Before recognizing his passion for startups, he spent 4 years in management consulting for pharmaceutical and biotechnology companies with ZS. Download the report here: https://bit.ly/3hSqEcb

    27 min
  3. Diving Deep into Muck Rack’s Annual State of Journalism Report

    04/08/2021

    Diving Deep into Muck Rack’s Annual State of Journalism Report

    Gregory Galant is the co-founder and CEO of Muck Rack, a platform enabling PR teams to work together to find the right journalists for their stories, send customized pitches, build meaningful relationships with the media, monitor news and quantify their impact. It’s used by thousands of organizations, including Taco Bell, Pfizer, Golin, International Committee of the Red Cross, Knight Foundation, Kauffman Foundation and Penguin Random House. Listen as we discuss Muck Rack’s annual state of journalism report to understand the biggest takeaways from this year’s survey and what results surprised them the most. Download Muck Rack's report here: https://info.muckrack.com/state-of-journalism-2021

    36 min
  4. How 2020 Impacted PR

    02/17/2021

    How 2020 Impacted PR

    We wanted to take a moment and look back at how 2020 impacted the PR industry and get our experts’ opinions on how we’ll fare going into the new year. Joining us today is Diane Schwartz, CEO of Ragan Communications, a leading media company that serves communicators worldwide;  and Rick Gould, managing partner of Gould+Partners, a New York-based consulting firm specializing in Mergers & Acquisitions of creative service firms.

    30 min
  5. Solving Broader Issues with Tech; An Interview with Clarity

    01/22/2021

    Solving Broader Issues with Tech; An Interview with Clarity

    Meiling Gao is the Chief Operating Officer at Clarity where she is building relationships with government and corporate partners to transform how air quality data is collected and used. She was previously a USAID Global Development Fellow in Colombia and a Fulbright Scholar in China where she conducted research on the impacts of urban development on air quality and health.

    27 min
  6. Building Your Brand's Podcast; An Interview with Team CoCo

    12/14/2020

    Building Your Brand's Podcast; An Interview with Team CoCo

    On today’s episode, we’re speaking with an old friend, Adam Sach. Adam is a seasoned tech entrepreneur, a Social and Digital Media Executive, Startup Advisor, Angel Investor. Currently, Adam is the COO of Team CoCo, the digital arm of Conan O’brien, where he oversees content and programming including its popular podcasts. Adam recently spearheaded a multi-project deal between Team Coco and Audible, which will include a variety of scripted and unscripted projects as well as non-fiction documentaries.

    29 min
  7. Remote Work's Impact on Marketing Teams; An Interview with Microsoft

    10/27/2020

    Remote Work's Impact on Marketing Teams; An Interview with Microsoft

    This month’s guest is Brenda Fix, senior customer success manager at Microsoft. She joins us to speak about the effects remote work has had on marketing teams and the challenges they have faced during 2020.

    25 min
  8. COVID’s disruption of trade shows; An Interview with Vox Media

    09/29/2020

    COVID’s disruption of trade shows; An Interview with Vox Media

    We have a very special and time-appropriate guest for you today. Laura Roche, vice president of Conference sales and partnerships at VOX Media joins us to talk about COVID’s disruption of the conferences and trade shows and how tech marketers should be thinking about their 2021 event spend.

    26 min
  9. How to Navigate COVID-19, Feat. Nicholas Holland

    04/15/2020 · BONUS

    How to Navigate COVID-19, Feat. Nicholas Holland

    Nicholas Holland is a self-proclaimed “recovering agency owner” - starting, growing, and eventually selling the 40+ employee consultancy. In this podcast, you’ll hear how HubSpot customers are navigating COVID, anticipated long-term outcomes post-COVID. A sneak preview of how HubSpot is helping its customers now and what new marketing automation features are in the product development pipeline.

    10 min
  • 9 Episodes

5
out of 5
5 Ratings

About

Marketing Sandbox is the first podcast for the thousands of tech marketers around the globe who work fast and furiously each day to make their products shine and their companies prosper. Each episode features notable guests who explore nuances specific to the tech marketing ecosystem - from PR and digital to content marketing, social media, advertising and more. Marketing Sandbox dissects the many challenges and opportunities that marketers need to know. Sponsored by ARPR, an award-winning tech PR agency at the epicenter of the future of PR.

Information

  • Creator
    Evan Goldberg & Renee Spurlin
  • Years Active
    2020 - 2021
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Evan Goldberg & Renee Spurlin
  • Show Website
    Marketing Sandbox

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