The Crux of the Story

Gary Sheffer and Mike Fernandez
  • 4,4 (12)
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  • TOUS LES 2 MOIS
The Crux of the Story

Two PR veterans who get to the heart of big stories in media and communications. Featuring guests such as the editor of the Wall Street Journal, and Oscar-winning producers.

  1. Page-Harris Poll Confidence in Business Index

    -6 J

    Page-Harris Poll Confidence in Business Index

    This is our first show of 2025, and we’re kicking things off with two esteemed guests: Rob Jekielek, Managing Director of The Harris Poll, and Dr. Rochelle Ford, the new CEO of the Arthur W. Page Society. They are here to discuss the Page-Harris Poll Confidence in Business Index, their joint global opinion survey just introduced at the World Economic Forum in Davos. The research highlights several critical issues that businesses must address, according to respondents, to build and sustain public confidence.

    43 min
  2. Navigating Brands and Careers in Changing Environments

    07/12/2024

    Navigating Brands and Careers in Changing Environments

    Medtronic SVP & Chief Communications Officer Torod Neptune discusses how communicators can help their companies create value and provides insights on the expanding role of the CCO, the importance of making the business case for diversity and his career as a highly sought-after communications professional who has led teams at major agencies and companies – including Bank of America, Verizon, Lenovo and now Medtronic.

    38 min
  3. What Should Communicators Takeaway From the 2024 U.S. Elections?

    03/12/2024

    What Should Communicators Takeaway From the 2024 U.S. Elections?

    Kevin Lawlor and Katie Wright of DDC Public Affairs share with us their takeaways.  They share thoughts on what tactics and strategies used during the recent elections might find their way into the work of PR and marketing professionals – and into issues advocacy.  They also provide insights about navigating Washington with the Republicans controlling both houses of Congress and the White House.

    33 min
  4. Something to be Thankful For, Canada – Christopher Sands of The Wilson Center’s Canada Institute

    22/11/2024

    Something to be Thankful For, Canada – Christopher Sands of The Wilson Center’s Canada Institute

    The United States and Canada share more than the world’s longest border between two countries – as the head of The Wilson’s Canada Institute informs us our cultures, our economies, and our national security are inextricably intertwined. Christopher Sands explores what might change given recent events and 2024 election outcomes.

    42 min
  5. The Carolina Agency – Students Successfully Competing with Ad and PR Professionals

    17/11/2024

    The Carolina Agency – Students Successfully Competing with Ad and PR Professionals

    In our 133rd episode, we speak with students who are already using their digital and communications know-how to create professional work for advertising and public relations clients. Awani Bildikar and Lindsey Pritchard work for The Carolina Agency, a student-run firm in its 20th year and part of an innovative curriculum experience at the University of South Carolina School of Journalism and Mass Communications. Awani is the agency’s director, and Lindsey is its director of public relations.

    53 min
  6. Post-Election How Should We Navigate ESG Issues? – Avoq’s Eric Sedler Shares His Thoughts

    08/11/2024

    Post-Election How Should We Navigate ESG Issues? – Avoq’s Eric Sedler Shares His Thoughts

    Managing public issues inside large organizations has become a minefield as activists and critics, liberals and conservatives, tug at companies from multiple directions. Avoq’s managing director Eric Sedler provides a bit of a map for how we might best navigate these stormy waters. Sedler also discusses the 2023 merger of Kivvit and Subject Matter, the two firms that created Avoq. Kivvit was the successor to ASGK Public Strategies, a firm Eric Sedler started with David Axelrod and others.

    42 min
  7. Business Without Borders – Emigdio Rojas on firms aiding companies in Latin American & U.S. markets

    04/11/2024

    Business Without Borders – Emigdio Rojas on firms aiding companies in Latin American & U.S. markets

    Simplicity’s managing partner in the U.S. and Latin America has helped execute global and regional marketing and communications campaigns for some of the world’s top brands. He provides insights to how some top communications and marketing firms, including his own, represent U.S. companies in Latin America, represent Latin American companies in the U.S. and compete for the growing Latino market in the U.S.

    30 min
  8. The A.I. Index – Professors Sultanescu and Bowen discuss the latest attitudinal research on A.I.

    28/10/2024

    The A.I. Index – Professors Sultanescu and Bowen discuss the latest attitudinal research on A.I.

    The A.I. Index provides insights on attitudes about A.I., its power users and A.I.’s impact on newsrooms, social media consumption and communications tasks. The U.S. study was conducted by the University of South Carolina’s School of Journalism and Mass Communications.

    49 min
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Notes et avis

4,4
sur 5
12 notes

À propos

Two PR veterans who get to the heart of big stories in media and communications. Featuring guests such as the editor of the Wall Street Journal, and Oscar-winning producers.

Informations

  • Création
    Gary Sheffer and Mike Fernandez
  • Années d’activité
    2019 - 2025
  • Épisodes
    136
  • Classification
    Tous publics
  • Copyright
    © All rights reserved
  • Site web de l’émission
    The Crux of the Story

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