Saif Hameed and Patrick Shewell, Global Director of Packaging at Mondelēz, discuss balancing an iconic brand image with bold sustainability packaging goals. In this episode, we dive into:
- Balancing trade-offs between product functionality and sustainability
- EPR policy inconsistencies and how to manage these across 150+ markets.
- Prioritising packaging initiatives: no brainer vs higher cost initiatives
- Strategies for collaboration with packaging suppliers
- Investing in innovative packaging solutions
Show notes:
- Consumer Goods Forum Packaging Design Guidance
- Extended Producer Guidance: All you need to know about EPR Policy Pulse
Information
- Show
- FrequencyUpdated Biweekly
- PublishedJuly 11, 2024 at 9:43 AM UTC
- Length45 min
- Season3
- Episode11
- RatingClean