Soul & Science: Fast Forward Your Marketing Mind Mekanism and Jason Harris

In this episode of the Soul & Science podcast, Carlos Santiago Co-Founder at The Alliance for Inclusive and Multicultural Marketing or AIMM is joining us to explore how we as marketers can better celebrate diversity and inclusion with a multicultural audience. 

Carlos has been working and developing this space for over 18 years as a leading researcher and market strategist with a heavy focus on growth roadmaps and econometric models to better address the challenges that come with multicultural marketing. He has experience working with brands such as AT&T, AARP, Target, and so many more. 

In today’s episode, you’ll learn: 
How we can help our brands actively listen to and engage with various cultures in an authentic wayUsing the same marketing language for everyone doesn’t help and might even harm your marketing effortsThe majority of people want diverse and inclusive campaigns, and any backlash is coming from a small minority
Brought to you by Mekanism. 

In this episode of the Soul & Science podcast, Founder and CEO of ready-to-drink cocktail brand Gay Water Spencer Hoddeson is joining us to teach us why stellar community engagement is the key to success in today’s marketing world. 

Spencer is far more than a founder and beverage aficionado. He started his career in the marketing and brand department at Yahoo and worked his way to leading the entire team. Shortly after, he found himself as a top social media influencer. Now, Spencer is crafting a new beverage for and by the queer community. 

In today’s episode, you’ll learn: 
How brands can create products that serve an established community rather than trying to build one from scratch Why many younger audiences expect brands to be mission and purpose-driven before they become consumersWhy connecting and engaging with your audience in organic ways is like rocket fuel for growth
Brought to you by Mekanism.

In this episode of the Soul & Science podcast, we are joined by Carrie Hutchison, the Director of Marketing and Brand at Re:wild. Re:wild is an environmental organization that recently partnered with Mekanism’s brand partner, Culturelle Probiotics to bring awareness to an untraditional cause- the endangerment of the human gut microbiome.

Carrie started her career in sustainability and marketing with National Geographic as their Director of Corporate Communications and has worked with universities such as Georgetown. Now, she campaigns for sustainability in brands and the planet around the world. 

In today’s episode, you’ll learn: 
The ways that industry could be interacting with the planet to ensure sustainability. Why the protection of our endangered ecosystems- especially the ones within our own bodies- is crucial to a sustainable future for mankind. What we can do on an individual level to promote sustainability in our own lives. 
Brought to you by Mekanism.

This week, we're revisiting our inspiring conversation with David Lester, Co-founder at Olipop. 

There’s an alchemy to relationships, including the ones between co-founders. David Lester, co-founder at good-for-you-soda company, OLIPOP, first heard about his future business partner, Ben Goodwin, while he was quitting his 10-year job at global beverage giant Diageo. His then boss thought they’d work well together. The first meeting between entrepreneurs was memorable as Ben showed up with a bag of home-made soda. The pair went on to run a kefir beverage startup, followed by OLIPOP. Packed with healthy prebiotics and a tenth the sugar of regular, OLIPOP brilliantly markets taste, health and nostalgia while drawing 50% of revenues through online channels, just a few of Lester’s marketing feats.  

In this episode you’ll learn:Soda psychology is grounded in our earliest memories.Three-quarters of the population is trying to make healthy adjustments. When something seems stupid, that’s your cue to figure out a better way.That humility will take you from knowing nothing to expertise.Data science surrounds us, but your soul processes the insightsBrought to you by Mekanism.  

This week, we're revisiting our amazing conversation with Julia Perez, CMO at OWYN from May 2023.

Julia is a New York born, Miami-based marketing executive with a deep understanding of high-growth, healthier-for-you food and beverage startups. With more than 10 years of experience working for brands like Red Bull, Hain Celestial, RSP Nutrition, and CORE Water, it’s actually kind of her superpower. Her continued success in the health and wellness space led her to the role of Chief Marketing Officer at OWYN, which stands for Only What You Need, a plant-based nutrition company best known for its ready-to-drink protein shakes. OWYN is currently the #1 best selling plant protein shake in the US.  

In this episode you’ll learn: 
How OWYN is cleaning up the sports nutrition industry with transparency, education, and empowering messagingWhere Julia stands on the Ozempic trend and how OWYN fits in Why you shouldn’t forget about the big picture when looking at segmented dataThe value of being an early adopter and in love with your industryBrought to you by Mekanism.  

In this episode, we look into the Soul & Science of starting a movement. Small actions done consistently can have profound effects on our lives. The real challenge is doing those things every day. Something the majority of us seem to have no issues doing almost everyday is complaining. While complaining about this, that, and whatever comes to mind is easy, the negativity can block your focus, creativity, and productivity. 

This week, we’re talking with Will Bowen, who’s working on unlocking the secrets of positivity with his complaint-free movement. Will started his career as an advertising executive for Yellowpages, but even back then, he felt a passion for speaking and helping people discover a better way to live. In 2006, Will challenged 250 people to break the destructive habit of complaining by going 21 days in a row without speaking a single complaint. Now, almost 20 years later, he’s still traveling the country as a keynote speaker and working to change the lives and minds of thousands of professionals. His International best-selling book “A Complaint Free World” has sold nearly 4 million copies in 40 countries. 

In today’s episode, you’ll learn: 
The damage a complaining habit can do to your productivity and workflow How to be more aware of your own complaints and negative thinking What can happens when you step into a more positive mindset, and how to redefine your values with that in mind 
Brought to you by Mekanism.