40 episodes
Empowered Marketing Unleashed Cass Duffill - Marketing & Business Success Strategist
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- Business
Struggling to express your remarkable uniqueness through your messaging & marketing? Do you want to make your business work for you, and create success on your own terms?You’ve come to the right place!
Cass Duffill, host of the Empowered Marketing Podcast®, is a marketing & business strategist who elevates entrepreneurs marketing, messages and offers, from underwhelming to dominating! You'll get straight-talking strategy, simple impactful actions and a whole lot of advice on growing and scaling a successful, profitable business.Cass is passionate about helping amazing entrepreneurs stand out through their marketing and add online revenue streams to grow a lifestyle business. Success on your own terms and a life by design is the aim.Let's create incredible marketing and powerful business strategy, so you go from invisible to unstoppable!
Cass’s career flaunts brands like McDonald’s, Vodafone & Sony Films. With years of experience, unmatched qualifications and tenacious energy, she knows how to create marketing and business strategy that builds a profitable business. After starting a wellness practice from scratch (as a solo parent with only $12 to her name no less!) she reached six figures in less than a year, and multi-six figures every year after. Cass has curated her success from booked out one-to-one's seeing 30+ clients a week; to adding digital products, programs, memberships, and more! She has a knack for transforming your amazing one-to-one into online revenue streams that grow your business fast.A decade on she now teaches you everything she knows, along with amazing guests sharing their best business and marketing advice too.
Each week Cass gives actionable strategies and impactful tips to take your business to new levels of success. Join her and her guests as they dive into topics on empowered marketing, business strategy, revenue creation, mindset, becoming an expert in your zone and building a life by design.
Cass strongly believes that integrity and authenticity should be the hallmarks of online business, and that we grow faster when we collaborate, share and support one another. She's excited to share with you her powerhouse strategies and introduce you to some incredible entrepreneurs from around the globe.
Tune in to Empowered Marketing Podcast and dive in!
To learn more about Cass visit www.cassduffill.com
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#40: 5 Things You Don’t Need To Be Successful
In this episode, Cass discusses five things that are not necessary for success in business. She debunks common misconceptions and provides advice on focusing on what really matters. We will cover the need to have a perfectly executed plan, why you must use toxic selling traits right now, how you need to be constantly present on social media and why you must have the most expensive tech platforms, while making sure you keep everyone happy...... or will we....?This episode will enco...
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#39: Attracting Clients When You Hate Marketing
Hate marketing? You're not alone! Today we explore actionable strategies and insights on how to attract clients in a way that feels true to you, and ways to market your business that you might even enjoy!TakeawaysMarketing activities that align with personal values and strengths to create an authentic and enjoyable marketing experience.Authentic storytelling and personal connection to build your heart-centred business.Quality over quantity is key in marketing, and consistency is crucial for s...
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#38: Let’s Reimagine Email Marketing
In this episode, Cass Duffill discusses reimagining email marketing, emphasizing authenticity, integrity, and value-driven communication. She addresses common concerns, best practices, and strategies for creating engaging and non-pushy email marketing campaigns.TakeawaysEmail marketing can be done with integrity and authenticity, focusing on building genuine connections and offering value to subscribers.The frequency of emails should strike a balance between staying top of mind and avoiding o...
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#37: 7 Ways To Move Beyond Social Media For Marketing Impact
In this episode, Cass Duffill discusses seven ways to improve marketing for online businesses. She emphasizes the importance of understanding buyer behaviour and bridging the marketing gap. Consistency in content creation and a focus on driving traffic to websites are also key. Duffill advises entrepreneurs to have a visibility marketing strategy that includes multiple platforms and channels. Planning quarterly and executing monthly, as well as prioritizing website improvement, are essential....
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#36: Struggling For Clients? Try this...
In this episode, Cass Duffill discusses strategies for generating clients in a slow economy. She emphasizes the importance of aligning your offers with your core values and the needs of your ideal clients. She also highlights the power of storytelling in marketing and building genuine connections with your audience. Additionally, she suggests optimizing your online presence, utilizing client testimonials, and shifting from a competitive mindset to a collaborative one. Consistency in marketing...
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35: Magic or Strategy.. or both?!
In this episode, Cass Duffill discusses her success strategy framework for growing a business. She emphasizes the importance of having a clear plan and strategy in place to achieve goals. She highlights six key steps to creating a successful business: goals and strategy, messaging and client clarity, audience building, offers, marketing, and lead generation. She emphasizes the need for consistent action and execution in each of these areas. Cass also emphasizes the importance of selling solut...