Soulful MBA Podcast

Jennifer Barcelos and Sandy Connery
Soulful MBA Podcast

Our binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet. Our mission is to help other ambitious women build and grow businesses online.

  1. 2020/01/03

    147 Financial Intelligence: An Intentional Approach to Your Numbers

    #147 An Intentional Approach to Your Numbers It is a common misconception that numbers are out of a business owner’s control. This pervasive thinking is not only untrue but also lends itself to a passive financial approach. Jeni and Sandy want you, as the powerful entrepreneurs you are, to take charge and be intentional about your numbers. During this episode, they debunk this passivity myth and discuss why it is so important to realize that you have financial agency as well as what you can do once you make this pivotal mindset shift. They also move past the conventional understanding of profit and offer an alternative lens. Profit should be the ultimate goal of every business endeavor, so changing current thinking unlocks unlimited potential. They have used this model to great success in their own businesses and they share these stories today. Ultimately, in shifting thinking about profit and numbers, you change your approach to business entirely.   Key Points From This Episode:   Why moving from financial passivity to realizing you have agency can fear-inducing.   Learn why it is not a good idea to start a business with the ultimate goal of getting a salary.   Profit and financial freedom should be the motivators of any business.   Women carry their experience as employees over into their roles as business owners.   The long game: why it is crucial to have an overarching vision to drive business decisions.   Unpacking the conventional understanding of profit and an alternative suggestion.   By adopting a ‘profit-first’ mentality, you gain clarity on the tools you need to get you there.   Learn how Jeni used a profit-first approach in her family business and how it succeeded.   Discover how Jeni and Sandy handled their salaries with Namastream.   A look at the suggested percentages of salaries, taxes, and revenue from Profit First.   Find out why the snowball effect gives you the psychological momentum to keep going.   Words of Wisdom: “When you hold agency for your outcomes, you’re responsible both for your successes as well as for your failures.”   “We are not the victim of our businesses.”    Links Mentioned in Today’s Episode: Bench — https://soulfulmbapodcast.com/bench Namastream — https://namastream.com/   Joy: Hilma af Klint at the Guggenheim — https://www.youtube.com/watch?v=CHdud9km7bQ Hilma af Klint: Paintings for the Future — https://amzn.to/2MPHz02 Hustle: Profit First — https://amzn.to/37uV1hV

    33 分钟
  2. 2019/12/10

    146 Financial Intelligence: What You Track Grows

    Far too often business owners either fear or dread looking at the numbers or simply find it impersonal and boring. This is not an empowering way to approach your financials and does not have to be the case! Looking at the numbers can become a sacred monthly ritual where you take time to pause and reflect on all that you have accomplished and where you have room to improve. If this sounds like something you’d like to incorporate into your business, today’s show is just for you! Jeni and Sandy believe that what you track grows, not only because these numbers are in your consciousness, but also because you can create systems based on the data you uncover. There is often shame around small numbers, but every business has to start somewhere, so take time to understand and appreciate them. Every lesson the numbers teach you can be put to use to grow your business or make informed choices for how to move forward. Jeni and Sandy share two aspects of tracking numbers. They first talk about bookkeeping, what it is and the bookkeeping tools that they have found most useful for their businesses. Then they move onto a different aspect of tracking – the other metrics they use to measure their business performance. Tracking the numbers puts you back in the driver’s seat and empowers you to make decisions that align more closely with your goals. Don’t fear the numbers, embrace them! Key Points From This Episode:   Some of the reasons why what you track will grow.   Numbers are simply neutral data and not an indication of your worth.   Tracking can be separated into bookkeeping and other kinds of non-financial metrics.   Bookkeeping options: do it manually, hire a bookkeeper, or use an online bookkeeping tool or software tool.   How to choose a bookkeeping tool based on the specific needs of your business.   Insights into some advantages of using bookkeeping software.   Discover the specific reasons that Sandy and Jeni love using Bench for Namastream.   Learn more about the way that Sandy and Jeni track their sales goals.   Knowing your numbers allows for better decision-making and goal alignment.   Why it is useful to see differentiated product sales that comprise the total revenue.   If you have different products, differentiate goals and allocate energy accordingly.   Further expenses that Sandy and Jeni keep track of in their business.   Business performance metrics: numbers other than money that matter.   Make time to go over your numbers and let it be part of the ritual of running your company. Words of Wisdom: “The more you analyze and understand how you made that first dollar, the easier it is going to be to make your next dollar.” “If you’re not looking at this stuff, you’re really shooting from the hip and making decisions whimsically. And I love whimsy but not when I am talking about my business.”  Links Mentioned in Today’s Episode:  Bench Accounting — https://soulfulmbapodcast.com/bench Namastream — https://namastream.com/ QuickBooks — https://quickbooks.intuit.com/ FreshBooks — https://www.freshbooks.com/ Stripe — https://stripe.com/ Tezza on Instagram https://www.instagram.com/tezza/   Joy: Tezza App — https://apps.apple.com/us/app/tezza/id1393061654 Hustle: Start Finishing on Amazon — https://amzn.to/2LBeR2n

    36 分钟
4.9
共 5 分
46 个评分

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Our binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet. Our mission is to help other ambitious women build and grow businesses online.

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