215 episodes
Sounds Profitable Sounds Profitable Network
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- Technology
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4.5 • 16 Ratings
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The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right?
Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Google Announces Ad Library & 2 Other Stories
This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier.
Quick Hits:
Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations.
Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman.
For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast -
5 Questions To Ask Your Podcast Audience
Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience.
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The Audio Customer Journey: Don’t Stop Believin’
From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting.
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Ad Fraud Yet to Significantly Impact Podcasts & 3 Other Stories
This week on The Download:
Ad Fraud Yet to Significantly Impact Podcasts
Marketers and creators react to potential TikTok ban
YouTubeTV increases price due to content costs
Sounds Profitable releases The Medium Moves the Message
Quick hits:
The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted the sentiments of one of Nuzum’s own articles back at him.
Amaze Media Labs Acquires Rockable. Podcast advertising company Rockable, and their proprietary audience growth solutions, are now a part of AMAZE Media Labs.
For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast -
How Google Can Earn the Trust of the Podcast Industry
Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (realistically), and what the future looks like if the opportunity is seized.
Listen to learn about: How YouTube could potentially ingest RSS feedsWhat hosting providers and YouTube should be negotiatingHow Sounds Profitable plans to handle videoUpcoming research from Sounds ProfitableHow AI fits into all of this
Links:ArticleSounds Profitable’s researchCredits:Hosted by Bryan Barletta, Arielle Nissenblatt, Tom WebsterProduced by Spooler MediaHosted on Art19Recorded on SquadCast.fm Edited by Gavin Gaddis -
The Measurement Excuse
This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan BarlettaEdited by Tom WebsterAssembled with Spooler.fmHosted by ART19Sounds Profitable theme written by Tim Cameron
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Customer Reviews
Great podcast for those interested in ad tech aka podcasters
Bryan and now Tom, are great researchers; been following them both for a while. Bryan is passionate about the podcast space and how ads fit into it. Tom comes from Edison research and has a heavy research background- very knowledgeable about podcast data. They’re already making a great team and I look forward to continue to track this space with them. They too do a good job of helping indies by giving a lot of free game and webinars etc. Definitely recommend to fellow podcasters that want to monetize and run ads
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I didn’t know anything about podcast ad tech before this show!
Incredible ad tech learning
This has helped me understand the advertising side to podcasting. It’s put in such a way that even the dumbest of humans, me being that, can understand and follow along.
Great production. Great ideas.