11 episodes

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Space Marketing Podcast Izzy House

    • Business
    • 5.0 • 3 Ratings

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

    Space Marketing Podcast with Melissa Thorpe - Head of Spaceport Cornwall

    Space Marketing Podcast with Melissa Thorpe - Head of Spaceport Cornwall

    Spaceport Cornwall embraces the idea that you can go to space in a sustainable way that benefits the planet and are rethinking launch practices. They are committed to carbon neutrality by 2030 and want to be the First Net-Zero Spaceport in the World. Is that hard? Absolutely! Is it necessary? Absolutely. Space is our lifeline to a better planet. We need to make sure that are transport promotes that ideal.
    Spaceport Cornwall is the UK’s Horizontal Launch solution, strives to provide a safe, dedicated and responsible way to access space, connecting people, businesses and ideas
    They utilize the state-of-the-art facilities at Cornwall Airport Newquay and Goonhilly Earth Station. Spaceport Cornwall is a partnership between Cornwall Council and Virgin Orbit will result in a first launch by 2021.
    I am so excited to bring this episode’s guest to you today! Spaceport Cornwall represents the ideal in future spaceports and is changing the narrative. Please welcome Melissa Thorpe, head of Spaceport Cornwall.

    ABOUT MELISSA THORPE
    Head of Spaceport Cornwall

    Spaceport Cornwall
    https://spaceportcornwall.com/

    Twitter - @SpaceCornwall
    LinkedIn - @spaceport-cornwall
    Facebook - @ Spacecornwall
    Instagram – spacecornwall
    YouTube - @aerohubnqy

    Goonhilly Earth Station
    https://www.goonhilly.org/

    Cornwall Airport Newquay
    https://www.cornwallairportnewquay.com/

    Virgin Orbit
    https://virginorbit.com

    G7 UK Summit
    https://www.gov.uk/government/topical-events/g7-uk-2021

    Sierra Space Dream Chaser
    https://www.sierraspace.com/space-transportation/dream-chaser-spaceplane/

    Virgin Galactic
    Point-to-point transportation with suborbital supersonic

    TecGirls
    https://www.tecgirls.co.uk/

    University of Exeter
    Camborne School Of Mines
    https://csm.exeter.ac.uk
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    • 52 min
    Space Marketing Podcast - We go to the Moon - celebrating 60 years of Kennedy's iconic speech

    Space Marketing Podcast - We go to the Moon - celebrating 60 years of Kennedy's iconic speech

    This week we celebrate 60 years of the pursuit of space that was launched by Pres Kennedy’s famous speech. On September 12, 1962, President Kennedy delivered his speech before a crowd of about 40,000 people, at Rice University's Rice Stadium. This iconic speech galvanized a nation and before the decade was out, his call to action resulted in Commander Neil Armstrong and lunar module pilot Buzz Aldrin taking the first step on the moon.

    This speech was spoken years before many of us were even born. Yet, we are still moved when we hear the words. His speech reminds us how far we have come and how far we have to go. Here is the famous speech that has echoed through the decades to inspire us to reach for space.

    NASA video
    https://www.youtube.com/watch?v=WZyRbnpGyzQ

    Kennedy’s Speech Transcript https://www.jfklibrary.org/learn/about-jfk/historic-speeches/address-at-rice-university-on-the-nations-space-effort
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    • 21 min
    Space Marketing Podcast - Marketing strategies that can save the planet

    Space Marketing Podcast - Marketing strategies that can save the planet

    As the concern and conversation grows about the health of our planet, it can be a useful marketing strategy for business messaging to join the conversation and bring about real change.
    There are powerful marketing opportunities that combine the activities of the space industry with corporate responsibility that can mitigate the climate crisis. Companies that embraced this trifecta of strategies develop a brand story that resonates with their audience while benefiting the planet.

    Show Notes:
    Journal of Space Philosophy
    https://keplerspaceinstitute.com/jsp/

    Fast Company World Changing Ideas 2019: 17 Winning Solutions That Could Save the Planet.
    https://www.fastcompany.com/90329204/world-changing-ideas-2019-17-winning-solutions-that-could-save-the-planet.

    Target ISS Cotton Sustainability Challenge Receives Honorable Mention in Fast Company's World Changing Ideas." International Space Station National Laboratory.
    https://www.issnationallab.org/iss360/target-iss-cotton-sustainability-challenge-receives-honorable-mention-in-fast-companys-world-changing-ideas/

    Estée Lauder Joins the International Space Station National Lab’s Sustainability Challenge As Exclusive Partner.
    https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2021/10-28-2021
     
    NASA. Entering the Decade of Results: Benefits for Humanity Released. https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book
     
    NOAA. "Antarctic Ozone Hole is 13th Largest on Record and Expected to Persist into November." National Oceanic and Atmospheric Administration.
    https://www.noaa.gov/news/antarctic-ozone-hole-is-13th-largest-on-record-and-expected-to-persist-into-november
     
    Vaya Space. "ECO-FRIENDLY." Vaya Space.
    https://www.vayaspace.com/ecofriendly
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    • 18 min
    Space Marketing Podcast with Francisco Partida

    Space Marketing Podcast with Francisco Partida

    ABOUT FRANCISCO PARTIDA
    Deputy Director of Development & Security of Brownsville San Padre Island International Airport 
    FranciscoPartida@brownsvilletx.gov

    Brownsville San Padre Island International Airport
    https://flybrownsville.com/
    https://www.facebook.com/flybrospi/

    City of Brownsville, TX
    https://www.brownsvilletx.gov
    https://www.facebook.com/BTxRGV
    https://twitter.com/BTxRGV

    Spaceport Trust Fund
    https://gov.texas.gov/business/page/spaceport-trust-fund
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    • 35 min
    Space Marketing Podcast - Izzy at the ISS R&D Conference

    Space Marketing Podcast - Izzy at the ISS R&D Conference

    It has been a busy month and the International Space Station (ISS) was a focus of my activities. I got to visit the ISS replica and Mission Control in Houston and then attend the ISS R&D conference in D.C. Today I talk about both of these experiences in this Space Marketing Podcast episode.
    SpaceMarketingPodcast.com

    Show Notes
    Video Episode: https://youtu.be/d5quJkY1wkA
    Podcast Episode: Coming
    Expanded Show Notes: https://spacemarketingpodcast.com/blog/izzy-house-and-the-iss

    ISS R&D conference
    https://www.issconference.org/

    ISS Benefits to Humanity book
    https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book
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    • 37 min
    Space Marketing Podcast with Gary Pundsack - CEO for Stratodynamics

    Space Marketing Podcast with Gary Pundsack - CEO for Stratodynamics

    Episode guest is the CEO for Stratodynamics, Gary Pundsack. Join us as we discuss the UAV fight to near space. We discuss the climate crisis and how UAVs can monitor pollution in the upper atmosphere. UAVs, or Unmanned Aerial Vehicles, are used for a myriad of things from bridge inspections to fire fighting. Stratodynamics is using this aircraft to monitor climate, sniff out turbulence, and research near space in the stratosphere.
     
    Episode Link: Coming
    YouTube Episode Link: https://youtu.be/A7bcYxv3AIw
     
    ABOUT GARY PUNDSACK
    CEO for Stratodynamics
    http://www.stratodynamics.ca
     
    SMP Show Notes - Expanded
    Want to know more about the marketing strategies discussed in today’s podcast? 
    Visit the Show Notes – Expanded page for this podcast at:
    https://spacemarketingpodcast.com/blog/smp-show-notes-expanded-gary-punsack-ceo-of-stratodynamics
     
    The strategy and corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible. 
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    • 31 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

KingBiskit ,

Interesting and Informative!

Izzy does a great job interviewing major players in the spaceport industry and does so in a way that makes a complex subject accessible to a layman like me.