Space Marketing Podcast

Izzy House
  • 5.0 (11)
  • MARKETING
  • UPDATED WEEKLY
Space Marketing Podcast

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

  1. 2 DAYS AGO

    Transforming Employees into Brand Ambassadors

    Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows. The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally. Space Marketing Podcast mentions: Laura’s previous podcast - https://spacemarketingpodcast.com/episode/marketing-a-360-strategy Crafting a Stellar Speaker Proposal https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal About Laura Smith Marketing Manager Benchmark Space Systems https://www.benchmarkspacesystems.com/ Chapters 01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems 05:50 Creating brand ambassadors 07:43 Understanding the mission 10:16 Training a culture of thought leadership 13:27 Multiplying the effort 14:42 The pre-event briefing and post-event discussions - Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event. 20:19 New marketing training program - taking the stage 24:05 Creating a knowledge library and a training process 26:19 Public speaking benefits the company and the person 32:48 Knowledge library to aid speaking 35:55 Multiplying the marketing effort 38:55 Back up for context 39:33 Prioritizing now versus future 41:41 Lunch and Learn 44:36 Building processes 47:41 Project management in a marketer’s toolbox 50:47 Partners representation 51:58 Project management represents your brand ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://izzy.house/ Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    57 min

  2. DEC 12

    The Marketing Power of Being Nice

    On this episode of the Space Marketing Podcast, we dive into one of the most simple yet incredibly powerful marketing strategies that often gets overlooked—being nice. Izzy chats with her guest - Bradley Hope, U.S. Area Sales Manager for MSI-DFAT. Kindness might not sound like a groundbreaking strategy, but in the world of marketing, it can be a game-changer. Being nice isn’t just about good manners—it’s about building trust, creating connections, and leaving a lasting impression that money simply can’t buy. Chapters: 01:29 Meet Bradley Hope 04:48 About MSI DFAT - Acoustic Testing 10:46 Power of being nice 13:01 Tactics of being nice 15:46 Golden Rule to make a connection 19:30 Challenges of being nice 20:56 Ways to be nice that cost nothing 23:29 Future of the space industry 28:13 Emotional Intelligence 32:58 Final Thoughts Book references: Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet Influence by Dr. Cialdini MSI DFAT - Maryland Sound International - Direct Field Acoustic Testing Orion images provided by MSI DFAT ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    37 min

  3. NOV 14

    Telling your brand story with models and replicas

    In this episode of the Space Marketing Podcast, Izzy dives into the art of storytelling and exploring a unique approach that brings products to life in a whole new way using detailed model replicas with guests, David Chalkho - Founder and Dario Wainer - Architect and marketing for SkyScale in Argentina.  This strategy captivates audiences by helping them visualize, interact with, and connect emotionally to your product—giving them a compelling experience without the real thing being right in front of them. Chapters: 2:53 Dario Wainer 3:53 David Chalkho 6:02 Skyscale - space models 08:52 NASA replicas telling the space stories 10:21 Bringing the concept to an investor using replicas 16:02 Different formats and levels of detail of SkyScale replicas 18:18 Promoting SkyScale 23:27 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min

  4. NOV 14

    Educating for the Stars: Inspiring the Next Generation

    In this episode of the Space Marketing Podcast, host Izzy House dives into the power of education in space marketing. Featuring retired Brigadier General Damon Feltman (founder of OXR Consulting), Dave Thomas (Executive Director of Milo Space Science Institute at ASU), and Robert Aillon (founder of Leviathan Space Industries), the episode explores how they inspire the youth of Ecuador to dream big and reach for the stars! 🌟 Brig General (retired) Damon Feltman - Founder of OXR Consulting David Thomas - Executive Director, Milo Space Science Institute at ASU Robert Aillon - Founder Leviathan Space Industries Contact via LinkedIn CHAPTERS: 01:32 Meet Damon, David, and Robert 05:11 Robert Aillon and the Ecuadorian education initiative 8:39 Brigadier General Damon Feltman goes to spread the word that space is for everyone 11:27 Media interviews 12:31 Dave Thomas - sharing the dream to space 16:43 Promoting the initiative and creating a space future 20:57 Milo Science Science Institute programs - Climate Action Academy where business applications using satellite imagery to monitor Earth and using Moon to Mars Architecture to inspire new ideas 23:31 “Why Ecuador should go to space” essay  25:11 Talking to the different departments about the space economy and it trajectory  26:00 Space Marketing Books clip 26:29 Next steps for the education programs 28:16 Milo Space Science Institute programs into other countries 29:12 Sharing space changes lives 30:45 Thunderbird painting - the story of mutual respect 33:41 Thunderbird School of Management - providing the tools to empower people and impact the space industry 41:55 Importance of education 48:24 A challenge Links: Thunderbird School of Management - https://thunderbird.asu.edu/ Milo Space Science Institute - https://miloinstitute.org/ Leviathan Space - https://www.linkedin.com/company/leviathan-space-industries-llc/ OXR Consulting School mentioned: Centro Ecuatoriano Norteamericano - CenEcuador.edu.ec Unidad Educativa Bilingue Javier - uejavier.edu.ec El Colegio Politécnico - copol.edu.ec Academia Naval Almirante Illingworth - anai.edu.ec Colegio Americano - colegioamericano.edu.ec Universidad Hemisferios - uhemisferios.edu.ec Inicio Universidad San Francisco de Quito - usfq.edu.ec University of the Americas - udla.edu.ec Escuela Superior Politecnica del Litoral - espol.edu.ec Space Marketing Podcast - Artemis Accords signing - Ecuador Ambassador to the United States Ivonne Baki at https://spacemarketingpodcast.com/episode/space-marketing-podcast-ecuador-ambassador-to-the-united-states-ivonne-baki ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    55 min

  5. OCT 3

    Breaking into Space: Non-Space Businesses Entering the Space Industry

    Join Izzy as she chats with Beth A. Dean-Pope, CEO of Opus Solaris and a pioneer for expanding the boundaries of what's possible in space and space marketing. In this episode, we dive into the rise of non-traditional industries entering the space sector—from technology and fashion to automotive and telecommunications. We'll explore how these industries are not only driving innovation but also creating new opportunities for new marketing tools as non-space businesses of all sizes to participate jump into the space industry. CHAPTERS: 01:13 Meet Beth Dean-Pope 06:30 Opus Solaris 08:18 Point of transition in space 08:47 Building benefits for the sciences with commercialization of space 10:34 You can’t change the world if no one knows you exist 11:27 Storytellers of Apollo 12:16 Edison Moment 13:58 Bringing non-space companies into space 17:11 Subscribe to the Space Marketing Podcast 17:48 The high net worth  18:48 Inspiration 4 and Polaris Dawn 21:31 What are the barriers for the non-traditional companies as they go into the space industry? 23:48 Non-space brands doing science in space 24:34 Companies big and small can do space projects and workforce development 25:39 Changing life on Earth and Agritech 26:53 Target and cotton 27:21 Comes back to storytelling 28:16 Providing marketing 31:23 Marketing to the public 33:32 Ultimate product placement and corporate involvement 36:25 The future of space 36:39 Orbital data centers 38:43 Multiple space stations for science and space tourism 39:39 Space debris 41:29 Spaceship Earth 44:59 Final thoughts    Links: https://opussolaris.com/ Contact Beth on LinkedIn Space for Kentucky - https://spaceforkentucky.com/ Loretta Whiteside - The New Right Stuff ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min

  6. SEP 26

    Communicating the Value of Space with guest Katie Gibas with Moog

    Izzy chats with Katie Gibas, Marketing Communications Manager for Moog about communicating the value of space. They explore how important it is to master the art of speaking, so you can amplify your company’s voice and effectively tell your company’s story in a way that resonates.  Chapters: 01:07 Communicating the value space 02:20 Meet Katie Gibas 06:33 About Moog 08:29 Anti-space messaging 10:24 Telling your story in front of the camera - working with your staff to prepare them for interviews 14:41 Getting over self-consciousness 16:11 Telling the story 18:22 Pool noodle rockets 19:46 Space is for everyone 20:17 Ad 22:38 Different perspectives  24:26 Get feedback 25:33 Video series “The faces of Artemis at Moog” 28:24 Current video project about avionics 28:59 Reaching the people outside the space industry bubble 30:30 Unique and powerful networks and audiences 31:35 Telling the company’s story with hands-on activities 32:49 Challenges working in the space industry - can’t talk about it 38:14 Volunteering builds powerful employees and powerful outreach strategies 43:04 Volunteers makes the company human 43:58 Future of space 45:07 Challenge - Tell us a story  Links: https://spacemarketingpodcast.com/ https://www.moog.com/ https://www.youtube.com/mooginc ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    50 min

  7. SEP 12

    Creating a sustainable space - Guest Krystal Azelton

    Izzy chats with Krystal Azelton, Senior Director of Program Planning at Secure World Foundation. She is a passionate voice about getting the space message out into the public. Krystal works tirelessly as she is driven to ensure that space is secure, sustainable, and peaceful for future generations and our planet. She travels all around the world to spread the message of how important space is in our daily lives.  Krystal Azelton Secure World Foundation https://swfound.org/ Chapters: 01:15 Introducing Krystal Azelton, Senior Director of Program Planning at Secure World Foundation 02:30 Krystal’s journey to space 07:38 Becoming the megaphone for a cause 10:48 The message of value about space and the connection to the environment 14:46 Importance of communication and our audience 15:47 Importance of messaging for the future of space and its space sustainability 16:49 Messaging impacts innovation, budgets, policy, regulations, and the future workforce 20:02 Workforce - appealing to this generation who want to make an impact in the world 22:19 Inspiring our children - space relates to many industries 24:58 Space need everyone from accountants to marketing to scientists 27:03 Marketing is multifaceted  27:43 Space sustainability 33:15 Taking action 35:36 Outside of the bubble 37:59 Creating a healthy space industry  42:23 Final thoughts and a challenge  ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min

  8. AUG 29

    From startup to stardom - Marketing to space

    I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over two years and started from the ground floor on the marketing side of things. Aphrodite is a Product Marketer at Duro, a Product Lifecycle Management platform for hardware engineers. She is responsible for messaging, market intelligence, customer comms and sales enablement. Duro helps disruptive hardware teams design and build products faster. It is no wonder that space is part of their playground. CHAPTERS 01:08 Introducing Aphrodite Brimsmead from Duro 02:45 About Duro 04:10 From engineering to marketing 05:14 Customer experience 06:13 Starting up 07:26 Scrappy developing creative results 10:28 How has Duro grown?  11:11 Having a marketing person on staff 12:08 Working with an agency 14:06 Creating assets and finding the right audience 14:43 SmallSat 16:08 AD 17:16 Preparing your team for conferences 19:09 Other marketing challenges - AI, a lack of time, and oodles of smarts 20:26 Marketing tools in the toolbox 23:48 Why space 25:59 Duro case study - AstroForge 28:13 Final thoughts ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
See All (78)

5
out of 5
11 Ratings

About

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Information

  • Creator
    Izzy House
  • Years Active
    2022 - 2024
  • Episodes
    78
  • Copyright
    © 2022-present, Izzy House
  • Show Website
    Space Marketing Podcast

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada