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69 episodes
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Space Marketing Podcast Izzy House
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- Business
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5.0 • 11 Ratings
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Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
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Crafting a Stellar Speaker Proposal
Getting your brand on stage at an event is a powerful marketing strategy. But how do you get selected to speak? Join Izzy to find out with guest Tina Leighty, Content Manager and Program Chair for SpaceCom.
They will talk about what an organizer looks at when selecting speakers and how to make your presentation proposal rise to the top of the submissions. Tina and Izzy will discuss crucial DOs and DON’Ts for aspiring panelists and keynote speakers, offering insights that can transform your approach to event speaking opportunities.
Commercial Space Week - January 27-31, 2025 in Orlando, FL
SpaceCom | 51st Space Congress - https://www.spacecomexpo.com
Space Mobility Conference - https://spacemobility.org
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Call for speaker presentations - DEADLINE: JULY 10, 2025
https://app.sessionboard.com/submit/spacecom-presents-commercial-space-week-2025/c76b41bf-87fd-4061-aa35-cd894ac6a3d6
Izzy’s TINA Talk - https://youtu.be/VO0g8dt1uSw?si=lBNKFZ7BuzigNWjD
CHAPTERS:
01:12 Introduction
02:16 Meet Tina Leighty from SpaceCom Content Manager and Space Congress Program Chair
03:52 Tracks at SpaceCom and Space Mobility Conference
05:23 Speaking at SpaceCom
07:38 Getting interesting speakers and keynotes
09:12 Selecting panelists and TINATalks
09:54 Benefits of Speaking
11:56 Speaking is about the audience, not about selling your company
13:48 Filling out the speaker presentation proposal
19:21 Things to avoid in your proposal
20:24 The rating system for approval (how your paper can move to the top)
22:37 The criteria
26:46 Advice for would-be presenters
29:54 Toastmasters
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Marketing a 360 strategy
Join Izzy as she chats with Laura Smith, Marketing Manager at Benchmark Space Systems about developing a 360 strategy at a tradeshow and how to get the most exposure and connection at a tradeshow to develop deep relationships with clients.
GUEST:
Laura Smith
Marketing Manager
Benchmark Space Systems
https://www.benchmarkspacesystems.com/
CHAPTERS:
01:20 Introduction to Laura Smith
02:38 Laura received a copy of Izzy’s Space Marketing book
03:51 Community of Marketers
04:41 Marketing equals storytelling
06:37 Spiritual side of space
08:47 Climate Crisis - we need space to see it in order to fix it
10:08 Do space responsibly and do it right
11:33 Laura’s marketing position at Benchmark Space Systems - green technology in propulsion
12:31 Optimizing the mission and providing mission services for a satellite’s full lifecycle
15:13 Creating a business around your audience and their needs
17:35 Trade shows and conferences as a 360 marketing strategy
18:42 Thinking about the long games, building trust, messaging, pre-event activities, news releases, speaking, live demos, and sponsoring
22:56 Creating a fun experience and developing a relationship with attendees
24:11 Training and preparing the staff for speaking and presentation
24:59 Post-event debriefing and developing the ROI for the event
25:42 Giving your team the tools to develop great relationships
28:15 Marketing Challenges - It is OK to say you do not know
29:32 Marketing Challenge for space - Creating visuals of in-orbit products and homogenization of the visuals across the space brands
31:17 Trust is everything
32:06 Marketing in space versus other industries
32:52 Encouraging new conversations
35:24 Space in the next 10-20 years - more problems solvers and more voices
37:58 Final Question
40:17 See Change Sessions bringing diverse thought conversation
#spacemarketing
#spacebusiness
#commercialspace
#marketing
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Strategic Space Marketing
Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team.
A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow.
#spacemarketing #spacebusiness #commercialspace #marketing
CHAPTERS:
01:14 Introduction
02:17 Meet Kimmee
03:18 Passion for working with small space companies
04:37 Strategic Space Marketing
08:37 Marketing team of one
10:26 Creating marketing for an event
11:32 Social Media engagement
13:49 Social media algorithm
14:13 Marketing challenges
19:16 Market to your investors
21:21 Favorite marketing Strategy or tactic - Events
26:20 Developing a relationship where companies can benefit each other
28:36 The next 10 to 20 years
32:46 The importance of space for Everyone, not just people in the space industry
36:11 Final Thoughts
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia
In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia.
A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team.
Amanda Hudswell
Head of Marketing Communications and Public Affairs
Equatorial Launch Australia
https://ela.space
CHAPTERS:
01:17 Importance of a marketing plan
03:01 Eclipse
04:27 Meet Amanda Hudswell
07:54 About ELA
13:59 When to bring in a marketing professional
16:24 The Marketing Plan
19:17 Your audience and crafting a message that resonates
22:25 Strategies and tactics of a marketing plan
24:02 Constructing the plan and getting scrappy
22:37 Measuring and testing
30:24 Non-digital results
32:52 Telling the space story
36:47 Your audience is the hero, your company is the guide
39:53 Marketing challenges
41:59 Marketing successes
44:17 Algorithms - shooting at a moving target
46:34 Bad actors, trolls, and grumpy people
53:59 The future of space
58:57 Final Thoughts
MENTIONS:
GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
Building a BrandStory by Donald Miller
ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.
https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to attract investors
Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is!
Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company.
ABOUT JEFFREY UGBAH
Jeffery Ugbah
Director at Galaxy Digital
galaxy.com
CHAPTERS:
01:15 Introduction to Jeffery Ugbah
03:48 Jeffrey's journey to space
08:54 Galaxy Digital
11:15 Why is the space industry interesting to investors?
14:15 How important is marketing and branding of a potential company to an investor?
19:00 What does a lack of branding say to investors?
21:05 Value of telling your story
22:48 The whole package
25:30 How does space differ from tech in expected growth?
28:57 Increase or decrease in first level Series A seed funding for space investments?
30:54 How do you find investors/investees?
35:37 Keeping your business a secret
38:12 Pitfalls that make companies undesirable to investors
42:12 How much percentage should a founder keep during a round?
43:43 Market fit
47:16 Bring in a marketing professional from the beginning of the development
48:42 Future of space
51:27 Final Thoughts
MENTIONS:
Evercore
Galaxy Digital
Bitcoin
Digital Assets
Computing
High performance Computing ASIC Miners
Gaming
Climate Tech
Frontier industries
Space tech
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Space Marketing Podcast - Shannon Clement - Fractional CMO Leadership
Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.
ABOUT SHANNON CLEMENT:
Shannon Clement
Fractional Chief Marketing Officer (CMO)
Engagement Marketing
https://engagementmarketing.ca
613-799-5207
shannon@engagementmarketing.ca
Book a meeting: https://calendly.com/shannon-cmo/30min
Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.
As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy.
CHAPTERS
01:24 Meet Shannon Clements from Engagement Marketing
03:22 Shannon’s journey to space
07:06 Shannon’s journey to marketing
09:18 Starting with Start-ups
10:08 Fractional Leadership
14:27 Reducing costs
15:51 Fractional Leadership is not for everyone
17:44 Start-ups
19:37 Women’s Aerospace Network
21:44 Women in leadership
24:47 Dominant Information Solutions Canada (DISC)
26:38 Fun bits of marketing - translating the message
29:59 Companies transitioning into the space industry
31:23 Understanding the audience and their language
32:29 Space industry in 10 to 20 years
36:31 Final thoughts
MENTIONS:
Beth Mund Casual Space Podcast
N2K T-minus Space Daily
Women’s Aerospace Network
Women’s Space Network Award voting deadline May 1
Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.
CySat 2024
#Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
To Infinity, and Beyond
Any podcast that mentions Kate Mulgrew is something I will listen to. Not just because she was a great Star Trek Captain, but because of her long forgotten role as Mrs. Columbo on the ill fated show Kate Loves a Mystery where Columbo fans finally got to meet Mrs. Columbo. All kidding aside, this is a great show for any of us marketers who grew up fascinated by the space race and who have a love of science fiction.
Two Great Things That Go Great Together
Space and Marketing may not seem like the most obvious combination. But exploring one through the filter of the other is so clever and so interesting. Must listen.
A fun take on a "universal" subject!
I have learned so much from this podcast! The public has very little knowledge or understanding of what is happening in space and technology. Why? Because no one is "marketing space!" Izzy takes this exciting industry into the spotlight by highlighting the amazing advances and exciting developments that will affect all of our lives!