67 episodes

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

Space Marketing Podcast Izzy House

    • Business
    • 5.0 • 11 Ratings

Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.

    Strategic Space Marketing

    Strategic Space Marketing

    Join Izzy as she chats with Kimme Golash with Strategic Space Marketing! She is embarking on a new journey in her marketing journey and has developed a business to support space businesses and their marketing team. 
    A company can experience times of overload as they are approaching milestone moments. Kimmee’s company can come in to support the marketing team or act as a marketing partner in order to grow. 
    #spacemarketing #spacebusiness #commercialspace #marketing

    CHAPTERS:
    01:14 Introduction
    02:17 Meet Kimmee
    03:18 Passion for working with small space companies
    04:37 Strategic Space Marketing
    08:37 Marketing team of one
    10:26 Creating marketing for an event
    11:32 Social Media engagement
    13:49 Social media algorithm
    14:13 Marketing challenges 
    19:16 Market to your investors
    21:21 Favorite marketing Strategy or tactic - Events
    26:20 Developing a relationship where companies can benefit each other
    28:36 The next 10 to 20 years
    32:46 The importance of space for Everyone, not just people in the space industry
    36:11 Final Thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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    • 40 min
    Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia

    Marketing rockets down under with Amanda Hudswell at Equatorial Launch Australia

    In today's episode, Izzy discusses the importance of a marketing plan with Amanda Hudswell at Equatorial Launch Australia. 
    A marketing plan provides a blueprint for your communication activities, maximizes your efforts by targeting the most important audiences, and determines the marketing activities that resonate with them. A plan transforms dreams into reality by establishing the steps necessary for an idea to come to fruition and it provides clarity for action for the entire company and its team. 

    Amanda Hudswell
    Head of Marketing Communications and Public Affairs 
    Equatorial Launch Australia
    https://ela.space

    CHAPTERS:
    01:17 Importance of a marketing plan
    03:01 Eclipse
    04:27 Meet Amanda Hudswell
    07:54 About ELA
    13:59 When to bring in a marketing professional
    16:24 The Marketing Plan
    19:17 Your audience and crafting a message that resonates
    22:25 Strategies and tactics of a marketing plan
    24:02 Constructing the plan and getting scrappy
    22:37 Measuring and testing
    30:24 Non-digital results
    32:52 Telling the space story
    36:47 Your audience is the hero, your company is the guide
    39:53 Marketing challenges
    41:59 Marketing successes
    44:17 Algorithms - shooting at a moving target
    46:34 Bad actors, trolls, and grumpy people
    53:59 The future of space
    58:57 Final Thoughts

    MENTIONS:
    GSA Spaceport Summit - https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
    Building a BrandStory by Donald Miller
    ITAR regulations - The International Traffic in Arms Regulations (ITAR) are a set of US government regulations that control the import and export of defense products, services, and information. The purpose of ITAR is to protect national security and advance American foreign policy interests. ITAR governs the following: Manufacture, Export, Temporary import, Provision of defense services, and Brokerage activities involving items described on the USML.
    https://www.pmddtc.state.gov/ddtc_public/ddtc_public?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com

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    • 1 hr 4 min
    How to attract investors

    How to attract investors

    Join Izzy as she chats with Jeffrey Ugbah at Galaxy Digital about how to attract an investor for a space company.
    Back a few months ago, a podcast listener reached out and asked for an episode that focused on what investors are looking for in a company and what are some marketing tips to attract them. Here it is! 
    Izzy chats with Jeffery Ugbah, Director at Galaxy Digital, a venture capital company. They talk about what investors look for in a space company. 

    ABOUT JEFFREY UGBAH
    Jeffery Ugbah 
    Director at Galaxy Digital
    galaxy.com

    CHAPTERS:
    01:15 Introduction to Jeffery Ugbah
    03:48 Jeffrey's journey to space
    08:54 Galaxy Digital
    11:15 Why is the space industry interesting to investors?
    14:15 How important is marketing and branding of a potential company to an investor?
    19:00 What does a lack of branding say to investors?
    21:05 Value of telling your story
    22:48 The whole package
    25:30 How does space differ from tech in expected growth?
    28:57 Increase or decrease in first level Series A seed funding for space investments?
    30:54 How do you find investors/investees? 
    35:37 Keeping your business a secret
    38:12 Pitfalls that make companies undesirable to investors
    42:12 How much percentage should a founder keep during a round?
    43:43 Market fit
    47:16 Bring in a marketing professional from the beginning of the development
    48:42 Future of space
    51:27 Final Thoughts

    MENTIONS:
    Evercore
    Galaxy Digital
    Bitcoin
    Digital Assets
    Computing
    High performance Computing ASIC Miners
    Gaming
    Climate Tech
    Frontier industries
    Space tech

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 56 min
    Space Marketing Podcast - Shannon Clement - Fractional CMO Leadership

    Space Marketing Podcast - Shannon Clement - Fractional CMO Leadership

    Join Izzy on the Space Marketing Podcast as she chats with Shannon Clement about a unique workforce solution for start-up and scale-up businesses to hire marketing professionals. It's called fractional leadership, offering a hybrid staffing model that combines the advantages of an in-house Chief Marketing Officer with those of a contract professional.

    ABOUT SHANNON CLEMENT:
    Shannon Clement
    Fractional Chief Marketing Officer (CMO)
    Engagement Marketing
    https://engagementmarketing.ca 
    613-799-5207
    shannon@engagementmarketing.ca 
    Book a meeting: https://calendly.com/shannon-cmo/30min

    Shannon helps organizations position themselves for growth, drawing on 20 + years of experience in creating digital marketing and product development strategies that have resulted in highly converting online assets and campaigns. The journey from Start-up to Scale-up can be difficult but it doesn't have to be painful.

    As a Fractional Chief Marketing Officer & Marketing Agency Owner, Shannon has supported organizations and businesses in the growth stage looking for positioning help & support gaining further market traction. She also serves as a marketing consultant to Start-up Founders through various Accelerator and Incubator programs, guiding them to develop their marketing strategy. 

    CHAPTERS
    01:24 Meet Shannon Clements from Engagement Marketing
    03:22 Shannon’s journey to space
    07:06 Shannon’s journey to marketing
    09:18 Starting with Start-ups
    10:08 Fractional Leadership
    14:27 Reducing costs
    15:51 Fractional Leadership is not for everyone
    17:44 Start-ups
    19:37 Women’s Aerospace Network
    21:44 Women in leadership
    24:47 Dominant Information Solutions Canada (DISC)
    26:38 Fun bits of marketing - translating the message
    29:59 Companies transitioning into the space industry
    31:23 Understanding the audience and their language
    32:29 Space industry in 10 to 20 years
    36:31 Final thoughts

    MENTIONS:
    Beth Mund Casual Space Podcast
    N2K T-minus Space Daily
    Women’s Aerospace Network
    Women’s Space Network Award voting deadline May 1
    Dominant Information Solutions Canada (DISC) developing satellite cybersecurity telemetry hardware called eClypse.
    CySat 2024

    #Satellite #Cybersecurity #FractionalLeadership #Start-ups #Scale-ups #SpaceTech #spaceindustry #SpaceMarketing #commercialspace #spacebusiness

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    Space Graphics: Building the space brand with guest Ed Fyfe

    Space Graphics: Building the space brand with guest Ed Fyfe

    Join Izzy as she journeys to the graphic side of marketing and chat with Senior Brand Design and visual storyteller,

    Graphics and images continue the brand’s story on a visual level transforming the narrative into a visual language that resonates and connects with audiences if it is done well. Together, they work harmoniously to capture attention, create a connection, build brand recognition, and leave a lasting impression. In an era where consumer engagement is vital, understanding the importance of storytelling and graphic design is essential for brands looking to stand out in the ever-changing market.

    Ed Fyfe
    Senior Brand Designer
    www.edfyfedesign.com

    CHAPTERS:
    01:19 The value of graphics and developing a story
    03:15 Meet Ed
    07:07 Creativity
    07:42 Ed Fyfe Design
    08:36 Change only when it ceases to be effective
    09:35 Imagery develops a brand
    11:40 Merchandising a brand
    21:04 Repurposing materials
    26:07 Ai in graphic design
    26:42 Mailer
    33:00 SaxaVord Spaceport and their podcast
    38:31 The next 10-20 years
    41:33 Space for Kentucky
    45:56 Tide
    48:27 Final Thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 53 min
    Space Sustainability with guest - Daniel Smith with AstroAgency

    Space Sustainability with guest - Daniel Smith with AstroAgency

    In this episode of the Space Marketing Podcast, Izzy continues to chat with marketing professionals on the agency side. Today we will meet with Daniel Smith with AstroAgency from Edinburgh, Scotland, United Kingdom. The UK is becoming a leader in the space industry. While most countries look at establishing one spaceport, the UK is building seven!. They are serious about space And they are leading the way with eco-friendly facilities and launch methods.
    Daniel Smith with AstroAgency is raising his voice to help the U.K and the world to tell their story of space.
    #spacesustainability #Spacedebris #ClearSpace #Astroscale #UKSpace #AstroAgency #FireArrow #DanielSmith #IzzyHouse #spacemarketing #spaceindustry #spaceeconomy #spacedata #satellite #Zerocarbon #alternativefuels #netzero #workforcedevelopment

    DANIEL SMITH
    Founder & Creative Director
    https://astroagency.co.uk/
    https://firearrow.space/

    LINKS
    https://astroagency.co.uk/
    https://firearrow.space/
    https://clearspace.today/
    https://astroscale.com/
    https://www.gov.uk/government/organisations/uk-space-agency
    https://www.globalspaceportalliance.com/gsa-spaceport-summit-2/
    https://foe.org/
    https://spacescotland.org/

    CHAPTERS
    1:11 Meet Daniel Smith, Founder & Creative Director of AstroAgency
    2:22 Daniel’s journey to the space industry
    6:03 Space needs skilled professionals and marketers (marketeers)
    6:32 AstroAgency
    8:17 The need for space awareness and public disconnect
    9:48 Fire Arrow - assisting countries develop sovereign launch capabilities
    13:02 Space Bar
    17:05 Hold on to your boosters
    17:35 What are some marketing challenges
    22:18 Why businesses need marketing
    24:39 Successful marketing campaigns and strategies and why they were successful
    26:26 Campaign with Clear Space, Astroscale, and UK Space Agency going to music and science festivals to promote space
    29:30 UK and their space sustainability goals in space and on Earth
    35:57 Workforce development
    41:34 Ukrainian war with Russia
    46:12 Future of space in the next 10-20 years
    50:54 Final thoughts

    ABOUT IZZY
    Izzy's website - https://izzy.house
    Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
    Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
    Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 56 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Uncorking a Story ,

To Infinity, and Beyond

Any podcast that mentions Kate Mulgrew is something I will listen to. Not just because she was a great Star Trek Captain, but because of her long forgotten role as Mrs. Columbo on the ill fated show Kate Loves a Mystery where Columbo fans finally got to meet Mrs. Columbo. All kidding aside, this is a great show for any of us marketers who grew up fascinated by the space race and who have a love of science fiction.

MVPYourVIQ ,

Two Great Things That Go Great Together

Space and Marketing may not seem like the most obvious combination. But exploring one through the filter of the other is so clever and so interesting. Must listen.

MattB-SL ,

A fun take on a "universal" subject!

I have learned so much from this podcast! The public has very little knowledge or understanding of what is happening in space and technology. Why? Because no one is "marketing space!" Izzy takes this exciting industry into the spotlight by highlighting the amazing advances and exciting developments that will affect all of our lives!

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