Sparks by Ignium

Ignium Consulting Ltd
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Sparks by Ignium

Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/

  1. 3D AGO

    We’re 100! – Celebrating 100 episodes of Sparks

    In this special 100th episode of Sparks by Ignium, host Phil Rose reflects on five transformative years since the podcast’s inception in 2019. Our business growth podcast with a difference has reached its centenary, and we couldn’t be happier or more proud. It’s given us a chance to share space with forward-thinking and successful entrepreneurs who have added value to their businesses while adding value to their lives. And this is so important because we believe that a vital part of growing your business should be getting your life back. So balance and integration are threads that run right through every conversation alongside core business strategy and insider knowledge. What You’ll Learn: 🌱 How Sparks by Ignium evolved from a marketing idea into a mission-driven platform 🎧 The role of the pandemic in opening up new ways of connecting and learning 🔍 Key leadership lessons around authenticity, vulnerability, and navigating uncertainty 🤝 Why purpose is the golden thread through every conversation and every guest 🔥 Reflections on building community, sharing wisdom, and growing stronger together Our roundup 100th episode at a glance:  The story behind the podcast and the lockdown days of its infancy. How your business strategy will morph over time and why that’s a good thing.Why as an SME you have superpowers over big business.And we look back on the time we spoke to: The late, great godfather of sustainability Robert Barnard-Weston: equal parts successful entrepreneur and eco-warrior.DEI champion Julie Kratz about the benefits of genuine inclusion and allyship.Michael Tanner on leadership that people want to follow.Demetria Sloan on the important role women play in leadership once they discover and bring to light the valuable talents they have – a lesson for all of us regardless of gender.Verne Harnish and the freedom we find when we play to win vs playing not to lose.Daniel Marcos and the three elements you need to invest in to grow your business. He talks about how to scale with impact while reducing the drama.Ambassador of hope Andre Norman and the tough personal choices that took him from gangland in prison to going back to help others as an inspirational speaker and coach.Walking business coach Jackie Jarvis about what she learned from her adventures on the Camino trails: taking your own path and only carrying what you need.The podcast is just one of a number of resources we have in our Spark Tank for people who want to grow their business with purpose. Why? Because we believe that small business has the power to transform the economy and the way we do things. But being a business owner isn’t easy. We all put a lot on the line, so every bit of help we can get is valuable. Enjoy this roundup and let us know what you think. Delve into a few of the episodes above or save them for when you’re walking the dog or on a long drive. Memorable Quotes: "We set this podcast up to market the business… but what it’s become is something far more meaningful." – Phil Rose "We talked about 2020 with 2020 vision—turns out we were wildly wrong. But what we learned was even more powerful." "Leadership isn’t about having all the answers. It’s about showing up with authenticity, even when you’re uncertain." Takeaway Actions: •        Reflect on how your business has evolved in the past five years. What themes have emerged for you? •        Reconnect with your purpose: Why did you start what you’re doing, and how has that evolved? •        Revisit past Sparks episodes for lessons you might’ve missed—or need to hear again. ♻ Feel good about liking, commenting or sharing this. We believe that SMEs have the power to transform the world and drive our economy but only if we stick together and share what we know. ____________________________ Books and Articles mentioned: Patrick Lencioni - The Five Dysfunctions of a Team Patrick Lencioni - The Six Types of Working Genius Ken Blanchard - One Minute Manager Jim Collins - Good to Great Learn More: §  Visit the Ignium website §  Subscribe for more exclusive content in the Ignium Spark Tank here §  Listen to the show here Primary Keywords (High Relevance & Search Intent) Purpose-driven leadership Entrepreneurial mindset Business growth strategies Leadership development Authentic leadership Scaling up a business Business transformation podcast Business podcast for entrepreneurs Lessons from the pandemic for leaders 5 years of business growth Reflecting on business success 🔎 Secondary Keywords (Supportive for Niche/Long-Tail Searches) Purpose-led business Phil Rose podcast Sparks by Ignium Leadership during uncertainty Strategic thinking in business Podcast for business owners Coaching for entrepreneurs Business evolution stories Leading through change Marketing vs purpose in podcasting Remote podcasting lessons

    24 min

  2. MAR 18

    From Surgeon to Entrepreneur: Mastering Mindset, Communication & Business Growth with Arturo Almeida

    ‘My last coach was not a business coach. She said I can help you become a better person and perhaps that will help your business. Oh boy was she right!’ It's time for an honest question. Could you be the bottleneck in your business success? If so, what can you do about it? Often, when we seek answers about what’s standing in our way, we highlight external factors when what’s needed is a deeper understanding of our internal world. In this episode, Phil Rose spends time with Dr Arturo Almeida – surgeon turned entrepreneur, turned coach/speaker/medical trainer and educator. They share their thoughts on the intrinsic connection between inner and outer development and discuss how personal growth is key to business growth.  Follow the conversation as they talk about: ·       How Arturo survived going broke twice, why it didn’t hold him back and how he used his experiences to nudge him onto a different path. ·       The power of purpose in directing your steps and why trying to appeal to everyone could be standing in the way of success. ·       Do you need a consultant or a coach? And why you need to know the difference between the two. ·       The restorative nature of forgiveness when a business relationship goes wrong. Letting go gives you the freedom to move forward with energy and purpose. ·       What he discovered about every patient who came to see him, what they were really looking for and how this informs every aspect of his professional life today. ·       From reframing challenges as signposts to transferring skills from sphere to sphere, how coaching unlocks potential and opens up before-unseen possibilities. ·       Why a listening ear is a powerful tool in terms of efficiency and performance and why it’s the best thing you can give anyone. Both avid readers, they reflect on the texts that have shaped their thinking (details below) and the human-focused principles that can be applied to create success in almost any industry. ‘If you’re growing your business, your problems become bigger,’ Arturo says ‘but your mindset is above that’. A perfect expression of how personal development underpins the kind of sustainable business growth everyone wants to see. Join us for this compassionate and inspiring discussion and let us know what you think. Please like and share so we can expand our reach and help more people like you. Key Takeaways:   🔥 From Medicine to Business: Arturo’s journey from being a surgeon to running his own aesthetic medicine clinic and the lessons learned along the way. 💡 Overcoming Failure: The importance of resilience, learning from business setbacks, and how failure can be the best teacher. 🎭 The Emotional Side of Business: How emotional intelligence, communication, and personal growth play a crucial role in entrepreneurial success. 🚀 Looking Ahead to 2026: Arturo’s vision for his future, including the mindset shifts needed for long-term success. 🌍 Finding Purpose: Why understanding the deeper motivations behind a business is key to making an impact and building a sustainable future. Memorable Quotes: "Self-belief and emotional management are crucial for overcoming internal barriers.""You never truly fail unless you stop trying. Every setback is a lesson, not a defeat.""In medicine and business, communication is everything. If you listen better, you serve better.""Moving from surgery to entrepreneurship meant learning not just medicine but business, resilience, and human connection.""Understanding the emotional needs behind aesthetic medicine is just as important as the procedure itself.""Personal development isn't just a side effect of business growth—it's a requirement.""The biggest limitation we face is often the one we impose on ourselves."Books and Articles mentioned: ·       Psycho-Cybernetics – Maxwell Maltz ·       The Road Less Stupid – Keith Cunningham ·       El libro negro del emprendedor / Little Black Book of Entrepreneurship: No Digas Que Nunca Te Lo Advirtieron – Fernando Trias de Bes ·       The Chimp Paradox – Steve Peters ·       Who not How – Dan Sullivan About Dr Arturo Almeida: Dr. Arturo Almeida is an internationally recognized entrepreneur, business mentor, and keynote speaker, renowned for bridging medicine, business, and high-performance leadership. With over 20 years of experience, he helps healthcare professionals and industry leaders scale their businesses, enhance patient and client communication, and achieve sustainable growth. As the Founder of Baarle Consulting Ltd, he provides business coaching, corporate training, and strategic consulting to medical professionals, brands, and executives. His unique approach blends surgical precision with business strategy, empowering professionals to optimize mindset, leadership, and business performance. Alongside his business ventures, Dr. Almeida remains involved in clinical practice, specializing in non-surgical fat treatments, advanced minor surgery, and cosmetic vein procedures. A leading global authority in non-surgical body contouring, he has trained thousands of medical professionals and continues to contribute to the development, training, and safety protocols in this evolving field. He is also the creator of the world’s first course on the prevention and management of complications after fat-dissolving injectables, setting new industry standards for safety and effectiveness. Dr. Almeida is a sought-after speaker at global conferences, industry panels, and leading business and medical media, including TV, radio, and publications. He shares insights on entrepreneurship, mindset mastery, and business success, helping professionals navigate the intersection of medicine and leadership. With a rapidly growing international presence in Dubai and Asia, he remains dedicated to bridging the gap between healthcare, business, and high-performance leadership on a global scale. How to connect with Dr Arturo Almeida Website: https://arturoalmeida.com 🔗 LinkedIn: Dr. Arturo Almeida YouTube: https://www.youtube.com/@drarturoalmeida Instagram: https://www.instagram.com/dr.arturoalmeida/ Learn More: §  Visit the Ignium website §  Subscribe for more exclusive content in the Ignium Spark Tank here §  Listen to the show here   Keywords in this episode:  Entrepreneurship Medical Business Aesthetic Medicine Communication Skills Self-Belief Emotional Management Resilience Personal Growth Coaching Transformation Business Fundamentals Mindset Listening Skills Coaching vs Consulting

    1h 2m

  3. FEB 26

    No-brainer: the smart shift in USP your business needs to stand out, with Chantal Cornelius

    Is it time to rethink everything you’ve ever learned about the USP (or unique selling point)? What is a USP in business and do they work? How do you know? What’s the alternative? In this episode of Sparks by Ignium, speaker and author Chantal Cornelius explains why she abandoned the concept of USP in business growth long ago. After twenty-five years of achievement in her own marketing company, extensive research, and three books she knows her no-nonsense approach isn’t edgy for the sake of it – it just works. Setting out the secrets for success taken from her recently released book StandOut Strategies, this second conversation* with host Phil Rose outlines: The five types of strategy a business can use to stand out from the competition – and each turns everything we know about USP in business on its head.Why services and high-ticket items aren’t about helping someone to do something. It’s about them feeling something like reassurance, connection or a sense of belonging, even excitement, an energy rush or the power of impact.If 95% of our buying decisions are made subconsciously, irrationally and emotionally, how do we tap into this powerful seat of motivation to become the ‘no brainer’ option?The vital question every business owner should be asking their clients and customers – along with how (and how not) to ask it.Why some don’t ask or miss the important details of what’s said. What language should you be picking up on and what do you do with it? What’s holding you back?Tune in to find out which strategy aligns with your company’s culture, purpose, and client base. Discover new ways to understand what clients want and how to serve them because, in that way, everyone wins. By digging in deep and getting to the root of what people struggle with and what they desire, we can show up and deliver using our unique skills and abilities. Is it time you upgraded the USP in your business growth plan to something else? *check out Chantal and Phil’s first podcast foray into marketing success here.   We hope you enjoy the conversation as much as we did. To get our message out there, share this episode with someone you think could benefit from it. Thank you. Chantal Cornelius: Chantal left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. Since then, she’s filled her time helping hundreds of coaches, consultants, and speakers to grow their businesses. Her marketing advice is straightforward, practical, and down-to-earth. She’s written three books, with the latest, StandOut Strategies, published in October 2024. When she’s not speaking, training, or handing out marketing advice, you’ll find Chantal riding her horse, growing vegetables in her garden, or whizzing down a ski slope— but not all at the same time! Memorable Quotes: "Standing out isn't about being different; it's about being true to yourself and your customers.""In business, it's not just about doing things right—it’s about doing the right things."Takeaway Action: Reevaluate your business strategies—are they truly standing out, or just blending in?Take time to reflect on your business’s core purpose and how it resonates with your clients.Commit to continuous learning and personal development, whether through reading, speaking, or networking.Books and Articles Referenced: Stand Out Strategies. Chantal Cornelius. One in Ten: How to Survive Your First Ten Years in Business. Chantal Cornelius Magnetic Marketing. Chantal Cornelius. Learn More: Visit the Ignium websiteSubscribe for more exclusive content in the Ignium Spark Tank hereListen to the show here  Connect with today’s guest:   Check out Chantal’s book, Standout Strategies—available now.

    46 min

  4. JAN 28

    Slaying the Dragons of Business and Storytelling with Richard Mulholland

    “Innovation doesn’t happen when you start doing something new, it happens when you stop doing something old.” The human Summary (from the lovely Amanda Fearn): Our second podcast episode of 2025 features Richard Mulholland, author of Here Be Dragons, a deliberately easy-to-digest book on the power of stories to sell, persuade and connect. If one of the things at the top of your list for 2025 is scaling your business by making your messaging hit home, this is a great episode for you. He talks about some of the common storytelling mistakes many of us make and the secrets of putting them right: Is AI there to make our creative output easier or better? ‘Easy is uninteresting,’ he says ‘we need to do something different.’ He takes us through the step-by-step process he uses to upgrade his writing. The two fumbles many business writers make when they’re scaling a business and what he does to lift interest, pace and emotional connection. How many of us switch off rather than switching over. ‘There’s a correlation between hobbies and happiness’ he says, and it enriches our personal and business lives. Why getting the right balance of peanut butter to pill is key in getting your audience to take action (you’ll love this clever metaphor). You’re not the hero of the story you’re telling (sorry about that) – and why this matters. Why the concept of a USP may be letting you down and why it’s time to trade up to a UDS (the ‘d’ of course refers to dragons). You’ll need to listen to the podcast to find out more. This full-throttle episode is practical and fun. Everything is bite-sized and implementable: perfect when you’re scaling a business. We hope you enjoy listening to it as much as we enjoyed recording it. Here’s what our AI said about the show: In this compelling episode of Sparks by Ignium, Phil Rose chats with Richard Mulholland, founder of Missing Link, speaker, and author of Here Be Dragons and Legacide. Richard shares his fresh perspective on using storytelling as a tool for persuasion, business growth, and meaningful connection. From the art of "story selling" to the unique dragons every business must slay, this episode is packed with actionable strategies for entrepreneurs, leaders, and anyone looking to make a lasting impact. Prepare for a high-energy conversation full of wisdom, humor, and practical insights to help you own your narrative and achieve greater results. Main Points for Listeners: [00:08:00] The Power of Story Selling: Why storytelling isn’t about you—it’s about helping your audience reimagine their story and see the value you bring.[00:16:10] Peanut Butter and the Pill: How to use stories as a delivery mechanism for impactful ideas that stick with your audience.[00:30:20] Dragons of Opportunity: Navigating challenges, seizing opportunities, and being the "weapon" that helps clients overcome obstacles.[00:43:30] Emotional Connection in Sales: Why engaging the "elephant" (emotional brain) is as critical as addressing the "robot" (logical brain).[00:55:00] Unique Dragons Only You Can Slay: Identifying your business's unique value and communicating it effectively to stand out in a crowded market.Quotes and Highlights: "Nobody gives a shit about your story. They care about what your story can do for them.""If you can sell the dragon, the ambulance sells itself.""Peanut butter makes the bitter pill easier to swallow—stories are the peanut butter of communication.""It’s not about being the hero of someone’s story; it’s about being the weapon they use to slay their dragon."Learn More: Visit Ignium https://www.igniumconsult.comSubscribe for exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tankListen to the show https://sparksbyignium.transistor.fm/episodesConnect with Richard Mulholland: Website: https://www.getmssnglnk.comLinkedIn: Richard MulhollandTwitter: @RichMulholland·       Get Rich ·       Too Many Robots ·       Missing Link   Books and Articles Referenced: Here Be Dragons: How to Win Deals and Influence Ideas by Richard MulhollandLegacide: Why Legacy Thinking Is the Silent Killer of Innovation by Richard MulhollandThe Happiness Hypothesis by Jonathan Haidt4.    Building a Story Brand - Donald Miller 5.    The Miracle Morning - Hal Elrod   Keywords in this episode: Story Selling, Emotional Connection, Business Growth, Presentations, Unique Value Proposition, Leadership, Purpose, Entrepreneurship, Storytelling Download Links: (search Sparks by Ignium) Apple PodcastsSpotifyAmazon MusicSubscribe and WATCH it again here https://www.youtube.com/@SparksbyIgnium/videos   Love it? Then please share it with your network. Let’s get the word out there. Thanks.

    1 hr

  5. JAN 7

    Building Real Relationships and Authentic Connections with Mo Fathelbab

    For the first show of 2025, we have a life-affirming story about the power of ‘forums’ in transforming the lives of entrepreneurs and leaders from a very human standpoint. Mo Fathelbab talks to our host Phil Rose about his journey and what led him to found the International Facilitators Organisation. A renowned speaker and author, Mo outlines how forums work, why purpose is prosperity, and what it is about the model that’s so powerful. A few of the points they cover: ·       The nature of the forum methodology that creates a safe environment for peers to share openly and honestly about what’s going on in their lives. ·       Why it’s good for business (and his clients include Google and Harvard Business School). It’s no secret that when people feel safe, supported, seen and loved for who they are they perform at their best. ·       How meeting Scaling Up and Young Entrepreneurs Organisation founder Verne Harnish, over 30 years ago, changed the direction of his life and career. ·       What he’s learned about the benefits of the emotionally connected hive mind – in particular the powerful role of continuous learning together in leadership development. ·       His ambitious plans to train enough facilitators to give at least 1 billion people access to forums and the wide-reaching benefits beyond the workplace. ·       The power of sharing stories rather than giving advice in shedding judgment and finding commonality. ·       How taking the first step into courageous vulnerability creates a safe space for others. Centred around Mo’s moving personal story and the focus that led him to where he is today, it’s a convincing manifesto for prosperity through honest, genuine human connection. We hope you enjoy the conversation as much as we did. To get our message out to a wider audience who can benefit from the words of wisdom, please share this episode with someone you think could benefit from it. Thank you.   Books mentioned: Forum: The Secret Advantage of Successful Leaders – Mo Fathelbab The Friendship Advantage – Mo Fathelbab Main Points for Listeners: [8:40] Mo’s Journey with Forums: Mo describes his life as “before Forum” (BF) and “after Forum” (AF), highlighting how the peer group process transformed his perspective on vulnerability and connection.[9:04] Real Relationships Matter: He discusses the impact of genuine relationships built on shared experiences and open communication, creating bonds that go beyond business.[10:35] Understanding the Forum Process: Mo introduces the concept of forums, explaining their roots in YPO and how they provide a safe space for leaders to openly share, learn, and grow.[11:00] Building a Safe Space for Vulnerability: Through forums, Mo learned the importance of creating environments where people can be themselves, supported by empathy and respect.[1:00:24] The Power of Vulnerability in Leadership: Mo shares stories that show how vulnerability can strengthen trust, authenticity, and connection within teams and among leaders.[12:10] Lessons from Peer Groups: Mo’s experiences in peer groups underscore how these settings help leaders challenge personal beliefs, expand perspectives, and grow beyond comfort zones.[14:20] Leading with Empathy and Authenticity: Emphasizing empathy, Mo discusses its crucial role in effective leadership, building meaningful relationships, and fostering personal growth.[15:45] Communication as the Key to Strong Leadership: Phil and Mo highlight how consistent, intentional communication builds trust and resilience within teams, cultivating a supportive and engaged work culture.Quotes and Highlights: "I decided not to let politics hijack my emotions." – Mo Fathelbab"Building real relationships means having meaningful conversations for the sake of connection." – Mo Fathelbab"We don’t build relationships because we want to be liked. We build them because it drives trust, engagement, and commitment." – Mo FathelbabLearn More: Visit Ignium [https://www.igniumconsult.com]Subscribe for exclusive content in the Ignium Spark Tank [https://www.igniumconsult.com/the-spark-tank]Listen to the show [https://sparksbyignium.transistor.fm/episodes]Connect with the Guest: Mo Fathelbab’s Website: https://www.mofathelbab.com/LinkedIn: https://www.linkedin.com/in/mofathelbab/Books and Articles Referenced: Scaling Up: How a Few Companies Make It...and Why the Rest Don't - Verne Harnish LinkKeywords in this episode: Real Relationships, Vulnerability, Peer Groups, Forum Process, YPO, Leadership, Empathy, Communication, Trust, Connection Download Links: Apple PodcastsSpotifyAmazon MusicGoogle Podcasts

    1h 12m

  6. 12/10/2024

    Engaging people: five tried-and-tested ways to strengthen your team with Eric Stone

    A vital component of scaling a business successfully is getting the right people on board – and making sure they love coming to work. Performance is intrinsically linked with how well your team gels and communicates as problems are dealt with and new ideas are brought to life.  So join us for another insight-rich discussion with Eric Stone, veteran exec of Enterprise Holdings as he and host Phil Rose dig deeper into the five factors of employee engagement. (Find episode 1 here).      As Eric lifts each one off the page, we get some invaluable and practical tips on implementation for maximum impact.     Listen to the five tried-and-tested elements behind his success:     Ensure everyone has a strong relationship with their manager. Be crystal clear about what’s expected of each individual and the goals they need to hit. To do this, they have the right outcome-focused materials, equipment and information. Personal goals are given the room they deserve alongside professional ones. Recognition and reward fuel passion and commitment when they’re relevant and meaningful. What you offer will strike differently with different people. Bonus takeaways from the conversation:  How do you become wealthy? ‘Slowly’ says Eric. ‘Consistency beats intensity’. Tips on how to check in with your team to make sure everyone stays in shape. How one bright initiative can hit all five factors of employee engagement. Why we should be on the lookout for bore-out as well as burnout and how to protect our people against it. Why culture takes you beyond jumpstart into sustainable growth.    Another episode crammed with tangible advice and instantly implementable micro-strategies, we hope you found it as useful and inspiring as we did.      Learn More:  Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Learn more about Scaling Up: https://scalingup.com/ Sign Up to Tiny Sparks, our Bi-Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/    Connect with Eric Stone:     Eric Stone’s book: Jumpstart Your Workplace Culture: A Road Map For Igniting High Performance Website: Clear Path Ventures LinkedIn: Eric Stone

    37 min

  7. 11/26/2024

    Employee Engagement – the vital role of coaching in this, with Eric Stone

    In the first of two episodes with author and speaker Eric Stone, our host Phil Rose discovers practical answers to the issues many businesses struggle with while scaling up. They draw on Eric’s 26 years with Enterprise Holdings which led him from its infancy to being one of the most decorated Regional VPs in the company’s history.     It’s a value-packed conversation covering:  The five factors of employee engagement – and the vital role of coaching in this.    How do you duplicate yourself and embed culture as you grow? Eric introduces us to the ABC of communication and where Cultural Carriers come in.    Eric takes us through his simple but effective approach to training and development so scaling business owners can let go and trust.    The three things you need to look for when hiring.    Why kindness and weakness are not the same thing.    The wider impact of living your values – for your employees, your family and your community.    What do you do when an employee who has been with you forever no longer fits with your evolved company culture?    Why you should take your leadership skills home with you.    ‘You don’t have to be the smartest guy in the room, you just have to be able to use the room’ Eric says. This sums it up well. Handing over the reins is probably the most harrowing part of taking a business to the next level but Eric’s quiet confidence and human-focused mindset is as reassuring as it is inspiring.     We hope you enjoy listening to this idea-a-minute podcast as much as we enjoyed recording it.  As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too.    Learn More: ye Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/ Connect with Eric Stone:  Eric Stone’s book: Jumpstart Your Workplace Culture: A Road Map For Igniting High Performance Website: Clear Path Ventures LinkedIn: Eric Stone

    45 min

  8. 11/11/2024

    Stand Out and Succeed: Marketing Strategies with Chantal Cornelius

    In this episode of Sparks by Ignium, Phil Rose sits down with Chantal Cornelius, founder of Appletree Marketing, to dive deep into marketing strategies that help businesses stand out. With over two decades of experience, Chantal is known for guiding clients with her unique "standout strategies" designed to ensure authentic and effective marketing. From sharing her journey to explaining how purpose and emotional connection fuel client engagement, Chantal provides insights for businesses to connect with customers in ways that make a lasting impact. Get ready to discover actionable advice on making your brand resonate. Main Points for Listeners: [13:02] The Story Behind Appletree Marketing – Chantal shares how she founded Appletree Marketing and why a blue apple became her brand’s signature.[17:59] Difference Between Coaching and Mentoring in Marketing – Chantal explains her role as a marketing mentor, focusing on giving clear directions rather than just guidance.[31:45] Five Standout Strategies to Differentiate Your Business – Discover Chantal's framework: Certainty, Connection, Contribution, Growth, and Significance.[39:37] Understanding Your Client’s Emotional Needs – Why businesses should use client feedback to choose their standout strategy effectively.[44:50] Consistency Across Marketing, Sales, and Delivery – The importance of congruent messaging for building trust and enhancing brand loyalty.Quotes and Highlights: “We buy on emotion, and we justify with logic. Your brand should resonate emotionally first.”“Certainty isn’t boring; it’s about being a safe pair of hands that clients know they can trust.”“A purpose doesn’t have to be grand. Sometimes, it’s just about helping people feel seen and supported.”Biography: Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals through making strong emotional connections with their clients. Her mission is to help business owners realize that the path to success doesn’t have to involve churning out endless social media content. Chantal knows that the key to standing out from competitors is to build long-lasting client relationships, and she has developed several Stand Out Strategies that businesses can use to incorporate more empathy into their work, stand out from the crowd, and form the best possible emotional connection with their clients. Learn More: Visit IgniumSubscribe for exclusive content in the Ignium Spark TankListen to more episodes of Sparks by Ignium: Episode LinkConnect with Chantal Cornelius: Website: Appletree MarketingLinkedIn: Chantal CorneliusBooks and Articles Referenced:  Stand Out Strategies – Chantal Cornelius (forthcoming, 2025)Keywords in this episode: Marketing mentor, purpose-driven business, emotional engagement, standout strategies, customer experience, brand loyalty Download Links: Apple PodcastsSpotifyAmazon MusicGoogle PodcastsThis episode is packed with insights for entrepreneurs looking to create meaningful connections with their audience. Listen in to uncover the secrets to standing out and driving sustainable growth!

    43 min
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    About

    Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/

    Information

    • Creator
      Ignium Consulting Ltd
    • Years Active
      2020 - 2025
    • Episodes
      100
    • Rating
      Explicit
    • Copyright
      © Ignium Consulting Ltd 2022
    • Show Website
      Sparks by Ignium

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