Sparks by Ignium

Ignium Consulting Ltd
Sparks by Ignium

Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/

  1. JAN 28

    Slaying the Dragons of Business and Storytelling with Richard Mulholland

    “Innovation doesn’t happen when you start doing something new, it happens when you stop doing something old.” The human Summary (from the lovely Amanda Fearn): Our second podcast episode of 2025 features Richard Mulholland, author of Here Be Dragons, a deliberately easy-to-digest book on the power of stories to sell, persuade and connect. If one of the things at the top of your list for 2025 is scaling your business by making your messaging hit home, this is a great episode for you. He talks about some of the common storytelling mistakes many of us make and the secrets of putting them right: Is AI there to make our creative output easier or better? ‘Easy is uninteresting,’ he says ‘we need to do something different.’ He takes us through the step-by-step process he uses to upgrade his writing. The two fumbles many business writers make when they’re scaling a business and what he does to lift interest, pace and emotional connection. How many of us switch off rather than switching over. ‘There’s a correlation between hobbies and happiness’ he says, and it enriches our personal and business lives. Why getting the right balance of peanut butter to pill is key in getting your audience to take action (you’ll love this clever metaphor). You’re not the hero of the story you’re telling (sorry about that) – and why this matters. Why the concept of a USP may be letting you down and why it’s time to trade up to a UDS (the ‘d’ of course refers to dragons). You’ll need to listen to the podcast to find out more. This full-throttle episode is practical and fun. Everything is bite-sized and implementable: perfect when you’re scaling a business. We hope you enjoy listening to it as much as we enjoyed recording it. Here’s what our AI said about the show: In this compelling episode of Sparks by Ignium, Phil Rose chats with Richard Mulholland, founder of Missing Link, speaker, and author of Here Be Dragons and Legacide. Richard shares his fresh perspective on using storytelling as a tool for persuasion, business growth, and meaningful connection. From the art of "story selling" to the unique dragons every business must slay, this episode is packed with actionable strategies for entrepreneurs, leaders, and anyone looking to make a lasting impact. Prepare for a high-energy conversation full of wisdom, humor, and practical insights to help you own your narrative and achieve greater results. Main Points for Listeners: [00:08:00] The Power of Story Selling: Why storytelling isn’t about you—it’s about helping your audience reimagine their story and see the value you bring.[00:16:10] Peanut Butter and the Pill: How to use stories as a delivery mechanism for impactful ideas that stick with your audience.[00:30:20] Dragons of Opportunity: Navigating challenges, seizing opportunities, and being the "weapon" that helps clients overcome obstacles.[00:43:30] Emotional Connection in Sales: Why engaging the "elephant" (emotional brain) is as critical as addressing the "robot" (logical brain).[00:55:00] Unique Dragons Only You Can Slay: Identifying your business's unique value and communicating it effectively to stand out in a crowded market.Quotes and Highlights: "Nobody gives a shit about your story. They care about what your story can do for them.""If you can sell the dragon, the ambulance sells itself.""Peanut butter makes the bitter pill easier to swallow—stories are the peanut butter of communication.""It’s not about being the hero of someone’s story; it’s about being the weapon they use to slay their dragon."Learn More: Visit Ignium https://www.igniumconsult.comSubscribe for exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tankListen to the show https://sparksbyignium.transistor.fm/episodesConnect with Richard Mulholland: Website: https://www.getmssnglnk.comLinkedIn: Richard MulhollandTwitter: @RichMulholland·       Get Rich ·       Too Many Robots ·       Missing Link   Books and Articles Referenced: Here Be Dragons: How to Win Deals and Influence Ideas by Richard MulhollandLegacide: Why Legacy Thinking Is the Silent Killer of Innovation by Richard MulhollandThe Happiness Hypothesis by Jonathan Haidt4.    Building a Story Brand - Donald Miller 5.    The Miracle Morning - Hal Elrod   Keywords in this episode: Story Selling, Emotional Connection, Business Growth, Presentations, Unique Value Proposition, Leadership, Purpose, Entrepreneurship, Storytelling Download Links: (search Sparks by Ignium) Apple PodcastsSpotifyAmazon MusicSubscribe and WATCH it again here https://www.youtube.com/@SparksbyIgnium/videos   Love it? Then please share it with your network. Let’s get the word out there. Thanks.

    1 hr
  2. JAN 7

    Building Real Relationships and Authentic Connections with Mo Fathelbab

    For the first show of 2025, we have a life-affirming story about the power of ‘forums’ in transforming the lives of entrepreneurs and leaders from a very human standpoint. Mo Fathelbab talks to our host Phil Rose about his journey and what led him to found the International Facilitators Organisation. A renowned speaker and author, Mo outlines how forums work, why purpose is prosperity, and what it is about the model that’s so powerful. A few of the points they cover: ·       The nature of the forum methodology that creates a safe environment for peers to share openly and honestly about what’s going on in their lives. ·       Why it’s good for business (and his clients include Google and Harvard Business School). It’s no secret that when people feel safe, supported, seen and loved for who they are they perform at their best. ·       How meeting Scaling Up and Young Entrepreneurs Organisation founder Verne Harnish, over 30 years ago, changed the direction of his life and career. ·       What he’s learned about the benefits of the emotionally connected hive mind – in particular the powerful role of continuous learning together in leadership development. ·       His ambitious plans to train enough facilitators to give at least 1 billion people access to forums and the wide-reaching benefits beyond the workplace. ·       The power of sharing stories rather than giving advice in shedding judgment and finding commonality. ·       How taking the first step into courageous vulnerability creates a safe space for others. Centred around Mo’s moving personal story and the focus that led him to where he is today, it’s a convincing manifesto for prosperity through honest, genuine human connection. We hope you enjoy the conversation as much as we did. To get our message out to a wider audience who can benefit from the words of wisdom, please share this episode with someone you think could benefit from it. Thank you.   Books mentioned: Forum: The Secret Advantage of Successful Leaders – Mo Fathelbab The Friendship Advantage – Mo Fathelbab Main Points for Listeners: [8:40] Mo’s Journey with Forums: Mo describes his life as “before Forum” (BF) and “after Forum” (AF), highlighting how the peer group process transformed his perspective on vulnerability and connection.[9:04] Real Relationships Matter: He discusses the impact of genuine relationships built on shared experiences and open communication, creating bonds that go beyond business.[10:35] Understanding the Forum Process: Mo introduces the concept of forums, explaining their roots in YPO and how they provide a safe space for leaders to openly share, learn, and grow.[11:00] Building a Safe Space for Vulnerability: Through forums, Mo learned the importance of creating environments where people can be themselves, supported by empathy and respect.[1:00:24] The Power of Vulnerability in Leadership: Mo shares stories that show how vulnerability can strengthen trust, authenticity, and connection within teams and among leaders.[12:10] Lessons from Peer Groups: Mo’s experiences in peer groups underscore how these settings help leaders challenge personal beliefs, expand perspectives, and grow beyond comfort zones.[14:20] Leading with Empathy and Authenticity: Emphasizing empathy, Mo discusses its crucial role in effective leadership, building meaningful relationships, and fostering personal growth.[15:45] Communication as the Key to Strong Leadership: Phil and Mo highlight how consistent, intentional communication builds trust and resilience within teams, cultivating a supportive and engaged work culture.Quotes and Highlights: "I decided not to let politics hijack my emotions." – Mo Fathelbab"Building real relationships means having meaningful conversations for the sake of connection." – Mo Fathelbab"We don’t build relationships because we want to be liked. We build them because it drives trust, engagement, and commitment." – Mo FathelbabLearn More: Visit Ignium [https://www.igniumconsult.com]Subscribe for exclusive content in the Ignium Spark Tank [https://www.igniumconsult.com/the-spark-tank]Listen to the show [https://sparksbyignium.transistor.fm/episodes]Connect with the Guest: Mo Fathelbab’s Website: https://www.mofathelbab.com/LinkedIn: https://www.linkedin.com/in/mofathelbab/Books and Articles Referenced: Scaling Up: How a Few Companies Make It...and Why the Rest Don't - Verne Harnish LinkKeywords in this episode: Real Relationships, Vulnerability, Peer Groups, Forum Process, YPO, Leadership, Empathy, Communication, Trust, Connection Download Links: Apple PodcastsSpotifyAmazon MusicGoogle Podcasts

    1h 12m
  3. 12/10/2024

    Engaging people: five tried-and-tested ways to strengthen your team with Eric Stone

    A vital component of scaling a business successfully is getting the right people on board – and making sure they love coming to work. Performance is intrinsically linked with how well your team gels and communicates as problems are dealt with and new ideas are brought to life.  So join us for another insight-rich discussion with Eric Stone, veteran exec of Enterprise Holdings as he and host Phil Rose dig deeper into the five factors of employee engagement. (Find episode 1 here).      As Eric lifts each one off the page, we get some invaluable and practical tips on implementation for maximum impact.     Listen to the five tried-and-tested elements behind his success:     Ensure everyone has a strong relationship with their manager. Be crystal clear about what’s expected of each individual and the goals they need to hit. To do this, they have the right outcome-focused materials, equipment and information. Personal goals are given the room they deserve alongside professional ones. Recognition and reward fuel passion and commitment when they’re relevant and meaningful. What you offer will strike differently with different people. Bonus takeaways from the conversation:  How do you become wealthy? ‘Slowly’ says Eric. ‘Consistency beats intensity’. Tips on how to check in with your team to make sure everyone stays in shape. How one bright initiative can hit all five factors of employee engagement. Why we should be on the lookout for bore-out as well as burnout and how to protect our people against it. Why culture takes you beyond jumpstart into sustainable growth.    Another episode crammed with tangible advice and instantly implementable micro-strategies, we hope you found it as useful and inspiring as we did.      Learn More:  Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Learn more about Scaling Up: https://scalingup.com/ Sign Up to Tiny Sparks, our Bi-Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/    Connect with Eric Stone:     Eric Stone’s book: Jumpstart Your Workplace Culture: A Road Map For Igniting High Performance Website: Clear Path Ventures LinkedIn: Eric Stone

    37 min
  4. 11/26/2024

    Employee Engagement – the vital role of coaching in this, with Eric Stone

    In the first of two episodes with author and speaker Eric Stone, our host Phil Rose discovers practical answers to the issues many businesses struggle with while scaling up. They draw on Eric’s 26 years with Enterprise Holdings which led him from its infancy to being one of the most decorated Regional VPs in the company’s history.     It’s a value-packed conversation covering:  The five factors of employee engagement – and the vital role of coaching in this.    How do you duplicate yourself and embed culture as you grow? Eric introduces us to the ABC of communication and where Cultural Carriers come in.    Eric takes us through his simple but effective approach to training and development so scaling business owners can let go and trust.    The three things you need to look for when hiring.    Why kindness and weakness are not the same thing.    The wider impact of living your values – for your employees, your family and your community.    What do you do when an employee who has been with you forever no longer fits with your evolved company culture?    Why you should take your leadership skills home with you.    ‘You don’t have to be the smartest guy in the room, you just have to be able to use the room’ Eric says. This sums it up well. Handing over the reins is probably the most harrowing part of taking a business to the next level but Eric’s quiet confidence and human-focused mindset is as reassuring as it is inspiring.     We hope you enjoy listening to this idea-a-minute podcast as much as we enjoyed recording it.  As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too.    Learn More: ye Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/ Connect with Eric Stone:  Eric Stone’s book: Jumpstart Your Workplace Culture: A Road Map For Igniting High Performance Website: Clear Path Ventures LinkedIn: Eric Stone

    45 min
  5. 11/11/2024

    Stand Out and Succeed: Marketing Strategies with Chantal Cornelius

    In this episode of Sparks by Ignium, Phil Rose sits down with Chantal Cornelius, founder of Appletree Marketing, to dive deep into marketing strategies that help businesses stand out. With over two decades of experience, Chantal is known for guiding clients with her unique "standout strategies" designed to ensure authentic and effective marketing. From sharing her journey to explaining how purpose and emotional connection fuel client engagement, Chantal provides insights for businesses to connect with customers in ways that make a lasting impact. Get ready to discover actionable advice on making your brand resonate. Main Points for Listeners: [13:02] The Story Behind Appletree Marketing – Chantal shares how she founded Appletree Marketing and why a blue apple became her brand’s signature.[17:59] Difference Between Coaching and Mentoring in Marketing – Chantal explains her role as a marketing mentor, focusing on giving clear directions rather than just guidance.[31:45] Five Standout Strategies to Differentiate Your Business – Discover Chantal's framework: Certainty, Connection, Contribution, Growth, and Significance.[39:37] Understanding Your Client’s Emotional Needs – Why businesses should use client feedback to choose their standout strategy effectively.[44:50] Consistency Across Marketing, Sales, and Delivery – The importance of congruent messaging for building trust and enhancing brand loyalty.Quotes and Highlights: “We buy on emotion, and we justify with logic. Your brand should resonate emotionally first.”“Certainty isn’t boring; it’s about being a safe pair of hands that clients know they can trust.”“A purpose doesn’t have to be grand. Sometimes, it’s just about helping people feel seen and supported.”Biography: Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals through making strong emotional connections with their clients. Her mission is to help business owners realize that the path to success doesn’t have to involve churning out endless social media content. Chantal knows that the key to standing out from competitors is to build long-lasting client relationships, and she has developed several Stand Out Strategies that businesses can use to incorporate more empathy into their work, stand out from the crowd, and form the best possible emotional connection with their clients. Learn More: Visit IgniumSubscribe for exclusive content in the Ignium Spark TankListen to more episodes of Sparks by Ignium: Episode LinkConnect with Chantal Cornelius: Website: Appletree MarketingLinkedIn: Chantal CorneliusBooks and Articles Referenced:  Stand Out Strategies – Chantal Cornelius (forthcoming, 2025)Keywords in this episode: Marketing mentor, purpose-driven business, emotional engagement, standout strategies, customer experience, brand loyalty Download Links: Apple PodcastsSpotifyAmazon MusicGoogle PodcastsThis episode is packed with insights for entrepreneurs looking to create meaningful connections with their audience. Listen in to uncover the secrets to standing out and driving sustainable growth!

    43 min
  6. 10/28/2024

    ‘Tender on people, tough on results’ – the radical approach to leadership development your business growth plans are looking for? With Urs Koenig

    Internationally renowned speaker, author, peacekeeper and coach Urs Koenig introduced us to the phrase in his first conversation with Phil Rose.   In his second round on the Sparks by Ignium Podcast, Urs uses stories and experiences to show what this principle looks like in real life and how you can embed it into your leadership development.   We learn about: His secret to getting the ear of decision-makers within an organisation regardless of their position relative to you.The element that’s even more important than strategy and flow charts in crisis management (here’s a hint: the work starts before the proverbial hits the fan).Why the most effective leaders work to make themselves obsolete.The best predictor for a team's performance (and it’s not the size of the team, its talents or its tenure) – and how to cultivate this.How failures can strengthen a team and raise standards through the positive influence of vulnerability.The three levels of listening and how to be more intentional.How Urs chooses to give back to the world and how this fits in so well with his approach to leadership and radical humility.Full of storytelling: from his peacekeeping missions to his life as a coach and father, this upbeat conversation is full of ‘pause and grab a notepad’ ideas for leadership development sure to inspire anyone.   We hope you enjoy the conversation as much as we did.   Texts mentioned: Radical Humility – Be a Badass Leader and a Good Human – Urs Koenig. Shackleton’s Way – Lessons in Leadership from the Great Antarctic Explorer – Stephanie Capparell and Margot Morrell. JA Africa

    33 min
  7. 10/16/2024

    Radical Humility: How to be human in leadership and get results with Urs Koenig

    Does humility belong in leadership? In this episode, Phil Rose talks to author, international speaker, UN peacekeeper and performance athlete Urs Koenig who presents a compelling argument for staying humble while driving results. A tricky line to walk but thankfully Urs has plenty of practical information on how to do it taken from his life journey so far and his book Radical Humility. He takes Phil through his experiences as a UN peacekeeping commander, coach, leader, and family man to highlight his points of learning and how he’s used each one to impact the course of his life and that of countless others. Things we loved: What humble leadership is (and what it isn’t).Through his intriguing journey in the military, business, family life and international work, how he learned it’s possible to be both a good human and a badass leader.The importance of living in your client’s shoes.We’re all a work in progress.Leadership isn’t a popularity contest. Asking for feedback has to be active and ongoing but we get to choose what we want to work on.The three steps to reframing failure, even when it’s very public – drawn from his own very painful experiences and triumphant comeback.Vulnerability – when to use it in leadership and when not to. Also, how to acknowledge your blind spots because marginalised groups may not have the same freedoms.Humility is not a replacement for competence and what you might have to earn first.Phil wraps this first conversation by asking Urs about the best feedback he’s been given recently and how he dealt with it. His answers will resonate with everyone. We hope you enjoy this episode as much as we did and as you listen, make time to jot down the points you found useful, you never know when they might come in handy. Share and like too, it helps to get our message out there to those who also want to scale their business, life and impact Learn More: visit the Ignium https://www.igniumconsult.comSubscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tankListen to the show: https://sparksbyignium.transistor.fm/episodesConnect with today’s guest LinkedIn: https://www.linkedin.com/in/urs-koenig-ab3828/Website: https://www.urskoenig.comInstagram: https://www.instagram.com/koenigurs/Radical Humility: Be a Badass Leader and a Good Human.Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/

    49 min
  8. 09/30/2024

    Making the numbers count: a real-life story of purpose-fuelled success with Hugh Massie

    Welcome back to part 2 of the discussion with renowned behavioural finance strategist Hugh Massie. In this episode, we learn more about the man behind DNA Behavior International. Losing your father when you’re a year old might set some people back in life. Instead, Hugh Massie turned his difficult childhood experiences into an international success story – as well as founding an organisation for young men in a similar situation to maximise their potential today. How did he do it? Listen in as a story emerges of how we all can leverage our hardwired behaviours to achieve meaningful outcomes. What’s in store: ·       What we can learn from Hugh’s journey from chartered accountant to Money Energy Pioneer. ·       How measuring your success by what you have in the bank could be setting yourself up for failure. ·       Why being comfortable and genuinely fulfilled aren’t necessarily the same thing. ·       What’s behind the connection between impacting a billion people and making money. ·       How to avoid drama but thrive through stress. ·       A dive into how his childhood affected him and how understanding his Initiator type has allowed him to impact the lives of the fatherless boys he works with today. ·       Why your hardwiring isn’t an excuse, it’s your superpower (when you learn how to adapt and use it). Finally, Hugh shares his life motto and why it has driven his success so far. We hope you enjoy this episode. As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too. An episode full of moments of reflection, it asks deep questions but in a way that makes so much sense. Why shouldn’t we show up as ourselves in our business? Why shouldn’t we prioritise our health and spend time with the people we love? That’s why we set up business for ourselves in the first place. Own your business rather than it owning you to improve your chances of living a long and happy life.   If you’ve enjoyed this episode, do you know someone else who would enjoy it too? And please remember to leave us a comment, a review and subscribe for further episodes. Thank you. (Some of) The main points for listeners: Main Points for Listeners: ·       Hugh's Early Career and his forming of his Purpose ·       Hugh discusses how his background as a Chartered Accountant shaped his purpose of helping people optimize their talents and financial behaviors. ·       The Impact of Life Experiences on Identity ·       Learn how Hugh’s early life experiences, including growing up without a father, influenced his identity and approach to leadership and business. ·       Boys Without Fathers Initiative ·       Hugh shares the origins and goals of Boys Without Fathers, an initiative close to his heart, aimed at helping boys grow into influential men despite the absence of a father figure. ·       The Power of Living Without Regrets ·       Hugh reflects on the importance of living life aligned with your unique design, embracing your strengths, and minimizing regrets. ·       Behavioral DNA and Personal Growth ·       Discover how understanding your behavioral DNA can enhance both personal and professional life, leading to reduced stress and increased success. About Hugh Hugh Massie is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company.   As a Titan 100 CEO and widely recognized Behavioral Solutions Architect, Hugh Massie helps growth-minded leaders create an Exponential Future by developing a “ten to the power of 9” Quantum Leap Growth Mindset and by building plans for over 1 billion people impact. With that framework and his pioneering and results-driven DNA Initiator style, Hugh addresses every opportunity and challenge through a behavioral lens.   Hugh’s purpose is to empower people worldwide to optimize their natural “hard-wired” talents and financial behaviors which drives quantum leap capacity, reduces stress, and enables greater happiness, more success, and improved health for longer. Further, Hugh empowers organizations and teams to build “category king” people-centered businesses, and in the process, enhance decision-making, culture, and performance.   Applying the pioneering behavioral finance research Hugh has undertaken since 2001, his moonshot goal is to implement an AI-driven BeSci Tech Platform that by 2030 fully informs 1 billion people annually on how to enhance their decision-making and relationships for increasing life, financial and business longevity by 30 or more years.   Hugh partners with clients to create an Exponential Future by developing trail-blazing financial behavior apps for building the “New BeFi Economy” impacting all key areas of life, finance and business.   Learn More: visit the Ignium https://www.igniumconsult.com Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Listen to the show: https://sparksbyignium.transistor.fm/episodes Connect with today’s guest Website: DNA BehaviorLinkedIn: Hugh MassieTwitter: @HughMassieInstagram: Hugh MassieLearn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/

    39 min
5
out of 5
2 Ratings

About

Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/

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