PR Adjacent

The Birdie Agency with Ellie McNevin
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PR Adjacent

Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.

  1. -7 Ч

    Mastering Paid Media: Keys to Success in Today's Competitive Market

    On this episode, Emily Heslin, founder of Carriage House Creative, joins us to explore how paid media and PR align for maximum impact. From Meta and Google to TikTok and Pinterest, Emily breaks down key platforms, shares tips for leveraging earned media in ad campaigns, and offers advice on planning for Black Friday and 2025. Perfect for founders looking to elevate their strategy!

    45 мин.

  2. 23 ОКТ.

    Style as Strategy: Positioning Your Brand Through Intentional Fashion Choices

    On today’s episode, I’m thrilled to have Erin Noël, a fashion stylist based out of LA  who specializes in helping female entrepreneurs and founders elevate their brand through their wardrobe. In our conversation, we discussed how the clothing and accessories we choose communicate far more than just style—they reveal who we are, what we value, and where we’re headed. Erin shared her expertise on building a wardrobe that reflects both your personal and professional identity, how the right outfit can boost your confidence, and influence how others perceive you.

    46 мин.

  3. 10 СЕНТ.

    Turning Off to Tune In: How Camp La Fontaine Redefines Workplace Connections

    It’s no secret that women in leadership positions often face burnout, with their mental load undermining the strategic thinking needed to continue advancing. At Birdie, we know that nothing compares to the power of a rested woman. When given the chance to recharge, women can invest in their communities, create jobs, and show up as their highest selves—free to channel their energy into leadership, innovation, and creativity. In this episode, I sat down with Elise Nicholson, Birdie's Senior Project Specialist, to discuss the intentionality behind Camp La Fontaine and all that's coming up at our retreat this fall in the Cotswolds and London. We provide women the space to disconnect, think big, take care of themselves, and form deep connections—so they can return to their work restored and energized with innovative new ideas.

    33 мин.

  4. 14 АВГ.

    Rebranding Roadmap: How to Bring Your Audience Along for the Ride

    In my first-ever solo episode (!) I took a minute to share the journey behind The Birdie Agency’s exciting new rebrand. We are constantly consulting clients on their visual representation — matchmaking them with the perfect branding partners to land the positioning we carefully craft for them —  but rarely do we have time to focus on our own brand. Our new brand design honors where we started as Birdie Public Relations while embracing the future. Thanks to an incredible collaboration with Nolan from Studio Tarea, our refreshed identity truly reflects who we are today. Join me as I discuss the challenges, inspiration, and strategies that brought us here, and how you can guide your customers and clients through your own rebrand.

    22 мин.

  5. 12 ИЮЛ.

    Rapid Growth, Solid Brand: How to Stay Consistent When Scaling Quickly

    Brittany Schmid and Katy Doar are the founders of The Bunny Hive - a social club for little ones and their grown ups that is rapidly expanding across the country. Named “The Soho House for Kids” by Forbes, I took a moment to chat with them about ways to maintain brand consistency during a rapid growth period that's resulted from the announcement of their franchise program.

    35 мин.

  6. 17 ИЮН.

    Trademarking, Co-Founders, and Fundraising: Legal Must-Haves for Start-Ups

    Jessie Gabriel is the founder of All Places – a law firm seeking to create a more equitable world by actively helping women from all backgrounds and industries grow their business without limits. They walk with women founders through every stage of development: conceiving their entrepreneurial aspirations, locking down funding, launching their businesses, and plotting exceptional growth. I had so many questions for Jessie on today’s episode – everything from best practices to bringing on a co-founder to trademarking and even fundraising. She is a wealth of knowledge and I absolutely loved our conversation. I know you will too.

    46 мин.

  7. 15 МАЯ

    From Goop to Amazon: An Omnichannel Approach to Brand Scalability

    Lindsay Droz and Kristi Lord are the creators of L'AVANT Collective and their first wholesale account for their plant-based cleaning brand was with Goop! Since then, they have evolved their distribution strategy to an omnichannel approach, including selling DTC, with other national retailers like the Container Store and even Amazon. On today's episode they give tips on breaking into trade shows, finding Amazon third party sellers and sales reps, and how to started on TikTok shop.

    41 мин.

  8. 10 АПР.

    Sophie von Oertzen: Environmental Integrity - Sustaining a Beautiful Life & Planet

    Sophie von Oertzen is the founder of Sophie Williamson Design – organic table linens & home decor that prove sustainable living can be synonymous with vivid, joyful color. Sustainability has become such a loaded word – so many brands talk about their positive environmental impact without being able to back it up. It can also feel overwhelming as business owners to think about sustainability when we already have so much to think about, but that’s why I love talking to Sophie. She always shares straightforward, simple tips that I feel like I can implement right away. So as we approach Earth Day this year, I encourage you to think about the impact your business has on the environment around you, and take a minute to listen to this episode to make sure your work has the impact you hope it does.

    35 мин.
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Ellie McNevin, founder of The Birdie Agency, takes you behind-the-scenes in her conversations with Birdie's business development BFFs. She brings in experts to answer the most common questions she gets from clients about growing businesses – covering everything from product manufacturing to licensing, events, and even website design. But, it wouldn’t be a Birdie podcast without occasionally talking about PR and marketing, because it only makes sense that as your business grows, your communication strategies grow with it.

Информация

  • Автор
    The Birdie Agency with Ellie McNevin
  • Годы выхода
    2023 - 2024
  • Выпуски
    25
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © The Birdie Agency with Ellie McNevin
  • Сайт подкаста
    PR Adjacent

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