VO BOSS

Anne Ganguzza
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VO BOSS

The VO Boss podcast blends business advice with inspiration & motivation for today's voice talent. Each week, host Anne Ganguzza shares guest interviews + voice over industry insights to help you grow your business and stay focused on what matters...

  1. Money Matters - Agents, Managers, and Marketplaces

    -13 H

    Money Matters - Agents, Managers, and Marketplaces

    00:01 - Ad (Ad) Anne Ganguzza, you are a true gem. Okay, I am a voice actor, been in the business over 15 years, eight of those full time but, honest to goodness, until discovering the VO Boss Podcast this year, I feel like I've been getting away with murder. I don't even know how I've been as successful as I have been without all the strategies and perspectives and predictions that you make about our industry. I feel like I've been in VO College for like the past six, seven months listening to the VO Boss podcast. It's just incredible and I can't thank you enough. I love you, I love your co-hosts, I love your guests. It's just so full of information that I can put into action for my business and just please keep doing what you're doing, because I feel like I'm taking my business to the next level the boss level.  01:03 - Anne Ganguzza (Host) Hey boss, talent Anne Ganguzza here with a quick shout out to those who are a little freaked out about marketing. VO BOSS Blast is your secret weapon, making your marketing manageable. Your voice deserves to be heard. Join us at vo boss.com and start your marketing campaign today is the Boss Level marketing campaign. Today, it's time to take your business to the next level, the boss level.  01:30 - Intro (Announcement) These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:44 - Anne Ganguzza (Host) Hey everyone, Welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am so happy to be here again with our resident money gal, Danielle Famble. Hey Danielle, hey Anne, how are you?  02:00 - Danielle Famble (Guest) I'm good, I'm good. How are you?  02:02 - Anne Ganguzza (Host) I am good. You know, it's been a busy week of auditioning, coaching, working, submitting auditions, and I happened to reach out to my agent and it made me think about our series about money and I thought it would be great to talk about the whole agent aspect managers, pay-to-plays, the whole agent aspect, managers, pay-to-plays and about financials when we work with said companies, people. I think there's a lot of myths out there for people that are just getting into the industry or even people who are in the industry. They have a lot of beliefs about managers and pay-to-plays and should I, shouldn't I? What's fair, what's not fair?  02:44 I thought it'd be a great time to talk about that today.  02:46 - Danielle Famble (Guest) Yeah, that's actually really important because these agents and managers are pay-to-plays they're all businesses, right? So they are working within the business model that they have set up for themselves and businesses have costs and so to work with a business, there is a cost there and you, as the VO boss running your own business, you have to think about the cost that you would be paying, the business expenses you'd be paying for having these relationships. So, yeah, it's really important.  03:14 - Anne Ganguzza (Host) Well, let's start actually. Let's start with, let's say, somebody's just getting into the industry, and I know a lot of myths about people that just get into the industry. They believe that they need to be able to get an agent right away. And so we can start there to dispel some of those myths. And, by the way, I will say myself personally, I was working full time in the industry for about four years before I got my first agent.  03:36 Oh wow, yeah, mostly because I was doing a lot of non-broadcast work. And so agents, their business, as we were just discussing, right, and businesses are in business to make money. And so if we think about an agent, where is the money right for the agent? How does the agent make money? Well, they get a percentage right of the jobs that they cast and opportunities that they send to us. And if we book that job because they provided us with that opportunity and negotiated on our behalf, they then get a certain percentage of that money and their business model, like any business, right, we want to remain in business, so it behooves them to make money right, to get bookings and to get jobs. And so I guess, Danielle, first of all let me ask you, I mean, in dispelling the myth, I mean, did you get an agent right away when you first got into the business, or what was your entrance into the business?  04:35 - Danielle Famble (Guest) So my entrance I actually came from a musical theater background and I had representation sending me out on auditions for shows, for theater shows, and that person also did rep people who were doing voiceover, who were doing on camera. So I basically kind of moved within that organization from being on stage to being behind the microphone. So in that respect I did start out with representation and then actually moved to a different agent who specialized specifically in voiceover. So that was my trajectory. But to your point and I think this is actually really important, depending on what you're wanting to do, like what genres that you are going into and really like putting your focus in, you may or may not need an agent, especially like with non-broadcast, for example.  05:27 You can get a lot of that work on your own with your own marketing and things like that. So you may not need an agent and there may not be agents who are really focusing in that specific niche to go to and work with them. So I think the question then becomes for the individual VO boss what is your business model? Are you wanting to do more commercials? Are you wanting to do non-broadcast? Are you wanting to do animation? Really, depending on what genres you're really targeting, depends on if you need or it would work best for you to have an agent or representation. I think a lot of people when you hear that they want to work with an agent, it's probably because they want to do commercials mostly, or animation.  06:09 - Anne Ganguzza (Host) Exactly, exactly. And I'm always stressing to my students that are just coming to me, that are new to the industry, that in reality, I mean you don't need an agent if you're not getting into broadcast right away. I mean you can acquire an agent later on or at a certain point, and most agents, I would say, are only really concerned with broadcast. Why? Because they get paid more.  06:32 It's as simple as that it's as simple as that right it's the money, because broadcast they can get paid based upon the job and where and how often it airs, because they'll get paid each and every time that happens. For non-broadcast it's kind of a one and done. Now all agents are not created equal. I mean there are some agents that are specializing in specific genres. Now I don't know of any agent that really specifies in an e-learning genre, but that's because why it's non-broadcast and it doesn't necessarily behoove them right to focus on that, because it's a one-and-done sort of thing. So the amount of money they're going to make on a non-broadcast job versus a broadcast where they're going to pay royalties, residuals, all that good stuff, is minimal.  07:17 And now I do have an agent that I book a lot of corporate work. I mean they're not going to say no, right, and I'm sure it's working with a company that also books broadcast style commercials and that sort of thing. So they also like, oh, I need a little internal training video or I need a corporate video that's going to be on my YouTube channel, and so I will get those jobs from my agent as well. But to be quite honest, I mean it's not as exciting as if I booked a national commercial. Sure.  07:46 - Danielle Famble (Guest) Yeah.  07:46 - Anne Ganguzza (Host) The money. There is obviously much better there. So that is with agents, right? Well, let's discuss pay-to-plays, right? Because there's a lot of people who are like, oh, we should just direct market, how do I get opportunities? And a lot of people, when they first start out, want to talk about pay-to-plays and so pay-to-plays and so pay-to-plays, as their name suggests. Right is, we are going to pay so that we can play or get jobs and auditions, and so we pay a fee and, depending on the pay-to-play site, they have different business models. So you pay one fee for a particular amount of auditions or a particular level. At this point it used to just be one fee where, oh, you're on the site and you get auditions, and now they've kind of really diversified and have different levels many of them and so, depending on the amount that you pay, you get a different amount of opportunities.  08:36 - Danielle Famble (Guest) Or you get the opportunities at like a staggered time depending. But yes, exactly Like for all of these different companies, as you're saying, they all have a different business model. So really the question becomes like are you willing to subscribe to that company's business model as they have it set forth? You don't have to. There are certain pay to play sites I'm not on because I don't agree or want to participate in that company's business model. It really then becomes a business decision for me and for my business how can I best position myself to win? And if it means that I'm going to be signed to a particular agent or on certain rosters or pay-to-play sites or those kind of things, it really becomes a question for me of like, how do I want to position myself to have my business do the best that it possibly can? And that's going to change. It might change that I change to a different tier at a pay-to-play site or I just no longer use that one at all.  09:36 - Anne Ganguzza (Host) Business models change and that I have seen evolve through the years, because back in oh gosh, I want to say about 2006, that's when I joined my first pay-to-play, which was Voice 123. They have since evolved and grown and changed their business model to now have levels. But in

    30 min
  2. Special Guest - Christy Harst

    4 MARS

    Special Guest - Christy Harst

    Christy Harst, founder of Building Doors VO, joins BOSS Anne Ganguzza to share her journey from an aspiring journalist to a champion for gender diversity in voiceover. Her story highlights the importance of perseverance, self-belief, and the power of engaging in collaborations with industry talents. In a bold step to challenge industry norms, Christy leads Building Doors VO, a campaign to amplify female voices in traditionally male-dominated fields, such as sports promos. The BOSSes highlight the importance of community support and the ongoing fight for gender equality in voiceover.   https://www.voboss.com/special-guest-christy-harst 00:01 - Testimonial (Ad) Hey, Anne, just wanted to let you know that I got a chance to listen to the entire podcast with Pilar, part one and two Fantastic interview. Found her very interesting and really enjoyed the entire thing. Thanks so much for the Boss podcast.  00:17 - Anne Ganguzza (Host) Hey bosses, are you new to VoiceOver and not sure where to start? Join the VOPeeps VIPeeps membership and get access to over 350 hours of pre-recorded classes, a 15% discount on all VO Peeps, guest workshops and free monthly workouts. This membership is perfect for those wanting to get started in the industry. Find out more at vopeepscom slash join-now.  00:47 - Intro (Ad) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:06 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am privileged and honored to have special guest voiceover actor and the creator of the Building Doors campaign, Christy Harst Yay.  01:22 - Christy Harst (Guest) Thank you very much for having me. I appreciate the opportunity.  01:26 - Anne Ganguzza (Host) Yeah, Christy, I'm so excited. I feel like we're soul sisters here.  01:32 - Christy Harst (Guest) You have better makeup, but yes, Well.  01:35 - Anne Ganguzza (Host) I'll tell you what. It is wonderful to have you on the show because you're doing amazing things and I want the bosses to know about them. So for those bosses that don't know who you are, let's kind of start at the beginning. Talk to us a little bit about your career. You've been in this industry for quite a while, so tell us a little bit about how you got started.  01:54 - Christy Harst (Guest) Sure, thank you. I appreciate that. I majored in broadcast communications and I was supposed to be the next Barbara Walters in case you didn't get the facts in the 80s, it turns out that after an internship at MTV, I saw what women had to do and who they had to be to be at the top and it wasn't something I was willing to do.  02:12 So I pivoted, if you will, and had a career a traditional nine to five career, if you will, in marketing, pr and event planning, la-di-da-di. And I always felt this pull and this tug when I would listen to the radio and I would hear these people and I would say, oh.  02:28 - Intro (Ad) God.  02:28 - Christy Harst (Guest) I can do it so much better than them. Oh my God, it's so painful. And so one year I made a New Year's resolution to get an agent and I did and I didn't get one audition. So the next year I said, well, forget them, I'm going to go get another one. And I got another one. And I was with that agent for 17 years. I booked national campaigns, I did a lot of on-camera.  02:49 That was BC before children, and once my husband and I decided to have kids, we decided to build a studio in the house in the basement and I booked national campaigns from there as well. And now I'm on the first level of the house with a studio brick, so I feel like I'm no longer a basement troll.  03:06 - Anne Ganguzza (Host) There's something to be said for those basement studios though. I mean I had one. I mean we don't have basements here in California and they make great studios they do, that's for sure.  03:15 - Christy Harst (Guest) No, they do, they do, and mine was very makeshift.  03:21 - Anne Ganguzza (Host) But hey, I did it. I mean, I'm just saying that was the only noise really when that went on.  03:26 - Christy Harst (Guest) I always used to have to run and manually turn off the HVAC, go and do work and then go run and my kids would be like it's so cold, it's so cold, I'm like I'm not done, recording I'm not done. And then, most recently I would say in the last five years actually, five years ago I went to my first voiceover conference and it was in Columbus, ohio, and it was something called the Mid-American or Mid-something and I knew no one. I knew absolutely no one and I ended up there meeting. Listen to all the heavyweights that were there and I had no clue. So Roy Yolkerson was there, joe Cipriano was there, mark Scott was there it was his first conference ever that he was teaching a class Rodney Salisbury was there, jmc was there, all these people and I had no idea. I had no idea who any of these people were.  04:16 So I was late getting to some of the breakout sessions and there weren't that many left to pick from and the only one that was left was Joe Cipriano's promo class. I didn't even know what promo was and I was like, oh gosh, fine, I'll go into this one. There was only me and like three other people and AJ McKay was in there running it and I went up and did it and I was hooked. I was like you mean, I can say five words and each word is like a different story. And I'm done, I'm done, that's it. I love it, because I don't do audiobooks. I'm not a marathon runner.  04:52 - Anne Ganguzza (Host) I am a sprinter Right.  04:54 - Christy Harst (Guest) Yeah, absolutely. And so from that point forward I was kind of like, oh, I really think I could do this, and so I ended up working with Joe. We flew to New York. I'm in Cleveland, Ohio, but we flew to New York and recorded a demo for Network Promo and Joe is wonderful. Oh my gosh, he's amazing. He really is. He's so gracious. He's a wonderful teacher.  05:13 - Intro (Ad) And.  05:13 - Christy Harst (Guest) I learned a lot from him. Absolutely and it ended up being nominated for a SOVA and I was the only woman in the category. I lost to Dave Fennoy. But again, if you're going to lose to somebody, that's right Lose to Dave Fennoy, right?  05:27 - Anne Ganguzza (Host) Yes, absolutely.  05:34 - Christy Harst (Guest) Who is also an amazing human being. And then after that I started to try and explore promo and so on and so forth. And I am a former college athlete, I am a former head varsity coach, my kids are both terribly athletic and my bank account shows it, and we're a sporting family. We choose to go to sporting events for almost like our staycations. So I said why don't I do sports promo, like that's a perfect way to match my passion and my ability and my talent? And for a good three, four years I invested in training, I invested in workshops, I invested in demos and it wasn't getting me anywhere and I just was getting really frustrated.  06:10 - Anne Ganguzza (Host) So why do you think you did all the things right? You did all the things right, you got your training, and you trained with some of the best. You got your demos, and so what do you think was the issue? What was not happening, and see, that's the fun part.  06:25 - Christy Harst (Guest) That's where Building Doors, a campaign that I started, really was birthed, because I didn't know. I was doing everything that everyone told me to do. Sure, I was doing out-of-box marketing. I was creating fan videos where I voiced them, I wrote them, I created them. I was doing all of the things that you're supposed to do Email marketing, cold calling, all of the things, and nothing was moving the needle. All of the hard things.  06:46 - Anne Ganguzza (Host) All of the hard things, yeah, but you know I enjoyed it. And yeah, I was going to say, and something tells me that you did it with full force. Oh yeah, Not even like 100%. I feel like you did 150 to 200%. I just get that about you.  07:00 - Christy Harst (Guest) Yeah, well, you know, when I sink my teeth into something, I don't let go.  07:03 - Anne Ganguzza (Host) I'm right there with you. I feel that.  07:05 - Christy Harst (Guest) Why not Like? Why, If you're going?  07:06 - Anne Ganguzza (Host) to do it, do it all the way.  07:08 - Christy Harst (Guest) And so I had signed up for a promo workshop with a prominent promo LA agent, a woman, and during that workshop I did a read for her and she was like, yeah, book, it's great book.  07:19 And I was like you know what? Okay, stop, I'm not booked. I'm never booked and I'm not repped by one of the larger agencies, so the access to those opportunities are even smaller. So what are my chances? What are my chances in booking sports promo? And she was very honest. And she said not so much. And I said why it was interesting because my whole body just slumped and there were people in the room, in the Zoom room, were like Christy, no, don't slump, it's okay. No, no, no. And she said it's not for a lack of women trying to create opportunities for women in these niche spaces. These opportunities that are created by women climb and climb and climb up the ladder of decision making and when it reaches the C-suite to a middle-aged man, they say love the concept, not the voice. We're putting a man on it, sure, and she said I encourage you to make your own noise. And so I got off the workshop and I was like but I am making my own noise, I am doing out-of-the-box marketing, I am creating videos for specific teams, I want to voice for I am working my LinkedIn connection, I'm doing everything I possibly can.  08:36 Went to bed, woke up the next morning called Brandon Miller, who is the VO craftsman, and I just we

    28 min
  3. Social Chaos with Tom Dheere

    25 FÉVR.

    Social Chaos with Tom Dheere

    In this insightful episode of the Real BOSSES series, Anne Ganguzza and Tom Dheere delve into the unpredictable landscape of social media and its implications for entrepreneurs. As platforms like Facebook, Instagram, and TikTok face increasing political and operational challenges and changes, The BOSSES discuss the importance of adapting business strategies to ensure continued success. They share actionable insights on how to diversify marketing efforts and build resilient communities, emphasizing the significance of maintaining control over one’s audience through robust mailing lists and finding alternate platforms. 00:01 - Anne Ganguzza (Host) Let's create your next demo together. As an award-winning demo producer, I'll work closely with you to craft a demo reel that showcases your unique talents and strengths. My personalized approach is going to ensure that your demo stands out from the crowd and gets you booked. Book a free 20-minute consult today and get started at anneganguzza.com.  00:28 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO boss. Now let's welcome your host, Anne Ganguzza. Hey, hey, everyone.  00:45 - Anne Ganguzza (Host) Welcome to the VO Boss. Now let's welcome your host, Anne Ganguzza. Hey, hey everyone. Welcome to the VO Boss podcast and the Real Boss series. I'm here with my good friend, Tom Dheere. Hey, Tom, how are you?  00:55 - Tom Dheere (Co-host) I am good, how are you?  00:58 - Anne Ganguzza (Host) I'm doing good, but I'll tell you what. Social media is kind of a mess lately, isn't it?  01:04 - Tom Dheere (Co-host) Oh my God, yeah it, oh my God, yeah. Oh my God, to say the least, it has been insane the past couple of weeks.  01:10 - Anne Ganguzza (Host) Oh, TikTok shutting down people fleeing off platforms. It's been insane and I think something that, as business owners, we've used for years right to promote our businesses is now somewhat becoming unstable and unpredictable, and I think we should chat about this. What can we do to kind of counteract?  01:31 - Tom Dheere (Co-host) that that's a great question. Well, I will say that literally this morning on Facebook, I saw two friends of mine who run Facebook voiceover groups who basically posted the same exact post, which was we know a lot of you are leaving Facebook right now. It's gotten very politically charged, it's gotten very toxic. You've all mentioned that how your feeds are changing and it's just getting really, really weird. And they both did the same thing in that they said we will continue to be loving and supporting of all voice actors, regardless of your affiliation, regardless of what's going on in the outside world. And there was a chorus of support and concern at the same time.  02:08 - Anne Ganguzza (Host) Well, I think the community that we feel that we've established on these platforms is, and now the platforms are unstable or toxic. And so now our community because we work independently and our community has been online for all these years and now, all of a sudden, it's just become a place where maybe not everybody wants to hang out anymore.  02:28 - Tom Dheere (Co-host) Yeah, there's four platforms which everybody seems to be sharing the most concern about Facebook, instagram, because those are both owned by the same company Meta Twitter, now known as X, which has been a point of concern for a couple of years now, since it was purchased. As X, which has been a point of concern for a couple of years now since it was purchased, and, like you just said, tiktok, because of the concerns that have been expressed and the affiliation that it has and the fact that it went down for less than 24 hours and then it was rescued.  02:57 - Anne Ganguzza (Host) It was like a mass hysteria. Well, you know what else? It wasn't just TikTok, it was anything owned by TikTok, which I was aware, but I kind of forgot. I use CapCut, which is the video editing program, and I spent a considerable amount of time like learning it and all of a sudden my CapCut was gone and I'm like, oh no, I guess I need a new video app.  03:15 It was kind of good in a way, so that we all could step back and say, all right, let's not put the proverbial all our eggs in one basket, like we've always been saying about pay-to-plays. Right, you don't want to put all of your eggs in one basket with pay-to-plays. That can't be your only way to make income, and social media may not be the only way that we can have community. So let's talk, tom, about how we might be able to incorporate community and also incorporate. Let's say how are we going to market to our potential clients? What can we do to create a sense of community? And I mean my first idea that comes to mind is let's go back to old school, right? Let's create a mailing list, right? That's something that we own. We're not dependent upon a social media platform that we don't own. We own our own lists.  03:59 - Tom Dheere (Co-host) Yes, when it comes to that, both social media and curating lists of potential, current and past clients both fall in the bucket of self-marketing. Having a social media presence, creating a sense of community, trying to interact with clients potentially that's a form of indirect or passive marketing. And then curating lists of clients cold calls, cold emails, newsletters those are all forms of direct or active marketing strategies. So both of them have their merits. But to your point, if the four, at least the four social media platforms that we just talked about, are unstable on both a cultural view, political, socioeconomic, logistical and technological view, because one of them was taken down and then went back up and goodness knows how many millions of dollars was potentially lost by the TikTok users who monetize? Yeah, absolutely.  04:54 So, this is creating uncertainty in the market, so looking for more stable practices is a very good idea. So, if you have been able to cultivate any relationships with any potential or current or past clients through social media platforms and I'm not just talking about Facebook, Instagram, Twitter and TikTok, which are the four that seem to be the most worrisome or in flux right now- Well, they're the largest.  05:18 They are also, interestingly enough, the largest, and Facebook's been around since what? 2004? Tiktok's pretty new and Twitter's been around since around 2008,. 9, 10. And Instagram is a few years after that, so some of these have been around for quite some time.  05:33 - Anne Ganguzza (Host) Well, let's not forget about our old friend YouTube, which right now doesn't appear to be affected so much.  05:37 - Tom Dheere (Co-host) YouTube seems to be relatively stable and actually YouTube has been growing quite steadily.  05:49 - Anne Ganguzza (Host) Youtube is the number one streaming platform. I think that that can be an option for people who are looking for community or trying to establish a community. I mean, really, what do you need to establish a community? There's community number one, just community for ourselves, right, because I need my colleagues. I need to be able to communicate with my colleagues and just kind of like just say hey, how's it going, or what are you doing, or just that kind of like at the water cooler sort of thing. And then we also need the community of where can we put ourselves out there, where can we promote and market our materials, if the online community is now threatened?  06:17 I think, I mean, I know, for many years, you know, social media has always been quote unquote, free, right, always been free, and the Internet's been free. And now, all of a sudden, there's a potential to maybe it not being there or free, or we don't know really what's going to happen. So we need to come up with our plan B. I think it's always important that, as business owners, we have a plan B or we have an alternate plan, so that we're not throwing all our eggs in one basket, right? What can that be, tom?  06:45 - Tom Dheere (Co-host) All right, so I have many answers.  06:47 - Anne Ganguzza (Host) I have many answers and ideas.  06:48 - Tom Dheere (Co-host) Me too. Okay. So because there's a difference between fostering or being part of a community of fellow voice actors on a social media platform and looking to network with potential clients. Yes, despite all the weird that's been going on, linkedin is still the number one social media platform to be connecting with and developing relationships with clients.  07:10 - Anne Ganguzza (Host) Except it's got spammy lately.  07:12 - Tom Dheere (Co-host) It's gotten very spammy and I've seen a lot more politics on my LinkedIn feed.  07:16 - Anne Ganguzza (Host) Yes, but still it's better.  07:19 - Tom Dheere (Co-host) It's better. It may be a short-term consequence, it may re-stabilize I'm not sure, but LinkedIn is the number one source for that Twitter was a pretty good source for that too.  07:29 Yes, because also everybody knows that LinkedIn is the professional social media platform, whereas Facebook is the social. It's literally called the social network. It's a social platform. You can be social on a professional platform and you can be professional on a social platform. But all of these different social media platforms were designed with a specific intent in mind. Instagram was all about photos, and now it turned into video as well to compete with everybody else, and then YouTube made shorts to compete with Instagram reels and they're all watered down and they can all do all of those things, but what the thrust of it is?  08:00 - Anne Ganguzza (Host) Before I forget, I do want to like throw in another social media platform that can generate community on a more professional level and that w

    24 min
  4. Special Guest Jessica Blue

    18 FÉVR.

    Special Guest Jessica Blue

    Anne Ganguzza welcomes live-action Dubbing Casting Director Jessica Blue this week! Jessica Blue shares her captivating journey from a cartoon-loving kid in the San Francisco Bay Area to becoming a sought-after talent and director in Los Angeles. The BOSSES take you behind the scenes of voice dubbing, where Jessica reveals the art of directing and casting for this unique form of acting. She explains how directors play a crucial role in ensuring performances are authentic and compelling. The conversation touches on the challenges of adapting scripts for different languages, the essential role of adapters, and the dynamic, fast-paced nature of dubbing. The BOSSES expertise and experiences provide a valuable roadmap for aspiring voice actors navigating this exciting field. Anne and Jessica also preview the upcoming VO Peeps class where participants can experience a live-action dubbing session. 00:01 - Joe (Ad) Hi, this is Joe and I just wanted to say that, in addition to being a marketing guru in her own right, Anne Ganguzza goes deep and she has a vast knowledge and a huge breadth of experience in all and everything VO voice, acting, online communication and she offers a plethora of valuable information and golden nuggets, a fountain of first-hand knowledge, which is VOBoss. I myself had the privilege of participating in a super fun bilingual contest and one of the treats I won, alongside my colleagues, was to be interviewed by Anne and Pilar Uribe A chance to share, learn and get inspired on so many different fronts. I promise you Y, si quieres, te lo cuento en español, pero mientras tanto, búscate un episodio en VO Boss. You might easily find an amazing podcast to get instantly inspired in your work. Whatever that is.  01:01 - Anne Ganguzza (Host) Hey, what's up bosses? Join our VIPs today and gain access to over 350 hours of pre-recorded workshops designed to enhance your voiceover skills. From industry insights to practical techniques, our workshops cover a wide range of topics. As a VIPs member, you'll also receive a 15% discount on current workshops and free monthly workshops to keep your skills sharp. Don't miss out on this opportunity. Sign up for VIP's membership now at vopeepscom.  01:36 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  01:55 - Anne Ganguzza (Host) Hey, hey everyone. Welcome to the VO Boss Podcast. I'm your host, Anne Ganguzza, and today I am so very excited to have special guest Jessica Blue with us this morning. Yay, hello.  02:06 - Jessica Blue (Guest) Thank you for having me.  02:08 - Anne Ganguzza (Host) Hi, jessica, hi For those bosses who don't know Jessica. Jessica has been a voice actress for 20 years and is an English dubbing voice and casting director on oh, some small projects like Netflix, disney+, hbo, hulu, amazon and more and of course, that was sarcastic. I want you to be able to read that acting Jessica. You can give me some tips if I have to dub over it. Okay, but as a VO talent, some of her clients include small names like Google, microsoft, macy's, wells Fargo, and the list goes on and on and on. She's also provided voices for several dubbed films and series, and some of her dubbing projects that she's directed include no Gain, no Love on Amazon, crooks from Netflix, moving, hulu and Burning Betrayal Netflix. Jessica, it is a pleasure to have you here this morning. Thanks for having me.  02:58 - Jessica Blue (Guest) I'm super excited to talk with you.  03:00 - Anne Ganguzza (Host) Yay, yeah. So I want to say it's just been so wonderful like knowing you for the past few years and I wish I had known you like 10, 20 years ago. Same yeah, absolutely. I mean, I've had you as a guest director for our VO Peeps a couple of times and I'm going to have you coming up this year as well for dubbing. And I guess I want to start with the bosses that are not necessarily familiar with who you are. Let's talk about your voice acting career first and how it all got started. Cool.  03:28 - Jessica Blue (Guest) Well, I'm originally from the San Francisco Bay Area and I grew up watching cartoons like a lot of kids. Bugs Bunny was my favorite and I just loved being in that world of imagination and where anything could happen. And I thought wouldn't it be cool to be a cartoon someday, Not knowing that that was voiceover. And it wasn't until many, many years later. When my ex-husband, of all things, heard this woman talking on the radio about voiceover, I'm like what is that? And he thought I would like that.  03:56 And so I went, took a intro class and I completely fell in love, dove headfirst and took all the classes, learned as much as I could and then eventually got an agent up there and started working in video games and commercials a little bit of animation for games and stuff, a lot of narration as well and then slowly migrated down to LA, because there was a collective of us in that group that really wanted to do animation and so we created our own show and pitched it around and down here in LA and I'd come back and everybody had kind of already migrated and moved down here, and I was the last one because I still had a whole life up there. I had a full time job. Up there I was taking care of my parents and one day my dad just said sounds like you need to be down there. Why don't you just go? I'm like I have to take care of you. I have to do all this stuff.  04:43 There's no way Best day of my life because he basically gave me the permission. It's like you need to live your life. Stop doing this for us. Do what you need to do, follow your passion. I'm like I love you, dad. So it took me a couple more years to get my ducks in a row and finally leave the corporate life which was the best decision of my life ever and made the move down to Los Angeles in 2013 and didn't have a plan B, didn't have a job, didn't have an agent down here, nothing, but I was all focused on voiceover and I had already come down here, like the year prior, to sort of get the lay of the land network, take classes with directors here, just to sort of get the lay of the land network, take classes with directors here, just to sort of immerse myself in the LA culture, in the LA VO community.  05:30 And then it just kind of took off and got an agent, started working, getting more jobs and met awesome people like you and Jeff Howell and all these other amazing folks, and just been doing it ever since. And then Jeff Howell is actually the one who got me into dubbing because he had a project come up and he says I need your help, I need you to help me organize all this stuff.  05:50 I'm like, okay, and we kind of started doing dubbing together and did about six movies together. I want to say and he says, okay, you should be directing, you need to be directing. And I had expressed an interest in directing and so it just kind of shifted into I was still doing acting. I love that, but I love directing so much and it was so great. And so.  06:15 - Anne Ganguzza (Host) I've sort of shifted.  06:15 - Jessica Blue (Guest) Now I still do a little bit of acting here and there, Super picky and choosy about what auditions I do, who I read for all that good stuff, because I really have a focus more on directing and stuff. So that's where my passion now lies and that's kind of it.  06:30 - Anne Ganguzza (Host) I love that. I love that because you kind of follow your passion and it all just followed you Do, you know what. I mean, you've manifested it for yourself, which is something that I absolutely love, and I love directing myself, but not necessarily dubbing, but in terms of demos and that whole creative process of being able to take it from the ground up to something beautiful. And so let me ask you. So 20 years has passed or so, and so how has the industry evolved and changed since you first?  07:02 - Jessica Blue (Guest) were in it. Oh my God, night and day Back in the day when I was first started and first of all, I felt like I was coming into this super late because I was already in my 30s, I want to say when I started getting into this. And most people you know get in their 20s. They're doing this or even earlier, so I felt like a super late bird, but that's been the story of my life. I'm a late bloomer and everything.  07:25 - Anne Ganguzza (Host) That's funny. I was actually in my thirties too. Well, I was in corporate. I was actually in education. I came from corporate to education and before you go on, I did want to say what did you do in corporate, Because that's always interesting to me You're going to laugh.  07:37 - Jessica Blue (Guest) I was a paralegal manager for the electric company in their law department.  07:41 - Anne Ganguzza (Host) Oh, my gosh Okay.  07:42 - Jessica Blue (Guest) Yeah.  07:43 - Anne Ganguzza (Host) Well, no, nothing surprises me actually.  07:46 - Jessica Blue (Guest) So, like legal jargon, medical jargon, I've got that locked, unlocked yeah.  07:53 - Anne Ganguzza (Host) It's crazy.  07:54 - Jessica Blue (Guest) It's always interesting to find out what corporate places people come from you know it's such a different world, but it's definitely helped my business as far as you know. Knowing how to communicate, being responsive and just general email etiquette, that kind of thing. It goes a long way. But back when I first started you needed to be where your agent was. You had to go in person to audition and it started to slowly switch to where you could record at home and then send it in an MP3.  08:26 But for the most part, like it was super hard to get an LA agent if you were not in LA or even in New York or wherever you had to be there, locally, physically, because the

    38 min
  5. The Perks of Business Credit with Danielle Famble

    11 FÉVR.

    The Perks of Business Credit with Danielle Famble

    Join Anne Ganguzza and Danielle Famble for the next BOSS Money Talks episode, as they share tips on how to manage both business and personal finances. From choosing the ideal business credit card to managing your everyday spending, The BOSSES provide the tools you need to enhance your financial efficiency. Anne and Danielle delve into the practical aspects of leveraging credit cards for business gains, highlighting the potential to earn cashback and travel points while simplifying your bookkeeping tasks. They discuss the art of planning large expenses and paying off balances to avoid interest traps, alongside sharing personal stories of their credit journeys. 00:04 - Anne Ganguzza (Host) At Anne Ganguzza productions. I focus on personal growth and artistic expression and can help you unlock the full potential of your voice. It's a journey of discovery and strategy and I'm here to help guide you every step of the way. Your story deserves to be heard. Find out more at anneganguzza.com.  00:35 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, Anne Ganguzza.  00:48 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Boss Money Talk Series. I'm your host, Anne Ganguzza, and I am so ecstatic to be back again with Danielle Famble. Hey.  01:01 - Danielle Famble (Co-host) Anne, I am glad to be back, happy to talk money and finances and being a boss with you.  01:07 - Anne Ganguzza (Host) I love it. I love it, except Danielle. I just had to pay my American Express bill. Yeah, and I will tell you and the bosses I have a business credit card, which I think is the best thing since sliced bread and the reason why I love my business credit card maybe not so much for all the money that I have to pay on it this month, but mostly because I get money back. I mean, I try to strategically use that credit card to my advantage, for my business.  01:34 - Danielle Famble (Co-host) Yeah.  01:34 - Anne Ganguzza (Host) So I know I have a credit card and a couple of other tricks up my sleeve, but I have a feeling you have a couple of tricks up your sleeve that I would love to know about.  01:44 - Danielle Famble (Co-host) Oh, man, If you want to get me to nerd out on anything ever, you chose the right topic Credit cards. Credit card points and miles is my jam. I'm wearing my nerdy glasses today, Just so excited to talk about credit card points.  02:01 - Anne Ganguzza (Host) So fill us in on how we can take advantage, Because I mean, why not? Right? I'm excited, I'm excited. So I'll just tell you, my American Express gives me money back and I picked it specifically because of that. It gives me money back every month the more I spend with it and I thought, well, that's great. That just encourages me to always use that card to spend. And for me, I only have the one for my. Actually, I have a couple for my business, because I do have a bank account which then gives me a credit card by default. Okay, I've got a debit card, I've got a business debit card, but I also have a credit card with them which I don't use right now. But they are always touting oh, you can save 3% if you buy gas, that kind of thing. But I end up using the one card only because for me, my brain, it makes things simple right now to deal with, but I'm sure that I could be taking more advantage of other things.  02:53 - Danielle Famble (Co-host) Oh, yeah, you talk about your credit card. I actually just opened up a new credit card for my business and when I open that credit card you get a certain number of bonus points if you spend a certain amount of money in the first couple of months of opening the card.  03:08 Mostly, really to— yes, yes, similar to my bank. Yeah, to incentivize you to use this card. Well, this particular card would give me I think it was 250,000 points to travel, and I was so excited about it because I have travel coming up to go to conferences and things like that and instead of using cash to spend the money to travel, I can use these points as another currency as a way to get to a conference or two or three, or travel or stay at hotels. So it's a way of utilizing the money that I'm spending anyway and having a different currency to be able to use it. And that's a way of utilizing the money that I'm spending anyway and having a different currency to be able to use it. And that's just sort of the beginning. You're talking about money back into your business, but I just I love talking about like points and miles because you're spending the money anyway for your business, right, and so you're getting this currency back to be able to do other things with it.  04:02 - Anne Ganguzza (Host) So then let me ask you a question Are you looking always for deals, current deals with new credit cards, or is it just if it happens to come up when you make a purchase, sometimes like well, let's say, I go clothing shopping, sorry, and they'll be like well, you can save 20% on your order today if you open up a credit card with us. And there'll be a lot of times that I'll do that just because I want to save the 20%, and then I really don't have any intention of using it again. If it's a store I don't shop frequently, but I will absolutely do that. But now I also know that that does affect my credit score. It's not always a negative impact on the credit score, because I happen to have I'm very proud of the fact that I have a really good, almost perfect, credit score.  04:39 - Intro (Announcement) Oh, great yeah.  04:40 - Anne Ganguzza (Host) After many, many years.  04:41 - Intro (Announcement) And.  04:41 - Anne Ganguzza (Host) I'm like. Well, I don't know, is that going to affect if I open up a credit card? How do you handle the credit cards?  04:46 - Danielle Famble (Co-host) So again, we've talked about this. For me I'm dealing with personal, totally separate than business. So, for example, with my business credit card that I just opened, I knew that I was going to have a lot of really big expenses coming up for the business and because I was planning that, I was looking for a credit card to be able to capitalize on the amount of money I was already planning on spending and had already planned and put that money aside to pay this.  05:14 - Anne Ganguzza (Host) Okay, so let me ask you so, for example, not that I'm going to delve that deeply, but I'm thinking was this for travel for a voiceover conference, or maybe new equipment or something new for your studio, or maybe demos right, things that you would invest in, right for your voiceover business?  05:28 - Danielle Famble (Co-host) So, big ticket items like a demo or a voiceover conference would be a good opportunity to maybe look into this Potentially yes, I always give a caveat first with using credit cards at all, and you're talking about your great credit score and I'm proud to have really worked to build my credit score as well. To have a great credit score is making sure that you can pay the credit card off in full at the end of the month.  05:52 - Anne Ganguzza (Host) Oh, thank you for saying that. Yes, I absolutely make it a point to do that every single month, exactly.  05:56 - Danielle Famble (Co-host) Because if you don't, then you're actually kind of not really getting all the perks and having the benefits of having this credit card, because then you're paying this huge fee for interest and things like that. So for me, when I'm looking at credit cards be it for personal or for the business I want to make sure that I have the ability to pay it off. It's almost like using the cash that I already had on hand to pay off this bill and I'm getting this huge point value, or I'm getting points along the way.  06:26 - Anne Ganguzza (Host) I love that you said that, because I will always, when we talked about our business accounts, our bank accounts, I am so thankful and grateful for that business savings account. Because that business savings account says to me I've got a big ticket item coming, I have the money that I can pay it all off at the end of the month, which I think absolutely is so important. And I'll be the first to admit I mean I have let my credit cards go.  06:48 I mean when I was younger and foolish, I let my credit cards go and have a balance and at one point there was a big balance on it and you end up spending so much money on interest that it's not necessarily an ideal situation, that's for sure, and especially if this is your business and I'm not saying that you have to wait to buy everything until you can pay it off at the end of the month. However, it certainly makes things a whole lot easier.  07:12 - Danielle Famble (Co-host) Yeah, it makes things a lot easier and also you're able to plan for what's coming up. So you're being proactive about what you're doing for your business. Talk about, like big-ticket items buying a new booth or a microphone or demos Lord knows, they're not inexpensive and so these are things that you need to plan for, and by planning for it and having the financial resources able to pay for it, then really you're able to utilize other tools to get you a little bit more for the money that you are already planning on spending. You are already planning on spending. This is actually something I learned from a personal finance situation when I was trying to really understand like money and finances and learn about, like, how money works.  07:52 I learned in my own personal life that if I didn't have the cash to spend on something, I was putting myself deeper in a hole by spending additional money on interest because I really didn't have the money to buy that thing in the first place. Now I understand. You know, not everyone has the money to like pay ev

    27 min
  6. Are You Lying to Yourself?

    4 FÉVR.

    Are You Lying to Yourself?

    Discover the art of developing self-awareness and confronting the illusions we create both personally and professionally. Join Anne and Lau as they tackle the challenge of overcoming self-doubt, emphasizing resilience over inherent talent. By embracing our realities and addressing the falsehoods we tell ourselves, you'll learn how profound self-awareness can shape our lives. The BOSSES discuss how trusted companions and self-reflection can shine a light on our paths, leading to greater authenticity and success. Explore practical techniques to turn setbacks into opportunities for growth. We discuss the delicate balance between trusting external advice and listening to personal intuition. 00:00 - Anne Ganguzza (Host) You know your voice has the power to move, to persuade, to inspire. Imagine taking that power to its fullest potential. With guidance and expert production, I can help elevate your voice to new heights, making every voice script resonate with your audience. Let's empower your voice together, one session at a time. Find out more at anneganguzza.com.  00:26 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss a VO boss. Now let's welcome your host, anganguza. A VO Boss. Now let's welcome your host, Anne Ganguzza.  00:45 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss podcast and the Boss Superpower Series. I'm your host, Anne Ganguzza, and I'm here with my amazing, wonderful friend and co-host, ms Lau Lapides.  00:59 - Lau Lapides (Guest) Thank, you so much, I'm already getting verklempt. Incredible to be here, as always, love it Law.  01:06 - Anne Ganguzza (Host) I love chatting with you and I have a very interesting topic, I think, today.  01:12 Because, I love me some Peloton.  01:14 So when I'm not Pilate-ing, I am Peloton-ing, or I am pre-coring, but I'm Peloton-ing a lot and I have a favorite instructor. I have a couple of favorite instructors, but one of them for those Peloton people who know, cody I love Cody. I was spinning away and Cody said you know, my therapist asked me how do you know when you're lying to yourself, or do you know that you're lying to yourself? And I thought, wow, what a great question. First of all because it really makes you kind of stop in your tracks and think Honestly, laura, throughout my life there are many times that you kind of know, right, you kind of know when you're lying to yourself. Maybe you're in some form of denial, but you're lying to yourself. And I think that we need to delve deep into this Lau today and ask our bosses do you know when you're lying to yourself and what are the stakes in that and how can you get past that? Because I think that to be productive and to really be successful in this business, you need to stop lying to yourself.  02:20 - Lau Lapides (Guest) Yeah, and I think that there has to be at least a brief bullet hit list of how do you deal with that, Like, how do you even know? How do you start to know what are some of the dead giveaways that you may be lying to yourself? The first one that comes to my mind is do you have or are you aware of? I think you have it, but are you aware of your inner voice? Are you aware of it, do you?  02:43 - Anne Ganguzza (Host) hear it? Oh, I hear mine all the time. That's a very interesting question, because I actually thought everybody hears their inner voice.  02:51 - Intro (Announcement) No.  02:51 - Anne Ganguzza (Host) But I actually have read that scientific studies say that not everybody has an inner voice. My inner voice talks to me all the time. Oh my gosh, all the time. What about?  02:59 - Lau Lapides (Guest) you. Yeah, mine is very strong and very loud and I already know all the justifications and lies I tell myself when I hear the voice in order to do something. And that's the next question I have is once you spot that inner voice, what are the common hyperbolic statements or lies, or fibs? That you're coming up with that. Feel really good to you to say in order to void out that voice.  03:27 - Anne Ganguzza (Host) Well, first of all, what if you're someone who doesn't have an inner voice? Is that something that you can assess? Can you make an inner voice come out? Maybe people don't define it as an inner voice. Maybe they define it as a belief system, right? Maybe?  03:40 - Lau Lapides (Guest) they hide it, Maybe they bury it, Maybe they've been shamed to listen to it. There's a lot of reasons why I think people don't discover or find their inner voice. I think one of the things that I've always done I always chalked it up to just being a creative ensemble type of person but I think it is helpful in a sounding board of understanding what is the objective truth for you and your circumstance if you can't discover it on your own through your inner voice.  04:08 One of the things that I find helpful is surrounding yourself with really incredible people, brilliant people that you know and trust and feel good about sharing certain things with that you can soundboard with and see is it matching what you may be saying internally or not? Because there is a community truth about how people see you, hear you and, especially if they know you, they know your thought process right so they can sort of catch you when you're going off track.  04:37 - Anne Ganguzza (Host) Yeah, yeah, it depends on life situations, right, I'm going to say the first inner voice is the truth, right? The inner voice, really, I think, is your truth, and do you listen to your inner voice, meaning, do you know when you're lying, do you know when you're lying to yourself, that kind of thing? So I think that's when you're denying that inner voice from having any say in kind of the truth, or you're in a denial of the truth, or you're in a denial of acknowledging that the truth is going. We're getting really deep here, but you're acknowledging.  05:08 - Lau Lapides (Guest) Go right there, I'm right with you.  05:10 - Anne Ganguzza (Host) You're acknowledging that you're not ready for the truth right now. Right, you're not ready for it, because to get through that truth or to listen to that truth may require an effort that is like gargantuan and superhuman to get beyond that truth. And this could be anything. It could be personal, professional. I mean, of course, personal affects professional. But I'm going to kind of focus on the professional, having had an inner voice that I denied through personal issues because I wasn't ready to face them. And so for me it's kind of like you get really good at telling yourself lies, you get really good at justifying why you're not listening to that inner voice. Yes, because it keeps you safe. Right, it keeps you safe in a lot of ways, or it keeps you from I don't know why. Is it that you don't want to look or do the work that's required to get through the truth and to align with the truth?  06:03 - Lau Lapides (Guest) Well, there could be I mean for psychological reasons, lots of reasons, but I think one deeply psychological common reason that I see in a lot of actors, artists, voiceovers and women is the sabotaging effect of arguing with yourself that you cannot be good enough.  06:22 It's not possible for you to get this successfully done because of X, y, z, you're not worthy, right, you're not worthy. So therein lies your inner voice. But is the inner voice being honest and truthful, or is the inner voice a sabotage voice? Yeah, yeah, absolutely that. You've created as like an alter ego to help you disqualify, get out of situations you know, qualify things and get you off the hook. I think artists do that. An awful lot is to say all the reasons why they cannot do something versus why they can do something, and after a while of telling yourself those lies, you actually believe them.  07:00 - Anne Ganguzza (Host) Yeah yeah, I'm not getting work because, right yeah, talk professionally, right Okay, I'm not'm not getting work because, right, you'll talk professionally, right Okay.  07:05 I'm not a successful voice actor because right, no one's going to hire me because, right, I'm not talented enough, my voice is not good enough, I don't have the right equipment, right, and so therefore, does that allow you to? I've spent all this money and I've gotten nowhere, right? So are you going to quit? Because you're listening right to those lies that you're telling yourself, or the inner voices, your inner self is you right? So we're talking to ourselves. So inner self is you, and inner self could be telling lies that you fabricated.  07:40 - Lau Lapides (Guest) Or it's the voices that have been with you over your lifetime that are the cacophony of voices that are not accurate or true. Yeah, that you've believed. You've gone down that road and sort of believed that that's who.  07:53 - Anne Ganguzza (Host) That's the role that you are. They've turned into your inner voice, right.  07:59 - Lau Lapides (Guest) And they've turned into your inner voice, where you pick up the things that you believe that people think or feel about you maybe from your home life or your friendship life or whatever that aren't necessarily an objective truth in the larger world, in the larger context of things, and that, I think, is very, very common Also, especially with women. I think just wanting to please, just being a pleaser, is a big driving force in not listening to your inner voice.  08:27 Yeah, You're saying, oh I'll just, yeah, they want me to do it this way, I'll just do it this way. Or they're asking me for this, I'll just give it to them and putting your common sense, putting that to the side for the higher purpose of pleasing, yeah, absolutely.  08:43 - Anne Ganguzza (Host) I mean, that is so, so tough, and I'll tell you what, and I'm not gettin

    30 min
  7. The Acronym Party - CRM with Tom Dheere

    28 JANV.

    The Acronym Party - CRM with Tom Dheere

    2025 is the year to become "acronimble" by familiarizing yourself with one of the most important acronyms in the industry: CRM, which stands for Customer Relationship Management. The BOSSES discuss how the right CRM tool can streamline how you engage with clients, leading to better organization, and more business opportunities. Learn how to maintain meaningful connections without constantly reinventing the wheel, and discover the strategies that help you organize client interactions to promote continued work. Through personal stories and practical advice, The BOSSES highlight the evolution from old-school Rolodexes to cutting-edge digital solutions, empowering you to manage your client interactions like a BOSS. 00:01 - Anne Ganguzza (Host) Hey, amazing voiceover talents. Do you ever wish boss marketing was as fun as it was being behind the mic? Well, check out my VO Boss Blast. It's designed to automate and make your marketing simpler. You'll benefit from your very own target marketed list, tailored to meet your goals and your brand. The VoBoss Blast Find out more at V. The VO Boss Blast Find out more at voboss.com.  00:27 - Intro (Announcement) It's time to take your business to the next level, the boss level. These are the premier business owner strategies and successes being utilized by the industry's top talent today. Rock your business like a boss, a VO Boss. Now let's welcome your host, Anne Ganguzza.  00:46 - Anne Ganguzza (Host) Hey everyone, welcome to the VO Boss Podcast and the Real Bosses series. I'm your host, Anne Ganguzza, and I am the BOSS with the VOS. That's the voiceover strategist, Mr Tom Dheere. Hello.  00:59 - Tom Dheere (Co-host) Tom Hello. So that's boss VOS.  01:02 - Anne Ganguzza (Host) Boss, VOS.  01:03 - Tom Dheere (Co-host) The BOSS VOSS, boss VOSS.  01:04 - Anne Ganguzza (Host) The BOSS BOSS with the V-O-S.  01:06 - Tom Dheere (Co-host) BOSS with the V-O-S.  01:08 - Anne Ganguzza (Host) And you know, tom, let's continue the acronym party, shall we? Yes, please, Because I'll tell you what it's the beginning of the year, I'm going to manifest multiple new contacts and you know what I need to be able to keep track of those contacts in a BOSS CRM.  01:26 - Tom Dheere (Co-host) Whoa, whoa Boss, boss CRM. What do you?  01:29 - Anne Ganguzza (Host) think Boss, boss CRM I like that. And you know, people ask me about what CRM do I use? What CRM do I use? And so let's talk about 2025 CRM.  01:40 - Tom Dheere (Co-host) Fantastic idea, anne. First off, just to make sure everybody knows what we're talking about, CRM is Customer Relationship Manager. It is a fancy way of saying some form of system where you store your client information potential clients, current clients, past clients' information which you can use as a home base for your marketing strategies. So you use the CRM to develop relationships with customers. So just make sure everybody's on the same page.  02:13 - Anne Ganguzza (Host) Then you could be CRM BOSS, you could be a CRM boss.  02:17 - Tom Dheere (Co-host) You could be a crim boss. No, we'll stick with CRM.  02:22 - Anne Ganguzza (Host) But CRM reminds me of crumble cookies. Oh wait, now I'm going off.  02:28 - Tom Dheere (Co-host) I diverge into a tangent of cookies. I was thinking crumb, like the god that Conan the Barbarian worships. All right, we're really getting off the rails here.  02:34 - Anne Ganguzza (Host) I can see where my brain is versus yours.  02:36 - Tom Dheere (Co-host) You must be hungrier than I am.  02:40 - Anne Ganguzza (Host) I love cookies, me too. So, speaking of CRMs, so, tom, let's talk about why, first of all, is it good to have a CRM? Why do we need one? For a boss business?  02:51 - Tom Dheere (Co-host) It is critical for voice actors to have a CRM, because I tell my students that my definition of marketing is the art and science of developing meaningful relationships. That's what it is. You want meaningful relationships with clients. Now, we all know why you want meaningful relationships with clients. Now we all know why we want meaningful relationships with clients and they know too is because we want them to give us money to talk Like. We understand that, they understand that. And at the same time, it's complicated and there's a lot of moving parts to all of this stuff.  03:24 Having a CRM well, why you want to have it is because you don't want to have to reinvent the wheel every time. You want to get voiceover work. Also, it's a relationship manager, since you are trying to develop relationships. Relationships have beginnings. They start in a certain way Hi, my name is so-and-so Nice to meet you Handshake, firm handshake and all that stuff. And then it's the getting to know you stuff develop an understanding of each other, what you can offer each other, what you both need from each other, and developing trust. Trust is one of the most important components of any relationship, be it personal or professional. So why have a CRM? You do it to develop trust and nurture relationships with clients.  04:15 - Anne Ganguzza (Host) And Tom, can I just say I love that. Can I just say, as a girl with about a million and a half and I kid you not a million and a half unread emails in my Gmail, if I don't have a place that I can go to see where are my customers, right, if I'm not doing something to organize that, basically emails just fly through my inbox and so I might forget that I was in contact with my client maybe a month ago and I needed to follow up with them for a particular reason. Maybe they were saying let me get back to you on this and I need to follow up. And so if I just relied on my trusty email system which, by the way, has a million and a half unread email messages and guys in my defense, right, I got a Gmail account in 1990-something Okay, how many years is that? Thirty-some-odd years, a long time.  05:04 When it began, I was one of the first like few hundred people that had a Gmail account and, because Google is a search engine, I just never deleted anything. So I have records, by the way, from my clients, if I want to. I have records going back to like 1992 or 96. I can't remember which year but yeah, that's amazing.  05:21 - Tom Dheere (Co-host) I know it's crazy.  05:22 That's amazing, but fun stuff Another thing to keep in mind is that, for a moment, take out the word relationship and replace it with the term sales funnel. Yeah, a good CRM helps get voice seekers into the sales funnel and pushes them through the sales funnel. There's different permutations and levels for different people, but for me, my sales funnel terms are brand awareness, consideration, decision, advocacy. Brand awareness you send the cold email Hi, so-and-so explainer video company. My name's Tom Dheere. I'm an explainer video narrator.  05:57 Now they know that you exist, which means if they open the email, clicked on the link to your website, listened to your demos, downloaded them and replied hey, thanks for sending this, we'll keep you in mind for future consideration. They are now keeping you hopefully top of mind the next time a voiceover gig comes along that you're right for. So that's part of using the CRM to keep moving them through the consideration part of the sales funnel to the decision where they actually have a voiceover that you'd be right for and they remember you and they have your demos and they have your contact information and they actually reply to you. Hey, we think we've got something for you. Could you please read this script and let us know how much you'd charge for this? You do that and then you get the booking and then it goes into the advocacy part of the sales funnel where you did such a great job that they will remember you the next time a project comes along, because you did such a great job on the last project that you worked on.  07:01 - Anne Ganguzza (Host) I love how you just explained the sales funnel because I was going to say, like most voice actors are not necessarily aware, you went through the technical aspects of a traditional, like marketing sales funnel. Here I always have to go to my lipstick.  07:13 - Tom Dheere (Co-host) Okay, let's go to your lipstick.  07:14 - Anne Ganguzza (Host) It's not in Ganguzza, unless I got my—okay. First of all, I have to have a need. I have to have a need, right, and so I may or may not be aware of different brands of lipstick, right, but because I've used this lipstick before, I'm going to start with my Chanel. Right, I have my Chanel lipstick and they're top of mind because literally they sit right here on my desk, because when I do my podcast video, I've got to make sure I have my matching lipstick.  07:40 - Tom Dheere (Co-host) Oh, your lipstick matches your headphones.  07:43 - Anne Ganguzza (Host) Yeah, brand awareness. That's one thing. What's the next step in the funnel there, Tom?  07:47 - Tom Dheere (Co-host) Consideration.  07:48 - Anne Ganguzza (Host) Consideration. Now, what are the factors that are going to have me consider? Now, just equate this to your voiceover business guys. Basically, this is the layman's terms of like okay, so what is it? The considerations of? Why am I going to buy this brand? Right?  08:01 - Tom Dheere (Co-host) Yeah, what are the advertising and marketing techniques that that company is going to use to remind you how awesome their lipstick is?  08:09 - Anne Ganguzza (Host) Right, exactly. And also, what is my experience with the lipstick? Right? So I'm on their mailing list, right? And does Chanel go on sale? Well, no, but that's also brand awareness too. So we know that certain things don't go on sale. Chanel doesn't usually go on sale, but anyways, I keep up with them with their mailings and that's how they keep top of mind with me, but pretty much I also use it all the time and it sits there, so I visually see it. So it's either in

    28 min
  8. Special Guest - Sean Savage - AR Media

    21 JANV.

    Special Guest - Sean Savage - AR Media

    In this episode, Anne Ganguzza sits down with Sean Savage, a seasoned musician and audio producer with a wealth of experience in the creative industry. The BOSSES share how they each authentically evolved their careers in podcasting. They open up about the pivotal moments that defined their path and how they found inspiration for their creative processes. In a world where our digital presence often shapes our identity, Anne and Sean are excited to join forces to launch an inspiring new podcast series called The Myth of You. This podcast is an incredible opportunity to dive deep into exploring the stories we tell ourselves and the myths that shape our reality. Together, Anne and Sean will challenge, inspire, and guide you as you uncover the narratives that influence your life.

    32 min
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À propos

The VO Boss podcast blends business advice with inspiration & motivation for today's voice talent. Each week, host Anne Ganguzza shares guest interviews + voice over industry insights to help you grow your business and stay focused on what matters...

Informations

  • Création
    Anne Ganguzza
  • Années d’activité
    2017 - 2025
  • Épisodes
    421
  • Classification
    Tous publics
  • Copyright
    © copyright 2024 VO BOSS. All rights reserved.
  • Site web de l’émission
    VO BOSS

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