Spikes Excitement Talk #25 with Jae Goodman

In this episode of Spikes Excitement Talks, Gordon sits down with Jae Goodman, CEO and Founder of Super Connector Studio and former Chief Creative Officer of CAA Marketing. With a career spanning iconic agencies like Wieden+Kennedy and creative ventures at CAA, Jae shares his insights into the evolution of advertising, branded entertainment, and the art of creating content that attracts rather than interrupts audiences.

From his groundbreaking work on campaigns for Chipotle and Nike to spearheading initiatives like the Effies-Can Lions merger, Jae reflects on the people and principles that have shaped his approach to marketing and creativity. They discuss the challenges of blending creativity with measurable effectiveness, the importance of fostering diversity in the industry, and Jae's vision for the future of brand entertainment.

Tune in for a masterclass on innovation, collaboration, and the enduring power of storytelling in marketing.