Sport for Business

Rob Hartnett
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  • SPORTS
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Sport for Business

We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com

  1. Patrick Nelson of the Irish FA in Conversation

    3D AGO

    Patrick Nelson of the Irish FA in Conversation

    Let us know what’s on your mind Patrick Nelson's journey from trainee computer programmer to guiding Northern Ireland football through nearly two decades of transformation reveals how sport can change a nation's cultural landscape. As CEO of the Irish Football Association, he's witnessed firsthand the unifying power of football, particularly during Euro 2016 – what he calls "the best period of my working life." The newly christened Clearer Twist National Stadium at Windsor Park forms the backdrop for our conversation about football's remarkable ability to bridge divides in Northern Irish society. "Football happened on a Saturday, people got together, they played their games, they shook hands at the end and moved on," Patrick recalls of even the most challenging periods. This commitment to connection extends beyond football, with Patrick regularly meeting his counterparts at Ulster Rugby and Ulster GAA to strengthen cross-sport collaboration. While the disappointment of missing out on hosting Euro 2028 at Casement Park lingers, Patrick remains characteristically forward-focused. He's championing Belfast's role in the ambitious bid to host the 2035 FIFA Women's World Cup – a vision that would see "girls who are currently dreaming of wearing that green shirt turning out on that pitch in 10 years' time." Through personal anecdotes about his first football match (a remarkable 14-1 victory), his passion for skiing, and his direct management style, we glimpse the person behind Northern Irish football's impressive progress. Subscribe now to discover how sport continues to transform communities across the island of Ireland. Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    19 min
  2. Sport for Business in Conversation with Maeve McMahon of OFX and the FAI

    5D AGO

    Sport for Business in Conversation with Maeve McMahon of OFX and the FAI

    Let us know what’s on your mind Maeve McMahon is the CEO of OFX in Ireland, with a remit covering half the world and a passion for sport.   The company is the sponsor of the OFX Legends Golf event at Mount Juliet this week and Maeve also sits on the Board of the FAI.   We had time to sit and chat recently, after a few holes of golf on the Jack Nicklaus designed course, and the conversation moves across, sport, business and in the end with Severiano Ballesteros. I think you'll enjoy it. Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    41 min

  3. APR 23

    Sport for Business in Conversation with Ben Calveley

    Let us know what’s on your mind This week's episode of the Sport for Business Podcast focuses on the historic upcoming test match between the British and Irish Lions and Argentina, taking place June 20th at the Aviva Stadium in Dublin—the first time the Lions will play a full test match on Irish soil. Key Highlights: Cultural & Historical Significance:The British and Irish Lions hold a unique place in rugby, steeped in tradition yet evolving into a modern, commercially savvy enterprise.The Lions brand continues to resonate deeply with fans, particularly in Ireland, where debates over player selection are a passionate talking point.Reflections on the 2021 South Africa Tour:Played in the midst of the pandemic, the tour was marked by strict bubbles, no fans, and social unrest in South Africa.The "Secret Sauce" of the Lions:A unique mix of elite performance, rival players uniting, camaraderie, and deep emotional connection.The Lions defy modern sports marketing trends by maintaining relevance with a quadrennial schedule and a sense of community in an increasingly polarized world.Commercial Strategy:Instead of selling sponsorship tiers, the Lions focus on aligning with partners' goals—offering everything from hospitality to fan engagement via digital platforms.Building long-term partner relationships rather than one-off promotional deals.Andy Farrell as Head Coach:Chosen for his leadership qualities and ability to unify players quickly. He’s known for focus, discipline, and making "the main thing the main thing."Dublin Test Match Logistics:Coordinated calendar adjustments across rugby unions made it possible.The match will help fans who can’t travel see the Lions live, offer commercial benefits, and serve as a critical pre-tour performance fixture.Roadmap to the 2025 Tour:Key milestones include announcing assistant coaches, selecting the squad, and gradually building public engagement.The Lions aim to keep momentum going across a full two-year lead-up to the tour.Overall, the episode offers a mix of nostalgia, strategic insight, and excitement for the Lions' future—blending tradition with modern sports business savvy. Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    26 min

  4. APR 8

    Sport for Business in Conversation with Benny Cullen of Sport Ireland

    Let us know what’s on your mind This week's episode is an interview with Benny Cullen, the Head of Research and Innovation at Sport Ireland. Benny has been a regular on the show and when the Irish Sports Monitor was published it was an easy call to make to get his valuable insight. He asks the questions, the answers to which help guide sports policy in the long term.  It is a vital piece of work in enhancing how we structure sport so that we can become a participation nation, and provide the foundation for all that flows from increased levels of sport and physical activity. He also has a love of music from Mozart to Metallica, which we will get to... Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    44 min

  5. MAR 11

    Sport for Business in Conversation with Hannah Dingley of the FAI

    Let us know what’s on your mind In this week's Sport for Business Podcast we are chatting with Hannah Dingley, Head of Women's and Girl's Football at the Football Association of Ireland. As a coach she made history become the first female manager of an English Football League team with Forest Green and now she is trying to make a difference for the generations yet unborn that are coming to football in the years to come. We have an international team that has made it to a first world Cup, a domestic league that is growing in stature and a well of enthusiasm as deep as you could hope for. We talk about the new strategy that she has just launched and how that might be executed over the next couple of years, and how it integrates with the overall approach to the sport. And we also find out about her growing affection for Ladies Gaelic Football and more... Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    35 min

  6. MAR 4

    Sport for Business In Conversation with Lynne Cantwell

    Let us know what’s on your mind In this week's Sport for Business Podcast we are chatting with Lynne Cantwell, the newly appointed Head of Women's Strategy at the Irish Rugby Football Union. The conversation was recorded live at the Sport for Business Sporting Year Ahead 2025 with Teneo a few weeks back. Lynne is a legend of the game here with Grand Slams and World Cup appearances to her credit.  She took that drive and leadership with her when she hung up her boots, Chairing the Sport Ireland Women in Sport Committee and working to develop the South African Women's Game before coming home for this new role. She has an intelligence and an empathy that I think shone through in this chat and ineed whenever you have the pleasure to meet her. We talk about the upcoming Guinness Six Nations, the Rugby World Cup in the autumn, the development of the game in Ireland and more. Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    25 min

  7. FEB 25

    Sport for Business - Paul Henderson of DMG Media in Conversation

    Let us know what’s on your mind Welcome to the Sport for Business POdcast where this week we are chatting media, sponsorship and sport with Paul Henderson, the CEO of dmg media which is home to brands including the Irish Daily Mail, EVOKE, Extra.ie, Business Plus and more. We talk about the world of digital media and the attention span we need to compete for. About the new partnership between EVOKE and the Irish Women's Rugby team and about the value that media partnerships can bring to sport. We also riff on Liverpool's comeback in Istanbul, the power of sport as a child and the idea of JFK, Marilyn Monroe and Albert Einstein sitting down to lunch in Chapter One... Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    48 min

  8. FEB 11

    Sport for Business - The League of Ireland in 2025

    Let us know what’s on your mind In this week's episode of the show we bring you a three for one deal.   League of Ireland Director Mark Scanlon, SSE Airtricity Head of Sponsorship Ashley Morrow and FAI Commercial Director Sean Kavanagh all dropped by at the launch of the 2025 League of Ireland and filled us in on some of the reasons why this promises to be a year of great excitement. We talk broadcast deals and sponsorship activations, the buzz surrounding the clubs after last season's climax and plenty more. The League campaign for the SSE Airtricity Man's Premier and First divisions gets under way on Valentine's Day and the Irish sporting public is falling in love with the domestic game.   Find out more about what we do day in day out at Sportforbusiness.com We publish a daily news bulletin and host regular live events on a wide range of sporting subjects Subscribe to the podcast wherever you get your podcasts from and look forward to upcoming chats with with Olympic Medallist Aifric Keogh on her new role as Chair of the Athletes Commission at the Olympic Federation of Ireland, Dr Kieran Collins of TUD on Technology and Sport and more leaders willing to give of their time and insight. Our upcoming live events on Sports Leadership, the Business of Golf, Gaming and and plenty more are live on the Sport for Business website and we'd love to have you join us.

    25 min
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About

We speak on your behalf to the people who make the decisions in the business of sport. From CEOs to Sponsors, Media professionals and creators of great campaigns, we open a window into their world through the art of conversation.If you'd like to know more about us and what we do in the commercial world of sport visit sportforbusiness.com

Information

  • Creator
    Rob Hartnett
  • Years Active
    2022 - 2025
  • Episodes
    111
  • Rating
    Explicit
  • Copyright
    © 2025 Sport for Business
  • Show Website
    Sport for Business

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