Sports CDP Crash Course - Data Talks

Data Talks
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๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—–๐——๐—ฃ ๐—ฐ๐—ฟ๐—ฎ๐˜€๐—ต ๐—ฐ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐——๐—ฎ๐˜๐—ฎ ๐—ง๐—ฎ๐—น๐—ธ๐˜€! Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode! Tune in every Tuesday for a new episode. ๐—ง๐—ฟ๐˜† ๐—ผ๐˜‚๐˜ ๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—–๐——๐—ฃ ๐—ฑ๐—ฒ๐—บ๐—ผ ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ฎ๐˜€ ๐˜„๐—ฒ๐—น๐—น: https://www.datatalks.se/demo/

  1. #152 The Good, the Bad, and the Ugly: Womenโ€™s Sports in 2024 and Whatโ€™s Next for 2025

    12/10/2024

    #152 The Good, the Bad, and the Ugly: Womenโ€™s Sports in 2024 and Whatโ€™s Next for 2025

    In this final episode of 2024, Karen Ramirez, founder and skipper of Sporting Sheroes, takes us on a reflective journey through an extraordinary year for women in sports. From historic victories at the Paris Olympics to record-breaking crowds at the Womenโ€™s Six Nations, 2024 was full of achievements worth celebrating. But it wasnโ€™t all smooth sailing. Karen dives into the challenges that remainโ€”from pay disparities to structural inequitiesโ€”and the moments that sparked critical conversations, such as the fallout from the Spanish Womenโ€™s World Cup scandal. Looking ahead to 2025, Karen highlights the exciting events on the horizon, including the Womenโ€™s Rugby World Cup in the UK and the continued expansion of the WNBA. She also discusses how fans, organizations, and allies can help maintain the incredible momentum womenโ€™s sports have built. Tune in for an inspiring recap, insights into what lies ahead, and a powerful reminder of the role we all play in shaping the future of womenโ€™s sports.

    12 min
  2. #151 Transforming HockeyAllsvenskan: Insights from Gabriel Monidelle

    12/10/2024

    #151 Transforming HockeyAllsvenskan: Insights from Gabriel Monidelle

    In this episode, Data Talksโ€™ founder Stefan Lavรฉn sits down with Gabriel Monidelle, CEO of HockeyAllsvenskanโ€”the second tier of the Swedish ice hockey league pyramid. Together, they dive into how HockeyAllsvenskan is revolutionizing fan engagement and driving commercial success using innovative data strategies. Gabriel shares the leagueโ€™s vision for elevating hockey in Sweden, the challenges of uniting 14 unique clubs under a single banner, and the importance of creating meaningful connections with fans in a highly competitive sports landscape. From leveraging centralized data to shaping personalized fan experiences, this conversation is packed with actionable insights for anyone in the sports industry. Tune in to discover how HockeyAllsvenskan is redefining the game beyond the rink and setting new standards in sports marketing.

    45 min
  3. #150 Building a Winning Community - Karen Ramirez

    11/26/2024

    #150 Building a Winning Community - Karen Ramirez

    In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, shares her insights on the importance of building a strong, engaged community for sports clubs. She dives into the roles of buddies, ambassadors, and allies, exploring how these individuals and groups can help attract new players, fans, and sponsors while fostering a culture of inclusion and support. Whether youโ€™re managing a Premier League team or a grassroots sports club, this episode provides actionable advice on creating networks that not only grow your club but also ensure long-term loyalty and engagement. Tune in to learn how to make your club more inviting, competitive, and successfulโ€”both on and off the field.

    10 min
  4. #149 How Data Drove Revenue Growth at 1. FC Magdeburg

    11/05/2024

    #149 How Data Drove Revenue Growth at 1. FC Magdeburg

    In this special live-recorded episode from the Data โ€˜Talksโ€™ Revenue Conference 2024, held at AFC Wimbledonโ€™s Cherry Red Records Stadium in London, we bring you an insider look at โ€œThe Story of 1. FC Magdeburgโ€™s Revenue Boost from Supporter Data.โ€ Listen as Martin Geisthardt, CEO of 1. FC Magdeburg, and Peter Kekesi, Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that connect with fans to effective data use, Martin and Peter break down the steps behind their success. Tune in to hear how 1. FC Magdeburg is leveraging data to better understand their fans and drive sustainable growth.

    28 min
  5. #148 How AFC Wimbledonโ€™s New Data Strategy is Setting a New Standard for Fan Engagement in the EFL

    10/29/2024

    #148 How AFC Wimbledonโ€™s New Data Strategy is Setting a New Standard for Fan Engagement in the EFL

    In this engaging panel from the Data Talks Revenue Conference 2024, hear insights from AFC Wimbledonโ€™s Head of Revenue and Operations, Bal Srai, alongside CRM and Performance Marketing Manager, Jamie Dorsman, and Sports CRM Consultant, Paul Brierley. Moderated by Fiona Green, CEO and Founder of Winners, this episode dives deep into how AFC Wimbledonโ€™s innovative data strategies are revolutionizing fan engagement in the EFL. Discover the challenges and successes of implementing data-driven approaches and learn how theyโ€™re not just enhancing revenue but also building a stronger connection with fans. Join us to explore the future of sports marketing and fan relationships!

    53 min
  6. #147 The Development and Progress of Fandom Pathways for Womenโ€™s Sports

    10/22/2024

    #147 The Development and Progress of Fandom Pathways for Womenโ€™s Sports

    In this episode, we dive into an inspiring panel discussion from the Data โ€˜Talksโ€™ Revenue Conference 2024, held at AFC Wimbledon in London. Moderated by Dana Dar, co-founder of Kick Off, the conversation features key figures in womenโ€™s sports, including Helen Ward (Head of Womenโ€™s Football at Watford FC), Aidan Boxall (Womenโ€™s Team General Manager at West Ham United), and Shrey Nilvarna (Fan & Community Engagement Manager at Lewes FC). Together, they explore innovative strategies to build and strengthen fandom pathways in womenโ€™s sports, sharing their experiences and insights on engaging fans, growing support for women athletes, and driving progress across the sports industry. Tune in to discover how these leaders are shaping the future of fan engagement in womenโ€™s sports.

    44 min
  7. #146 Unity in Diversity: Celebrating Both Teams - Karen Ramirez

    10/15/2024

    #146 Unity in Diversity: Celebrating Both Teams - Karen Ramirez

    In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, takes the guest host seat to delve into a topic close to her heart: the relationship between menโ€™s and womenโ€™s teams within a club. Drawing insights from the recent Data Talks Revenue Conference, Karen emphasizes the importance of inclusivity and parity in sports, highlighting how both teams can coexist and thrive together. Karen explores various aspects of club dynamics, including player visibility, merchandise availability, coaching approaches, and facility access. She champions celebrating both teams for their unique qualities while striving for equality in resources and support. Join Karen as she discusses the evolving culture of club support, encouraging fans to embrace both teams and celebrate their journeys towards greater heights. This episode inspires listeners to recognize the power of inclusivity and its role in shaping the future of sports.

    11 min
  8. #145 Decision making and profitability in womenโ€™s sports

    10/08/2024

    #145 Decision making and profitability in womenโ€™s sports

    The global womenโ€™s sports industry is projected to exceed $1 billion in revenue by 2024, thanks to increased investments, growing visibility, and a surge in fan engagement. A prime example of this success is the 2023 FIFA Womenโ€™s World Cup in Australia and New Zealand, which became the first edition to break even after years of financial loss, as reported by Quartz. In this panel discussion, hosted by Lorraine Moalosi, we delve into the factors driving profitability in womenโ€™s sports. Our esteemed guests include Nancy Hensley, Founding Member and Advisor at Mercury 13, Lindi Ngwenya, Director at Sisu Sports Management, and Julia Roca Valverde, Event Manager & Ticketing Strategist. Together, they will explore the critical role of decision-making in shaping the financial landscape and empowering womenโ€™s sports globally.

    56 min
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๐—ช๐—ฒ๐—น๐—ฐ๐—ผ๐—บ๐—ฒ ๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฆ๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—–๐——๐—ฃ ๐—ฐ๐—ฟ๐—ฎ๐˜€๐—ต ๐—ฐ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ ๐˜„๐—ถ๐˜๐—ต ๐——๐—ฎ๐˜๐—ฎ ๐—ง๐—ฎ๐—น๐—ธ๐˜€! Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode! Tune in every Tuesday for a new episode. ๐—ง๐—ฟ๐˜† ๐—ผ๐˜‚๐˜ ๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฝ๐—ผ๐—ฟ๐˜๐˜€ ๐—–๐——๐—ฃ ๐—ฑ๐—ฒ๐—บ๐—ผ ๐—ณ๐—ฟ๐—ฒ๐—ฒ ๐˜๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ฎ๐˜€ ๐˜„๐—ฒ๐—น๐—น: https://www.datatalks.se/demo/

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