Squaretalk EP.5 – Making the most out of e-commerce marketing with Steph Cook

On the 5th episode of Squaretalk, we chatted with Stephanie Cook, a lifecycle marketer with nearly five years of experience in helping eCommerce businesses grow both on and off the AdRoll* platform. 

In the first part of the podcast, we explored broad topics, like the role of marketing in e-commerce, paid advertisement vs organic, and tips for brands that are just starting out. In the second part,  we dig into retargeting, break down some technical terms, loyalty programs, and discuss the nature of various channels, such as Facebook, Google, YouTube, LinkedIn, TikTok, and more. 

If you are looking to elevate your e-commerce marketing, this episode will definitely be useful. 

*AdRoll is an eCommerce marketing platform that gives growing direct-to-consumer brands the power to connect with people everywhere they go online.