ST20 | The transition from an offline to an online model of business

Solopreneurs often feel that they are limited by their business model with respect to their resources- being the sole employee with a fixed geographical presence. But with the advent of technology, transitioning from offline to online has made it seamless for these solopreneurs to make the most of their skills and resources. We have one such businesswoman with us who transitioned her teaching skills to the online model, making her offer her services to a wider audience. If you’re a solopreneur thinking of making the move from offline to online, then this ShopTok Episode is for you!

Siti Nurmaisyah is a certified Indonesian teacher, with more than 20 years of teaching experience. She uses innovative methods to teach her students, online and offline. Her clients include people belonging to various demographics like expatriates, workers, school students (teenagers and children), etc. Siti is a great example of a solopreneur who successfully transitioned from an offline to an online model of teaching. With her skills and support from her family, she was able to beat the difficult times of COVID, where she lost a lot of her students and has moved to teach students across the globe from the comfort of her home.

Discussion points

• Teaching- going offline to online
• How Covid affected the business
• Benefits of offline - like selling resources along with the classes
• Difficulty of transitioning
• Choosing the online platform that suits your skills
• Getting your first few students
• Online profile- videos, documentation
• Challenges of having sessions online- internet, connection failures, platform bugs/issues, background noise
• Scheduling your sessions
• Service support- prompt response, being adjusting
• Family support
• Motivation from students to keep going

Links

• Follow the show on Apple or Spotify
• View the transcript here here

Amit has over 20 years of experience with startups and large corporations. He’s the founder and CEO of CrazyTok as well as a consultant, angel investor and content creator. Follow him on LinkedIn, where he shares his experiences in these areas.

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