Start-ups and the Power of Visual Content

🎙️ Startups & the Power of Visual Content: Building Authentic Brands on a Budget | Brand of Brothers

In this episode of Brand of Brothers, hosts Doug Berger and Johnny Diggz break down what it really takes for startups to build a brand from scratch—especially when budgets are tight and resources are limited. Spoiler alert: your logo is not your brand.

From the early stages of naming and domain grabbing to post-funding pivots and rebrands, they share candid stories, common pitfalls, and practical tips for designing a visual identity, establishing brand consistency, and building authentic community engagement—even before you can afford a full-blown agency.

🔍 Key Topics Covered:

• Why a logo is only a tool—not the brand itself
• The importance of visual identity: colors, typography, patterns, consistency
• How to create an authentic brand story—even with minimal resources
• The role of developer outreach, in-person events, and community-building in early-stage growth
• Creating a content marketing strategy that works with limited bandwidth
• What goes into a brand guide (brand Bible) and why it’s worth the investment
• Tips for managing your brand across social media, vendors, and events
• Choosing effective visual formats—from quote graphics to infographics and video
• Leveraging short-form content (Reels, TikTok, Stories) while staying on-brand
• Best practices for startups to prioritize online presence and engagement
• How to write and distribute content that LLMs can crawl for long-term visibility
• Understanding the shift from SEO to AI-optimized content (LLMO / AIO)
• The evolving role of AI as a search tool—and how startups can futureproof their brand content

💡 Who this episode is for:

• Startup founders building brand equity on a shoestring
• Marketing leads trying to juggle storytelling, visuals, and community growth
• Creative professionals guiding early-stage brands through rapid pivots
• Content marketers and social media managers developing lean strategies
• Anyone curious about how branding intersects with tech, AI, and human connection

Doug and Johnny cover it all—from real startup war stories to tactical takeaways and future-focused insights. If you're navigating startup branding, you’ll walk away with clarity, direction, and a few laughs.

Presented by Remixed – helping startups and established brands craft identities that convert and connect.

🎶 Music by PRO
 🎙️ Production: Johnny Diggz, Simon Jacobsohn & Doug Berger
 🌐 Learn more at BrandShowLive.com
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