"Start With No One Cares" - Agency founder Emily Jeffrey-Barrett on starting an agency during the pandemic and breaking the news to clients that people just don't care as much as they think they do.

On this episode, I speak to Emily Jeffrey-Barrett, founder of Among Equals in the UK, a brand and campaign agency for people who want to make more than *just* money.  

Emily shares her journey from working in large advertising agencies to one day realizing that her fear of not starting her own agency became bigger than her fear of actually doing it. That was the day she handed in her notice and jumped head-first into starting Among Equals during a global pandemic, no less.

She discusses the challenges she faced and how she struck gold with her agency’s strategy of “start with no one cares.”

If you’ve ever wanted to start your own agency this episode might change your life.