NFT Origin Story: Spottie WiFi (aka Mig Mora)

The one and only, Spottie WiFi.

My mind was blown when I saw a photo of Spottie performing at ApeFest and realized that I knew him from his days touring the Midwest!

Mig's a killer musician who somehow managed to achieve the monumental task of getting a law degree while performing 3-5 shows a week as a touring artist.

After nearly a decade long hiatus from music, he came back as Spottie WiFi where he's set the bar when it comes to building brand alongside NFT IP.

Here the thing: Mig didn't build a CryptoPunk brand. He isn't drafting off of the CryptoPunk name as typically happens in the NFT space.

Instead, he's built a brand and business that has his CryptoPunk at its core. You can almost say that Punk #5528 is the mascot for the Spottie WiFi brand rather than the Spottie WiFi brand being the #5528.

It sounds like semantics, but the way he's used his CryptoPunk as a starting off point, a rough sketch of sorts, and has built up on the framework from there is a work of genius.

I genuinely believe Mig's found a way to tread new ground when it comes to NFT IP and brand development and there's so much that can be learned from diving into his story.

I didn't even mention the impact he's had on the music industry, garnering enough attention to even get a nod from Snoop Dogg himself.

More about Spottie: https://spottiewifi.io

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