Startup Hustle

Startup Hustle

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

  1. 5D AGO

    Eric Ries: Why Good Companies Go Bad

    Eric Ries wrote The Lean Startup. Sold 2 million copies. Helped hundreds of people build companies from nothing. Now he's back with a harder question: why do so many of those companies eventually go bad? In this episode, Matt Watson sits down with Eric to talk about his new book Incorruptible—a deep dive into the invisible forces that corrupt organizations, why profit-maximization becomes pathological, and what it actually takes to build a company that stays great. They get into why the stage-gate development model keeps failing founders, the story of Saul Price and how Costco was born from a betrayal, and what a real fiduciary duty to your customer looks like in practice. Plus, how to structure your company so your values outlast you. Listen to the full episode on Startup Hustle. And if Incorruptible sounds like your next read, pre-order it at incorruptible.co before May 26th. ⏱️ Episode Breakdown 00:37 Introduction to Eric Ries and The Lean Startup 06:57 The Journey to Incorruptible: A New Perspective 12:38 The Challenge of Short-Term Thinking in Business 16:14 Understanding Corruption in Business Practices 22:51 Building Trustworthy Organizations 31:03 Who Should Read Incorruptible? Links & ResourcesConnect with Eric Ries on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    36 min
  2. MAY 7

    The Non-Technical Founder Who Beat the Developers

    Most founders get the order wrong. They build for two years, then ask a marketer how to sell it. Connie Lund flipped the script. She started Zaboom with no dev team, no code background, and no VC funding. What she had was 50+ years of combined marketing and product experience, a GoHighLevel account, and a willingness to break things at 2 a.m. on a Sunday. In this episode, Connie walks Matt through how she built a working voice AI product for insurance agencies—using N8N, GoHighLevel, and Claude as her "CTO." Then landed paying customers in under 90 days. She also gets honest about what AI can't do for you: use good judgment, know when to stop, and figure out if what you're building actually matters to anyone. They cover the difference between outputs and outcomes, why talking to customers beats building in isolation every time, and how the traditional "raise VC, hire devs, ship product" playbook is getting replaced by something scrappier and faster. If you're a founder who's been waiting until the product is perfect to talk to people, this episode will make you uncomfortable. Good. Listen to this Startup Hustle episode now. ⏱️ Episode Breakdown00:49 Introduction to Connie Lunn and Zaboom 02:33 The Journey of Building Zaboom 05:41 Tech Stack and Tools Used 11:58 Prototype vs. Final Product 16:16 Marketing and Customer Engagement 21:09 Coaching and Helping Others 25:31 Democratizing Technology and Skills 32:08 Final Thoughts and Advice Links & ResourcesConnect with Connie Lund on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    36 min
  3. APR 23

    Stop Hiding Behind Process (You Should Own the Product Instead)

    Most product managers are just project managers with a fancier title. They make zero real decisions, answer to everyone, and wonder why nothing ships on time. Willis Jackson has been building product teams for over a decade. He's blacklisted entire companies from his hiring pool. And he moved to the Bay Area to measure himself against the best—only to find out nobody there really knows how to do product either. In this episode, Willis and I get into why product thinking is now the most valuable skill in tech, why AI didn't solve the bottleneck problem (it exposed it), and what happens when engineers can build 10x faster but nobody knows what to build. We also get into his company Middle Mile—basically the Airbnb of e-commerce fulfillment—and why stay-at-home parents running micro-warehouses out of spare rooms might be the future of how your next Amazon package gets delivered. Fair warning: if you're a product manager who hasn't talked to a customer for two weeks, this episode is going to be uncomfortable. Hit follow so you never miss an episode of Startup Hustle. ⏱️ Episode Breakdown 00:35 Reconnecting and Early Influences 03:27 The Challenges of Product Management 06:34 The Role of AI in Product Development 09:32 Understanding Risks in AI and Software Development 12:34 Bottlenecks in Product Teams 15:25 The Importance of People in Business 18:17 Innovative Fulfillment Solutions 21:39 The Journey of Building a Business Links & ResourcesConnect with Willis Jackson III on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    30 min
  4. APR 16

    The Secret to Winning Venture Capital: What 2,000 Startup Investments Taught Dave Lambert

    Most founders think investors bet on ideas. They don't. Dave Lambert has funded over 2,000 companies through RightSide Capital, and he's seen this pattern play out thousands of times. Great product. No revenue traction. Wrong ask, wrong timing. Automatic no. In this episode of Startup Hustle, Matt sits down with Dave to break down how RightSide Capital evaluates startups differently than traditional VCs. No subjective analysis. No months of diligence. Just data, profiles, and a decision in about a week. They get into how AI is changing the startup game, not just for building products faster, but for every operational aspect of running an early-stage company. And why sales is still the one thing that isn't getting easier anytime soon. Plus, the real talk on founder-market fit, why being slightly delusional might actually help, and what it takes to walk away with a check from an investor who's seen everything. If you're a technical founder who knows how to build but has no idea how to sell, this episode is for you. ⏱️ Episode Breakdown 00:26 Introduction to Venture Capital and Startups 03:36 The Importance of Sales and Marketing in Startups 06:24 Data-Driven Investment Strategies 09:23 The Impact of AI on Startup Opportunities 12:23 Operational Efficiency and Cost Reduction through AI 15:28 Sales and Marketing Challenges for Startups 18:31 Support and Resources for Portfolio Companies 21:25 Evaluating Founders and Market Fit 24:28 The Role of Delusion in Entrepreneurship Links & ResourcesConnect with Dave Lambert on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do. Right Side Capital Management - https://www.rightsidecapital.com/

    34 min
  5. APR 9

    Are Software Engineers Really at Risk? Mohan Reddy Weighs In

    Matt Watson sits down with Mohan Reddy, serial entrepreneur and Chief Scientist at Cornerstone AI Labs, to explore how AI is fundamentally reshaping the way we think about work, skills, and human potential. Mohan shares the origin story of Skyhive—a workforce intelligence platform built to reskill and upskill people at a global scale—and how its acquisition by Cornerstone brought that mission to a larger stage. The conversation digs into why AI doesn't eliminate skills but transforms them, the distinction between tasks that can be automated versus those that require human judgment, and why "vibe coding" is both a breakthrough and a danger. Mohan also makes the case for reverse engineering as the most critical skill in an AI-driven world, and why sandbox environments will be essential for building trust in AI-assisted workflows. Whether you're a founder, engineer, or business leader trying to navigate the AI transition, this episode offers a grounded, optimistic perspective from someone who has spent decades at the intersection of human potential and machine intelligence. If you enjoyed today's episode, subscribe to the Starter Hustle podcast and leave us a review! ⏱️ Episode Breakdown 00:30 The Journey of Mohan Reddy and Skyhive 03:34 Transition to Cornerstone AI Labs 06:22 AI's Impact on Skills and Workforce 09:33 The Evolution of Software Engineering 12:29 The Future of Coding and AI Collaboration 15:33 Upskilling in the Age of AI 18:30 Curiosity and Learning in Tech 21:34 Final Thoughts and Advice Links & ResourcesConnect with Mohan Reddy on LinkedIn What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    26 min
  6. MAR 26

    AI Isn't Killing Software Jobs: It's Changing Who Builds What

    Zach Klempf is back! He joined Matt Watson on one of the early episodes of the show. Now, Zach is president of AutoManager, a private equity group with five automotive software companies under its umbrella. In this episode, Zach and Matt get into how AI is making senior engineers more productive. They talk about why offshore teams tend to adopt it more slowly, and where vibe coding breaks down when you're running production software with real integrations. They also get into why simple SaaS products are getting harder to defend. And why leads and sales have always been the harder problem anyway. Listen to the full episode now! Subscribe to Startup Hustle wherever you get your podcasts. ⏱️ Episode Breakdown00:00 Introduction to Zach Klempf and AutoManager 03:09 The Journey of Selle Automotive 05:48 Outsourcing and Global Talent Strategy 08:59 Experiences in Jamaica and the Philippines 12:01 Transition to AutoManager and AI Integration 15:13 AI Adoption and Team Dynamics 18:02 The Future of Software Development and AI 21:02 Challenges in AI Implementation 24:10 Market Dynamics and Competitive Landscape 26:53 Final Thoughts and Reflections Links & ResourcesConnect with Zach Klempf on LinkedIn https://www.automanager.com/ What Smart CTOs Are Doing Differently With Offshore Teams in 2025 Subscribe to the Global Talent Sprint Full Scale – Build your dev team quickly and affordably If you’re trying to get your team out of the basement and into real product ownership, this episode is your playbook. Stop being a ticket factory. Build teams that think, create, and lead. Follow the show, rate it, and send this to someone who’s still trying to do “real Scrum.” They need it more than you do.

    36 min
4.5
out of 5
228 Ratings

About

Startup Hustle is a podcast for entrepreneurs, by entrepreneurs.  With the mission of telling the real story of startups and entrepreneurs, topics range from funding to failure and beyond.  If you want to start, own, or build a business then you're in the right place.   

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