301 episodes

Become the GOAT To Market!
This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.
Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).
Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION.
New episodes on Sundays.
Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. 

Hosted on Acast. See acast.com/privacy for more information.

Startup Hypeman: The GOAT to Market Show Startup Hypeman

    • Business
    • 5.0 • 85 Ratings

Become the GOAT To Market!
This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.
Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).
Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION.
New episodes on Sundays.
Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com. 

Hosted on Acast. See acast.com/privacy for more information.

    GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)

    GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)

    What's your superpower? Every Founder has one.
    At the same time, not every founder has the SAME one.
    Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way.
    When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what you should delegate, and perhaps most importantly, be aware of your blind spots.
    Michelle Denogean has spent decades in the "Director's chair" for several startups, working as a VP and CMO.
    She helped her previous company, Roadster, scale from 15 to 200 employees and exit for nearly $400M.
    Through all her experiences, she's worked alongside the founder and observed their traits, quirks, and shortcomings.
    She combined her experience with psychological research to author her book titled Grow Up! Take your startup to the next level.
    In the book, she explains the 4 superpowers of a successful founder and how to identify yours. She steps to the mic in our season finale for a conversation on finding your cape.

    Fiind Michelle online:
    LinkedIn
    Find Mindtrip online:
    Website

    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.

    Hosted on Acast. See acast.com/privacy for more information.

    • 56 min
    GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)

    GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)

    Planning a fundraise? Then you need to know HOW to get in front of investors.
    Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event.
    Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters for founders.
    Original interview date: June 11, 2024.

    Find Shayna online:
    LinkedIn
    Find Supply Change Capital online:
    Website

    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.

    Hosted on Acast. See acast.com/privacy for more information.

    • 53 min
    GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)

    GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)

    Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures.
    Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure.
    Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the Startup Grind Chicago 2nd Annual Health & Sportstech Showcase in March 2024.
    Erik covers how Marquee assesses deals, what catches their eye, his outlook on the future of sports and media tech, and more.
    Original interview date: Mar 19, 2024.
    Find Erik online:
    LinkedIn
    Find Marquee online:
    Website

    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.

    Hosted on Acast. See acast.com/privacy for more information.

    • 55 min
    GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa

    GTM 3-9: Creating Content That Drives Leads with Haus of Bold Founder Erin Balsa

    One of the biggest struggles of an early stage startup is creating content.
    Or, really I should say creating GOOD content. It's pretty easy to publish a whitepaper that no one cares about, make Linkedin posts that don't get traction, or start a podcast but quit after 5 episodes.
    Creating content isn't hard, creating content that actually drives leads is hard.
    Erin Balsa is a content strategy expert who has written for the likes of Hubspot, Monday.com, G2, and more.
    At Haus of Bold, she focuses on building content strategies for early stage startups so they aren't just writing random SEO-optimized blog posts that don't generate new business.
    The key, she says, is having a clear point-of-view. She steps to the mic in this week's episode to share what great startups do really well in their content strategy.
    Find Erin online:
    LinkedIn
    Find Haus of Bold online:
    Website
    Erin is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Erin personally? Join for free today! 

    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.

    Hosted on Acast. See acast.com/privacy for more information.

    • 57 min
    GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard

    GTM 3-8: Building a Successful Media Brand with Sales Feed Founder Tyler Lessard

    Have you ever worked really hard on a piece of content, only for it to get like 5 likes online?
    It could be a bad distribution strategy or bad timing, but more likely it's because the content doesn't resonate.
    What if instead of approaching your content like a tech or product company, you approached it like a media company?
    Tyler Lessard didn't just approach it like a media company, he in fact launched an entire media brand called Sales Feed.
    150,000 followers and subscribers later, something's working right.
    If you've been with this show long enough, you might remember that for about 2 years I was one of SalesFeed's on-air talents, cohosting a youtube series and podcast with Tyler.
    We also created nearly a half-dozen parody music videos together.
    Our relationship runs deep, so I had to get him on this podcast.
    He steps to the mic this week to share how Sales Feed started, taking a different approach to content creation, how they use different channels for different purposes, and how you can think like a media company even if you don't have budget.
    Find Tyler online:
    LinkedIn
    Find Sales Feed online:
    Website
    Tyler is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Tyler personally? Join for free today!

    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.


    Hosted on Acast. See acast.com/privacy for more information.

    • 55 min
    GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green

    GTM 3-7: Mastering Event-led Growth with Sales Assembly CRO Matt Green

    What if instead of rushing to social media, paid ads, or even a traditional outbound sales motion, you used live events as a customer acquisition strategy?
    You immediately provide value to your target customer, created a shared experience, and get valuable face time with them.
    Sales Assembly has bootstrapped to 7-figure annual revenue, growing 300% from 2020 - 2024.
    The secret to their success? EVENTS. Ahead of all other GTM channels, live events have been the backbone of their customer acquisition.
    Their CRO Matt Green steps to the mic in this week's episode to share exactly how they concept their events, curate the guest list, build intentional content, and follow up with purpose to flip an audience into a customer base.
    Matt also gives us the rundown on how he got into sales in the first place, plus shares the story behind his favorite tattoo.

    He steps to the mic in this week's episode to share how to invest wisely in your brand, position yourself for growth, and the difference between an influencer and influential strategy.
    Find Matt online:
    LinkedIn

    Find Sales Assembly online:
    Website

    Matt is also hopping into our member community, GOAT to Market Club, for an Ask Me Anything this week. Got Q's you want to ask Matt personally? Join for free today!

    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)
    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.

    Hosted on Acast. See acast.com/privacy for more information.

    • 53 min

Customer Reviews

5.0 out of 5
85 Ratings

85 Ratings

ConnectWithPablo ,

The Hype Is Real

While other podcasts feel like a hodgepodge of interviews, this one has a purposeful structure and deliberate calendar for delivering takeaways for me as a listener.

The entertainment value doesn’t hurt either!

Tblosser1 ,

Great being on! Highly recommend!

Thx for having me on Raj, great show and honored to be a guest

HillGamingCompany ,

One of the must listens

Raj is me of the most multi-faceted people I know and a huge personality. He brings on a diverse cast of world class guests and his episodes always get you thinking

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