Stay Ready with Christina Torres

Christina Torres of Run and Tell That
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Stay Ready with Christina Torres

This is Stay Ready, the show for business owners ready to own their big deal energy through messaging, strategy, and systems. I'm your Chief Creative Officer Christina Torres and each week, I'm bringing you the real on what it takes to create Ride Or Buy Fans.

  1. OCT 16

    RTT - 122 Guess What? You May Need a Job! (Here's How 2 Get 1 & Keep Your Biz Going)

    In this candid episode, Christina Torres addresses the reality many entrepreneurs face: the need to return to full-time or part-time employment while maintaining their businesses. Whether you're considering this move due to the economy playing in your face or personal circumstances, this episode offers all the mindset shifts, pros, cons, and things to consider when balancing employment and entrepreneurship. Key Points: The normalcy and benefits of combining employment with business ownership Christina's personal journey of balancing jobs and business Understanding your needs: time, stability, or decision-making capacity Strategies for finding the right job to complement your business The importance of setting non-negotiables in your job search How employment can actually benefit your business growth In this episode, you'll learn: How to approach job hunting as a business owner Ways to leverage your entrepreneurial skills in employment Strategies for managing time between a job and your business Tips for delegating and building a team to support your business The importance of self-trust and adaptability in your career journey Links Mentioned In The Episode: Stay Ready Course Bundle Waitlist is HERE Wanna make a plan for building a profit and profession plan that works for YOU? Book a Happy Copy Hour Sesh Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE Launch Rate Club email series.

    37 min

  2. OCT 8

    RTT 121: How to Hate Marketing A LOT Less!

    Lets get into classic marketing icks and turn them into inspo on how to approach it more effectively (and ethically). Whether you're a business owner, entrepreneur, or service provider, this episode will help you understand the true essence of marketing and how to use it for good! Key Points: Understanding what marketing really is (and isn't) The reasons behind the negative perception of marketing How industries have misused marketing, leading to distrust The importance of discernment in consuming marketing content The power of truth and authenticity in marketing In this episode, you'll learn: How to reframe your perspective on marketing The difference between marketing, advertising, and content creation Ways to use marketing ethically and effectively Strategies for building trust with your audience through honest marketing Tips for aligning your marketing with your values and your truth Links Mentioned In The Episode: Stay Ready Course Bundle Waitlist is HERE Wanna make a plan for building a profit and profession plan that works for YOU? Book a Happy Copy Hour Sesh Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE Launch Rate Club email series.

    20 min

  3. OCT 2

    RTT - 120 Ride or Buy Wheel: The Only Copy Formula U Need

    We’re breaking down the coveted Ride or Buy framework, a powerful tool for articulating value and addressing money objections in your marketing and sales copy. Whether you're a service provider, coach, or product-based business owner, this episode will help you understand how to effectively communicate your worth and overcome pricing hurdles. Key Points: Understanding the root of money objections: trust and value The problem with the "charge your worth" mentality Breaking down the who, what, and why of your offer Addressing & shutting down common money objections Strategies for creating compelling offers and bonuses The importance of finding the right market for your offer In this episode, you'll learn: How to use the Ride or Buy Wheel to articulate your products value  Techniques for building trust and value in your copy Ways to create natural urgency without using manipulative tactics Strategies for crafting irresistible offers and bonuses Tips for identifying and reaching the right audience for your products or services Links Mentioned In The Episode: Happy Copy Hour (Live copy coaching for Launch Ready Club members) Stay Ready Course Bundle Waitlist is HERE (link ready Sun) Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE Launch Rate Club email series.

    25 min

  4. SEP 25

    RTT: 119 BFCM Prep 4 Success - Web & Landing Pages

    Christina Torres concludes her Black Friday Cyber Monday (BFCM) preparation series with a crucial focus on website optimization. Learn how to ensure your website is primed for success during the busiest shopping season of the year, from homepage to checkout. In this episode, you'll learn: The importance of regular website audits and optimization How to improve user experience and navigation on your site Strategies for optimizing your homepage, About page, and product pages The value of user testing and analytics tools like Hotjar and Google Analytics How to apply the "so what" test to your website copy for maximum impact Resource Links: HotJar Analytics - Start Your Free Subscription - Record Sessions / See How People Use Your Website Everyday UserTesting.Com - Start Your Free Trial - Get Real Life Humans To Text Your User Experience quickly and affordably :) Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That. Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.

    22 min

  5. SEP 18

    RTT: 118 BFCM Prep 4 Success - Flows & Sequences

    Christina Torres continues her Black Friday Cyber Monday (BFCM) preparation series with a deep dive into cleaning up your email flows and sequences. Learn how to optimize your automated emails for maximum impact during the busiest shopping season of the year. And be sure to subscribe so you know exactly when part 3 hits the airwaves! In this episode, you'll learn: Why cleaning up your email flows is crucial for BFCM success How to ensure your messaging is relevant and timely Tips for updating links and offers in your email sequences The importance of A/B testing different offers and journeys Strategies for optimizing subject lines and preview text Key flows to focus on, including welcome sequences, browse abandonment, and post-purchase Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That. Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.

    20 min

  6. SEP 11

    RTT: 117 BFCM Prep 4 Success - Segments & Lists

    Get ready for Black Friday Cyber Monday (BFCM) with Christina Torres as she kicks off a series on preparation strategies. In this episode, Christina focuses on the crucial first step: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year. And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves! In this episode, you'll learn: Why September is the perfect time to start BFCM preparations The importance of cleaning up your email lists and segments The difference between static lists and dynamic segments Key segments to focus on, including purchase history and abandoned carts How to use buyer behavior data to inform your BFCM strategy Tips for analyzing your data to improve website navigation and user experience Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That. Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.

    16 min

  7. AUG 14

    RTT: 116 - The ONLY WAY We Do Market Research

    In this episode, Christina Torres challenges traditional market research methods and introduces a more efficient approach to gathering customer insights. She explains why she doesn't conduct traditional customer interviews and shares the alternative methods used in the Stay Ready Retainer service. Key Takeaways Why traditional customer interviews may not be the best approach for established businesses The value of observing clients "in the wild" for better insights How to leverage existing content and customer interactions for market research The importance of analyzing sales calls, coaching calls, and customer support interactions Using case studies and tracked results to inform copy strategy Quotes "Better insights come from observing clients 'in the wild'" "This approach allows us to quickly identify what's already working, spot gaps in messaging, and craft launch copy that resonates with your audience." Resources Learn more about the Stay Ready Retainer service: [link] Visit Run & Tell That's HQ: [link] Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger  delegation anxiety? Join the FREE weekly email series. Stay Ready Retainer Service Details 21 copy assets per month (emails, SMS, landing pages, ad copy, etc.) Dedicated project management system and delivery assistant Regular strategy and planning sessions Priced at just $1499 per month

    19 min

  8. AUG 7

    RTT: 115 - The Hidden Cost of DIY Copy

    In this episode we’re addressing common icks and aversions to hiring a copywriter and share a personal story about hiring a professional organizer to illustrate the value of finding your who and ditching the how – for EVERYTHING in your biz.  Key Takeaways The importance of an outside perspective in both life and copy How letting go and letting someone else deal can save time and money The value of expertise in seeing solutions you might miss The long-term ROI of investing in an expert  The benefit of focusing on your strengths and selfcare over your to-do’s Quotes "Just like with copy, sometimes you need an outsider who's not emotionally attached to your stuff (or your words) to give you honest feedback." "Good copy isn't just about the immediate result. It's about setting up systems and messaging that continue to work for you long after the initial investment." Resources Learn more about the Stay Ready Retainer service: [link] Visit Run & Tell That's HQ: [link] Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger  delegation anxiety? Join the FREE weekly email series. Stay Ready Retainer Service Details 21 copy assets per month (emails, SMS, landing pages, ad copy, etc.) Dedicated project management system and delivery assistant Regular strategy and planning sessions Priced at $1499 per month

    18 min
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About

This is Stay Ready, the show for business owners ready to own their big deal energy through messaging, strategy, and systems. I'm your Chief Creative Officer Christina Torres and each week, I'm bringing you the real on what it takes to create Ride Or Buy Fans.

Information

  • Creator
    Christina Torres of Run and Tell That
  • Years Active
    2022 - 2024
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © Christina Torres of Run and Tell That
  • Show Website
    Stay Ready with Christina Torres

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