Staying Curious, Keeping a Wide View, and Getting Into the Details With Vittorio Cretella, CIO of Procter & Gamble

IT Visionaries

Is being successful tied to being perpetually inquisitive? Vittorio Cretella, the CIO of Procter & Gamble, discusses how maintaining a posture of curiosity has been a constant throughout his career. Also, he chats about Procter & Gamble’s digital transformation at an international scale and that AI is now being used across the company. Listen in to learn a little about Vittorio’s passion for motorcycles too.


Tune in to learn:

  • How is digital transformation manifesting at Procter & Gamble? (03:47)
  • How does P&G manage to operate in so many countries? (10:29) 
  • Is AI used across the entire company? (15:09)
  • How might the consumer experience get better in the future? (17:39)
  • What’s the balance for innovating quickly yet maintaining trust? (21:22)
  • What is Vittorio most excited about in his role as CIO at P&G? (27:22)
  • What sort of peers can Vittorio commiserate with and learn from? (30:04) 

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