The Blogger Genius Podcast

Jillian Leslie
The Blogger Genius Podcast

Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you! This podcast is brought to you by MiloTreeCart, the easiest software for bloggers and online entrepreneurs to sell digital products and MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on TikTok, Instagram, Facebook, YouTube, and Pinterest, plus your email list. Please reach out to me at jillian@milotree.com with any questions or comments. I'd love to hear from you!

  1. 6 GIỜ TRƯỚC

    How to Simplifying Your Sales Funnel: ✨Meet MiloTree✨

    Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In the latest episode of The Blogger Genius Podcast, I dive deep into a common frustration faced by all bloggers and online entrepreneurs: the struggle with complicated technology and tools that often fail to deliver as promised. I also share how MiloTree is a powerful solution designed to simplify the entire sales funnel process, helping entrepreneurs grow their audience, build their email list, and sell products without the usual tech headaches. Show Notes: MiloTree 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Problem with Complicated Tech Tools The Common Frustration Have you ever considered all the time and effort wasted on grappling with various tech tools? Whether it's searching for tutorials, hunting for elusive features, or reaching out to support when things go awry, these frustrations are all too familiar. This struggle is an inevitable part of building an online business. A Personal Anecdote My husband David, a tech expert and the mastermind behind MiloTree, despite his technical prowess, faced difficulties connecting to the hotel Wi-Fi during our recent vacation in Miami. This incident highlighted our very reason for creating MiloTree: to provide technology that works seamlessly, allowing users to avoid the chaos that often accompanies building an online business. The Sales Funnel Simplified Attracting People: Using social media to draw in potential customers. Converting Them into Email Subscribers: Offering valuable content to encourage sign-ups. Selling Products or Services: Building trust and making sales to your audience. While the concept is simple, the tools designed to facilitate this process often complicate matters unnecessarily. Introducing MiloTree: A Solution for Simplified Sales Funnels Top of the Funnel: Growing Your Audience MiloTree offers social media pop-ups to help users grow their followers across various platforms, including Instagram, Pinterest, TikTok, YouTube, and Facebook. This feature converts site visitors into followers, establishing a foundation for deeper engagement. Middle of the Funnel: Building Your Email List MiloTree's freebie tool allows users to easily upload their freebies, automatically delivering the content to new subscribers. The platform also provides an AI-generated opt-in page that can be shared on blogs, homepages, and social media. This seamless integration with major email service providers ensures that when someone subscribes, their information is automatically sent to the user’s email service provider. Additionally, users can offer unlimited freebies and implement tripwires—selling products on the thank-you page after someone joins the list. Bottom of the Funnel: Selling Digital Products Milo Tree simplifies the process of selling digital products. Users can set up their products directly from the MiloTree dashboard, providing a name, price, and description. The platform generates an AI-created sales page, and users can also offer coupons and upsells to enhance their sales strategy. The key takeaway is that MiloTree is designed to work effortlessly, eliminating confusion and headaches. Overcoming the Fear of Switching Tools I acknowledge that switching tools can seem daunting, especially for those who have invested in expensive lifetime deals. However, MiloTree can work alongside the tools they are already using, making the transition smoother. I encourage anyone who feels stuck to reach out to me directly via email for assistance. I'm available to help brainstorm product ideas and provide feedbac Solving Problems for Your Audience The key to success in online business lies in solving problems—specifically, the painful problems that truly bother your audience. So consider what issues your products address and whether they align with the six buying triggers I often discuss. Free Guide For those unfamiliar with these triggers, grab my free guide, which is a game changer. Why Choose MiloTree? MiloTree is affordability, with plans starting at just $19 a month, significantly lower than many cart competitors. This allows entrepreneurs to focus on creating and connecting with their audience rather than troubleshooting technology. Please share the episode with friends, leave a review, and explore MiloTree’s offerings. For those interested in a one-on-one conversation to determine if MiloTree is the right fit for their business, book a free 15-minute call with me at milotree.com/meet. Other Related Blogger Genius Podcast episodes You’ll Enjoy: The Rise of Personality-Driven Content: How to Stand Out Online with Bjork Ostrom New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl Level Up Your Blog with These Game-Changing AI Tools MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

    8 phút
  2. 8 THG 1

    The Rise of Personality-Driven Content: How to Stand Out Online

    Download my free guide to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 ==> milotree.com/triggers In my first episode of 2025, I sat down with Bjork Ostrom, co-founder of the renowned food blog Pinch of Yum and the online membership site and podcast Food Blogger Pro. Our conversation delves deep into the evolving landscape of food blogging and content creation. Show Notes: MiloTree Pinch of Yum Food Blogger Pro 6 Purchasing Triggers Download The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify The Genesis of Pinch of Yum Bjork and Lindsay's journey began with a synergy of complementary skills. Lindsay's passion for social media, recipe development, and photography meshed perfectly with Bjork's focus on business growth and search engine optimization (SEO). This combination allowed them to build a successful platform, even though they didn’t initially plan it that way Actionable Advice: Identify Complementary Skills: If you're working with a partner, identify and leverage each other's strengths. This can create a balanced and effective approach to content creation and business growth. Celebrate Small Wins: In the early stages, celebrate small milestones like gaining a few visitors or making your first dollar. This iterative process can help you stay motivated and recognize progress. The Importance of Adaptability Embracing Change and New Opportunities Bjork and I emphasize the importance of being open to change and adapting to new opportunities. I liken building a business to mining for gold, where entrepreneurs dig deeper when they find promising signs. This mindset of exploration and adaptability is crucial for long-term success. Actionable Advice: Stay Open to Shifts: While it's essential to pursue what you love, remain flexible and responsive to market needs. This can lead to unexpected success. Experiment and Pivot: Don't be afraid to test new ideas and pivot based on feedback and results. The ability to adapt is a significant advantage in the ever-changing digital landscape. Outside-In vs. Inside-Out Business Building I advise against building a business solely based on a personal idea without validating it through feedback. This "outside-in" approach contrasts with "inside-out" business building, where one assumes their idea will resonate with everyone Actionable Advice: Seek Input from Others: Before investing significant time and resources, discuss your ideas with others to gain insights and refine concepts. This can help you identify genuine market needs and avoid costly mistakes. Engage in Conversations: By engaging in conversations with your audience and peers, you can gather diverse perspectives that help shape your ideas into something viable. The Role of Community and Collaboration Bjork emphasizes that building a successful business often requires a diverse set of skills. Entrepreneurs may possess some of these skills but will likely need to surround themselves with others who can fill in the gaps. This collaborative approach enhances the quality of the work and fosters a supportive network. Actionable Advice: Collaborate with Others: Surround yourself with individuals who complement your skills and can provide valuable feedback and encouragement. Engage with Your Community: Building a community around your content can provide support, feedback, and opportunities for growth. The Evolution of Content Creation Bjork reflects on how the food blogging industry has evolved from sharing simple recipes to creating comprehensive guides that cover every aspect of a topic. This shift was driven by SEO strategies, but recent updates have shifted the focus back to more human-centric content. Actionable Advice: Focus on Quality Content: While SEO is important, prioritize creating valuable and engaging content that resonates with your audience. Incorporate Personal Storytelling: The next phase of food blogging will prioritize personal storytelling and connection over mere information exchange. Share your unique voice and experiences to build genuine connections with your audience. The Impact of AI on Content Creation Leveraging AI for Efficiency and Creativity Bjork and I discuss the role of artificial intelligence (AI) in their creative processes. We find AI to be an invaluable tool for brainstorming, refining ideas, and streamlining tasks. While AI may not replace jobs, those who effectively utilize AI will have a competitive advantage. Actionable Advice: Use AI as a Tool: Incorporate AI tools to enhance your productivity and creativity. AI can help with content generation, organization, and analysis. Blend Human Creativity with AI: The future of content creation will involve a blend of human creativity and AI assistance. Use AI to handle repetitive tasks, allowing you to focus on creative and strategic aspects. The Future of Food Blogging Bjork notes that many creators have experienced significant drops in traffic due to algorithm updates, making it harder to build a successful online presence. He encourages aspiring bloggers to adopt a holistic approach to their business, utilizing various platforms and strategies to create compelling content. Actionable Advice: Diversify Your Platforms: Don't rely solely on one platform for traffic and revenue. Utilize social media, podcasts, and other forms of content to reach a broader audience. Stay Informed and Adapt: Keep up with industry trends and algorithm changes. Be prepared to adapt your strategies to maintain and grow your online presence. Conclusion By focusing on quality content, building genuine connections with your audience, and remaining adaptable in the face of industry changes, you can position yourself for success in the dynamic world of food blogging. Embrace the tools and resources available to you, foster a mindset of experimentation, and continue to innovate in your content creation journey. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Digital Products for Food Bloggers: How to Turn Recipes into Revenue New Strategies to Unlock Pinterest Success in 2025 with Kate Ahl The Essential Mindset Shift Every Blogger Needs for 2025 with Jenny Melrose MiloTree, the Easiest Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

    58 phút
  3. 1 THG 1

    Hear What This Cool Expert Has to Say about SEO (Rebroadcast)

    🎯 Looking to sell digital products in 2025? 🚀 Sign up for MiloTree for free, set up your first product or freebie in just 5 minutes, and experience how crazy simple it is—head to milotree.com to get started! ✨ This is a rebroadcast episode of my conversation with SEO expert and DJ, Lily Ray. If you are looking for successful SEO strategies today, this is the episode for you! Show Notes: MiloTree Lily Ray Join My Blogger Genius Email List Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes The SEO Landscape: Decoding Google’s Algorithm Updates What are essential SEO strategies for success today? In this episode of The Blogger Genius Podcast, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google’s algorithms. Deciphering Google’s Current Mindset Google’s recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms. The Plight of Niche Bloggers The impact of Google’s updates on niche bloggers can be devastating, as seen with a Trader Joe’s enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites. Embracing AI in Content Creation The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google’s guidelines. Instead, she suggests using AI tools judiciously to enhance the content creation process while maintaining originality and value. Final Thoughts and Resources As we conclude our interview, I invite you to revisit the basics with my updated blog post checklist, designed to ensure your posts are thorough and engaging. Download it at milotree.com/blogpostchecklist and continue building the blog and business of your dreams. Join me on this adventure as we navigate the tides of SEO, learn from the experts, and embrace new strategies to thrive in the digital world. Stay tuned for more insights and inspiration on the Blogger Genius podcast. MiloTree, the Best Tool for Non-Techies to Sell Digital Products I also want to introduce you to the MiloTree, software designed for non-techies to sell digital products and grow their audiences easily. It comes with features like fill-in-the-blank sales pages, check-out pages, a sales dashboard, upsells, coupons and excellent customer support. Sign up for free here!

    59 phút
  4. 27/12/2024

    5 Proven Strategies to Build a Thriving Online Business in 2025 (REBROADCAST)

    👉 Grow your Email List Fast! Use These 3 AI Prompts to Create an Irresistible Freebie in 10 Minutes.👈 In this latest rebroadcast episode of the Blogger Genius Podcast, I dive into the evolving world of blogging and online entrepreneurship. With the rise of artificial intelligence, frequent changes to Google's algorithms, and a decline in revenue from traditional monetization methods, many bloggers are facing significant challenges. However, here's a roadmap to success with five actionable strategies that can help you thrive in this new environment. Introduction There have been substantial shifts in the blogging and online business. Many bloggers have reported drastic drops in traffic, with some experiencing declines of up to 80 or 90%. The key to overcoming these challenges, lies in two main areas: growing an audience and selling to that audience. If you have "1,000 true fans," and each fan spends $100 on your products or services in a year, you can generate $100,000 in revenue. Show Notes: MiloTreeCart Personality Quiz: What Digital Product Should I Create First? Become a Blogger Genius Facebook Group All Blogger Genius Podcast Episodes Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Five Key Strategies for Success Here are the five essential strategies that bloggers and online entrepreneurs should implement to build a successful business without feeling overwhelmed: 1. Define Your Niche Why It Matters: A well-defined niche helps you stand out in a crowded market. It allows you to communicate the specific problems you solve, attracting the right audience. Actionable Tips: Avoid broad categories like "interior design" or "baking." Instead, narrow it down to something more specific, such as "interior design for small urban apartments" or "baking gluten-free desserts for busy parents." Clearly articulate your niche in your blog's tagline, about page, and social media profiles. Regularly revisit and refine your niche based on audience feedback and market trends. Expert Insight: The more specific you are, the easier it is for your audience to understand what you offer and why they should follow you. 2. Build Your Personal Brand Why It Matters: A strong personal brand fosters trust and loyalty among your followers. It differentiates you from competitors and makes your content more relatable. Actionable Tips: Consistently showcase your unique perspectives and how you can help your audience. Share personal stories and experiences, but always tie them back to how they benefit your audience. Use a consistent tone, style, and visual identity across all platforms. Expert Insight: Your personal brand is your "vibe." Connect on a personal level while keeping the focus on improving your audience's lives. 3. Diversify Your Traffic Sources Why It Matters: Relying solely on Google for traffic is no longer viable due to frequent algorithm changes. Diversifying traffic sources reduces risk and increases reach. Actionable Tips: Explore alternative platforms like Pinterest and Instagram. Pinterest is great for driving blog traffic, while Instagram is effective for building a personal brand. Experiment with emerging platforms like Threads, but gather data to assess their effectiveness. Use keywords strategically across all platforms to ensure your content reaches the right audience. Expert Insight: Do not put all your eggs in one basket. Diversifying your traffic sources can help you reach a broader audience and mitigate the impact of changes on any single platform. 4. Grow Your Email List Why It Matters: An email list is essential for building deep relationships with your audience and making sales. It provides a direct line of communication with your followers, independent of platform algorithms. Actionable Tips: Create valuable lead magnets (e.g., eBooks, checklists, webinars) to encourage sign-ups. Use pop-ups, landing pages, and social media to promote your email list. Regularly send valuable content to your subscribers to nurture relationships and build trust. Expert Insight: Here's your sales funnel: blog content and social media attract visitors, but the goal is to move them onto your email list, where you can provide value and nurture relationships. This connection is where true sales happen. 5. Use Simple Tech Tools Why It Matters: Technology can be overwhelming, but simple, effective tools can streamline your workflow and enhance productivity. Accessible and affordable tools can help you achieve your goals without the hassle of complex technology. Actionable Tips: Seek out user-friendly tools that address your specific needs. For example, the MiloTree pop-up app helps grow social media followers and email subscribers. Avoid overcomplicating your tech stack. Focus on tools that offer the most value with the least complexity. Regularly evaluate and update your tools to ensure they continue to meet your needs. Expert Insight: We created MiloTree to find a simple, affordable solution for bloggers and online entrepreneurs to sell digital products and services. We offer a 30-day free trial so you can see for yourself how powerful this is. If you don't think you're ready, I'm going to say jump anyway! Get going! MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree! Other Related Blogger Genius Podcast episodes You’ll Enjoy: Capitalize on Your “Vibe,” Use It To Grow Your Blog with Jillian Leslie Expert Strategies for SEO and Traffic Success in 2024 How to Embrace Imperfection and Authenticity as a Blogger with Brooke Riley

    16 phút
  5. 18/12/2024

    From Panic to Profit: Turning Google Changes into Blogging Opportunities

    Download my free guide here to discover the 6 powerful triggers that turn your product into a must-have and make people want to buy it. 🚀 In this week's episode of The Blogger Genius Podcast, I sat down with seasoned bloggers and hosts of the The Smart Influencer Podcast, Christina Hitchcock and Corinne Schmidt, to discuss effective monetization strategies for bloggers and creators who have been impacted by Google algorithm changes. Understanding the Impact of Google Algorithm Changes Christina Hitchcock's Experience Christina Hitchcock shared her observations on the recent shifts in Google's algorithms. While she hasn't been directly targeted, she has noticed a decline in traffic as her previously high-ranking content has slipped down the search results. Christina views these changes as an opportunity to pivot and explore new avenues in blogging, emphasizing the importance of adaptability. Corinne Schmidt's Perspective Corinne Schmidt echoed Christina's sentiments, noting a 25% drop in traffic year-over-year despite her strong keywords remaining intact. As a single mom relying on blogging for income, Corinne expressed the stress of these changes but also highlighted the excitement of exploring new creative avenues. She believes the current environment has leveled the playing field, encouraging bloggers to return to creativity and experimentation. Show Notes: MiloTree 6 Purchasing Triggers Guide The Smart Influencer Podcast It's a Keeper Wondermom Wannabe The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Actionable Monetization Strategies Growing and Engaging Your Email List Both Christina and Corinne emphasized the importance of email marketing as a powerful tool for monetization. Christina's Approach Doubling Email List: Christina has doubled her email list in the past year, reaching just under 75,000 subscribers. Segmentation: She segments her audience based on their interests—recipes or printables—and sends tailored emails accordingly. Consistent Engagement: Christina emails her list every day, alternating between recipe and printable content, which helps build relationships and drive sales. Corinne's Strategy Printable Opt-Ins: Corinne uses printable opt-ins to grow her email list. Collaborations: She engages in collaborations with other bloggers to share content and drive traffic, participating in themed collaborations and bundles to reach new audiences. Leveraging Purchasing Triggers Use these six purchasing triggers to develop products that resonate with your audience: Making Money Saving Money Saving Time Promoting Happiness Alleviating Pain Raising Social Status By evaluating products against these triggers, bloggers can enhance their marketing and sales efforts. Jillian suggests using tools like ChatGPT to brainstorm product ideas that align with these categories. Exploring New Traffic Sources Corinne shared her success with push notifications, which allow users to subscribe to updates from her site. Despite her initial skepticism, she found that push notifications significantly increased site visits. This demonstrates the value of exploring different traffic sources to drive engagement. Utilizing Content Syndication Christina discussed her experience with MSN's partner program, which requires consistent publishing to gain approval. Syndicating content through MSN not only drives traffic but also generates ad revenue. Christina highlighted the benefits of using tools that simplify content formatting, such as slideshow galleries. Testing and Iteration Both Christina and Corinne stressed the importance of testing various strategies to find what works best. They shared their experiences of trying different approaches, from push notifications to content syndication, and how some methods may not yield immediate results but can pay off over time. Building Relationships with Subscribers The speakers emphasized the importance of building relationships with subscribers by providing value through free content and then offering relevant products. Christina mentioned that once someone opts in for a freebie, they are more likely to consider purchasing additional products. Long-term Strategy I encouraged bloggers to think beyond immediate sales and consider long-term strategies, such as creating membership programs or subscription services. By addressing ongoing problems faced by their audience, bloggers can develop sustainable income streams. Overcoming Self-Doubt The speakers acknowledged that many bloggers struggle with self-doubt regarding the value of their offerings. They encouraged listeners to recognize the worth of their content and to be confident in charging for it. By reframing their mindset, bloggers can better position themselves in the market. Conclusion Embrace experimentation and not take failures personally. Monetizing your expertise doesn't have to be overwhelming; instead, it can be a journey of learning and adaptation. The key takeaway is to start small, test ideas, and leverage community support to find success in the ever-evolving blogging landscape. Connect with Christina and Corinne through their podcast, The Smart Influencer Podcast, where they share insights and lessons learned from their blogging journeys. For those interested in the six purchasing triggers discussed in the episode, Jillian offers a free resource available at milotree.com/triggers, encouraging everyone to take the first step toward growing their audience and monetizing their expertise. This episode serves as a reminder that while the blogging landscape may be changing, there are always new opportunities to explore and strategies to implement for success. Other Related Blogger Genius Podcast episodes You’ll Enjoy: Digital Products for Food Bloggers: How to Turn Recipes into Revenue New Strategies to Unlock Pinterest Success in 2025 The Essential Mindset Shift Every Blogger Needs for 2025 MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

    52 phút
  6. 11/12/2024

    Digital Products for Food Bloggers: How to Turn Recipes into Revenue

    In my recent episode of the Blogger Genius Podcast, I'm interviewing Megan Porter, host of the Eat Blog Talk podcast, about the world of food blogging now. Megan shares her thoughts on the current trends and challenges in the food blogging space including how food bloggers are finding success right now in diversifying their traffic and selling their knowledge as digital products. Key Trends in Food Blogging Diversifying Traffic Sources One of the most significant trends Megan highlights is the shift away from relying solely on Google for traffic. With recent algorithm changes causing fluctuations in traffic, many bloggers are turning to alternative sources like Pinterest. Leverage Pinterest as a Search Engine: Treat Pinterest not just as a social media platform but as a search engine. Conduct keyword research to optimize your pins and ensure they are discoverable. Create Multiple Pins for Each Post: Develop various pins for each blog post, targeting different use cases and scenarios. For example, a chili recipe could be marketed for family dinners, camping trips, or potlucks. Consistency is Key: Plan to invest at least six months to a year into your Pinterest strategy before expecting significant results. Create around five unique pins for each new blog post and update older content regularly. Updating Older Content Another trend Megan discusses is the practice of updating older blog posts. This strategy helps maintain or boost traffic by improving the relevance and searchability of your existing content. Audit Your Content: Regularly review your blog archives to identify posts that could benefit from updates. Focus on improving the quality, adding new information, and optimizing for current SEO best practices. Repurpose Content: Consider repurposing older content into new formats, such as videos, infographics, or social media posts, to reach a broader audience. The Impact of Google Changes Building Authority and Expertise Google's algorithm changes have made it more challenging for newer bloggers to gain traction. Megan emphasizes the importance of building authority and expertise over time. Consistency and Persistence: Stay committed to producing high-quality content consistently. It may take time, but persistence is key to building credibility.   Develop a Unique Point of View: Differentiate yourself by sharing your opinions and personal experiences. Authenticity can attract a loyal audience who resonates with your perspective.   Focus on Domain Authority: Work on building your domain authority by earning backlinks from reputable sites, guest posting, and collaborating with other bloggers. Monetization Strategies Exploring Digital Products Megan and I discuss digital products as a potent revenue stream for food bloggers. With a solid email list, bloggers can effectively market ebooks, online challenges, and other digital offerings. Understand Your Audience: Conduct surveys or engage with your audience to understand their needs and preferences. Tailor your digital products to meet these demands. Start Small: Even with a smaller email list (around 1,000 to 2,000 subscribers), you can find significant potential for income. Focus on delivering value and building trust with your audience. Evaluate and Double Down: Regularly assess your monetization efforts to identify what is generating income. Double down on successful strategies and refine those that are underperforming. Affiliate Marketing Despite the challenges posed by Google’s algorithm changes, affiliate marketing remains a viable income source for many bloggers. Create High-Quality Content: Focus on producing content that genuinely serves your audience. High-quality, informative posts are more likely to attract and retain readers. Diversify Affiliate Programs: Don’t rely on a single affiliate program. Explore various programs and products that align with your niche and audience interests. Transparency and Trust: Be transparent about your affiliate relationships and prioritize building trust with your audience. Authentic recommendations are more likely to convert. Leveraging AI in Blogging Embracing AI as a Tool Initially, there was concern about AI's impact on blogging. However, many bloggers are now embracing AI as a valuable tool for brainstorming and content creation. Use AI for Idea Generation: Utilize AI tools to brainstorm content ideas and generate prompts. This can help overcome writer’s block and provide fresh perspectives. Collaborative Writing: Treat AI as a supportive companion in your writing process. Use it to refine your writing and explore new angles. Stay Updated: Keep abreast of the latest AI tools and technologies that can enhance your blogging efforts. Experiment with different tools to find what works best for you. Community and Support Building a Supportive Community Megan highlights the importance of community among bloggers. She runs various groups and memberships designed to provide support and connection for food bloggers. Join Blogging Communities: Participate in online groups, forums, and memberships where you can share challenges, seek advice, and celebrate successes with fellow bloggers. Network and Collaborate: Build relationships with other bloggers in your niche. Collaborate on projects, guest post on each other’s blogs, and share each other’s content. Mentorship and Learning: Seek out mentors and learning opportunities within the community. Continuous learning and support can help you navigate the ups and downs of blogging. Overcoming Burnout and Staying Focused Managing Burnout Burnout is a common struggle among bloggers, especially those who are creative and often drawn to new ideas and projects. Regularly Assess Priorities: Ensure that your efforts are directed toward activities that will yield the best results. Focus on what aligns with your goals. Set Achievable Goals: Break down your long-term vision into smaller, manageable goals. This can help you stay motivated and track your progress. Stay Connected to Your “Why”: Understand the reasons behind your blogging journey. Staying connected to your purpose can help you push through challenges and remain focused. Other Related Blogger Genius Podcast episodes You’ll Enjoy: The Essential Mindset Shift Every Blogger Needs for 2025 Level Up Your Blog with These Game-Changing AI Tools Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your followers, all in one place. Sign up today and get your first 30 days free to see how easy it is to start selling your own digital products and growing your audience with MiloTree!

    43 phút
  7. 04/12/2024

    New Strategies to Unlock Pinterest Success in 2025

    👉 Get the 3 AI Prompts You Need to Create a Freebie in 10 Minutes.👈 In my latest episode of The Blogger Genius Podcast, I welcome back Kate Ahl, founder of Simple Pin Media, for her fifth appearance on the show. Together, we delve into the current challenges faced by content creators and online entrepreneurs and opportunities, particularly in the realm of Pinterest marketing. This episode is packed with valuable insights and actionable advice to help you navigate the ever-changing digital landscape and find success on Pinterest. Show Notes: MiloTree Simple Pin Media The 3 AI Prompts You Need to Create a Freebie Cheatsheet Join The Blogger Genius Newsletter Personality Quiz: What Digital Product Should I Create? Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: iTunes YouTube Spotify Understanding the Current Digital Marketing Landscape The Shift from Traffic to Problem-Solving Kate and I kick off the conversation by addressing the uncertainty that has characterized the past year for many in the digital space. Kate emphasizes the importance of shifting one's mindset from merely focusing on traffic to solving problems for the audience. This approach can lead to significant success, especially in a time when many creators are feeling the impact of changes in ad revenue and traffic patterns. The Role of Pinterest as a Visual Search Engine Despite the challenges, Pinterest remains a powerful visual search engine that can drive traffic, sales, and email signups. Kate confirms that while organic traffic is still viable, creators should not shy away from utilizing paid ads. Pinterest is enhancing its ad integrations, which can help in selling products and generating leads. Key Strategies for Pinterest Success Clarify Your Purpose Reassess why you are using Pinterest and what you hope to achieve—whether it's driving traffic, generating sales, or building an email list. Define clear goals and align your Pinterest strategy accordingly. Optimize Your Profile Ensure that your Pinterest profile accurately reflects your brand and offerings. Use relevant keywords in board names, descriptions, and pin titles to enhance visibility. Regularly update your profile to keep it fresh and relevant. Conduct Keyword Research Use the Pinterest trends tool to identify popular topics and incorporate those keywords into your content. Refresh your keywords periodically to stay aligned with current trends. Analyze what is currently trending on Pinterest and adapt your content strategy accordingly. Analyze Your Pins Regularly review your pins to determine which images and keywords are performing well. Use this analysis to inform future content creation and optimization strategies. Experiment with different pin formats and styles to see what resonates with your audience. Adapting to Seasonal Trends Kate emphasizes the importance of tailoring Pinterest content to seasonal trends. For instance, the approach to promoting gold earrings may differ based on the time of year—focusing on styling tips during summer events like weddings, while shifting to gift-giving ideas around holidays like Mother's Day or graduations. This adaptability is crucial for maximizing engagement and performance on Pinterest. The Impact of Emerging Technologies Embracing AI in Marketing We touch on the role of AI in content creation and marketing. Kate discusses the potential of AI-generated images, particularly in the context of Pinterest. While acknowledging the benefits, she cautions against using AI images that may misrepresent products, especially in the food industry. Authenticity and integrity remain paramount in maintaining trust with audiences. Looking Ahead to 2025 As the episode wraps up, we reflect on the future of business in 2025. We discuss the importance of being open to learning new skills and adapting to changes in the market. we both feel optimism about the opportunities that lie ahead, particularly in leveraging AI and fostering genuine connections. Building a Community and Authentic Connections Networking and Authentic Connections Both Kate and I stress the importance of networking and building authentic relationships in the business landscape. We encourage listeners to engage in person, attend events, and connect with others to foster collaboration and growth. This human connection is seen as vital in navigating the complexities of online business. The Importance of Personal Connection Kate emphasizes that Pinterest users often start their searches with specific pain points rather than brand names. This insight highlights the need for content creators to position themselves as solutions to these problems, making it essential to connect with users on a personal level. Conclusion Kate and I recommend content creators embrace change, prioritize authenticity, and leverage the evolving tools at your disposal to thrive in the digital marketplace. By focusing on foundational strategies, staying informed about trends, and engaging with their audience, creators can navigate the evolving digital marketing landscape and build sustainable businesses. Try MiloTree for 30 Days Free Try out MiloTree, the software we've created to help users grow and monetize their audience. The first 30 days are completely free, making it an easy option for those looking to experiment with new freebies and digital products. Learn more here! Other Related Blogger Genius Podcast episodes You’ll Enjoy: The Essential Mindset Shift Every Blogger Needs for 2025 Level Up Your Blog with These Game-Changing AI Tools Embracing Imperfection: The Power of B-Minus Work MiloTree, the Best Tool for Non-Techies to Sell Digital Products and Grow Your Audience I also want to introduce you to the MiloTree, a tool designed for non-techies to sell digital products easily. It comes with features like AI-generated sales pages, check-out pages, a sales dashboard, upsells, and customer support. With MiloTree, setting up your products takes less than five minutes, and you can start generating income without any hassle. Plus, MiloTree offers unlimited freebies and lead magnets to grow your email list, and social media pop-ups to increase your follow

    1 giờ 8 phút
  8. 27/11/2024

    Guided Thanksgiving Meditation: Embracing Gratitude and New Beginnings

    In my recent episode of The Blogger Genius Podcast, I recorded my newest Thanksgiving guided meditation reflecting on our past year, expressing gratitude, and setting our intentions for the year ahead. Here's the transcript of the meditation to read and enjoy. Happy Thanksgiving! Transcript of my 2024 Thanksgiving Meditation: Embracing Gratitude and New Beginnings Jillian Leslie 00:00:04 Hello and welcome back to The Blogger Genius Podcast. I am Jillian Leslie, your host. If you've been listening to my podcast for a while, you know, at Thanksgiving I like to record a short guided meditation. So today I'm calling this meditation "Gratitude and New Beginnings" because these are two concepts I hope to focus on in my own life in the coming year. And I thought you might like to also. So together right now, let's put our busyness aside for these ten minutes and focus on the abundance in our lives and the bright possibilities of the year ahead. So let this be a space for clarity, curiosity, and optimism as we set the stage for new beginnings. So let's take a deep breath. In and out. And again, in and out. And let's settle into the present moment. Allow your body to relax. Your shoulders to soften your mind to quiet and your heart to open. And let's start with gratitude. So right now think about the people experiences and lessons that have shaped you this year. Jillian Leslie 00:01:50 So just take a moment and think about what it is that you're grateful for. Now I'm going to pepper this meditation with just a few of my favorite Mark Twain quotes, because I have been seeing them pop up in things I've been reading, and I've been thinking, Mark Twain just has a way of saying things that penetrate. So let's start with this first quote. The best way to cheer yourself up is to try to cheer somebody else. Have powerful, right? So take a moment to reflect on how those small acts of kindness, both given and received, have brightened your life. Is there someone you've said something nice to you and you've watched them smile, and then you smile in response? Or has someone said something nice to you recently and it's touched you, and you know that it's touched them right back. So feel the warmth of those moments and allow yourself to savor them. We all Impact each other. And now consider how gratitude connects us to something larger than ourselves. So let's meditate on the idea that kindness and gratitude transcend all barriers. Jillian Leslie 00:03:28 Picture yourself surrounded by this light of kindness, radiating outward to touch everyone you meet. And as you do. Take a deep breath. In and out. In and out. As we reflect on the year that's passed, it's easy to hold on to worries and regrets. Now, this quote I looked up recently because if there is one that could sum up my life, it would be this quote. I've had a lot of worries in my life, most of which never happened. So yes, I am a worrier. I'm a planner. I'm always looking for the other shoe to drop. I'm looking for where danger is lurking. And I ask you, does this sound familiar? Because I never go back and say to myself, That turned out okay because I've moved on to the next worry. So reminding myself that sometimes I can spend a lot of my effort consumed, consumed with fear about things that never come to pass. And if I could even take one tenth of that energy and put it toward faith, my overall time on this planet might be a lot lighter. Jillian Leslie 00:05:02 And if only I could channel that energy into more positive uses. So this is the intention I'm setting for myself in the new year. It's trusting in myself, trusting in my friends and family, and knowing that if something does not work out, I have the inner strength to deal with it and move forward. I do believe it's better to live in a world of faith than fear, and I will be working on that. And if you're a worrier too, I challenge you to do the same. Even if it's just in little ways. So please join me. And I'm also going to ask myself, what worries am I holding on to that no longer serve me? Can I say goodbye to them? Can I see them for what they really are? Things that keep me stuck and paralyzed. So together, let's call up a worry. So think of a worry and visualize it in your hands and place it in a box in front of you. And now conjure up another worry. Hold it in your hands. Jillian Leslie 00:06:33 And place it in the box. And finally, a third worry. Hold it and then place it in the box. Now in your mind. Shut the box and push it away from you. So it's no longer near you. So it's completely out of sight. Our fears don't have to define us. And now feel the space we've just created within ourselves a space of peace and openness and readiness for what's to come. And with that, let's take a deep breath. In and out and in and out. Now let's turn our focus toward the future. Imagine what 2025 could hold for you and your business and your family and your dreams. So Mark Twain said, the secret of getting ahead is getting started. I use this exact quote in a bunch of my presentations just to get people to take that first step. So think about what new beginnings you want to embrace in the year ahead. Where can you take that small step forward even today? Please let go of perfection. Embrace, be minus work and lean into progress. Jillian Leslie 00:08:30 So as we picture ourselves moving forward, let's take a deep breath. In and out and in and out. As we envision 2025. Let's approach it with curiosity. Here's another Mark Twain quote I really like. The two most important days in your life are the day you were born and the day you find out why. Let's start that again. As we envisioned 2025, Let's approach it with curiosity. And here's another Mark Twain quote I really like. The two most important days in your life are the day you are born and the day you find out why. Ask yourself, what's my deeper? Why? What fuels me? What lights me up? So let's take a moment to ask yourself that. And now make a note of the first thought that popped into your mind. And make a note of the feeling that idea brought up. Did it light you up? Get you a little excited? So let that purpose guide your vision for the new year. Put on the hat of the helper. Who can you impact? Whose life can you change? This is where you want to go deeper in both your business and your personal life. Jillian Leslie 00:10:26 And I call this having real impact. In fact, picture picture yourself waking up each morning in 2025 with a feeling of hope, creativity and excitement for what lies ahead. So with that vision, take a deep breath. In and out and in and out. Building something new isn't always easy, but it's always worth it when it's aligned with your purpose. 2025 is a year to celebrate your wins, big and small, and let them leave marks of pride and happiness on your heart. You are stronger than you think. With courage, curiosity and resilience, you can create something extraordinary. Take a deep breath in. And out and in and out. One more intention for the year ahead. Think about traveling outside of your comfort zone. Try new things. Meet new people. Take risks. Because this is where the growth happens. What new connections, ideas or opportunities can you open yourself to in 2025? How can you expand your perspective to embrace growth and innovation? Let go of what's not working and instead get curious about what could work. Jillian Leslie 00:12:20 The future is bright. It's full of possibility, and it is waiting for you. So as I close, take one more deep breath. In and out and in and out. Carry with you the gratitude of this moment and the optimism of new beginnings. Remember, 2025 is yours to create one courageous step at a time. Thank you for joining me in this meditation of gratitude and new beginnings. I am so grateful for you, for your vision and your journey. Happy Thanksgiving! I want to hear from you! Now I'd love to hear from you. What are you hoping to create or achieve in 2025 for your business and life? What small, courageous steps are you ready to take? Share your thoughts with me—whether it’s an idea for growth, a goal you're setting, or a worry you're ready to let go of. Let’s make 2025 the year we embrace curiosity, gratitude, and bold action. I’m here cheering you on every step of the way! Email me at jillian@milotree.com or DM me on Instagram—I can’t wait to hear your vision for the future.

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Giới Thiệu

Welcome! I'm Jillian Leslie, host of The Blogger Genius Podcast and founder of MiloTree.com & CatchMyParty.com, online business thought leader, and Stanford MBA. In each episode, I interview other successful bloggers, online entrepreneurs, and online business experts to talk about what's working NOW in the digital space. If you're a blogger or an entrepreneur, you'll definitely want to learn how to implement these newest strategies! I break it down. I'm not afraid to ask hard questions. Real takeaways in every episode! Please read iTunes reviews to see how the podcast has helped others just like you! This podcast is brought to you by MiloTreeCart, the easiest software for bloggers and online entrepreneurs to sell digital products and MiloTree, the smart social media pop-up app you embed on your website or blog to grow your social media following on TikTok, Instagram, Facebook, YouTube, and Pinterest, plus your email list. Please reach out to me at jillian@milotree.com with any questions or comments. I'd love to hear from you!

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