Financial services marketing needs a jolt!
We need a way to solve for unique problems and connect deeper with people…and that happens when you mix different perspectives together.
The best ideas come from outside the industry. Join Robert Sofia, CEO of Snappy Kraken, as he chats with some brilliant minds so you can copy their strategies into your financial practice.
Emotional Hooks, Compelling Offers, and Predictable Growth... OH MY! with Adam Bensman
The true job of a marketer can be summed up in one word…
Listening allows you to fully understand your audience better than anyone else, which then allows you to create compelling new offers and experiences that impact the growth of your business.
Carl Richards Breaks Through Complexity with Elegant Simplicity
Carl Richards is a Certified Financial Planner™, creator of the “Sketch Guy” column, appearing weekly in The New York Times since 2010, and author of “The Behavior Gap.”
Supercharge Your Executive Presence with Actor & Playwright Carol Lempert
Carol Lempert, an actor & playwright turned business coach, shares the secrets she learned on Broadway and Hollywood for becoming more charismatic, persuasive, and captivating in any situation…a must for any professional or business leader.
Andrew Davis Challenges Conventional Marketing Wisdom
In fact, celebrate it!
Andrew Davis is recognized as one of the industry's "Jaw-Dropping Marketing Speakers".
In this episode, we chat about why great marketing is risky marketing, the one true differentiation factor, and how non-creative people can unlock their inner creative side.
Carolyn McClanahan M.D., CFP® and the Intersection of Health and Finance
In this episode we tap the breadth of experience that McClanahan has as a medical doctor AND financial planner.
The Value of Creativity with Adam Morgan, Executive Creative Director at Adobe
In this episode we talk to the Executive Creative Director at Adobe, Adam Morgan. We chat about emotion, memory, neurology and we prove the value of creative ideas with science once and for all.
Fresh perspectives and big ideas
It’s awesome to hear fresh voices from outside our industry teach ideas we can apply in such powerful ways!
Robert is one smart cookie. Key to brand to Know your WHY
Know your Why.
No one cares about what or how