Step-by-Step Guide to Building a Strong Brand | Kristy Campbell

Renowned international speaker and self-described ‘Creative Cowgirl’, Kristy Campbell leads a dynamic design and creative team from her own radical brand — The Pink Pony Creative. Over the last 10 years, Kristy and her team have consistently delivered daringly-different brand identities from their pink-painted design studio, The Stables, to the world. In today’s episode, Kristy talks about the value of building brands. The secret recipe every powerhouse brand uses to avoid confusion and stand out in a crowded marketplace. Kristy and Dain deep dive into the importance of crafting a brand persona and tying it together with complementary visuals and voice to evoke strong emotions in the audience. Especially at a time when every person can become an influencer, the value of branding is paramount. Learn the tricks of the trade from two masters of branding.