Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Future Commerce
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Future Commerce Podcast: eCommerce, DTC and Retail Strategy

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

  1. Coding Taste Into Tech

    -1 J

    Coding Taste Into Tech

    We are joined by the brilliant Jacob Matson, Developer Advocate at Mother Duck, to discuss the new frontier of data application, the evolution of computing, and Brian’s taste in wine. Get nerdy with us and learn about the unlimited potential for customized consumer experiences powered by advanced databases and more tech forecasts – brought to you by a frontline data expert.

    58 min
  2. [STEP BY STEP] Stop Chasing Vanity Metrics

    -2 J · BONUS

    [STEP BY STEP] Stop Chasing Vanity Metrics

    Jack Kavanagh of Shopanova joins us to share his unique perspective on cutting through the noise of marketing fads and focusing on strategies that truly drive growth. From balancing trends with long term strategies to harnessing the power of tools like Triple Whale’s Sonar for precise ad targeting, we dive deep into the realities of scaling eCommerce businesses in 2024. Discover how agility, better data segmentation, and a holistic approach to metrics can revolutionize your business.

    38 min
  3. [STEP BY STEP] Going Global With Data-Backed Confidence

    -3 J · BONUS

    [STEP BY STEP] Going Global With Data-Backed Confidence

    We sit down with Brandon Kuipers, Co-founder and CMO of Zox, to discuss how a family arts-and-crafts project evolved into a globally recognized e-commerce brand. Hear how Zox grew from a family project to an international success by leveraging data-driven marketing, and how emerging tools like Triple Whale's Sonar have unlocked global markets.

    33 min
  4. [STEP BY STEP] The Secret to Smarter Meta Ad Spend: Guess Less With A Winning Mega Data Platform

    -4 J · BONUS

    [STEP BY STEP] The Secret to Smarter Meta Ad Spend: Guess Less With A Winning Mega Data Platform

    You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we’ve partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data. In this episode, you’ll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutionise eCommerce analytics, and what the shift from self-hosted IT organizations to cloud-based solutions means for your business.

    46 min
  5. Outsmart the Black Friday Email Frenzy

    15 NOV.

    Outsmart the Black Friday Email Frenzy

    “Email’s stability in a changing digital world makes it one of the few reliable channels left for brands, even after ten years.” Seasoned eCommerce and email marketing expert Greg Zakowicz joins Brian and Phillip to unpack the holiday inbox squeeze.

    42 min
  6. Communicating Context Across Cultures

    1 NOV.

    Communicating Context Across Cultures

    Phoebe Yu loves jumping down rabbit holes with the audience of her curiosity-driven channel on YouTube that focuses on research, human psychology, and culture, specifically within the tech sector. But if something interesting finds its way into the comment section, she’ll deep dive into that too. Listen now to Phoebe Yu’s conversation with Phillip and Brian!

    47 min
  7. *TEASER* Oh, Sorry, TWO MICHELIN STARS

    31 OCT. · BONUS

    *TEASER* Oh, Sorry, TWO MICHELIN STARS

    TEASER for After Dark Episode 12: Oh, Sorry, TWO MICHELIN STARS **Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce Plus.**

    2 min
  8. The Ghosts of Pike Place Market

    25 OCT.

    The Ghosts of Pike Place Market

    Spooky Commerce finishes with an epic finale as we explore the mysterious history of Seattle's iconic Pike Place Market. PLUS: Phillip and Brian debrief a tragedy involving AI-to-human relationships and discuss the challenges parents face as children gain unrestricted access to AI tools.

    45 min
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À propos

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand leaders in retail, DTC, and eCom see around the next corner by exploring the intersection of Culture and Commerce. Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators. Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism. Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus

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