Remarkable Marketing with Ian Faison

Caspian Studios, Ian Faison
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Remarkable Marketing with Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

  1. 7-Eleven Slurpees: B2B Marketing Lessons from Bring Your Own Cup Day with Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn

    3天前

    7-Eleven Slurpees: B2B Marketing Lessons from Bring Your Own Cup Day with Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn

    How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product? 7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you’ve never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee. They’ve seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, refreshing fizzy iconic drink. And customers are posting about it. It’s ALL over social media. Having your customers post to their own social media about your product is just about any marketer’s dream. So let’s talk about how to do it! In this episode, we’re talking about marketing lessons from 7-Eleven’s Bring Your Own Cup Day. With the help of our special guest, Chief Revenue Officer & Head of Marketing at Black Crow AI, JoAnn Martin, we talk about activating your community around your hero product, leaving it to the internet, and increasing the value of your engagement with customers.

    35 分钟
  2. Scott Galloway: B2B Marketing Lessons From Prof G with VP of Marketing & Corporate Strategy at Verbit, Michael Rosman

    12月10日

    Scott Galloway: B2B Marketing Lessons From Prof G with VP of Marketing & Corporate Strategy at Verbit, Michael Rosman

    The role of the marketer is changing. Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company. That’s what we’re talking about in today’s episode with the help of our special guest, VP of Marketing & Corporate Strategy at Verbit, Michael Rosman. Together, we talk about finding the right channel, being bold, and avoiding clickbait.

    52 分钟
  3. Extreme Trail Running: B2B Marketing Lessons on Navigating Rough Terrain with DeepL CMO, Steve Rotter

    12月3日

    Extreme Trail Running: B2B Marketing Lessons on Navigating Rough Terrain with DeepL CMO, Steve Rotter

    The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape. Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we’re talking about today. In this episode, we’re taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter. Together, we talk about being agile, stepping where others have stepped, how to plot your own route, and aiming for progress over perfection.

    48 分钟
  4. Great British Baking Show: B2B Marketing Lessons from the White Tent with VP of Corporate Marketing at Trellix, Sara Aiello

    11月26日

    Great British Baking Show: B2B Marketing Lessons from the White Tent with VP of Corporate Marketing at Trellix, Sara Aiello

    A three-tier showstopper cake may have beautiful pipework and neatly done icing, but if it’s overbaked and dry on the inside, it’s not a good cake. The same is true for marketing. If it has no message but it’s beautiful, it’s not good marketing. Focusing on substance over style is one of the many lessons we’re taking from The Great British Baking Show in this episode. Together with the help of our special guest, VP of Corporate Marketing at Trellix, Sara Aiello, we talk about being brand classy, going for substance over style, and trusting your gut.

    49 分钟
  5. Olympics: B2B Marketing Lessons on Making Big Content Investments with the VP of Marketing at AppsFlyer, Carolyn Bao

    11月19日

    Olympics: B2B Marketing Lessons on Making Big Content Investments with the VP of Marketing at AppsFlyer, Carolyn Bao

    Making big marketing investments is a huge deal. But lucky for you, we’re here to help. We’re bringing you five keys to deliver on a big investment. And we’re taking those lessons from the Olympics with the help of our special guest, VP of Marketing at AppsFlyer, Carolyn Bao. Together, we’re talking about capitalizing on a cultural moment, committing to the long haul, ensuring activation is fully prepared, and so much more.

    45 分钟
  6. Modern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman

    11月12日

    Modern Family: B2B Marketing Lessons from the Emmy Award-Winning Show with CMO of Altimetrik, Jeff Fleischman

    “A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family. He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys. And in this episode, we’re taking B2B marketing lessons from it with the help of our special guest, CMO at Altimetrik, Jeff Fleischman. Together, we talk about being passionate about your brand, showing persistence and grit, and the art of making “a rare thing.”

    56 分钟
  7. Days of Thunder: B2B Marketing Lessons from the 1990 Tom Cruise Movie with Director of Content Marketing at Fictiv, Ricky Frohnerath

    11月5日

    Days of Thunder: B2B Marketing Lessons from the 1990 Tom Cruise Movie with Director of Content Marketing at Fictiv, Ricky Frohnerath

    What do a marketer and a racecar driver have in common? You’re about to find out. One thing we can say is that going as fast as you can leads to burnout. That’s one of the things we’re talking about in this episode. We’re taking marketing lessons from the 1990 Tom Cruise flick Days of Thunder with the help of our special guest, Director of Content Marketing at Fictiv, Ricky Frohnerath. Together, we talk about being strategic instead of fast, speaking the same language as your team, and building contingency plans in case your campaigns don’t go as expected.

    45 分钟
  8. Pro Women Athlete Sponsorships: B2B Marketing Lessons on Leveraging Athlete Ambassadors with CEO of PARITY, Leela Srinivasan

    10月29日

    Pro Women Athlete Sponsorships: B2B Marketing Lessons on Leveraging Athlete Ambassadors with CEO of PARITY, Leela Srinivasan

    There’s an athlete right now that uses, knows and loves your product. So why aren’t you partnering with them to promote your brand? The global sports sponsorship market is expected to grow to almost $108 billion by 2030. And there’s around $1.3B in projected revenue this year from pro women athlete sponsorships. Feel like you’re missing out yet? The message is clear: sponsor a pro woman athlete (or two). In this episode, we’re talking about B2B marketing lessons from professional women athlete sponsorships with the help of our special guest, PARITY CEO Leela Srinivasan. Together, we talk about experimenting with new channels, finding your match, and much more.

    49 分钟
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Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and produced by Meredith Gooderham. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

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