Conscious Design Podcast™

Ian Peterman
  • 5.0 (4)
  • DESIGN
  • UPDATED BIWEEKLY
Conscious Design Podcast™

Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.

  1. Stop Ocean Pollution with GPS Buoys Against Ghost Gear

    NOV 3

    Stop Ocean Pollution with GPS Buoys Against Ghost Gear

    In this episode of the Conscious Design Podcast, host Ian Peterman speaks with Helge Trettoe Olsen, CEO and owner of Resqunit, about a crucial solution to the pressing issue of ghost gear in fishing. Helge shares the story behind Resqunit's innovative technology, which helps fishermen recover lost traps and minimize environmental damage caused by abandoned fishing gear. They discuss the significant challenges facing the fishing community, including conflicts among fishermen and how younger generations are more open to adopting sustainable practices. Additionally, Helge reveals exciting plans to integrate GPS features into their product, making it even easier for fishermen to track their gear. Join us as we explore how Resqunit is transforming fishing practices and contributing to healthier oceans. 𝗡𝗢𝗧𝗔𝗕𝗟𝗘 𝗠𝗢𝗠𝗘𝗡𝗧𝗦 00:00 – Introduction and Guest Welcome 00:26 – Helge Olsen's Journey to Resqunit 01:44 – Understanding the Magnitude of Fishing Gear Loss 02:55 – Target Market and Product Application 05:09 – How the Backup Buoy System Works 06:38 – The Impact of Ghost Gear 12:02 – Challenges and Solutions in the Fishing Industry 22:43 – Global Expansion and Unique Use Cases 29:41 – Future Developments and Anti-Theft Features 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 Helge Trettoe Olsen has extensive experience in entrepreneurship, business development, and C-suite roles. He has successfully exited two companies that he either founded or co-founded. His first exit was with ETRIP AS (2007–2014), a company he founded in 2007, where he held a 70% majority stake at the time it was acquired by private equity-owned ABAX AS in 2014. Three years later, in 2017, he sold his self-developed patented invention, Shield—a sensor that detects scratches and dents on vehicles. Before his entrepreneurial ventures, Mr. Olsen served as the regional manager of Konica Minolta Business Solutions Norway AS (1998–2004), overseeing operations in Stavanger, Hordaland, Haugesund, and Møre og Romsdal. He has a background in IT and holds a Microsoft Certified Professional certification. 𝗟𝗘𝗔𝗥𝗡 𝗠𝗢𝗥𝗘 𝗔𝗕𝗢𝗨𝗧 𝗛𝗘𝗟𝗚𝗘 𝗧𝗥𝗘𝗧𝗧𝗢𝗘 𝗢𝗟𝗦𝗘𝗡 & 𝗥𝗘𝗦𝗤𝗨𝗡𝗜𝗧 Linkedin: https://www.linkedin.com/in/trettolsen/ Website: www.resqunit.com Youtube:: https://www.youtube.com/@Resqunit ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    37 min
  2. The Best Home Composting Appliance for Reducing Food Waste

    OCT 24

    The Best Home Composting Appliance for Reducing Food Waste

    In this episode of the Conscious Design Podcast, host Ian Peterman talks with Matthew Bertulli, CEO and co-founder of Lomi and Pela Case. Matthew shares their exciting journey from creating the Pela Case to launching Lomi, a home composting device that makes it easy for families to reduce food waste. Discover how Lomi turns food waste into natural fertilizer right in your kitchen! Matthew also talks about their crowdfunding success and the challenges of teaching people about smart waste management. Learn how Lomi is helping to create a greener future—one kitchen at a time! Notable Moments: 00:00 – Introduction and Guest Welcome 00:36 – From Phone Cases to Composting Devices: The Birth of Lomi 03:10 – How Lomi Works and Its Role in Waste Management 10:35 – Launching Lomi: From Idea to Market & Market Insights 21:37 – The Future of Lomi, Urban Composting, and Waste Management 38:38 – Advancing Compostable Materials and Waste Management Innovations 49:23 – Education’s Impact on Sustainability and Exploring Biodegradable Solutions About Matthew Bertulli Matt is the co-founder and CEO of Pela Case & Lomi. The company is a certified B-corp, has Jay-Z's Marcy Venture Projects as a notable investor, was named Top 10 in the Canadian Business Growth 500 ranking and are #1 in Deloitte’s Fast 50 for cleantech businesses in Canada. Learn More About Matthew Bertulli & Lomi Facebook: https://www.facebook.com/meetlomi Linkedin: https://www.linkedin.com/in/mbertulli/ Instagram: https://www.instagram.com/getlomi/ Website: https://lomi.com/ Youtube:: https://www.youtube.com/channel/UC83AV0X4zbby3_s9pk5urcw ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    1h 2m
  3. Using Water To Turn Buildings Into Batteries And Cut Power Costs

    OCT 17

    Using Water To Turn Buildings Into Batteries And Cut Power Costs

    In this episode of Conscious Design, host Ian Peterman welcomes Yaron Ben Nun, the visionary founder and CTO of Nostromo Energy. Discover how this groundbreaking company is revolutionizing commercial buildings with innovative water-based energy storage systems and sustainable energy solutions. Yaron shares his inspiring journey from film director to clean energy pioneer, driven by his passion for addressing energy challenges, especially in regions where commercial cooling can consume a staggering 60% of electricity. Nostromo Energy’s sustainable solution leverages the latent heat of water, offering an eco-friendly alternative to traditional lithium-ion batteries. Yaron reveals how this cutting-edge technology not only helps businesses save up to 15% on energy bills but also transforms commercial spaces like malls, airports, and hospitals into grid-interactive assets. This transformation plays a vital role in stabilizing power grids and promoting energy efficiency. Notable Moments: 00:00 - Introduction and Guest Welcome 00:39 - The Origin Story of Nostromo Energy 13:33 - Transforming Commercial Buildings into Grid Assets 18:26 - Why Water-Based Storage Outshines Lithium in Urban Energy Systems 28:20 - How Water-Based Energy Systems Cut Energy Bills 34:20 - Microgrids and Hybrid Energy Solutions 40:25 - Outstanding Energy Project of 2024: Nostromo’s Award-Winning Innovation About Yaron Ben Nun and Nostromo Energy Yaron Ben Nun is the CTO and Founder of Nostromo Energy. He is a passionate advocate for environmental sustainability and responsible natural resource management. Before establishing Nostromo, he held key managerial roles in software companies focused on clean-tech and industrial performance. He is trained as an electrician and has been recognized as an "Energy Conservation Master" by the Israeli Ministry of National Infrastructure, Energy, and Water Resources. Learn More about  Yaron Ben Nun and Nostromo Energy Linkedin: https://www.linkedin.com/in/yaron-ben-nun-b044662b/ Facebook: https://www.facebook.com/p/Nostromo-Energy-100063673606168/ Youtube: https://www.youtube.com/channel/UC9mU-RH4sF9WnlQUQjQIJvw Website: https://nostromo.energy/ We created this content so that creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book "Conscious Design." If you enjoy our content, please support us by subscribing and sharing our episodes! What are your thoughts on water-based energy storage solutions? Let us know in the comments!

    43 min
  4. Creating a Circular Economy in 3D Printing with Filamentive

    OCT 10

    Creating a Circular Economy in 3D Printing with Filamentive

    Are you passionate about sustainable 3D printing and circular economy solutions?  In this episode of the Conscious Design Podcast, host Ian Peterman interviews Ravi Toor, Managing Director of Filamentive, a UK-based leader in eco-friendly 3D printing filaments made from recycled plastics. Discover how Filamentive is revolutionizing the 3D printing industry by providing sustainable solutions that reduce plastic waste and promote a circular economy. Be inspired by Ravi’s journey in founding Filamentive and his commitment to sustainability.He shares the challenges and innovations associated with using recycled materials in 3D printing and discusses how these recycled filaments can help lower the carbon footprint of 3D printing without sacrificing quality or performance. Additionally, you’ll discover how makers, engineers, and educators are embracing these innovative materials to create a more sustainable future in manufacturing. Notable Moments: 00:00 - Introduction and Guest Welcome 00:23 - The Origin Story of Filamentive 02:24 - The Shift to Sustainable 3D Printing: Prioritizing Recycled Filament 04:43 - How Open Loop Recycling Extends the Life of PLA and Other Plastics 15:55 - Overcoming Hurdles in 3D Printing: Circular Economy and Sustainable Use of PHA 28:42 - Carbon Footprints and the Future of Measuring Sustainability in 3D Printing About Ravi Toor and Filamentive Ravi Toor is the Managing Director of Filamentive, a leading UK brand specializing in 3D printing materials committed to environmental sustainability. The company was founded to address the need for increased use of recycled plastics in 3D printing and to alleviate market concerns regarding quality and long-term sustainability. Filamentive’s materials are trusted by educators, engineers, and makers worldwide, enabling thousands of 3D printer operators to reduce their environmental impact and move toward a circular economy. Learn More about Ravi Toor and Filamentive Linkedin: https://www.linkedin.com/in/ravitoor/ Instagram: https://www.instagram.com/Filamentive/ X: https://x.com/filamentive Website: https://filamentive.com We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    38 min
  5. How Ocean AID Uses AI to Save Our Oceans from Ghost Gear

    OCT 3

    How Ocean AID Uses AI to Save Our Oceans from Ghost Gear

    What’s Happening Underwater? Join the Fight Against Ghost Gear!  Our oceans are in crisis. Every year, an estimated 640,000 tons of ghost gear are abandoned, endangering marine life and disrupting fragile ecosystems. In this episode of Conscious Design, host Ian Peterman sits down with Andrew Polanyi, Executive Director of Ocean AID, to explore innovative solutions to this pressing issue. Join us as Andrew shares his journey from Toronto to Victoria, BC, and highlights the alarming impact of underwater plastic waste and ghost gear on our oceans. Discover how Ocean AID leverages groundbreaking sonar technology and artificial intelligence (AI) to locate and remove ghost gear while promoting sustainable practices in fisheries management and marine mammal protection.  Tune in to see how AI is revolutionizing ocean conservation and why effective ocean management and progressive government policies are essential for a healthier planet. If you're passionate about preserving our oceans, this episode is a must-listen! Notable Moments: 00:00 Introduction and Guest Welcome 00:32 The Origin Story of Ocean Aid 05:47 Uncovering the Hidden Problem of Ocean Plastic and Ghost Gear 10:11 How Sonar Technology Detects Underwater Hazards 15:46 Tackling Ocean Pollution with Advanced Technology 18:06 Addressing the Challenges of Lost Traps and Nets 21:46 The High Price of Lost Fishing Gear and Recovery Solutions 24:59 How OceanAid is Revolutionizing Marine Monitoring Solutions 34:30 Addressing Shoreline Pollution with AI Technology About Ocean Aid Ocean AID is a pre-seed B2B startup based in Victoria, BC, Canada, revolutionizing underwater object detection with our Automatic Target Recognition (ATR) system. By harnessing the power of sonar and AI, our system detects and maps underwater objects in real-time, addressing the costly, time-consuming, and expert-dependent challenges of traditional marine monitoring methods. Learn More About Andrew Polanyi & Ocean Aid: Linkedin: https://www.linkedin.com/in/andrew-polanyi-8a1530119/ Facebook: https://www.facebook.com/people/Ocean-AID/100094497643565/ Website: https://oceanaid.ca/ 𝗙𝗜𝗡𝗗 𝗨𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    42 min
  6. Breaking Barriers in Compostable Packaging: TIPA’s Sustainable Innovation

    SEP 26

    Breaking Barriers in Compostable Packaging: TIPA’s Sustainable Innovation

    In this episode of Conscious Design, host Ian Peterman speaks with Daphne Nissenbaum, CEO of TIPA®, about revolutionary advancements in compostable packaging. Discover how TIPA is breaking barriers with innovative materials that not only replace conventional plastics but are also fully compostable, addressing the pressing issue of plastic waste in the food and fashion industries. Join us as we delve into Daphne's inspiring journey, the challenges of developing sustainable solutions, and the future of eco-friendly packaging. Learn how brands can enhance their sustainability efforts while maintaining quality and consumer experience. Tune in to explore the ultimate path toward a greener future! Notable Moments: 00:00 Introduction and Guest Welcome 00:28 The Origin Story of TIPA 01:41 Development and Launch of Compostable Packaging 02:52 First and Second Generation Products 03:48 Challenges and Innovations in Packaging 10:37 Market Position and Pricing 13:27 Focus on the Food Industry 16:21 Future Prospects and Conclusion About Daphna Nissenbaum  Daphna Nissenbaum is the CEO and co-founder of TIPA, a leading developer compostable packaging solutions. Learn More About Daphna Nissenbaum & TIPA® Compostable Packaging Linkedin: https://www.linkedin.com/in/daphna-nissenbaum/ Instagram: https://www.instagram.com/tipacorp/?hl=en Website: https://tipa-corp.com/ Youtube:: https://www.youtube.com/@TIPAcorp FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    22 min
  7. From PVC Waste to Building Tiles with Pretty Plastic

    SEP 19

    From PVC Waste to Building Tiles with Pretty Plastic

    Join host Ian Peterman in this inspiring episode of Conscious Design as he interviews Leva Konaté, an account executive at Pretty Plastic. Konaté shares the remarkable journey of Pretty Plastic, which began in 2017 with a commitment to sustainability and eco-friendly construction through the use of 100% recycled building materials. The company initially focused on creating innovative building tiles from household HDPE plastics, earning accolades for their unique designs. As they transitioned to working with PVC, they faced significant challenges but ultimately succeeded in developing high-quality tiles that repurpose PVC waste from various sources. This episode explores Pretty Plastic's dedication to circularity in the construction sector, highlighting their aesthetically pleasing and easy-to-install tiles designed specifically for schools and utility buildings. Notable Moments: 00:00 - Introduction and Guest Welcome 00:26 - The Origin Story of Pretty Plastic 04:22 - Challenges and Innovations in Recycling PVC 06:50 - Product Development and Market Expansion 16:05 - Sustainability and Future Plans 34:35 - Conclusion and Contact Information About Pretty Plastic Pretty Plastic transforms waste into stunning, safe, and enduring facade and roof claddings, championing a circular economy where resources thrive in a cycle of continuous renewal. Our tiles are made of 100% recycled PVC. Embrace the beauty of upcycling, one tile at a time – from trash to tile, building(s) from waste.  Learn More About Pretty Plastic Linkedin: https://www.linkedin.com/company/prettyplastic/ Instagram: https://www.instagram.com/we_are_prettyplastic/ Website: https://www.prettyplastic.nl/ Pinterest: https://nl.pinterest.com/weareprettyplastic/ ▪️ Download Chapter 1 of the Conscious Design Book for FREE: https://www.petermanfirm.com/consciou... ▪️ Want to be a guest? Visit: https://bit.ly/3BetCkf ▪️ Want to work with us? Connect with Peterman Firm: https://www.petermanfirm.com/connect/ FIND US ONLINE 🤳 YouTube Channel: http://bit.ly/3sG7VEi Blog: https://bit.ly/3kltV6s Conscious Design Book: https://www.amazon.com/dp/B09KNMN9BT Join our Newsletter: https://bit.ly/2U8IlMS Visit our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    35 min
  8. The Future of Sustainable Packaging: Woodly’s Wood-based Plastic

    SEP 12

    The Future of Sustainable Packaging: Woodly’s Wood-based Plastic

    In this episode of the Conscious Design Podcast, host Ian Peterman talks with Christoph Schiller, VP of Sales and Marketing at Woodly, to explore the future of sustainable packaging. Discover how Woodly’s innovative, wood-based bioplastics are transforming industries by reducing CO2 emissions, extending food shelf life, and providing a recyclable alternative to traditional plastics. Christoph discusses the challenges of scaling bio-based materials, their exciting expansion plans into the U.S., and Woodly’s role in promoting a circular economy. Notable Moments: 00:25 The Origin Story of Woodley & Focus on Food Industry 03:34 Overcoming Marketing Challenges and the Impact on Sustainability 06:36 Growing Beyond Finland and New Market Opportunities 11:14 Innovations, Recycling, and Embracing a Circular Economy 14:49 Durability and Reusability: How Woodly Compete with Fossil-Based Plastics 19:05 Exploring Future Applications About Woodly® Woodly® is a Finnish green tech company that produces cellulosic polymers. Its goal is to tackle two of the most pressing challenges of our time: global warming and food waste. Christopher Schiller, the VP of Sales and Marketing at Woodly, has spent over 15 years in the packaging industry, working for major companies in both paper and flexible packaging. With Woodly being a hybrid between these two fields, it was a natural fit for Christopher, given his passion for people and sustainability. Learn More About Woodly® Linkedin: https://www.linkedin.com/company/woodlymaterial/ Instagram: https://www.instagram.com/woodlymaterial/ Website: https://woodly.com/ We created this content so creative entrepreneurs like you can integrate social and environmental responsibility into your brand’s DNA through #ConsciousDesign. Ian Peterman, the leading expert in Conscious Design, hosts the Conscious Design podcast and is the co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!

    31 min
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About

Sustainability should support people, our planet, and be profitable. Ian Peterman, leading expert in Conscious Design, legacy branding, and product development, shares his personal experience as well as interviews forward thinkers, designers, and entrepreneurs on how to make a better world through conscious design. Join us for weekly episodes packed with unique perspectives and innovative ideas.

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