Trajectory

Kate Volman, Kyle Sexton
  • 5.0 (4)
  • MARKETING
Trajectory

We all want to be remarkable.Your business demands it. Our communities crave it. You know you’re on the right trajectory when opportunities launch you into unexpected directions you never thought possible. Join Kate Volman and fellow marketing strategist Kyle Sexton every week as we explore ideas you’re not considering, share stories from others like you who despise mediocrity, and discover how whatever you’re building has the power to change your business. Change your community. Change your trajectory.

  1. 12/12/2019

    The Problem with Advice

    The problem with advice is that people love to "should" on your ideas, but they aren't the people you should be listening to. Kate and Kyle give practical ideas on how to seek out advice from the right people.

    32 min

  2. 09/26/2019

    Six Mental Triggers for Better Marketing

    There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate.  Kate loves that Kyle finally brought a list. It makes him look prepared.  1. Scarcity:  Bonuses go away or the option to buy disappears. 2. Authority: Like when people walk up to you on stage after a talk, you've demonstrated authority.  3. Community: The tribe will lead them to buy 4. Anticipation: It's coming! This is great for events and other date-related marketing activities, like launches, previews, and new editions.  5. Reciprocity: That feeling you get when you feel like you got so much value for free that you want to contribute. Freemium models are using this tactic.  6. Social Proof: Look at all the brands this expert has worked with! I see people I know at her conference! People are sharing the brand and messages... Get Trajected!

    38 min

  3. 09/13/2019

    The Fight Over Marketing Automation

    Kate and Kyle argue about whether or not marketing automation is working.  Kyle admits he's been using Kate's email address to sign up for random marketing emails.

    28 min

  4. 08/01/2019

    Tech tools to keep you organized

    Kate loves her scheduling app and Kyle loves his too. But they are different. Maybe we should battle?  Scheduling software can make you more accessible to your clients or team. As Kyle always says, "If you're easy to love, you're easy to share." #winning Kyle thinks you should pay for the free tech tools you love to use. What the... ?! Find out the easiest shortcuts for scheduling and for video conferencing users, Zoom.us etc. Because if you're easy to love, you're... oh wait we covered that.  Kate wants to make sure ya'll are using Evernote. The functionality is different than Google Drive. Kyle uses it to replace notes he used to create in MS Word.  Kyle also NO LONGER uses MS Word for contracts, agreements and sales docs.  What's the tech that you love?

    29 min

  5. 07/24/2019

    Are you hiring? Or recruiting?

    Kate's company is hiring. Kyle is thinking about applying.  There's a difference between hiring and recruiting. Large employers with entry level jobs hire people. But specialized companies use the term recruiting as it related to finding key employees who they call talent.  When you're looking for talent, you're not hiring. You're recruiting. And this is marketing.

    24 min

  6. 07/10/2019

    Mentorshipping

    Do you have a mentor? Several, perhaps?  While you're looking up, remember that others are looking up at you. Why not bring them up with you? This episode is all about Mentorshipping: Mentoring your audience in a more personal way.  So that whole thing about, "Don't look down?" Look down and help them up.

    32 min
  7. Storytelling & Copywriting

    06/14/2019

    Storytelling & Copywriting

    People buy things after they read words that convince people to buy things.  You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of having compelling copy and now he sees poor copy everywhere. He hired Victoria, she worked her magic with words, and now you've got to meet her.  This is all about story and the role you play in your own.

    45 min
  8. Scheduling Your Year

    06/07/2019

    Scheduling Your Year

    Kyle has been way behind in the production schedule for Trajectory, so Kate suggested we talk about scheduling and time management. Our friend Eric Ryan has been growing his business while never sacrificing time with his wife and kids and dog - and he offered to share his annual scheduling system with us. Before Kyle could say yes, Kate said, "Uh, yes PLEASE for Kyle." It was awkward.  Focus days, Off days, Buffer days. Colored stickers. Office Depot calendars. It's a simple plan and it can work for you, too.

    55 min
See All (22)

5
out of 5
4 Ratings

About

We all want to be remarkable.Your business demands it. Our communities crave it. You know you’re on the right trajectory when opportunities launch you into unexpected directions you never thought possible. Join Kate Volman and fellow marketing strategist Kyle Sexton every week as we explore ideas you’re not considering, share stories from others like you who despise mediocrity, and discover how whatever you’re building has the power to change your business. Change your community. Change your trajectory.

Information

  • Creator
    Kate Volman, Kyle Sexton
  • Years Active
    2018 - 2019
  • Episodes
    22
  • Rating
    Clean
  • Show Website
    Trajectory

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