Content Logistics

Motion
  • 5,0 (3)
  • МАРКЕТИНГ
  • КАЖДЫЕ ДВЕ НЕДЕЛИ
Content Logistics

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re a one-gal or guy marketing team or on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and as a BOSS marketer.

  1. -4 ДН.

    BUILDING A UNIFIED CONTENT STRATEGY

    Mina Mesbahi, Content Marketing Strategist and Consultant, joins hosts Dallion Durán-Ballén and Baylee Gunnell on this episode of Content Logistics to discuss building a unified content strategy. Mina emphasizes a methodical approach, drawing from her engineering background.She introduces her DDA framework: Direction, Differentiation, and Amplification. This approach helps businesses create a minimum effective content strategy by first identifying core messages and goals before choosing platf...

    46 мин.

  2. 4 НОЯБ.

    Strategies for Expanding into New Markets

    In this episode of Content Logistics, co-hosts Dallion Durán-Ballén and Baylee Gunnell sit down with Emma Blackmore of Emma Blackmore LTD - Fractional Marketing, a fractional CMO with over 15 years of marketing experience across London, New York, and Stockholm. Emma shares insights from her global marketing career, offering practical advice on expanding into new markets—both internationally and domestically.Emma highlights the importance of a well-thought-out market entry strategy, emphasizin...

    41 мин.

  3. 21 ОКТ.

    How to Leverage Market Research to Build Your Brand

    In this episode of Content Logistics, hosts Dallion Durán-Ballén and Baylee Gunnel sit down with Sofie Lehrmann, founder of MilkMoo, to discuss the power of market research and maximizing value in B2B SaaS marketing. Sofie shares her approach to "milking the cow" by taking full advantage of a company’s product and market insights to create consistent, high-impact content without unnecessary spend.Sofie dives into the importance of customer-centric strategies, drawing parallels between her exp...

    43 мин.

  4. 30 СЕНТ.

    Tapping Into Your C-suite’s Personal Brand To Drive Awareness For Your Company

    In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason, founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn.Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to amplify company messages. She suggests starting with low-commitment posts and gradually increasing frequency. To create content, Ashley recomm...

    35 мин.

  5. 16 СЕНТ.

    How Landing Pages Can Shorten the B2B Sales Cycle

    In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén welcome Tas Bober, Digital Strategy Advisor at Delphinium, to discuss effective strategies for creating high-converting landing pages in B2B SaaS. Tas introduces her "Chipotle Method" for crafting landing pages, emphasizing the importance of understanding the buyer's journey and product features. She explains how to map out the entire buying process, from market overview to product details, and recommends crea...

    49 мин.

  6. 3 СЕНТ.

    Creating ABM Content That Actually Works

    In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén interview Taylor Young, Director of Strategic Initiatives at Terminus. The discussion centers around Account-Based Marketing (ABM), emphasizing the importance of aligning marketing and sales teams to execute effective ABM strategies. Taylor, dubbed the "ABM Queen," shares insights on launching successful ABM campaigns, highlighting the significance of understanding one's customer base and creating tailored con...

    44 мин.

  7. 19 АВГ.

    How to Get Started with Google Ads as a Small B2B Business

    In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén are joined by Jenna Quick from Bellxcel, a seasoned Google Ads expert, to dive into effective strategies for running Google Ads campaigns, especially for small B2B marketers. They begin by discussing the fundamentals of Google Ads, highlighting the importance of targeting the right audience and avoiding common pitfalls. Jenna emphasizes the need for a strategic approach, especially when dealing with limited bu...

    35 мин.

  8. 5 АВГ.

    How to Automate Content Creation from Any Conversation

    In the latest episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén sit down with Anna Burgess Yang of ABY Creative. The discussion centers on maximizing the use of high-quality content through automation, particularly for solo marketers and small teams. Anna shares her innovative approach to ensuring no content goes to waste by repurposing it efficiently.Anna explains the importance of automation in the content creation process. She uses tools like Zapier and ChatGPT to...

    38 мин.
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Оценок: 3

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Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re a one-gal or guy marketing team or on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and as a BOSS marketer.

Информация

  • Автор
    Motion
  • Годы выхода
    2021 - 2024
  • Выпуски
    54
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024 Content Logistics
  • Сайт подкаста
    Content Logistics

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