Backcountry Marketing

Port Side Productions
  • 5.0 (64)
  • 营销
  • 一周一更
Backcountry Marketing

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. Produced by: Port Side Productions

  1. Huckberry’s DIRT Uncovered

    3天前

    Huckberry’s DIRT Uncovered

    In this episode, Cole talks with Kate West, the director and producer of Huckberry Presents, to discuss the DIRT series. They explore the evolution of episodic content, the importance of understanding the audience, and the unique point of view that Huckberry brings to the outdoor industry. Kate shares insights on building trust and community, the significance of authentic storytelling, and the hard work that goes into creating successful content. In this conversation, Kate discusses the intricate process of content creation for Huckberry, emphasizing the significant behind-the-scenes work that goes into producing episodes. She highlights the importance of connecting content to commerce, the role of funding and partnerships, and the balance between quality and quantity in content production.   Key Topics Covered: Discovery is a key element in Huckberry's storytelling approach. Funding and sponsor opportunities Episodic content allows for community building on platforms like YouTube. The success of DIRT is rooted in years of foundational work building trust and a point of view. Email marketing is a crucial amplification tool. Connecting content to commerce is an ongoing challenge. There is a saturation of similar outdoor content. About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling. Storytellers by day, podcasters by night. We started this podcast because it's these types of deep, fundamental questions that keep us up at night. Thanks for tuning in! ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    51 分钟

  2. 12月11日

    Streaming Wars: Why Outdoor Brands Need a Strategy

    In this Fireside episode, Cole reflects on the challenges and opportunities within the outdoor industry, particularly focusing on the importance of brand storytelling in a competitive landscape dominated by major streaming platforms. He emphasizes the limited time consumers have to engage with brands and the necessity for compelling content that resonates with audiences. Cole encourages brands to rethink their strategies and invest in storytelling as a long-term approach to stand out in a crowded market.   About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling. Enjoy this episode and discover other resources below: ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    9 分钟
  3. Storytelling and Heritage: How Weatherby Engages the Next Generation

    12月4日

    Storytelling and Heritage: How Weatherby Engages the Next Generation

    In this episode, Cole chats with Luke Thorkildsen, COO of Weatherby, and discusses the importance of storytelling in marketing. Since 1945 the brand has been defined by its stories. Today the brand produces podcasts and films to engage a younger audience while maintaining its heritage. Luke talks about ROI, how Meta and Google's restrictions on firearm companies create freedom in marketing, and much more.   Key Takeaways Authenticity is crucial for brand connection. Weatherby has a rich heritage that informs its storytelling. Content creation can be done in-house for authenticity. YouTube serves as an important platform for brand storytelling. Timing is essential for content release to maximize impact.   About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling. If you need help bringing your next video project to life check out our website to learn more. Enjoy this episode and discover other resources below: Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    51 分钟
  4. A Field Guide to Designing Product Based on Consumer Needs

    11月20日

    A Field Guide to Designing Product Based on Consumer Needs

    In this episode, Cole and Steve Holmberg, a veteran of Nike and a professor of consumer research, dive into the importance of consumer research in product development and marketing, discussing how understanding consumer needs can lead to successful products. Steve shares his journey in the industry, the process of conducting effective research, and the significance of insights versus observations. The conversation also touches on innovation in the outdoor industry and the need for a consumer-first approach in research and product development.   Key Topics Covered: Consumer research is essential for understanding consumer needs. The product creation process starts and ends with the consumer. Effective research can lead to innovative products. Insights should guide marketing strategies and product design. Observations provide factual data, while insights reveal deeper understanding.   About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.  This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling. Enjoy this episode and discover other resources below: ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    44 分钟

  5. 11月13日

    Fireside: Creating Relevant Content with Gore-Tex

    In this Fireside episode, Cole reflects on his conversation with Marc Bock from Gore-Tex. He talks about the importance of storytelling as a marketing tool, emphasizing its role in problem-solving and brand-building, how to justify ROI in storytelling projects and the significance of creating relevant content that aligns with business objectives, media channels, and audience needs. Key Takeaways Justifying ROI in brand storytelling is challenging but essential. Efficient planning of production can meet both bottom-of-funnel and top-of-funnel content needs. Relevant content requires understanding business, media, and audience needs. About the Backcountry Marketing Podcast This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling. If you need help bringing your next video project to life check our our website to learn more. Otherwise, enjoy this episode and discover other resources below: Marc's Episode | Tune into Marc's Episode Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    9 分钟
  6. Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex

    11月6日

    Crafting Relevant Content and Maximizing Storytelling ROI at Gore-Tex

    In this episode, Cole sits down with Marc Bock, the global content leader at Gore-Tex, to discuss the intricacies of content marketing and storytelling. Marc shares insights into how Gore-Tex approaches storytelling as a tactic to support its marketing objectives, particularly in engaging younger consumers. He emphasizes the importance of understanding the target audience, building relevant content, developing stories based on business objectives, and justifying ROI in storytelling projects. Key Takeaways Storytelling is a tactic to support marketing objectives. Understanding the target audience is crucial for effective marketing. Building relevant content requires balancing corporate, audience, and media needs. ROI for storytelling projects is justified through the content produced for various marketing functions. Gore-Tex's unique position as an ingredient brand allows for timeless storytelling.  Check out the show notes for more insights and the interview transcript About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below: ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    48 分钟

  7. 10月31日

    Fireside: Problem-First Creative: Prioritizing Purpose Over Story in Video Production

    In this episode, Cole Heilborn takes a deep dive into an approach he calls Problem-First Creative—the philosophy of prioritizing purpose over aesthetics in video production. In an industry bursting with creative options, it’s easy for filmmakers and brands alike to focus on elements like lighting, talent, and locations. But Cole argues that a more impactful approach involves beginning with a clear understanding of the why behind each project. Rather than simply creating eye-catching visuals, he explains why production should first and foremost solve real business problems. Cole discusses the downside of the content-saturated market, where shouting louder doesn’t necessarily lead to being heard. Instead, he encourages brands to create content that stands apart from the noise by aligning creative work with the unique challenges a brand faces—whether that’s building awareness, educating an audience, or telling an athlete’s story. He shares insights on Port Side’s approach, where projects are structured around brand identity, a deep understanding of the target audience, and a commitment to problem-solving. This episode is essential listening for anyone in video production or brand marketing who wants to break free from the routine of just following trends and start crafting content that resonates, connects, and drives real results. Key Takeaways How to adopt a Problem-First Creative mindset to create more impactful content Why purpose is more critical than aesthetics in video production The dangers of pitching stories without a clear understanding of a brand’s needs Ways to stand out in an oversaturated media landscape The importance of aligning video work with brand identity and audience needs About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together. This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below:   Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    7 分钟
  8. How Constraints Fuel Creative Innovation

    10月23日

    How Constraints Fuel Creative Innovation

    In this episode, Cole and Will Truettner discuss the concept of Minimal Viable Creative (MVC) and how it can be applied to creative projects. He emphasizes the importance of constraints in fostering unique ideas and the need to balance creative integrity with business goals. Through a case study that aired during the Tour De Femmes, he illustrates how understanding the audience and focusing on concept over execution can lead to impactful creative work. The discussion also touches on the creative process, the significance of audience understanding, and the challenges faced in production.   Key Topics Covered: The MVC concept applies to creative projects just like it does to product development. Constraints can lead to more unique and innovative ideas. Focusing on concept over execution is crucial, especially with limited resources. Understanding your audience is key to creating effective content. Creative integrity should align with business goals for maximum impact. About the Backcountry Marketing Podcast If you like what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.   This podcast is produced by Port Side Productions. We’re a video production outfit that believes great marketing is great storytelling and after 150+ podcast episodes with marketing pros and 9 years of producing commercials and documentaries outside, we've noticed a few things about what it takes to create video work that makes an impact. If you need help bringing your next video project to life, check out our website to learn more. If not, enjoy this episode and discover other resources below: ‍ Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind?  Share them with us here. Find Out Why | Curious why a video production company would produce a marketing podcast?

    45 分钟
查看全部 191 集

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关于

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. Produced by: Port Side Productions

信息

  • 创作者
    Port Side Productions
  • 活跃年份
    2020年 - 2024年
  • 单集
    191
  • 分级
    儿童适宜
  • 节目网站
    Backcountry Marketing

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