The Marketing Scientists

Pranav Piyush

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Dive into insightful interviews with industry leaders exploring topics like Measurement, Behavioral Science, Brand performance, and more. Uncover the secrets of marketing success as we go beyond trends and buzzwords.

6 THG 9

The great debate: Marketing's role in B2B with Bill Macaitis

Today's guest is Bill Macaitis, the former CMO of Slack and Zendesk. Here are three things that I think you'll enjoy learning about in this episode: - A great debate on the role of marketing in B2B orgs.- Setting clear priorities with the V2MOM framework. - How CEOs should hold their CMO or marketing leader accountable.

37 phút
30 THG 8

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Today's guest is Ashley Haus. Ashley leads Lifecycle Marketing at Atlassian. Here are three things that I think you'll enjoy learning about in this episode: - The art of storytelling and persuasive communication. - How Ashley thinks about measuring the impact of her Lifecycle team's work- How Lifecycle is embedded in everything that Atlassian does.

42 phút
23 THG 8

Growing a business without invading privacy with Matt Henderson, Sentry

Today's guest is Matt Henderson, Head of Growth Marketing at Sentry, a popular and high-growth developer tool. Here are three things that I think you'll enjoy learning about in this episode: -Why Sentry killed all cookies on their website.-How Sentry was still able to grow the business through marketing without invading their audience's privacy. -How Sentry measures the success of their marketing.

40 phút
16 THG 8

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Today's guest is Rishabh, the CEO and Co-Founder of FERMÀT. He founded FERMÀT to help brands seamlessly integrate commerce into every piece of content, driving commerce distribution at the speed of content creation. He has worked with popular brands like True Classic, Nood, OpenStore, and Mind Body Green, achieving notable success, such as a 50% lift in ROAS. Before FERMÀT, Rishabh developed three new businesses at LiveRamp, gaining extensive knowledge in online advertising and measurement. H...

44 phút
12 THG 7

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Today's guest is Sahil Mansuri, the CEO of Bravado, the better way to hire sales talent. Sahil led sales teams since 2008 at companies like Meltwater, Glassdoor, before starting Bravado to change sales hiring for the better. Here are three really interesting conversations I had with Sahil today. Are CMOs better positioned to be CROs?What do sales leaders think about brand versus performance marketing? Is the ZIRP Era growth over?

33 phút
5 THG 7

Navigating CMO Challenges and AI in Marketing with Drew Neisser

Today’s guest is Drew Neisser, the CEO of CMO Huddles, a community and learning & development platform for B2B CMOs. Drew has spent the past three decades in the marketing industry, working at renowned firms like Dentsu and JWT before founding his own agency, Renegade. Here's what I learned from Drew:Are humans or AI better at acquiring traffic through content?The top challenges CMOs are currently facing and strategies to overcome themHow to help your CEO understand the value of marketing

45 phút
28 THG 6

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

Today’s guest is Mayur Gupta, the CMO of Kraken, and former growth and marketing leader at iconic companies like Spotify, Gannett, and Kimberley Clark. He has also been recognized as a top 50 CMO by Forbes. Here’s what Mayur and I talked about: Switching careers from engineering to marketing The four eras of marketing How to balance brand and performance, including a behind the scenes of the F1 sponsorship

45 phút
21 THG 6

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Today’s guest is Rand Fishkin. Rand is the co-founder of SparkToro and the founder of Moz. He was also the co -founder of inbound .org, which later sold to HubSpot. Here are three things I learned from Rand:Al the ways marketing attribution is broken.How SparkToro is bringing a new level of audience research to marketers everywhere.How best to optimize your marketing mix.

48 phút

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The Marketing Scientists

The Marketing Scientists

The great debate: Marketing's role in B2B with Bill Macaitis

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Growing a business without invading privacy with Matt Henderson, Sentry

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Navigating CMO Challenges and AI in Marketing with Drew Neisser

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Giới Thiệu

Thông Tin

The Marketing Scientists

Tập

The great debate: Marketing's role in B2B with Bill Macaitis

Lifecycle Marketing: Strategies for effective measurement with Ashley Faus, Atlassian

Growing a business without invading privacy with Matt Henderson, Sentry

Marketing experiments: How to get it right and what to avoid with Rishabh Jain

Leadership evolution: The CMO to CRO shift with Sahil Mansuri (Bravado)

Navigating CMO Challenges and AI in Marketing with Drew Neisser

Striking a balance between brand and performance marketing with Mayur Gupta (Kraken)

Optimizing your marketing mix with Rand Fishkin (SparkToro)

Giới Thiệu

Thông Tin