Analyzing Trends

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Analyzing Trends

Analysis and insights on culture and the future.

12 ЯНВ.

How We Live with Technology in 2025

This report explores how emerging technologies reshape living in 2025 by analyzing product trends from CES 2025, focusing on climate adaptation, sensory immersion, personalized healthcare, and hybrid work. It highlights sociolinguistic insights and cultural dynamics driving innovation and transforming human experiences.

20 мин.
6 ЯНВ.

2025 Trend Themes 2

The 2025 report analyzes Rich Reset Culture, Paradoxical Populism, Inclusion Counter-Reformation, Beyond the Lone Wolf, and Aging Invisibility, offering insights and strategies to address these trends.

22 мин.
2 ЯНВ.

Measuring Resonance

Resonance links emotional, cultural, and systemic connections. Embracing ambiguity and tools like Culture Mapping uncovers deeper insights, fostering adaptive strategies that align with evolving societal needs.

17 мин.
31.12.2024

Language & Meaning (Workshop Study Guides)

Language reflects and drives cultural change, revealing societal values and trends through explicit and implicit cues. By analyzing linguistic systems such as the evolution of descriptors in bottled water or subcultural contrasts like deep house and dubstep, analysts uncover shifts in identity, behavior, and priorities. These insights enable the decoding of cultural narratives, supporting strategic foresight and resonant design interventions aligned with emerging societal values.

12 мин.
28.12.2024

Time (Workshop Study Guides)

Time is a vital framework for understanding and shaping our world. This guide explores how cultural perspectives, early indicators, and creative tools like speculative fiction can help decode trends and envision diverse futures. Discover how temporal mapping and scenario planning balance immediate needs with long-term goals, fostering adaptability and resilience. Delve into the intersection of time, culture, and foresight to uncover innovative and inclusive strategies for navigating change.

20 мин.
27.12.2024

Structure (Workshop Study Guides)

Gain a deeper understanding of the role structure plays in research and analysis by uncovering connections between ideas, patterns, and context. Explore how structured thinking allows us to decode complex systems and develop inclusive strategies that adapt to cultural nuances. Learn how a well-organized approach can reduce bias, highlight diverse perspectives, and reveal hidden dynamics that shape our understanding of the world.

22 мин.
26.12.2024

Are Brands Dead?

This episode explores the challenges facing luxury and political brands, highlighting how inconsistent narratives and misaligned strategies have eroded their relevance. It emphasizes the importance of cultural intelligence and value-driven storytelling to restore trust, using examples like Hermès’ focus on craftsmanship and Andy Beshear’s inclusive political messaging. To remain relevant, brands must evolve from static symbols into dynamic entities that listen to and adapt alongside cultural shifts.

9 мин.
23.12.2024

Gender Fault Lines

Gender dynamics reveal profound tensions, where men face crises of isolation and identity as traditional roles are questioned, and women strive to balance empowerment with persistent societal burdens. Both groups are renegotiating their cultural archetypes, signaling opportunities for greater equity, empathy, and collaboration in reshaping societal systems. We take a closer look.

23 мин.

См. все (28)

Analysis and insights on culture and the future.

Автор

scenarioDNA
Годы выхода

2024 - 2025
Выпуски

28
Ограничения

Без ненормативной лексики
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Analyzing Trends