Subjective Beauty with Jaime Izurieta-Varea

In this episode, I interview Jamie Izurieta-Varea, a renowned expert in storefront design, to dissect the complexities of urban aesthetics. Jamie shares his experiences and insights, emphasizing the pivotal role of aesthetics in shaping the character and functionality of storefronts within urban landscapes. Through practical examples and candid discussions, we explore the delicate balance between form and function, unraveling the nuanced interplay between design elements and their impact on community engagement and cultural identity. 

Delving into the age-old question of whether beauty is subjective, Jamie offers a thought-provoking perspective grounded in his background in architecture and design. He challenges listeners to reconsider their perceptions of aesthetic appeal, inviting them to explore the inherent beauty that lies within urban spaces. With a focus on authenticity and purpose, this episode provides a refreshing examination of the art and science behind crafting compelling storefronts that resonate with the diverse needs and aspirations of communities.

Thanks for listening to A Matter of Place.
For more information you can check out my website, follow me on Facebook or purchase my book, Your City is Sick.

Jeff