Subscription League

Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
  • 5.0 (3)
  • 营销
  • 一月一更
Subscription League

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

  1. Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

    3月4日

    Mapping the Future: TomTom’s Evolution in Mobile Navigation and Location Data

    Episode Overview TomTom’s seasoned experts reveal the evolution of an iconic brand—from pioneering satnav devices to becoming a cutting-edge location data company powering premium mobile navigation. In this episode, Managing Director Pim Spaanderman and Head of Mobile Growth Kees Oostinjen share their insights on transforming traditional hardware into innovative app solutions like GO Navigation. They discuss strategic shifts in acquisition, rigorous testing to optimize pricing and user onboar...

    33 分钟
  2. Subscriptions: The Good, The Bad & The Overused

    2月17日

    Subscriptions: The Good, The Bad & The Overused

    Episode Overview In this episode of Subscription League, we continue our conversation with David Heinemeier Hansson (DHH), co-founder of 37signals and creator of Ruby on Rails. We dive into the subscription business model, its pros and cons, and why some apps might be better off without it. DHH shares his unfiltered thoughts on pricing strategies, SaaS fatigue, and the evolution of software monetization—challenging industry norms along the way. Episode Topics at a Glance When subscriptions ma...

    25 分钟
  3. App Store: The Good, the Bad, and the Glitches

    1月21日

    App Store: The Good, the Bad, and the Glitches

    Episode Overview David Heinemeier Hansson (DHH) joins the Subscription League podcast to discuss his fight against App Store policies and monopolistic practices. From launching the HEY email app to addressing challenges in the subscription space, DHH shares his bold perspectives on app distribution, developer rights, and the future of platforms like iOS. He emphasizes the need for competition in the ecosystem and highlights Apple's complex relationship with privacy and revenue generation. For...

    51 分钟

  4. 2024/12/17

    Scaling Mojo: How to Build a Subscription App with 40M+ Downloads

    Episode Overview Francescu Santoni, CEO of Mojo, shares the journey behind building a leading social media tool for creating reels and stories. From overcoming early challenges in virtual reality to pivoting to Mojo’s current success, Francescu dives into key growth strategies, the role of user-generated content, and Mojo’s subscription model. This episode also explores the balance between user accessibility and high-quality features, as well as how Mojo stays competitive in a fast-evolving a...

    31 分钟
  5. Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

    2024/10/21

    Pioneering inclusivity in the dating app space: Insights from HER's CEO Robyn Exton

    Timestamps [00:00:20] - Introduction to Robyn Exton and HER [00:02:10] - Robyn's Early Days and Learning to Code [00:04:55] - Early User Acquisition Strategies [00:07:50] - Competitive Landscape and Differentiation [00:11:00] - User Behavior and Market Size [00:14:30] - Current User Acquisition Channels [00:17:00] - A/B Testing and Onboarding Insights [00:19:30] - Brand Partnerships and Authenticity [00:23:00] - Future of the LGBTQIA+ Dating Space [00:27:00] - Challenges in Different Markets ...

    31 分钟
  6. How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

    2024/10/07

    How Freeletics is rising above the crowded fitness app industry with Eleanor Hughes

    Episode Overview Eleanor Hughes shares insights into the successful marketing campaign at Freeletics. Discover how the introduction of the Base Streak into the Freeletics app enhanced user engagement, making it more interactive and motivational. The episode also delves into the importance of incorporating user-centric features and the impact of the enhanced onboarding process on campaign performance. For noteworthy quotes and key takeaways from the episode, read the article - How Freeletics...

    33 分钟
  7. From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

    2024/09/23

    From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen.

    In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with a surprising campaign success in Brazil. She also highlights the shift towards catering to 'enterprises of one,' like solopreneurs, and disc...

    16 分钟
  8. Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

    2024/09/09

    Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause

    Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user's context. Felix offers a peek behind the curtain at the differing work cultures of Twitter and Google, shares his insights on the changing landsca...

    28 分钟
查看全部 41 集

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关于

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

信息

  • 创作者
    Purchasely, Olivier Destrebecq, Jeff Grang, Nicolas Tissier
  • 活跃年份
    2022年 - 2025年
  • 单集
    41
  • 分级
    儿童适宜
  • 版权
    © 2025 Purchasely
  • 节目网站
    Subscription League

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